Who is Salesforce?  Here is their story in their own words.

From our inception, we’ve proudly embraced the identity of a customer-centric company.

Since the very day we opened our doors, customer focus has been the guiding force behind every decision we make. It’s the catalyst for our growth and the driving factor behind our customers’ success. Our commitment involves developing technologies, fostering partnerships, and building communities that enable companies to establish profound connections with their customers, transforming every business into a customer-centric entity.

While the world evolves, our unwavering commitment to customer focus remains constant. New technologies, social trends, and immediate priorities may emerge, but the essence of the customer—discerning, demanding, and eager to be impressed—endures. Our mission is to assist you in meeting your customers where they are, fostering unwavering loyalty to your company through thick and thin.

Our role is to construct bridges between companies and customers, recognizing that meaningful connections are the linchpin of business success. We are dedicated to delivering on this mission.

Empowering every department to prioritize customers is our goal, facilitated by Customer 360—the world’s leading CRM. We provide a platform where every team member can access a unified source of truth, enhancing collaboration with integrated capabilities that facilitate crucial conversations and decisions where they matter most. With Tableau, we empower companies to unearth profound insights and take data-driven actions to better serve their customers.

Every product in our portfolio plays a pivotal role in establishing connections that drive success, with the potential to channel that success into positive change.


In 1999, Salesforce founders launched a revolutionary customer relationship management (CRM) system from a small San Francisco apartment. Their groundbreaking approach involved hosting all software and critical customer data on the internet, pioneering the “software as a service” (SaaS) model that quickly spread across the tech industry.

Cultivating Trust

Early adopters took a leap of faith in embracing our cloud-based model, and trust became a cornerstone. Over the decades, our product has evolved, becoming an essential service for some of the world’s most significant businesses, governments, and organizations. Trust and relationships have become invaluable commodities.

Core Values

Our core values drive our actions and unite us as a company:

  • Trust: We act as trusted advisors, earning trust through transparency, security, compliance, privacy, and performance.
  • Customer Success: Our success is intertwined with our customers’ success, inspiring us to champion them in achieving extraordinary things.
  • Innovation: We innovate collaboratively, leveraging customer input to develop products that best serve their business needs.
  • Equality: We champion equal opportunities, believing that everyone deserves to be seen, heard, valued, and empowered to succeed.
  • Sustainability: We lead boldly to address the climate emergency, committing to use the full power of Salesforce to accelerate the world’s journey to net zero.

This content was updated in 2023.

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