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Trust in AI Data

As companies rapidly embrace Artificial Intelligence and realize its benefits, trust must be their top priority. And to instill trust in AI, they must first instill trust in the data that powers it. Think about data as a well-balanced diet for AI — you’re healthiest when you avoid junk food and consume all the proper

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Bring Your Own Lake With Google BigQuery

Bring Your Own Lake With Google BigQuery

Can BigQuery Function as a Data Lake? Why you should Bring Your Own Lake With Google BigQuery. Google BigQuery serves as a fully-managed, petabyte-scale data warehouse, utilizing Google’s infrastructure’s processing power. The combination of Google Cloud Storage and BigQuery transforms Google Cloud Platform into a scalable data lake capable of storing both structured and unstructured

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Salesforce Net Zero Enhancements

Salesforce Net Zero Enhancements

Salesforce AI Innovations Boost ESG Reporting in Net Zero Cloud Powered by Einstein, Net Zero Cloud’s generative AI capabilities will suggest reliable, auto-generated responses for ESG reports – Salesforce Net Zero Enhancements CSRD Report Builder automates reporting, and Materiality Assessment empowers ESG managers to identify most relevant ESG topics  Global sports brand Rossignol Group uses Net Zero

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Salesforce is Hiring

Salesforce is Hiring

Salesforce is hiring approximately 3,000 new employees, CEO Marc Benioff announced in an interview with Bloomberg this week. This hiring initiative comes after the company laid off 10% of its workforce earlier this year as part of a significant cost-cutting effort. Salesforce is hiring. Yahoo story here. In January, Salesforce announced the layoffs of 8,000

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Einstein Advancement

Einstein Advancement

Salesforce, the enterprise software giant, announced on Tuesday the latest Einstein advancement in its artificial intelligence (AI) technology, unveiling a new generative AI tool called Einstein Copilot. This tool is set to revolutionize its suite of applications, including popular platforms like Slack and Tableau. What Happened: Einstein Copilot is introduced as a conversational AI assistant,

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Google 360 Analytics Dashboard in Marketing Cloud

Salesforce Audience Insights

Salesforce Audience Insights By Tectonic’s Marketing Consultant, Shannan Hearne Salesforce Marketing Cloud is so much more than just an email sending platform. This insight explores how it can power your advertising.; Marketing Cloud offers robust audience segmentation capabilities, empowering marketers to effectively segment their customer base. The integration of AI through Audience Insights enhances this

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Crucial Role of Data and Integration in AI at Dreamforce

The Crucial Role of Data and Integration in AI at Dreamforce

Understanding The Crucial Role of Data and Integration in AI at Dreamforce At this year’s Dreamforce, AI is the star of the show, but two essential supporting actors are data and integration. Enterprises are increasingly recognizing the importance of unifying their diverse data sources for effective analysis and swift action, and the race to harness

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Salesforce Success Story

Case Study: Large Faith-Based Religious Entity/Nonprofit-Salesforce Marketing Cloud/Nonprofit Success Pack

Undergoing a profound revitalization and restructuring process that combines six existing Provinces into a single, unified Province that will better serve the organization and its constituents’ needs. nonprofit salesforce marketing cloud success pack

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Salesforce Dedicated Data Model for Public Sector

Salesforce Dedicated Data Model for Public Sector

Public Sector Solutions Data Model Overview The Salesforce Dedicated Data Model for Public Sector leverages a suite of standard Salesforce objects to manage and structure data across various domains such as licensing, permitting, inspections, case management, benefit administration, grantmaking, and more. These objects are designed to facilitate efficient application processing, regulatory compliance, and service delivery

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Salesforce Data Cloud

Salesforce Data Cloud Evolution

Data Cloud stands as the fastest-growing organically built product in Salesforce’s history, signifying a significant milestone in solving the enduring data problem within Customer Relationship Management (CRM). Salesforce Data Cloud Evolution since its beginnings is an interesting story. With an average of 928 systems per company, identity resolution becomes challenging, especially when managing more than

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Cloud Based Business Solutions

AI Fundamental Role in the Future of Business

AI is not a novel concept, but its pivotal role in shaping the future of business is rapidly emerging. Particularly, generative AI stands out as a transformative advancement with far-reaching implications for our lives and enterprises. However, merely investing in the technical capabilities of AI is insufficient. For AI Fundamental Role in the Future of

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Salesforce CDP

Utilizing a CDP

In the current digital landscape, customer data stands as a pivotal asset for organizations aiming to craft personalized and targeted experiences. Yet, the primary challenge for utilizing a CDP lies in the aggregation and consolidation of this data, often dispersed across a multitude of sources. This is where the significance of Customer Data Platforms (CDPs)

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