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04Feb

Creating Salesforce Queues for Effective Case Management

Enhancing Support Management through Case Queues: A Practical Example Salesforce Queues for Case Management put the cases in front of the proper teams in multiple Salesforce industry solutions. Scenario: Sunshine Electronics, a leading electronics retailer, is committed to refining its customer support procedures by effectively handling incoming cases and inquiries. The company aims to ensure that cases are directed to the suitable support teams based on their complexity and nature. Additionally, there is a focus on streamlining the process for managing general inquiries. Solution: In response to the requirements of Sunshine Electronics, the following solution has been implemented: Establishing Case Queues: Sunshine Electronics has created two case queues, namely “Technical Support Tier 1” and “Technical Support Tier 2.” These queues serve the purpose of managing technical support cases based on their complexity levels. “Technical Support Tier 1” is dedicated to handling less complex cases, while “Technical Support Tier 2” deals with more advanced or challenging cases. Both queues are linked to the Case object and have designated email addresses for receiving notifications related to case updates. Assigning Queue Members: Qualified members of the support team are strategically assigned to the appropriate case queues based on their expertise in handling technical support inquiries. The system administrator ensures that the right team members are added to both the “Technical Support Tier 1” and “Technical Support Tier 2” queues, ensuring that each queue possesses the necessary expertise for efficient case resolution. Introduction of the General Inquiry Queue: To efficiently manage non-technical inquiries and general customer questions, Sunshine Electronics has introduced a dedicated “General Inquiry” queue. This queue is specifically tailored to address inquiries that do not require technical support. It is associated with the Case object and possesses a designated email address for receiving notifications related to general inquiries. Sarah Johnson, a knowledgeable team member, is designated as the sole member of the “General Inquiry” queue. Salesforce Queues for Case Management By implementing these case queues and corresponding assignment rules, Sunshine Electronics has successfully streamlined its case management process. Cases are automatically directed to the appropriate queues based on their complexity and nature, allowing for efficient handling by the designated support teams. The introduction of the “General Inquiry” queue ensures prompt responses to non-technical inquiries, contributing to improved response times, proper case allocation, and enhanced customer satisfaction for Sunshine Electronics. Content updated October 2023. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more

February 4, 2022in Salesforce Service Cloud

03Feb

Connecting Pardot, Marketing Cloud, and Salesforce

This insight was authored prior to the rebranding of Pardot to Marketing Cloud Account Engagement. You can find more details about this name change and its implications here. Connecting Pardot, Marketing Cloud, and Salesforce. A common inquiry we often encounter from clients is: “Should I opt for Salesforce Marketing Cloud or Pardot (Marketing Cloud Account Engagement)?”. This query may appear peculiar since Pardot is typically acknowledged as the go-to B2B solution, while Salesforce Marketing Cloud is favored for B2C endeavors. The conventional wisdom suggests that businesses select one of these platforms based on their organizational setup and target demographic. However, our perspective at Tectonic diverges from this norm. Depending on your primary marketing channels, it can be highly effective for any business to utilize both platforms! Connecting Pardot, Marketing Cloud, and Salesforce Allow me to explain. Pardot excels in automated email marketing, lead capture via forms and landing pages, and engagement tracking through scoring and grading mechanisms. Moreover, it boasts unparalleled integration with Salesforce. Yet, there are instances where marketers require an additional channel to strategically retarget accounts or re-engage with prospects who may have disengaged from email communication. Advertising Studio This is where Marketing Cloud’s Advertising Studio module becomes invaluable. Leveraging Salesforce’s architecture, you can craft a seamless experience for your audience. The system architecture integrating Pardot for data entry and automated email marketing, Sales Cloud as the CRM and database of record, and Marketing Cloud Connect as the mechanism for triggering targeted ads. Automated Processes The process initiates in Pardot upon record creation or update. Subsequently, a prospect may enter a Pardot Engagement Studio, trigger an Automation Rule, or prompt a Completion Action. With seamless Sales Cloud integration, the contact record update synchronizes with the CRM, generating or updating a specific Salesforce Report for an Audience. The Marketing Cloud Connector facilitates this activity to trigger an automation in the Marketing Cloud Automation Studio, importing the contact record into a Data Extension. This Data Extension serves as the source for an Audience set up in Advertising Studio, enabling advertising campaigns across digital channels such as Facebook, Google, and LinkedIn. This is just one example of the seamless integration within the Salesforce suite of marketing products! From a user perspective, the familiarity in the look and feel of each platform empowers teams to craft sophisticated journeys without being confined to a single platform. Whether one focus on B2B and the other B2C, or one on prospecting and one on customer communications, there is a time and a place to use both. Connecting Pardot, Marketing Cloud, and Salesforce Together? When is it appropriate to leverage both platforms? Utilizing both Salesforce Marketing Cloud and Marketing Cloud Account Engagement, formerly Pardot, is most suitable for businesses that: The pricing structure of Marketing Cloud, based on the Studios (features) you require access to, ensures businesses pay a flexible premium tailored to their needs. In this insight, Advertising Studio is showcased to illustrate how Pardot and Marketing Cloud can collaborate. However, there are other studios within Marketing Cloud that marketers can leverage for comprehensive marketing campaigns. Other studios within Marketing Cloud include: Intrigued? Consider adopting Salesforce Marketing Cloud and Pardot (Marketing Cloud Account Engagement) in tandem for a comprehensive, multi-channel automated marketing strategy. The Tectonic team and I are available to assist with Salesforce architecture setup, integration, or serve as an extension of your team to devise effective Marketing Cloud strategies for long-term success. Reach out to us to learn more. Updated By Tectonic Salesforce Marketing Cloud Solution Architect, Shannan Hearne Content updated April 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

February 3, 2022in Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

02Feb

What is CCPA?

The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. This landmark law secures new privacy rights for California consumers, including: In November of 2020, California voters approved Proposition 24, the CPRA, which amended the CCPA and added new additional privacy protections that began on January 1, 2023. As of January 1, 2023, consumers have new rights in addition to those above, such as: Businesses that are subject to the California Consumer Privacy Act have several responsibilities, including responding to consumer requests to exercise these rights and giving consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers. CPRA amends the California Consumer Privacy Act; it does not create a separate, new law. As a result, our office typically refers to the law as “CCPA” or “CCPA, as amended. Always consider CCPA when writing emails. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

February 2, 2022in Salesforce

Salesforce Quip Sales Cloud Service Cloud

01Feb

Quip, Sales Cloud, and Service Cloud

Quip Sales Cloud Service Cloud Quip, the document collaboration platform under Salesforce ownership, has recently announced a deeper integration into the core Sales Cloud and Service Cloud products of Salesforce. Quip helps sales teams accelerate business in real-time. Reimuip’s mobile-first content collaboration platform and word processing programs let’s you create, edit, discuss, and organize your team’s work — all in one place. This development is indeed big news, addressing the anticipation that followed Salesforce’s $750 million acquisition of Quip in 2016. The integration, now realized with Quip for Sales and Quip for Service, marks a transformative step for Quip. Quip’s cloud-based word process and collaboration software enhances Salesforce’s suite of productivity tools for business. This discussion will explore two pivotal aspects that distinguish the new Quip: Interface and Automation. Interface: Quip is now seamlessly embedded into the Salesforce console interface, offering a more integrated user experience. Automation: Using Quip gains the ability to leverage Salesforce Workflows, Approval Processes, and Lightning Flows configured by administrators. Quip for Sales Enhancing internal communication is crucial for sales teams to maintain strategic focus and present a professional image externally. Recognizing the limitations of static sales strategies, Quip meets the need for agility in sales teams to remain competitive. Quip transforms critical strategy documents into living plans, constantly updated with live data and adjusted collaboratively by the team within the context of the account. Use Cases Sales-specific use cases encompass: Account/Territory Plans Account hand-offs Proposal/Quote Feedback, linked to approval processes Pipeline Stage Required Documentation, aligned with the Sales Process Quip for Service With the simultaneous introduction of Quip for Service and the Einstein for Service announcement, there’s an increased focus on customer service transformation. The evolving landscape demands more from service agents, both in terms of diversified portfolios on the product side and elevated expectations from customers. Collaboration in service becomes imperative, especially as cases become less straightforward, requiring consideration of additional context in complex discussions. Use Cases Service-specific use cases include: Agent ‘Swarming’: Groups of agents collaborating on a single, complex case can engage in digital discussions. Knowledge Article Editing: Feedback from subject matter experts or the marketing department ensures content and messaging accuracy. Guided Actions for Case Resolution: Lightning Flows, exemplified by a Guided Actions flow, play a significant role in Service scenarios. The tighter integration of Quip and Salesforce’s Sales Cloud and Service Cloud signifies a strategic move that enhances user interface cohesion and introduces powerful automation capabilities, marking a noteworthy evolution for Quip. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more

February 1, 2022in Salesforce Development Services, Salesforce Sales Cloud, Salesforce Service Cloud

Monthly Archives: February 2022

Creating Salesforce Queues for Effective Case Management

Connecting Pardot, Marketing Cloud, and Salesforce

What is CCPA?

Quip, Sales Cloud, and Service Cloud

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