08Nov
Email Nurture Guide
Nurture marketing significantly increases the chances that your ideal buyers will consider your products or services when they’re ready to purchase.
03Nov
Pardot User Deactivation
Deactivated Users & Record Ownership: When a Salesforce user is deactivated, the records they own may not be automatically transferred to a new active owner. Pardot syncs prospect records based on the Salesforce owner. If the owner is inactive, it can prevent prospects from syncing correctly or being included in dynamic lists in Pardot.
01Nov
Being AI-Driven
Imagine a company where every decision, strategy, customer interaction, and routine task is enhanced by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI-driven enterprise represents what a successful business could look like. Does this company exist? Not yet, but the building blocks for creating it are already here. To
26Oct
Market Insights and Forecast for Quote Generation Software
Market Insights and Forecast for Quote Generation Software for Salesforce (2024-2031): Key Players, Technology Advancements, and Growth Opportunities A recent research report by WMR delves into the Quote Generation Software for Salesforce Market, offering over 150 pages of in-depth analysis on business strategies employed by both leading and emerging industry players. The study provides insights
25Oct
Transform Customer Experience
In today’s AI-driven business environment, customer experience (CX) has evolved from being a buzzword to a critical factor in determining success. It’s no longer enough for businesses to offer high-quality products or excellent service alone—today’s customers are always online, engaged, and seeking the most convenient, relevant, and enjoyable experiences. This is where Salesforce Data Cloud
18Oct
Life of a Salesforce Admin in the AI Era
The life of Salesforce admins is rapidly evolving as artificial intelligence (AI) becomes integral to business operations. Let’s examine the Life of a Salesforce Admin in the AI Era. By 2025, the Salesforce admin’s role will expand beyond managing CRM systems to include leveraging AI tools to enhance efficiency, boost productivity, and maintain security. While
14Oct
Case Study: Children’s Hospital Use Cases
In need of help to implement requisite configuration updates to establish a usable data model for data segmentation that supports best practices utilization of Marketing Cloud features including Contact Builder, Email Studio and Journey Builder.
05Oct
Salesforce Einstein Conversation Mining
What Is Salesforce Einstein Conversation Mining? Imagine truly understanding your customers—knowing what drives their satisfaction, common reasons for support requests, and more. That’s the power of Einstein Conversation Mining (ECM). This AI-powered tool leverages customer interactions—via chats, emails, or calls—to uncover valuable insights. By analyzing these conversations, ECM helps businesses identify patterns, track sentiment, and prioritize
30Sep
Predictive Analytics in Salesforce
Predictive Analytics in Salesforce: Enhancing Decision-Making with AI In an ever-changing business environment, companies seek tools to forecast trends and anticipate challenges, enabling them to remain competitive. Predictive analytics, powered by Salesforce’s AI capabilities, offers a cutting-edge solution for these needs. In this guide, we’ll explore how predictive analytics works and how Salesforce empowers businesses
27Sep
Salesforce AI Evolves with the Generative AI Landscape
Salesforce AI: Powering Customer Relationship Management Salesforce is a leading CRM solution that has long delivered cutting-edge cloud technologies to manage customer relationships effectively. In recent months, the platform has further advanced with the integration of generative AI and AI-powered features, primarily through its AI engine, Einstein. Salesforce AI Evolves with the Generative AI Landscape.
05Sep
Salesforce Foundations Announced
Salesforce Inc. today introduced Salesforce Foundations, a new suite of features designed to help large enterprises operating across multiple industries unify their sales operations. As a prelude to Dreamforce this free Salesforce upgrade allows customers to combine data and functionality from Salesforce products in a single, new portal. Available at no cost to all Salesforce
01Sep
Winter 25 Marketing Cloud Account Engagement
The Salesforce Winter ’25 release notes are here! Let’s discover the key highlights and what Account Engagement (formerly Pardot) users can expect this October. Duplicate Management When Salesforce introduced the Email Uniqueness field in 2021, which let us know if a Prospect’s email address was unique within the system. While useful, this field had its
01Sep
Winter 25 for Marketing
The Salesforce Winter ’25 release introduces a range of innovative tools and enhancements tailored to elevate marketing strategies. Whether your focus is on personalization, database management, or campaign automation, these new features are designed to help you excel in the fast-paced world of digital marketing. Here’s a look at the top five marketing features in
25Aug
AI as a Service
The latest research study from HTF MI, titled Global Artificial Intelligence (AI) As a Service Market Size, Player Analysis & Segment Growth 2020-2032, offers an in-depth evaluation of market risks, opportunities, and strategic decision-making support. The report delves into trends, growth drivers, technological advancements, and the evolving investment landscape within the Global AI As a
18Aug
Role of Salesforce Data Cloud
Will Salesforce Data Cloud Drive Value for Your Business? What is Salesforce Data Cloud? The role of Salesforce Data Cloud as an innovative platform designed to help businesses fully leverage their customer data. As a trusted Salesforce partner, we are committed to helping you explore the potential of this powerful tool to transform customer relationships
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