Salesforce launched a suite of new generative AI products at Connections in Chicago, including new Einstein Copilots for marketers and merchants, and Einstein Personalization. Einstein Personalization and Copilots To gain insights into these products and Salesforce’s evolving architecture, Bobby Jania, CMO of Marketing Cloud was interviewed. Salesforce’s Evolving Architecture Salesforce has a knack for introducing
Google’s Bard has emerged as a contender in the realm of large language models (LLMs), sparking speculation about its potential to outshine OpenAI’s ChatGPT. This insight explores the validity of this claim and examines the tests and factors that could determine the ultimate victor in this ongoing AI rivalry. Did Google Dethrone ChatGPT? Google’s Gemini
John Dutton recently posted in his blog about AI “representatives” who talk to you. It’s an interesting look into the “creep” factor potentially in artificial intelligence and certainly provides plenty of food for thought on robots and AI in marketing. Read it here. Summarized below. When the media or the internet shares a look at
Obsidian Security recently discussed the complexity of enforcing Single Sign-On (SSO) within Salesforce and frequently encountering misconfigurations. Notably, 60% of Obsidian’s customers initially have local access without Multi-Factor Authentication (MFA) configured for Salesforce, highlighting a significant security gap that Obsidian diligently works to secure. Securing SaaS. The Hidden Vulnerability Application owners who manage Salesforce daily
Einstein Content Testing Overview Einstein Content Testing allows you to optimize engagement by testing images quickly. For more advanced targeting and personalized content, consider using Einstein Content Selection, which includes features like fatigue rules and user preference-based content targeting. Availability This feature is available in Professional, Corporate, and Enterprise Editions of Marketing Cloud Engagement. Usage
Salesforce to Enhance Service Cloud with New AI Tools and Broaden Automated Customer Conversations Salesforce is set to roll out more Einstein 1 generative AI tools for Service Cloud users in June and October. But the big news? More places to deploy automated customer conversations are on the way. Unified Conversations for WhatsApp and Line
Salesforce Service Cloud users are set to receive more Einstein 1 generative AI tools in June and October. A key development is the expansion of automated customer conversations across more sales and marketing platforms. Generative AI and Service Cloud family of tools is growing. This insight aims to uncover the numerous use cases of generative
Salesforce Unveils Latest State of Marketing Study Ahead of Annual Connections Conference CHICAGO, May 21, 2024 – As Salesforce gears up for its annual Connections marketing and commerce conference, the company has released the ninth edition of its State of Marketing study. This year’s conference, themed around AI, marketing, and commerce, sets the stage for
Service Salesforce Summer 24 Service Release. Check out new features that enable customer service agents to work faster and more productively across customer service channels. Salesforce Summer 24 Service Release Like Related Posts The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the
The advent of AI has introduced a layer of complexity to the concept of trust, intertwining technology with societal and individual concerns in various ways. Patterns for Trust in AI address some of these concerns. Ultimately, this erosion of trust poses formidable obstacles to innovation and responsible development within teams. To foster trust and mitigate
The recent launch of GPT-4o (“o” for “omni”) has captivated everyone with its seamless human-computer interaction. Capable of solving math problems, translating languages in real-time, and even answering queries in a human voice with emotions, GPT-4o is a game-changer. Within hours of its debut, shares of Duolingo, the popular language EdTech platform, plummeted by 26%
As AI continues to advance, designers, builders, and creators are confronted with profound questions about the future of applications and how users will engage with digital experiences. AI Design Beyond the Chatbot. Generative AI has opened up vast possibilities, empowering people to utilize AI for tasks such as writing articles, generating marketing materials, building teaching
Numerous vendors in the enterprise software market are currently emphasizing their AI capabilities, envisioning a future where AI can address a wide array of global challenges, from healthcare to climate change. While the realization of these claims remains uncertain, the practical and impactful applications of AI in everyday scenarios often go unnoticed. There exists ample
Salesforce Unveils Summer 2024 Release with Generative AI at the Forefront Salesforce has announced its Summer 2024 release, featuring generative AI (GenAI) as a key highlight. Set to be generally available on June 17, 2024, this release promises enhanced productivity and access to large language models (LLMs) on an open platform. Read on to see
As consumers seek easier and safer shopping experiences, Mastercard (NYSE: MA) and Salesforce (NYSE: CRM) today announced a new integration to enhance trust across the ecosystem, helping customers speed up the resolution of transaction disputes, and reduce costs associated with resolving them. Mastercard Salesforce Integration. Disputes and chargebacks, where a consumer notices a transaction they don’t
