Is there a digital asset management system integrated with Salesforce? Empower Salesforce Marketing Cloud (SFMC) users with the capabilities of an enterprise Digital Asset Management (DAM) system, providing a unified source of truth that includes approved, branded campaigns, and assets for Marketing and Sales utilization. Salesforce DAM options existing from other sources as well.

Salesforce DAM

What is digital asset management?

A digital asset management solution is a software and systems solution that provides a systematic approach to efficiently storing, organizing, managing, retrieving and distributing an organization’s digital assets.

Digital asset management (DAM) can refer to both a business process and a form of information management technology or a digital asset management system. DAM functionality helps many organizations create a centralized place where they can access their media assets.

The digital asset is a key component of the DAM process. It is any file type of value that is owned by an enterprise or individual, comes in a digital format, is searchable via metadata and includes access and usage rights. There are many types of digital assets, including but not limited to:

  • Documents
  • Images
  • Audio content
  • Video
  • Animations
  • Media files
  • Graphics
  • Presentations
  • Any digital media that includes the right to use

A DAM solution streamlines asset management and optimizes the production of rich media, particularly within sales and marketing organizations, by creating a centralized management system for digital assets. It enables brand consistency through automatic asset updates and reinforcement of brand guidelines, providing a single source of truth within businesses and a more consistent user experience to external audiences.

Modern digital content management teams and marketers also rely on DAM to repurpose content, reducing unnecessary production costs and duplicate workstreams with its invaluable search features.

While Salesforce itself is not a DAM, an alternative like S3 can be considered for storing images, with the image relationships managed in Salesforce.

Bynder’s cutting-edge digital asset management (DAM) platform facilitates cloud collaboration for teams, expedites content to market, and enhances the impact of marketing assets. Our philosophy revolves around technology being user-friendly, scalable to individual needs, and backed by personalized customer service and support.

Explore digital asset management systems for Salesforce available on the AppExchange.

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