Salesforce Insights - gettectonic.com

Tectonic's Salesforce Insights

Einstein AI Trust Layer Explained

Einstein AI Trust Layer Explained

The Einstein Trust Layer is a secure AI architecture. It is natively built into the Salesforce Platform. Designed for enterprise...

get-adminby get-admin January 8, 2024 2 Min read
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Generate Trust Through Effective Data Access

Generate Trust Through Effective Data Access

Trust Through Effective Data Access Objective: Empower your teams with data access to encourage proactive decision-making. Simplify your business's data...

get-adminby get-admin January 6, 2024 2 Min read
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Salesforce Marketing Cloud Engagement for Industries

Salesforce Marketing Cloud Engagement for Industries

Customer and stakeholder expectations for communication have reached unprecedented levels in 2024. Every message now demands personalization, targeting, and relevance...

get-adminby get-admin January 5, 2024 2 Min read
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Salesforce Backup – A Safety Measure for Your Data Treasure

Salesforce Backup – A Safety Measure for Your Data Treasure

On August 15, 2023, Salesforce shared the widespread availability of Salesforce Backup and Recovery, a native backup and restore solution...

get-adminby get-admin January 4, 2024 3 Min read
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Important Information for Spring ’24 Release

Important Information for Spring ’24 Release

Your Salesforce org gets upgraded to Spring '24 Release in about 1 Month. The time and date for your organization's...

get-adminby get-admin January 3, 2024 3 Min read
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The Long and Winding Data Success Road

The Long and Winding Data Success Road

Long and Winding Data Success Road Fostering a Data-Driven Culture for Informed Decision-Making Enhancing trust in data goes beyond technical...

get-adminby get-admin January 3, 2024 2 Min read
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What Can’t Generative AI Do?

What Can’t Generative AI Do?

By Shannan Hearne, Tectonic Salesforce Marketing Consultant There is a tremendous amount of discussion about all the capabilities of generative...

get-adminby get-admin January 2, 2024 5 Min read
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What’s New With Salesforce’s Release Notes?

What’s New With Salesforce’s Release Notes?

Explore the latest updates in the Salesforce Release Notes! Discover new features designed to enhance your usage of the release...

get-adminby get-admin December 29, 2023 2 Min read
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What’s Included in Einstein Copilot Studio?

What’s Included in Einstein Copilot Studio?

By Tectonic's Salesforce Marketing Consultant, Shannan Hearne Christmas came early this year with Salesforce's announcement of Einstein Copilot Studio. Einstein...

get-adminby get-admin December 28, 2023 2 Min read
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Einstein Flow and Generative AI

Einstein Flow and Generative AI

By Shannan Hearne, Tectonic Marketing Consultant Based on Nov 2023 Salesforce post from Cesar Castro As part of the ongoing...

get-adminby get-admin December 24, 2023 5 Min read
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Account Engagement Salesforce

Account Engagement Salesforce

There are two different meanings when referring to Account Engagement within the ecosystem.  There is the product, formerly known as...

get-adminby get-admin December 21, 2023 2 Min read
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Engage the Donors of Your Nonprofit

Engage the Donors of Your Nonprofit

Explore these eight effective strategies for involving supporters in your nonprofit organization for improved engagement. The art of engaging nonprofit...

get-adminby get-admin December 19, 2023 2 Min read
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Managing Your Nonprofit with NGO Tools from Salesforce

SALESFORCE INSIGHTS

Tectonic is the premier global big data analytics, marketing automation, customer relationship management, and cloud consulting services provider headquartered in Denver. We serve clients across all industries and around the world.

Healthcare CRM to Enable Consumers and Build Trust

To transform the healthcare industry and enhance the experiences of all stakeholders requires the right tools. Making a paramount focus on building trust through personalization is imperative. Patients no longer desire to be perceived merely as a number or a chart. They seek a personalized treatment approach. Using the right healthcare CRM to enable trust

Salesforce Implementation Partner

Tectonic’s certified consultants are ready to assist with your Salesforce project and provide ongoing support. We offer a range of services, including Salesforce implementation, development, administration, integration, and training. Our implementation services cover configuration, customization, migration, integration, and support across various industries. An implementation partner is an organization licensed by Salesforce to help users select

KPIs of Digital Transformation

If 2020 marked the onset of the pandemic and 2021 was a year of adapting business strategies despite the ongoing challenges, 2022 and the years beyond emerge as the era of digital transformation. If you are currently reading this article, chances are you’ve either initiated, evaluated, or are assessing the value of your digital transformation

Who Are Your Salesforce Stakeholders?

Understanding the intricacies of Salesforce and using it effectively to support business processes is crucial for admins and developers. However, the significance of communication skills is often overlooked in technical training. Beyond technical expertise, vital non-technical skills, such as active listening and extracting relevant information from business stakeholders, play a pivotal role in addressing Salesforce

Salesforce Service Cloud Quickstart

Salesforce Service Cloud stands out as the premier Customer Service platform suitable for companies of all sizes from the number one CRM provider – Salesforce. Boasting a robust console to centralize and handle cases from various channels, coupled with a predictive Knowledge base and seamless integration with phone systems through CTI, launching your new Service

Salesforce and Project Management

First of all, we need to begin this section by clarifying that Salesforce is not primarily intended as a project management system. While the cloud-based CRM platform is great at supporting your sales team, it was not designed as a project management solution. Salesforce and Project Management still go hand in hand. That being said,