Leveraging Website Activity Data in Salesforce Marketing Cloud Understanding how users interact with your website is essential for delivering personalized customer experiences. Salesforce Marketing Cloud (SFMC) offers robust tools to capture website activity and transform this data into actionable insights, enhancing your marketing strategies. This guide walks you through the process of collecting website activity
Smartsheet and AWS Collaborate to Enhance AI-Driven Decision-Making with New Amazon Q Business Connector October 8, 2024 — During its annual ENGAGE customer conference, Smartsheet (NYSE: SMAR), the enterprise work management platform, announced a partnership with AWS to introduce a new connector that integrates Smartsheet data with Amazon Q Business. This generative AI-powered assistant can
What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You This year’s Dreamforce was nothing short of amazing. It was exciting to reconnect with fellow Trailblazers, exchange brilliant ideas, and showcase the innovations we’ve been crafting at Salesforce. A recurring theme throughout the event was how businesses can leverage data and AI to
Set Up Salesforce and Slack Integration for Sales Elevate and Salesforce Channels To use Sales Elevate or Salesforce channels in Slack, establish a connection between Salesforce and Slack. This setup allows your team members to access these features seamlessly. You can map Salesforce accounts to corresponding Slack accounts to ensure the right individuals access the
Veeam continues its acquisition strategy with the purchase of Alcion, bolstering its capabilities in AI and as-a-service offerings. This acquisition follows Veeam’s investment in Microsoft 365 backup-as-a-service provider Alcion last year, and brings in a team of AI and security specialists. Analysts and Veeam executives see this move as a key step in expanding Veeam’s
dbt Labs, a leader in analytics engineering, announced at Coalesce 2024 a groundbreaking partnership with Salesforce to integrate Salesforce Data Cloud’s AI, automation, and analytics capabilities with dbt Labs’ expertise in data transformation and metrics management. This collaboration aims to deliver a seamless, trustworthy, and comprehensive data experience for users. “Together, Salesforce and dbt Labs
While many Salesforce products like Sales Cloud, Service Cloud, Education Cloud, Health Cloud, and various industry clouds are built on a common ‘core’ platform that shares the same datastore (an Oracle relational database), Salesforce Data Cloud operates on (Data Cloud Model) a distinct architecture and technology stack. This insight explores the data models and related
Agentforce stole the spotlight at Dreamforce, but it’s not just about replacing human workers. Equally significant for Service Cloud was the focus on how AI can be leveraged to make agents, dispatchers, and field service technicians more productive and proactive. Join a conversation to unpack the latest Sales Cloud innovations, with a spotlight on Agentforce for sales
Building a Weekly Opportunity Report with Different Criteria for Various Opportunity Types An individual was attempting to create a weekly opportunity report using complex filter logic to accommodate different criteria for various types of opportunities. Initially, they tried using the standard “Gifts with Payments” report type but faced challenges due to the nature of the
Coveo Integrates with Salesforce Data Cloud for Enhanced Data Access Coveo has officially integrated with Salesforce Data Cloud, providing companies with improved access to a broad range of data across the Salesforce ecosystem. This integration enhances the capabilities of Salesforce’s Service Cloud, Commerce Cloud, and Experience Cloud by offering secure access to a wide array
The rise of AI-powered solutions is transforming customer service, support, and automation. For organizations such as nonprofits, national associations, and large enterprises, delivering seamless customer experiences has become crucial. Salesforce’s Agentforce, a next-generation conversational AI tool, plays a vital role in this transformation. Designed to elevate customer support and interaction, Agentforce provides an intelligent and
We’re expanding our commitment to the future of data and analytics with the launch of the Tableau Einstein Alliance, an initiative designed to foster an ecosystem of visionary and innovative partners. These partners will help integrate Agentforce across every facet of analytics, positioning our customers to harness the full potential of AI. The future of
Document ranking remains a critical challenge in information retrieval and natural language processing. Effective document retrieval and ranking are crucial for enhancing the performance of search engines, question-answering systems, and Retrieval-Augmented Generation (RAG) systems. Traditional ranking models often struggle to balance result precision with computational efficiency, especially when dealing with large datasets and diverse query
If you thought Salesforce had fully embraced AI, think again. The company has much more in store. AI All Grown Up and Salesforce is the educator! Alongside the announcement of the new Agentforce platform, Salesforce has teased plans to offer free premium instructor-led courses and AI certifications throughout 2025, reflecting a bold commitment to fostering
To enhance your experience in Salesforce Maps on desktop, the new features currently available in all environments will be auto-enabled in the Winter ’25 release this October. The production rollout for Salesforce Maps will begin the night of October 8th and will be completed with all organizations updated by October 18th. The Enhanced User Experience
