Are you looking to take your advertising and marketing campaigns to new heights? Look no further than Salesforce Advertising Studio. In this insight, we will provide an overview of Salesforce Advertising Studio and its crucial role in driving successful advertising and marketing endeavors.

Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps directly to your marketing programs. Trigger webinar and event registrations, survey sends, and SMS sends in your automated journeys. Connect engagement data, like third-party webinar, survey, and SMS data, for easy segmentation and campaign maintenance.

One of the key advantages of Salesforce Advertising Studio is its seamless integration with other Salesforce platforms such as Customer 360 and Marketing Cloud. This integration allows businesses to harness the power of unified customer data, enabling highly personalized and targeted advertising campaigns. By leveraging the wealth of insights and information stored within Customer 360 and Marketing Cloud, advertisers can create more impactful and relevant messaging that resonates with their audience.

An upscale solution of Salesforce Marketing Cloud (SFMC), Advertising Studio helps marketers digitize their efforts at scale and target the right audiences to reach business goals effectively. It allows you to create unique experiences for customers while displaying ads to your target audience.

Leverage Salesforce Advertising Studio to effortlessly plan and execute advertising campaigns across multiple channels. This powerful tool provides marketers with efficient features for designing personalized ads, creating compelling content, scheduling campaigns, and automating processes. Furthermore, Advertising Studio smoothly integrates with popular advertising networks and platforms, such as Facebook, Google Ads, Instagram, and Twitter.

Benefits Of Advertising Studio

  • Create one-to-one, highly personalized advertising campaigns.
  • Automate lead transfers from social media to Salesforce.
  • Discover and target lookalike audiences on social media.
  • Gather more customer data from cross-channel advertising.

Marketing Cloud Advertising helps you engage and advertise to your customers and prospects. Use it to coordinate campaigns with social, mobile, sales, and customer service efforts and enhance your email marketing goals with advertising. You can engage with existing customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across digital advertising.

NOTE: Salesforce Advertising Studio is now called Marketing Cloud Advertising.

Use Marketing Cloud Advertising to:

  • Activate your CRM data for targeting.
  • Create ad campaigns in your customer journeys using Journey Builder.
  • Connect your Facebook and Google advertising leads with Marketing Cloud data extensions or Sales Cloud lead objects in real time with Lead Capture.

Marketing Cloud Advertising helps you target your digital advertising campaigns across various platforms with Advertising Audiences. These platforms include Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat.

Use Advertising Audiences to:

  • Reach existing customers with targeted and specific messaging.
  • Acquire new customers by creating seed audiences that can be expressed as lookalike audiences on destination networks.
  • Suppress existing customers for acquisition campaigns.
  • Re-engage unengaged email subscribers.

You can also configure audiences to refresh automatically. If you discontinue your Ad Studio license, you must delete all audiences and authorized accounts.

As a Marketing Cloud Advertising customer with a Marketing Cloud Intelligence license, you have access to deeper audience and campaign analytics with Audience Insights for Marketing Cloud Advertising. 

The application is available in the Marketing Cloud Intelligence Marketplace.

Advertising Studio is now called Marketing Cloud Advertising. During this transition, you may see references to Advertising Studio.

To empower your advertising with Marketing Cloud Advertising, contact Tectonic today.

Content updated November 2023.

Related Posts
Guide to Creating a Working Sales Plan
Public Sector Solutions

Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more

50 Advantages of Salesforce Sales Cloud
Salesforce Sales Cloud

According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more

Mapping Your Customer Journey
Customer Journey Map

Creating a customer journey map is a crucial undertaking for businesses aiming to improve the customer experience and foster long-term Read more

Marketing Automation
Marketing Automation

Marketing automation is software that handles routine marketing tasks without the need for human action. Common marketing automation workflows include Read more