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Salesforce Platform Manager

Salesforce Platform Manager Explained

A Salesforce Platform Manager serves as the human interface between the business and the Salesforce platform, taking on the responsibility of overseeing the entire management of the platform. This role involves leading project teams, collecting requirements, designing solutions, and implementing configurations on Salesforce.com. In contrast, Product Managers primarily concentrate on expanding their user base, financial

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Salesforce Page Layouts

Salesforce Page Layouts

Sprucing Up Your Salesforce Page Layouts: A Humorous Guide to Winning User Hearts and Ensuring Data Quality Sometimes, the simplest tweaks can make the biggest difference. Modifications to your page layouts are no exception. In the world of Salesforce, page layouts are your tool of trade—what users see and interact with every day. Nailing these

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Salesforce Quickstart

Salesforce Quickstarts

What are Salesforce Quickstarts? Salesforce Quickstarts are ideal for individual departments or small sales and customer services teams looking to maximize their Salesforce experience right from the beginning. These packages, also known as Salesforce Jumpstarts, are comprehensive solutions encompassing everything from initial setup and configuration to training and support. They are particularly suitable for small

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CAN-SPAM

Can-Spam Explained

Despite its name, the CAN-SPAM Act is not limited to bulk email; it encompasses all commercial messages. These messages, defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” include emails promoting content on commercial websites. The law applies universally, including to business-to-business emails, meaning all emails must adhere to its provisions.

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Salesforce Big Data and Travel and Hospitality

Salesforce and Zendesk Integration

Zendesk Connection Salesforce and Zendesk integration. Create a remote connection using the Zendesk connector to sync data from Zendesk to Salesforce CRM Analytics. Create Connection Connection Settings All settings require a value, unless otherwise indicated. SETTING DESCRIPTION Connection Name Identifies the connections. Use a convention that lets you easily distinguish between different connections. Developer Name

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catch initial traffic source with Google Analytics

Integration of Salesforce Sales Cloud to Google Analytics 360 Announced

In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics 360, Salesforce Sales Cloud, and Salesforce Marketing Cloud. This collaboration marks the first time that sales, marketing, and advertising data will seamlessly converge. Integration of Salesforce Sales Cloud to Google Analytics 360 Announced. Integration of

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PII

PII Explained

Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom the information applies to be reasonably inferred by either direct or indirect means. Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number

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Cloud Managed Services

Advantages of a Cloud Managed Service Provider

Considering outsourcing your IT management to a cloud managed service provider? Here are several benefits of opting for a cloud expert like Tectonic: Cost Savings: Predictable, Recurring Monthly Costs: Future-Proof Technology: Custom and Integrated Service: Robust Infrastructure: Centralized Network Services and Applications: Coverage on All Service Levels: Disaster Recovery: Fast Response Times: Vendor Interfacing: Tectonic

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Pie Chart

Why We Love Pie But Not Pie Charts

Everybody loves pie, but not all of us love pie charts (except when it’s a chart about pie). It turns out, our brains have a hard time comparing the area of shapes. When it comes to visualizing data, we prefer simple and easy to understand. Consider making that pie chart in your next presentation a

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Salesforce AppExchange

What is the Salesforce AppExchange?

The Salesforce AppExchange is a robust enterprise cloud marketplace, adept at swiftly addressing unique business challenges for organizations of any size, department, or industry.   The AppExchange is a marketplace where third-party developers can list their apps for Salesforce users to browse and install. Some are free to use and some have a charge. But all

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salesforce chatter app

Salesforce Hashtags in Chatter

In Salesforce Chatter, using hashtags serves several purposes, enhancing collaboration and content organization within the platform. Here are some reasons why users might use hashtags in Chatter: Remember that the effectiveness of hashtags in Chatter relies on users adopting and consistently using them. Encouraging a common understanding of hashtag usage and promoting their benefits can

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