App Archives - gettectonic.com - Page 21

How to Hire the Right Salesforce Developer

Maximizing Salesforce: How to Hire the Right Salesforce Developer Salesforce has revolutionized how businesses manage customer relationships, becoming a cornerstone for enhancing customer service and engagement. However, to fully leverage its potential, skilled professionals are needed to customize and develop the platform to meet specific business needs. Hiring the right Salesforce developer is crucial for ensuring your organization gets the most out of this powerful tool. In this guide, we’ll explore key considerations before hiring a Salesforce developer, the steps involved in the hiring process, and tips for effective Salesforce recruitment. How to Hire the Right Salesforce Developer. Understanding Salesforce Developer Roles Before diving into the hiring process, it’s essential to understand the different Salesforce roles: Your business needs may require a combination of these roles. Depending on the complexity of your Salesforce environment, you might need more than just a developer. Key Factors to Consider Before Hiring a Salesforce Developer The most critical factor when hiring a Salesforce developer is their skill set. Salesforce development requires deep knowledge of various technologies and tools. Key skills include: Assessing a candidate’s industry-specific experience can provide insight into their ability to address your business challenges. Salesforce certifications validate a professional’s expertise. Key certifications to look for include: These certifications provide assurance of the candidate’s competency. A strong Salesforce developer should not only possess technical skills but also understand business processes. Developers who can translate business requirements into technical solutions will drive business value. Salesforce development often involves troubleshooting complex issues. Assess a candidate’s problem-solving abilities through technical interviews or practical tests. Strong problem-solvers will be invaluable when unexpected challenges arise. Effective communication is vital for a Salesforce developer. They must explain technical concepts to non-technical stakeholders and document processes clearly for future maintenance. How to Hire the Right Salesforce Developer Start by defining the skills, experience, and certifications needed for the role. A well-defined job description will attract the right candidates. Create job postings that reflect the role’s responsibilities and qualifications. Use relevant keywords like “Salesforce job postings” and “Salesforce employment opportunities” to attract suitable candidates. Screen candidates based on their resumes and initial interviews, looking for a strong match between their experience and your job requirements. Evaluate candidates through practical tests to assess their Salesforce-specific coding skills and problem-solving abilities. Conduct multiple interview rounds: Salesforce Recruitment Tips Use platforms like LinkedIn and Salesforce-specific groups to find candidates and connect with the Salesforce community. Partnering with recruitment agencies that specialize in Salesforce roles can streamline the hiring process. Salesforce professionals are in high demand, so offering competitive salaries and benefits is key to attracting top talent. Identify candidates committed to professional development, as Salesforce is constantly evolving with new features and practices. Highlighting your company’s culture, values, and growth opportunities can attract top talent. Why Choose Tectonic – How to Hire the Right Salesforce Developer? Hiring the right Salesforce developer requires a thorough understanding of your business needs, a clear definition of the required skills, and a meticulous hiring process. By emphasizing these factors, you can ensure you recruit the right talent to drive your Salesforce initiatives. However many Salesforce projects don’t require a long term developer, business analyst, or project manager. Outsourcing these roles to Tectonic can provide a valuable savings in cost and improved project outcomes with a clean CRM in place from day one. At Tectonic, we take pride in being a leading Salesforce provider. Our team of certified Salesforce professionals is equipped with the skills and experience to meet your business demands. Whether you need a developer, administrator, or consultant, Tectonic’s rigorous recruiting process ensures we deliver the best talent. Partner with Tectonic to fully harness the potential of Salesforce and elevate your business to the next level. Contact us today to learn more about our Salesforce staffing solutions and how we can help you achieve your CRM goals. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
AI Beneficial for Mental Healthcare

AI Beneficial for Mental Healthcare

Nearly half of the participants in a U.S. survey viewed AI as beneficial for mental healthcare, though concerns around incorrect diagnoses and reduced interaction with providers remain significant. A recent study from Columbia University School of Nursing highlighted that, while AI adoption in healthcare is growing, limited research has explored patient perspectives, especially in mental healthcare. Previous studies mainly focused on somatic healthcare issues like perinatal health and radiology, with patient trust hinging on the use case and clinician endorsement. The survey, which included 500 U.S. adults, revealed that 49.3% believed AI could be beneficial in mental healthcare, though opinions varied by demographic. Black respondents and those with lower health literacy were more likely to see the benefits, while women were less inclined to share that view. Major concerns included AI’s accuracy, risk of incorrect diagnoses, potential for inappropriate treatments, and fear of losing personal connection with providers. Additionally, most participants (81.6%) believed that mental health misdiagnoses involving AI would remain the provider’s responsibility. Key values identified by respondents included confidentiality, autonomy, and the ability to understand personal mental health risk factors. The researchers emphasized the need to communicate AI tool accuracy and ensure trust between patients and providers when implementing AI in mental healthcare. Lead researcher Dr. Natalie Benda emphasized the importance of understanding patient perspectives, as AI becomes more prevalent, to ensure safe and effective deployment of AI tools in mental health. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

Read More
Benefits of AI in Banking

Benefits of AI in Banking

Artificial intelligence (AI) is rapidly gaining traction in the banking and finance sector, with generative AI (GenAI) emerging as a transformative force. Financial institutions are increasingly adopting AI technologies to automate processes, cut operational costs, and boost overall productivity, according to Sameer Gupta, North America Financial Services Organization Advanced Analytics Leader at EY. While traditional machine learning (ML) techniques are commonly used for fraud detection, loan approvals, and personalized marketing, banks are now advancing to incorporate more sophisticated technologies, including ML, natural language processing (NLP), and GenAI. Gupta notes that EY is observing a growing trend of banks using ML to enhance credit approvals, improve fraud detection, and refine marketing strategies, leading to greater efficiency and better decision-making. A recent survey by Gartner’s Jasleen Kaur Sindhu reveals that 58% of banking CIOs have either deployed or plan to deploy AI initiatives in 2024, with this number expected to rise to 77% by 2025. “This indicates not only the growing importance of AI but also its fundamental role in shaping how banks operate and deliver value to their customers,” Sindhu said. “AI is becoming essential to the success of banking institutions.” Here are five key benefits of AI applications in banking: Despite the benefits, concerns about AI in banking persist, particularly regarding data privacy, bias, and ethics. AI can inadvertently extract personal information and raise privacy issues. Regulatory challenges and the potential for AI systems to perpetuate biases are also major concerns. As AI technology evolves, banks are investing in robust governance frameworks, continuous monitoring, and adherence to ethical standards to address these risks. Looking ahead, AI is expected to revolutionize banking by delivering personalized services, enhancing customer interactions, and driving productivity. Deloitte forecasts that GenAI could boost productivity by up to 35% in the top 14 global investment banks, generating significant additional revenue per employee by 2026. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

Read More
Salesforce Data Cloud and Zero Copy

Salesforce Data Cloud and Zero Copy

As organizations across industries gather increasing amounts of data from diverse sources, they face the challenge of making that data actionable and deriving real-time insights. With Salesforce Data Cloud and zero copy architecture, organizations can streamline access to data and build dynamic, real-time dashboards that drive value while embedding contextual insights into everyday workflows. A session during Dreamforce 2024 with Joanna McNurlen, Principal Solution Engineer for Data Cloud at Salesforce, discussed how zero copy architecture facilitates the creation of dashboards and workflows that provide near-instant insights, enabling quick decision-making to enhance operational efficiency and competitive advantage. What is zero copy architecture?Traditionally, organizations had to replicate data from one system to another, such as copying CRM data into a data warehouse for analysis. This approach introduces latency, increases storage costs, and often results in inconsistencies between systems. Zero copy architecture eliminates the need for replication and provides a single source of truth for your data. It allows different systems to access data in its original location without duplication across platforms. Instead of using traditional extract, transform, and load (ETL) processes, systems like Salesforce Data Cloud can connect directly with external databases, such as Google Cloud BigQuery, Snowflake, Databricks, or Amazon Redshift, for real-time data access. Zero copy can also facilitate data sharing from within Salesforce to other systems. As Salesforce expands its zero copy partner network, opportunities to easily connect data from various sources will continue to grow. How does zero copy work?Zero copy employs virtual tables that act as blueprints for the data structure, enabling queries to be executed as if the data were local. Changes made in the data warehouse are instantly visible across all connected systems, ensuring users always work with the latest information. While developing dashboards, users can connect directly to the zero copy objects within Data Cloud to create visualizations and reports on top of them. Why is zero copy beneficial?Zero copy allows organizations to analyze data as it is generated, enabling faster responses, smarter decision-making, and enhanced customer experiences. This architecture reduces reliance on data transformation workflows and synchronizations within both Tableau and CRM Analytics, where organizations have historically encountered bottlenecks due to runtimes and platform limits. Various teams can benefit from the following capabilities: Unlocking real-time insights in Salesforce using zero copy architectureZero copy architecture and real-time data are transforming how organizations operate. By eliminating data duplication and providing real-time insights, the use of zero copy in Salesforce Data Cloud empowers organizations to work more efficiently, make informed decisions, and enhance customer experiences. Now is the perfect time to explore how Salesforce Data Cloud and zero copy can elevate your operations. Tectonic, a trusted Salesforce partner, can help you unlock the potential of your data and create new opportunities with the Salesforce platform. Connect with us today to get started. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Salesforce Continues to Push the Boundaries of AI Innovation

Salesforce Continues to Push the Boundaries of AI Innovation

In a strategic move to enhance its AI capabilities, Salesforce has announced the acquisition of Zoomin, a leader in unstructured data management solutions. This acquisition, expected to finalize in the fourth quarter of Salesforce’s fiscal year 2025, aligns with the company’s mission to dominate the enterprise AI landscape through its Agentforce platform. The acquisition further highlights Salesforce’s commitment to advancing AI-driven customer experiences and operational efficiency. Financial details of the transaction were not disclosed, but Salesforce confirmed that it would not affect previous earnings guidance. Previously, in discussions around Service Cloud’s push for Unified Knowledge, there were concerns about relying on partners like Zoomin. This acquisition addresses those concerns by filling a critical gap in Salesforce’s product offerings and adding new functionalities to Data Cloud. Strengthening Data Cloud for AI Zoomin’s technology will enhance Salesforce’s Data Cloud by providing improved support for managing unstructured data—a cornerstone of modern AI systems. This is a critical step in Salesforce’s AI strategy, particularly for the Agentforce platform, as it enables more comprehensive, context-aware AI capabilities. Rahul Auradkar, Salesforce’s EVP & GM of Unified Data Services & Einstein, stressed the importance of this acquisition. “Unstructured data is the key to unlocking AI’s full potential in customer interactions,” Auradkar said. “With Zoomin’s technology, we’re not just improving data management—we’re revolutionizing how AI agents understand and use information to deliver personalized experiences.” The integration of Zoomin’s Unified Knowledge technology directly addresses a key challenge in AI: managing and understanding unstructured data to create smarter AI agents. By strengthening its data foundation, Salesforce is positioning itself to deliver more sophisticated AI applications across its platform. Agentforce: A New AI Frontier Salesforce’s recently launched Agentforce platform aims to revolutionize enterprise AI with autonomous AI agents capable of advanced decision-making and task automation. By incorporating Zoomin’s technology, Agentforce will gain the ability to process and utilize unstructured data more effectively, setting it apart from competitors like Microsoft’s Copilot, which often requires significant user input and prompt engineering. The enhanced Agentforce platform will deliver a host of benefits, from improved customer service automation to more accurate sales forecasting and personalized marketing campaigns. By tapping into unstructured data, Salesforce is paving the way for AI-driven insights and actions previously unattainable with traditional approaches. A Natural Progression from Partnership to Acquisition Zoomin’s relationship with Salesforce began in 2018 as an AppExchange partner, followed by an investment from Salesforce Ventures in 2019. This acquisition marks a natural progression in their partnership, promising a smooth integration into Salesforce’s ecosystem. Zoomin CEO Gal Oron shared his enthusiasm: “Joining forces with Salesforce is a natural next step for us. Our shared vision is to make AI truly intelligent by giving it access to the vast amount of unstructured data that exists in enterprises. Together, we’ll help businesses unlock the full potential of their data and AI investments.” Implications Across the Business Spectrum The integration of Zoomin’s technology is expected to have broad implications, especially in customer service, where AI agents can use unstructured data to deliver more personalized and efficient responses. Beyond customer service, this technology is poised to impact sales, marketing, and overall business operations, enabling deeper insights into customer behavior and more targeted campaigns. Kishan Chetan, EVP and GM of Salesforce Service Cloud, highlighted the potential: “With Unified Knowledge, we’re not just improving AI—we’re transforming how businesses understand and serve their customers. Imagine AI agents that can grasp the full context of a customer’s history, preferences, and needs in real time. That’s the power we’re unlocking.” A Strategic Response to the AI Arms Race Salesforce’s acquisition of Zoomin comes amid an increasingly competitive enterprise AI landscape. By bolstering its embedded AI capabilities through strategic acquisitions, Salesforce is solidifying its position as a leader in enterprise AI, while addressing key challenges faced by rivals like Microsoft and Google. Zoomin’s expertise in processing large volumes of technical content and generating insights based on user behavior will be instrumental in helping Salesforce deliver cutting-edge, AI-driven solutions. These advancements will improve everything from customer service to digital transformation initiatives across industries. With this acquisition, Salesforce continues to push the boundaries of AI innovation, cementing its leadership in the rapidly evolving enterprise AI market. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
New Technology Risks

New Technology Risks

Organizations have always needed to manage the risks that come with adopting new technologies, and implementing artificial intelligence (AI) is no different. Many of the risks associated with AI are similar to those encountered with any new technology: poor alignment with business goals, insufficient skills to support the initiatives, and a lack of organizational buy-in. To address these challenges, executives should rely on best practices that have guided the successful adoption of other technologies, according to management consultants and AI experts. When it comes to AI, this includes: However, AI presents unique risks that executives must recognize and address proactively. Below are 15 areas of risk that organizations may encounter as they implement and use AI technologies: Managing AI Risks While the risks associated with AI cannot be entirely eliminated, they can be managed. Organizations must first recognize and understand these risks and then implement policies to mitigate them. This includes ensuring high-quality data for AI training, testing for biases, and continuous monitoring of AI systems to catch unintended consequences. Ethical frameworks are also crucial to ensure AI systems produce fair, transparent, and unbiased results. Involving the board and C-suite in AI governance is essential, as managing AI risk is not just an IT issue but a broader organizational challenge. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Integrate Digital Delivery and Human Connection

Integrate Digital Delivery and Human Connection

Salesforce’s latest data reveals a complex challenge for banks: while digital excellence is now essential for customer satisfaction, a fully digital experience risks alienating customers who value human connections at critical moments. Banks often feel torn between scaling digital capabilities and preserving the personal touch that fosters customer loyalty. How can they strike the right balance?

Read More
Exploring Emerging LLM

Exploring Emerging LLM

Exploring Emerging LLM Agent Types and Architectures The Evolution Beyond ReAct AgentsThe shortcomings of first-generation ReAct agents have paved the way for a new era of LLM agents, bringing innovative architectures and possibilities. In 2024, agents have taken center stage in the AI landscape. Companies globally are developing chatbot agents, tools like MultiOn are bridging agents to external websites, and frameworks like LangGraph and LlamaIndex Workflows are helping developers build more structured, capable agents. However, despite their rising popularity within the AI community, agents are yet to see widespread adoption among consumers or enterprises. This leaves businesses wondering: How do we navigate these emerging frameworks and architectures? Which tools should we leverage for our next application? Having recently developed a sophisticated agent as a product copilot, we share key insights to guide you through the evolving agent ecosystem. What Are LLM-Based Agents? At their core, LLM-based agents are software systems designed to execute complex tasks by chaining together multiple processing steps, including LLM calls. These agents: The Rise and Fall of ReAct Agents ReAct (reason, act) agents marked the first wave of LLM-powered tools. Promising broad functionality through abstraction, they fell short due to their limited utility and overgeneralized design. These challenges spurred the emergence of second-generation agents, emphasizing structure and specificity. The Second Generation: Structured, Scalable Agents Modern agents are defined by smaller solution spaces, offering narrower but more reliable capabilities. Instead of open-ended design, these agents map out defined paths for actions, improving precision and performance. Key characteristics of second-gen agents include: Common Agent Architectures Agent Development Frameworks Several frameworks are now available to simplify and streamline agent development: While frameworks can impose best practices and tooling, they may introduce limitations for highly complex applications. Many developers still prefer code-driven solutions for greater control. Should You Build an Agent? Before investing in agent development, consider these criteria: If you answered “yes,” an agent may be a suitable choice. Challenges and Solutions in Agent Development Common Issues: Strategies to Address Challenges: Conclusion The generative AI landscape is brimming with new frameworks and fervent innovation. Before diving into development, evaluate your application needs and consider whether agent frameworks align with your objectives. By thoughtfully assessing the tools and architectures available, you can create agents that deliver measurable value while avoiding unnecessary complexity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Salesforce Einstein Copilot Security

Salesforce Einstein Copilot Security

Salesforce Einstein Copilot Security: How It Works and Key Risks to Mitigate for a Safe Rollout With the official rollout of Salesforce Einstein Copilot, this conversational AI assistant is set to transform how sales, marketing, and customer service teams interact with both customers and internal documentation. Einstein Copilot understands natural language queries, streamlining daily tasks such as answering questions, generating insights, and performing actions across Salesforce to boost productivity. Salesforce Einstein Copilot Security However, alongside the productivity gains, it’s essential to address potential risks and ensure a secure implementation. This Tectonic insight covers: Einstein Copilot Use Cases Einstein Copilot enables users to: All of these actions can be performed with simple, natural language prompts, improving efficiency and outcomes. How Einstein Copilot Works Here’s a simplified breakdown of how Einstein Copilot processes prompts: The Einstein Trust Layer Salesforce has built the Einstein Trust Layer to ensure customer data is secure. Customer data processed by Einstein Copilot is encrypted, and no data is retained on the backend. Sensitive data, such as PII (Personally Identifiable Information), PCI (Payment Card Information), and PHI (Protected Health Information), is masked to ensure privacy. Additionally, the Trust Layer reduces biased, toxic, and unethical outputs by leveraging toxic language detection. Importantly, Salesforce guarantees that customer data will not be used to train the AI models behind Einstein Copilot or be shared with third parties. The Shared Responsibility Model Salesforce’s security approach is based on a shared responsibility model: This collaborative model ensures a higher level of security and trust between Salesforce and its customers. Best Practices for Securing Einstein Copilot Rollout Prepare Your Salesforce Org for Einstein Copilot To ensure a smooth rollout, it’s critical to assess your Salesforce security posture and ready your data. Tools like Salesforce Shield can help organizations by: By following these steps, you can utilize the power of Einstein Copilot while ensuring the security and integrity of your data. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Generative ai energy consumption

Growing Energy Consumption in Generative AI

Growing Energy Consumption in Generative AI, but ROI Impact Remains Unclear The rising energy costs associated with generative AI aren’t always central in enterprise financial considerations, yet experts suggest IT leaders should take note. Building a business case for generative AI involves both obvious and hidden expenses. Licensing fees for large language models (LLMs) and SaaS subscriptions are visible expenses, but less apparent costs include data preparation, cloud infrastructure upgrades, and managing organizational change. Growing Energy Consumption in Generative AI. One under-the-radar cost is the energy required by generative AI. Training LLMs demands vast computing power, and even routine AI tasks like answering user queries or generating images consume energy. These intensive processes require robust cooling systems in data centers, adding to energy use. While energy costs haven’t been a focus for GenAI adopters, growing awareness has prompted the International Energy Agency (IEA) to predict a doubling of data center electricity consumption by 2026, attributing much of the increase to AI. Goldman Sachs echoed these concerns, projecting data center power consumption to more than double by 2030. For now, generative AI’s anticipated benefits outweigh energy cost concerns for most enterprises, with hyperscalers like Google bearing the brunt of these costs. Google recently reported a 13% increase in greenhouse gas emissions, citing AI as a major contributor and suggesting that reducing emissions might become more challenging with AI’s continued growth. Growing Energy Consumption in Generative AI While not a barrier to adoption, energy costs play into generative AI’s long-term viability, noted Scott Likens, global AI engineering leader at PwC, emphasizing that “there’s energy being used — you don’t take it for granted.” Energy Costs and Enterprise Adoption Generative AI users might not see a line item for energy costs, yet these are embedded in fees. Ryan Gross of Caylent points out that the costs are mainly tied to model training and inferencing, with each model query, though individually minor, adding up over time. These expenses are often spread across the customer base, as companies pay for generative AI access through a licensing model. A PwC sustainability study showed that GenAI power costs, particularly from model training, are distributed among licensees. Token-based pricing for LLM usage also reflects inferencing costs, though these charges have decreased. Likens noted that the largest expenses still come from infrastructure and data management rather than energy. Potential Efficiency Gains Though energy isn’t a primary consideration, enterprises could reduce consumption indirectly through technological advancements. Newer, more cost-efficient models like OpenAI’s GPT-4o mini are 60% less expensive per token than prior versions, enabling organizations to deploy GenAI on a larger scale while keeping costs lower. Small, fine-tuned models can be used to address latency and lower energy consumption, part of a “multimodel” approach that can provide different accuracy and latency levels with varying energy demands. Agentic AI also offers opportunities for cost and energy savings. By breaking down tasks and routing them through specialized models, companies can minimize latency and reduce power usage. According to Likens, using agentic architecture could cut costs and consumption, particularly when tasks are routed to more efficient models. Rising Data Center Energy Needs While enterprises may feel shielded from direct energy costs, data centers bear the growing power demand. Cooling solutions are evolving, with liquid cooling systems becoming more prevalent for AI workloads. As data centers face the “AI growth cycle,” the demand for energy-efficient cooling solutions has fueled a resurgence in thermal management investment. Liquid cooling, being more efficient than air cooling, is gaining traction due to the power demands of AI and high-performance computing. IDTechEx projects that data center liquid cooling revenue could exceed $50 billion by 2035. Meanwhile, data centers are exploring nuclear power, with AWS, Google, and Microsoft among those considering nuclear energy as a sustainable solution to meet AI’s power demands. Future ROI Considerations While enterprises remain shielded from the full energy costs of generative AI, careful model selection and architectural choices could help curb consumption. PwC, for instance, factors in the “carbon impact” as part of its GenAI deployment strategy, recognizing that energy considerations are now a part of the generative AI value proposition. As organizations increasingly factor sustainability into their tech decisions, energy efficiency might soon play a larger role in generative AI ROI calculations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Salesforce AI Evolves with the Generative AI Landscape

Salesforce AI Evolves with the Generative AI Landscape

Salesforce AI: Powering Customer Relationship Management Salesforce is a leading CRM solution that has long delivered cutting-edge cloud technologies to manage customer relationships effectively. In recent months, the platform has further advanced with the integration of generative AI and AI-powered features, primarily through its AI engine, Einstein. Salesforce AI Evolves with the Generative AI Landscape. To explore how AI operates within the Salesforce ecosystem and how various business teams can leverage these innovations, this guide delves into Salesforce’s AI capabilities, products, and features. Salesforce AI: Transforming CRM Capabilities Salesforce remains a top choice in the CRM software market, offering one of the most comprehensive solutions for managing relationships across departments, industries, and initiatives. Through dedicated cloud platforms, Salesforce enables teams to oversee marketing, sales, customer service, e-commerce, and more, with tools focused on delivering enhanced customer experiences supported by powerful data analytics. With the introduction of generative AI, Salesforce has significantly elevated its native automation, workflow management, data analytics, and assistive capabilities for customer lifecycle management. Einstein Copilot exemplifies this innovation, aiding internal users with tasks such as outreach, analysis, and improving external user experiences. What is Salesforce Einstein? Salesforce Einstein is an AI-driven suite of tools integrated natively into various Salesforce Cloud applications, including Sales Cloud, Marketing Cloud, Service Cloud, and Commerce Cloud. It also operates through assistive technologies like Einstein Copilot. Einstein is built on a multitenant platform and incorporates numerous automated machine learning features to unify organizational data with CRM capabilities. Designed to make intelligent, data-driven decisions, Einstein requires no additional installation, offering a seamless user experience when paired with a compatible subscription plan. 7 Key Features of Salesforce Einstein 7 Applications of Salesforce Einstein Future Trends in Salesforce AI Bottom Line: Salesforce AI Evolves with the Generative AI Landscape Salesforce continues to enhance its AI-powered features, keeping pace with advancements in generative and predictive AI. Whether new to the platform or a seasoned user, Salesforce offers innovative, AI-centric solutions to streamline customer relationship management and business operations. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Mapping Data Salesforce to Canva

Mapping Data Salesforce to Canva

Mapping Data Fields in Salesforce for Canva Integration Salesforce administrators can map data fields from a brand template to Salesforce objects, enabling data from Salesforce to automatically populate placeholders in Canva designs. This feature is available exclusively for Canva Enterprise users and integrates with Salesforce Professional, Enterprise, or Unlimited editions. Mapping Data Salesforce to Canva. Steps for Mapping Data Fields in Salesforce: Pre-requisites: The following are the steps to set up field mapping using the Canva for Salesforce app. Step 1: Sync Brand Templates Before mapping fields, you need to sync brand templates from Canva to Salesforce. Here’s how: Step 2: Create a Template Mapping Template mapping connects data fields from a Salesforce object to placeholders in a Canva brand template, allowing Salesforce data to autofill the design. You need to create a separate template mapping for each Salesforce object. Unmapped Fields: You don’t have to map every field. If a field is unmapped, the placeholder in the Canva template will remain unchanged in the final design. Additional Information: Connecting Data Source Apps to Canva for Autofill You can connect data sources like Salesforce to Canva to autofill elements in your designs. Here’s a brief overview of how to connect and use Salesforce data: Creating Brand Templates for Salesforce To use Canva for Salesforce to generate sales collateral, brand designers must first create and publish a brand template. These templates include data fields that act as placeholders for Salesforce data. Mapping Data Salesforce to Canva With this setup, Salesforce admins can easily map data fields and auto-generate designs based on Salesforce data. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
A Company in Transition

A Company in Transition

OpenAI Restructures: Increased Flexibility, But Raises Concerns OpenAI’s decision to restructure into a for-profit entity offers more freedom for the company and its investors but raises questions about its commitment to ethical AI development. Founded in 2015 as a nonprofit, OpenAI transitioned to a hybrid model in 2019 with the creation of a for-profit subsidiary. Now, its restructuring, widely reported this week, signals a shift where the nonprofit arm will no longer influence the day-to-day operations of the for-profit side. CEO Sam Altman is set to receive equity in the newly restructured company, which will operate as a benefit corporation (B Corp), similar to competitors like Anthropic and Sama. A Company in Transition This move comes on the heels of a turbulent year. OpenAI’s board initially voted to remove Altman over concerns about transparency, but later rehired him after significant backlash and the resignation of several board members. The company has seen a number of high-profile departures since, including co-founder Ilya Sutskever, who left in May to start Safe Superintelligence (SSI), an AI safety-focused venture that recently secured $1 billion in funding. This week, CTO Mira Murati, along with key research leaders Bob McGrew and Barret Zoph, also announced their departures. OpenAI’s restructuring also coincides with an anticipated multi-billion-dollar investment round involving major players such as Nvidia, Apple, and Microsoft, potentially pushing the company’s valuation to as high as $150 billion. Complex But Expected Move According to Michael Bennett, AI policy advisor at Northeastern University, the restructuring isn’t surprising given OpenAI’s rapid growth and increasingly complex structure. “Considering OpenAI’s valuation, it’s understandable that the company would simplify its governance to better align with investor priorities,” said Bennett. The transition to a benefit corporation signals a shift towards prioritizing shareholder interests, but it also raises concerns about whether OpenAI will maintain its ethical obligations. “By moving away from its nonprofit roots, OpenAI may scale back its commitment to ethical AI,” Bennett noted. Ethical and Safety Concerns OpenAI has faced scrutiny over its rapid deployment of generative AI models, including its release of ChatGPT in November 2022. Critics, including Elon Musk, have accused the company of failing to be transparent about the data and methods it uses to train its models. Musk, a co-founder of OpenAI, even filed a lawsuit alleging breach of contract. Concerns persist that the restructuring could lead to less ethical oversight, particularly in preventing issues like biased outputs, hallucinations, and broader societal harm from AI. Despite the potential risks, Bennett acknowledged that the company would have greater operational freedom. “They will likely move faster and with greater focus on what benefits their shareholders,” he said. This could come at the expense of the ethical commitments OpenAI previously emphasized when it was a nonprofit. Governance and Regulation Some industry voices, however, argue that OpenAI’s structure shouldn’t dictate its commitment to ethical AI. Veera Siivonen, co-founder and chief commercial officer of AI governance vendor Saidot, emphasized the role of regulation in ensuring responsible AI development. “Major players like Anthropic, Cohere, and tech giants such as Google and Meta are all for-profit entities,” Siivonen said. “It’s unfair to expect OpenAI to operate under a nonprofit model when others in the industry aren’t bound by the same restrictions.” Siivonen also pointed to OpenAI’s participation in global AI governance initiatives. The company recently signed the European Union AI Pact, a voluntary agreement to adhere to the principles of the EU’s AI Act, signaling its commitment to safety and ethics. Challenges for Enterprises The restructuring raises potential concerns for enterprises relying on OpenAI’s technology, said Dion Hinchcliffe, an analyst with Futurum Group. OpenAI may be able to innovate faster under its new structure, but the reduced influence of nonprofit oversight could make some companies question the vendor’s long-term commitment to safety. Hinchcliffe noted that the departure of key staff could signal a shift away from prioritizing AI safety, potentially prompting enterprises to reconsider their trust in OpenAI. New Developments Amid Restructuring Despite the ongoing changes, OpenAI continues to roll out new technologies. The company recently introduced a new moderation model, “omni-moderation-latest,” built on GPT-4o. This model, available through the Moderation API, enables developers to flag harmful content in both text and image outputs. A Company in Transition As OpenAI navigates its restructuring, balancing rapid innovation with maintaining ethical standards will be crucial to sustaining enterprise trust and market leadership. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

Read More
AI Agents Connect Tool Calling and Reasoning

AI Agents Connect Tool Calling and Reasoning

AI Agents: Bridging Tool Calling and Reasoning in Generative AI Exploring Problem Solving and Tool-Driven Decision Making in AI Introduction: The Emergence of Agentic AI Recent advancements in libraries and low-code platforms have simplified the creation of AI agents, often referred to as digital workers. Tool calling stands out as a key capability that enhances the “agentic” nature of Generative AI models, enabling them to move beyond mere conversational tasks. By executing tools (functions), these agents can act on your behalf and tackle intricate, multi-step problems requiring sound decision-making and interaction with diverse external data sources. This insight explores the role of reasoning in tool calling, examines the challenges associated with tool usage, discusses common evaluation methods for tool-calling proficiency, and provides examples of how various models and agents engage with tools. Reasoning as a Means of Problem-Solving Successful agents rely on two fundamental expressions of reasoning: reasoning through evaluation and planning, and reasoning through tool use. While both reasoning expressions are vital, they don’t always need to be combined to yield powerful solutions. For instance, OpenAI’s new o1 model excels in reasoning through evaluation and planning, having been trained to utilize chain of thought effectively. This has notably enhanced its ability to address complex challenges, achieving human PhD-level accuracy on benchmarks like GPQA across physics, biology, and chemistry, and ranking in the 86th-93rd percentile on Codeforces contests. However, the o1 model currently lacks explicit tool calling capabilities. Conversely, many models are specifically fine-tuned for reasoning through tool use, allowing them to generate function calls and interact with APIs effectively. These models focus on executing the right tool at the right moment but may not evaluate their results as thoroughly as the o1 model. The Berkeley Function Calling Leaderboard (BFCL) serves as an excellent resource for comparing the performance of various models on tool-calling tasks and provides an evaluation suite for assessing fine-tuned models against challenging scenarios. The recently released BFCL v3 now includes multi-step, multi-turn function calling, raising the standards for tool-based reasoning tasks. Both reasoning types are powerful in their own right, and their combination holds the potential to develop agents that can effectively deconstruct complex tasks and autonomously interact with their environments. For more insights into AI agent architectures for reasoning, planning, and tool calling, check out my team’s survey paper on ArXiv. Challenges in Tool Calling: Navigating Complex Agent Behaviors Creating robust and reliable agents necessitates overcoming various challenges. In tackling complex problems, an agent often must juggle multiple tasks simultaneously, including planning, timely tool interactions, accurate formatting of tool calls, retaining outputs from prior steps, avoiding repetitive loops, and adhering to guidelines to safeguard the system against jailbreaks and prompt injections. Such demands can easily overwhelm a single agent, leading to a trend where what appears to an end user as a single agent is actually a coordinated effort of multiple agents and prompts working in unison to divide and conquer the task. This division enables tasks to be segmented and addressed concurrently by distinct models and agents, each tailored to tackle specific components of the problem. This is where models with exceptional tool-calling capabilities come into play. While tool calling is a potent method for empowering productive agents, it introduces its own set of challenges. Agents must grasp the available tools, choose the appropriate one from a potentially similar set, accurately format the inputs, execute calls in the correct sequence, and potentially integrate feedback or instructions from other agents or humans. Many models are fine-tuned specifically for tool calling, allowing them to specialize in selecting functions accurately at the right time. Key considerations when fine-tuning a model for tool calling include: Common Benchmarks for Evaluating Tool Calling As tool usage in language models becomes increasingly significant, numerous datasets have emerged to facilitate the evaluation and enhancement of model tool-calling capabilities. Two prominent benchmarks include the Berkeley Function Calling Leaderboard and the Nexus Function Calling Benchmark, both utilized by Meta to assess the performance of their Llama 3.1 model series. The recent ToolACE paper illustrates how agents can generate a diverse dataset for fine-tuning and evaluating model tool use. Here’s a closer look at each benchmark: Each of these benchmarks enhances our ability to evaluate model reasoning through tool calling. They reflect a growing trend toward developing specialized models for specific tasks and extending the capabilities of LLMs to interact with the real world. Practical Applications of Tool Calling If you’re interested in observing tool calling in action, here are some examples to consider, categorized by ease of use, from simple built-in tools to utilizing fine-tuned models and agents with tool-calling capabilities. While the built-in web search feature is convenient, most applications require defining custom tools that can be integrated into your model workflows. This leads us to the next complexity level. To observe how models articulate tool calls, you can use the Databricks Playground. For example, select the Llama 3.1 405B model and grant access to sample tools like get_distance_between_locations and get_current_weather. When prompted with, “I am going on a trip from LA to New York. How far are these two cities? And what’s the weather like in New York? I want to be prepared for when I get there,” the model will decide which tools to call and what parameters to provide for an effective response. In this scenario, the model suggests two tool calls. Since the model cannot execute the tools, the user must input a sample result to simulate. Suppose you employ a model fine-tuned on the Berkeley Function Calling Leaderboard dataset. When prompted, “How many times has the word ‘freedom’ appeared in the entire works of Shakespeare?” the model will successfully retrieve and return the answer, executing the required tool calls without the user needing to define any input or manage the output format. Such models handle multi-turn interactions adeptly, processing past user messages, managing context, and generating coherent, task-specific outputs. As AI agents evolve to encompass advanced reasoning and problem-solving capabilities, they will become increasingly adept at managing

Read More
gettectonic.com