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Salesforce Einstein Features

Salesforce Einstein Features

Salesforce Einstein Discover the power of the #1 AI for CRM with Einstein. Built into the Salesforce Platform, Einstein uses powerful machine learning and large language models to personalize customer interactions and make employees more productive. With Einstein powering the Customer 360, teams can accelerate time to value, predict outcomes, and automatically generate content within

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Predictive Lead Scoring

Predictive Lead Scoring

Traditional lead scoring relies on predefined criteria and subjective assumptions, whereas predictive lead scoring (PLS) harnesses machine learning algorithms to analyze extensive data and identify key predictors of lead quality.  Traditional lead scoring only learns from data if you revise your scoring methodology for it.  Predictive lead scoring constantly reworks the machine learning model based

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Salesforce Einstein

Use AI to Prep for Meetings

Sales is fundamentally a relationship-oriented endeavor, where representatives invest substantial time delving into lead interests, needs, and behaviors to fortify connections. What if you could Using AI to prep for meetings? Imagine a tool that assumes this responsibility, endowing you with the ability to swiftly acquaint yourself with pertinent information. Here’s what AI can accomplish:

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Einstein in Salesforce

Einstein in Salesforce

Salesforce AI and CRM Evolution Salesforce has long been a leader in customer relationship management (CRM) by pioneering cloud technologies. Recently, the platform has significantly advanced with the integration of generative artificial intelligence (AI) and AI-powered features, thanks to its Einstein technology. Einstein in Salesforce is like a super smart computer overseeing and analyzing the

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Salesforce Einstein and Einstein Automate

Einstein Lead Scoring is Based on:

Understanding What Lead scoring looks at explains how Einstein gives each lead a score based on how well the lead matches the company’s conversion patterns. Einstein Scoring Model considers: Einstein Lead Scoring uses data science and machine learning to discover the patterns in your business’ lead conversion history, and to predict which current leads to

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Marketing Cloud Lead Scoring

Marketing Cloud Lead Scoring

The acquisition of Exacttarget, now known as Salesforce Marketing Cloud, in 2012 caused a stir in the industry. It wasn’t due to Salesforce’s reputation for acquiring top martech products and teams, but rather because Salesforce had predominantly focused on B2B2B, while Exacttarget was firmly established in the B2C realm. Nonetheless, the acquisition also brought in

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Salesforce Einstein and Einstein Automate

Lead Conversion at the Speed of Einstein

The primary challenges faced by businesses today revolve around lead generation and conversion. Lead conversion with Einstein is fast. Tectonic proudly offers comprehensive solutions for both challenges through the implementation and customization of Salesforce Einstein Lead Scoring. Salesforce Einstein Lead Scoring, a pivotal feature within Sales Cloud Einstein, leverages artificial intelligence to empower sales representatives

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