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Connect your Marketing Cloud Account to GA4

Connect your Marketing Cloud Account to GA4 by June 30, 2024

Starting on June 30, 2024, Google will no longer support its Google Universal Analytics (UA) service. As a result, after this date, Marketing Cloud Google Audiences and Journey Analytics are available only via Google Analytics 4 (GA4). Connect your Marketing Cloud Account to GA4. What you need to do If you haven’t yet migrated to GA4, complete the migration process

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AI Yes Gen AI No

AI Yes Gen AI No

The race in generative AI may conclude sooner than anticipated, despite it barely starting for most. Consider the role of generative AI as a supportive assistant, aiding users across dashboards, messaging platforms, and datasets by summarizing documents, chats, and answering queries in natural language. AI Yes Gen AI No. At PegaWorld, significant attention was drawn

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Salesforce Summer 24 Experience Cloud Release

Salesforce Summer 24 Experience Cloud Release

Experience Cloud Customization is key, and Experience Cloud is here to help you deliver. Salesforce Summer 24 Experience Cloud Release. Integrate enhanced LWR sites with Data Cloud to gain deeper insights into site visitor interactions. Elevate your site with new styling features for forms and buttons, streamlined search options, and increased control over the layout

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Understanding and Growing Your Monthly Recurring Revenue

Understanding and Growing Your Monthly Recurring Revenue

Understanding and Growing Your Monthly Recurring Revenue (MRR) Monthly Recurring Revenue (MRR) is a vital metric for subscription-based and managed services businesses. It indicates whether your business is growing or shrinking and is crucial for making strategic decisions. Understanding and Growing Your Monthly Recurring Revenue is a key to building, monitoring, and exploding your pipeline.

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BERT and GPT

BERT and GPT

Breakthroughs in Language Models: From Word2Vec to Transformers Language models have rapidly evolved since 2018, driven by advancements in neural network architectures for text representation. This journey began with Word2Vec and N-Grams in 2013, followed by the emergence of Recurrent Neural Networks (RNNs) and Long Short-Term Memory (LSTM) networks in 2014. The pivotal moment came

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Salesforce Driving Change

Salesforce Driving Change

Sony Honda Mobility Leverages Salesforce Technology to Enhance Customer Relationships Sony Honda Mobility, a mobility tech startup, is utilizing Salesforce solutions—including Automotive Cloud, Data Cloud, Tableau, and MuleSoft—to deepen its customer relationships through enhanced data and insights. Sony Honda Mobility Inc. is a Japanese joint venture automotive company established by Sony Group Corporation and Honda Motor Company in 2022 to produce battery electric vehicles. The

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Adopt a Large Language Model

Adopt a Large Language Model

In 2023, Algo Communications, a Canadian company, faced a significant challenge. With rapid growth on the horizon, the company struggled to train customer service representatives (CSRs) quickly enough to keep pace. To address this, Algo turned to an innovative solution: generative AI. They needed to Adopt a Large Language Model. Algo adopted a large language

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Democratize Data with Einstein Copilot for Tableau

Democratize Data with Einstein Copilot for Tableau

Most workers today recognize the importance of rich data analytics in their jobs. However, 33% struggle to understand and generate insights from data. To address this, Salesforce has introduced Einstein Copilot for Tableau, which allows users of all skill levels to create complex data visualizations without extensive learning or coding. Democratize Data with Einstein Copilot

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Nature Tech Alliance

Nature Tech Alliance

Exciting news! We are thrilled to introduce the Nature Tech Alliance, a groundbreaking initiative aimed at assisting companies in addressing pressing biodiversity challenges. Leading the charge are Planet, ERM, Salesforce, and NatureMetrics, joining forces to revolutionize how global corporations assess and manage their impact on nature.  Alliance will focus on biodiversity measurement, management and disclosure,

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Salesforce Customers Take On AI Hallucinations

Salesforce Customers Take On AI Hallucinations

Earlier this month, CRM specialists Salesforce hosted the latest edition of its World Tour Essentials event in Johannesburg. This event provided Salesforce with an opportunity to engage more personally with businesses in the region and showcase the AI-powered solutions it is developing, including the Einstein 1 platform. Now Salesforce Customers Take On AI Hallucinations. Einstein

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Can Tech Companies Use Generative AI for Good?

Can Tech Companies Use Generative AI for Good?

Responsible AI Innovation: Benefits and Strategies Can Tech Companies Use Generative AI for Good?. As generative AI reshapes our world, the conversation has largely focused on its risks and downsides. However, Suzanne DiBianca, EVP and Chief Impact Officer at Salesforce, highlights the often-overlooked benefits that AI can bring to society and the fight against climate

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SMPL

SMPL

SMPL: A Virtual “Robot” for Embodied AI Embodied AI isn’t just for physical robots; it’s equally vital for virtual humans. Surprisingly, there’s a significant overlap between training robots to move and teaching avatars to behave like real people. Embodiment connects an AI agent’s “brain” to a “body” that navigates and interacts with the world, whether

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Cautionary AI Tale

A Cautionary AI Tale

Oliver Lovstrom, an AI student, wrote an interesting perspective on artificial intelligence, a cautionary AI tale, if you will. The Theory and Fairy Tale My first introduction to artificial intelligence was during high school when I began exploring its theories and captivating aspects. In 2018, as self-driving cars were gaining traction, I decided to create

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AI for Marketing and Retail

AI for Marketing and Retail

Salesforce Expands AI Capabilities for Marketing and Retail with Einstein Copilot Salesforce is making waves in the marketing and retail sectors by enhancing its Einstein Copilot feature, bringing advanced AI tools even closer to its users. AI for Marketing and Retail. For those unfamiliar with Salesforce, it offers Einstein 1, a comprehensive platform integrating AI

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Gen AI Unleased With Vector Database

Gen AI Unleased With Vector Database

Salesforce Unveils Data Cloud Vector Database with GenAI Integration Salesforce has officially launched its Data Cloud Vector Database, leveraging GenAI to rapidly process a company’s vast collection of PDFs, emails, transcripts, online reviews, and other unstructured data. Gen AI Unleased With Vector Database. Rahul Auradkar, Executive Vice President and General Manager of Salesforce Unified Data

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