Account Centric Marketing

Improving customer experiences with Marketing Cloud Personalization

19Mar

Salesforce Personalization and Hyper-Personalization

March 19, 2024in Journey Builder, Salesforce Implementation Solutions, Salesforce Personalizationby get-admin

Revitalize your marketing strategy by personalizing each customer’s experience and maximizing ROI through our cutting-edge personalization engine. Marketing Cloud Interaction Studio: Visualize, track, and manage customer experiences with real-time interaction management. Drive valuable engagement at the right moment, tailored to your audience’s preferences. Interaction Studio amplifies Marketing Cloud with expanded real-time personalization. Two Products to

14Sep

Snowflake and Customer 360 Data Model

September 14, 2023in Campaign Management, Cloud Computing, Compliance, Digital Experience, Salesforce CRM Analytics, Salesforce Customer 360, Salesforce Customer Data Cloud, Salesforce Implementation Services, Salesforce Optimization, Salesforce Personalization, Snowflakeby get-admin

What is data modelling in Snowflake? Snowflake and Customer 360 Data Model Data modeling is the process of organizing and mapping data using simplified diagrams, symbols, and text to represent data associations and flow. Engineers use these models to develop new software and to update legacy software. Data modeling also ensures the consistency and quality

18Jul

Why You Need Einstein Analytics

July 18, 2023in Einstein 1 Platform, Einstein Copilot, Einstein Copilot Studio, Einstein Insights, Einstein Relationship Insights, Einstein Salesforce AI, Salesforce Einsteinby get-admin

In our growing interconnected world, data and information serves as the cornerstone of the business architecture. Research indicates that each day, humanity generates a staggering 2.5 exabytes of new data, equivalent to the content of 250,000 Libraries of Congress! With this much data floating around you can see Why You Need Einstein Analytics. Within this

15Mar

Salesforce Account Engagement

March 15, 2023in Digital Engagement Salesforce, Salesforce Engagement, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Pardot, Salesforce Sales Engagementby get-admin

With Salesforce’s rebranding of Pardot to Marketing Cloud Account Engagement, there has been some confusion between Salesforce account engagement as a platform and account engagement as a score. We aim to provide clarification. The Account Engagement Overview dashboard offers a holistic view of marketing metrics from an account-centric perspective, organizing data by account rather than

02May

Account Engagement Page Layouts

May 2, 2021in Salesforce Development Services, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Pardotby get-admin

Every proficient Salesforce admin is familiar with optimal page layout strategies, aiming to tailor Salesforce page layouts for diverse organizational personas. Account Engagement page layouts should be no exception. Teams, based on their roles, leverage specific sets of fields, Lightning components, and buttons. Account Engagement manifests in various ways within Salesforce, with ongoing additions in

05Mar

Account Centric Marketing

March 5, 2021in Marketingby get-admin

Account centric marketing is a B2B sales and marketing strategy wherein both teams collaboratively engage specific target accounts deemed compatible with the brand. This focused approach is a potent strategy aimed at converting specific, high-value prospects into successful sales. Here are 11 effective strategies to implement within your account-centric marketing approach: Content updated March 2024.

01Feb

What is a Person Object in Salesforce?

February 1, 2021in Design, Salesforce, Salesforce Customization Services, Salesforce Optimizationby get-admin

A person object in Salesforce consolidates information about individual people by merging specific account and contact fields into a single record. A Person Account is not an independent object. It possesses object features such as page layouts, compact layouts, and record types. In Salesforce, Person accounts store details about individual people, differentiating them from contacts

18Nov

Account Based Marketing

November 18, 2020in Account Based Marketingby get-admin

Account-based marketing (ABM) stands out as a highly effective B2B strategy concentrating on specific or key customers or accounts. Rather than casting a widespread net to generate leads for campaigns, ABM opts for personalized approaches to engage accounts uniquely, fostering trust and amplifying the lifetime value of customer relationships. ABM reaches beyond the confines of

16Mar

Account Based Marketing and the Financial Services Sector

March 16, 2020in Account Based Marketing, Salesforce Financial Services Solutionsby get-admin

Financial services marketers operating in a Business to Business environment are adopting a proactive approach to address key business challenges and drive growth. These challenges encompass complex data management, cumbersome legacy systems, limitations in email platforms, budget constraints, technical debt, and limited flexibility due to stringent industry regulations. In addition to overcoming these challenges, financial

16Feb

50 Advantages of Salesforce Sales Cloud

February 16, 2017in Marketing Automation, Salesforce Consulting Services, Salesforce Optimization, Salesforce Sales Cloudby get-admin

According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a key competitive differentiator. Conversely, where service is lacking, customers tend to be scarce. 52% of consumers have reportedly switched brands in the past year due to poor service, and even more alarming is that loss

Account Centric Marketing

Salesforce Personalization and Hyper-Personalization

Snowflake and Customer 360 Data Model

Why You Need Einstein Analytics

Salesforce Account Engagement

Account Engagement Page Layouts

Account Centric Marketing

What is a Person Object in Salesforce?

Account Based Marketing

Account Based Marketing and the Financial Services Sector

50 Advantages of Salesforce Sales Cloud

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