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outcome based selling

Outcome Based Selling

Unleash the Power of Outcome Based Selling: Focus on Future Outcomes, Not Just Products Outcome-based selling is akin to painting a vision of the future for your customers. It involves understanding their goals deeply and presenting your offering as the means to help them achieve those objectives. It’s a bit like asking the customer not

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Salesforce Unified Knowledge

Salesforce Unified Knowledge

Salesforce Introduces Unified Knowledge: Empowering Service Excellence with Integrated Organizational Insights Salesforce has unveiled Unified Knowledge, a groundbreaking solution designed to integrate organizational knowledge from diverse third-party systems directly into Salesforce. This innovation aims to enhance the efficiency of service agents, enabling them to resolve customer cases more swiftly and effectively. Unified Knowledge, coupled with

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Generative AI Self-Service and Unified Knowledge

Generative AI Self-Service and Unified Knowledge

Salesforce Announces Unified Knowledge to Boost Service Efficiency and Customer Experience Salesforce has introduced Unified Knowledge, a groundbreaking solution designed to integrate organizational knowledge from various third-party systems into Salesforce. This integration aims to enhance service agents’ efficiency and expedite customer case resolutions. By leveraging customer data in Salesforce Data Cloud, Unified Knowledge helps generate

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Technical Debt

Technical Debt

In the software industry, “Technical Debt” is perhaps the most frustrating term. This may be controversial, and clean architecture enthusiasts might disagree, but let’s dip into this topic. Defining Technical Debt During interviews, candidates are often asked to define “tech debt,” and surprisingly, each one provides a different answer. The industry seems to lack a

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Salesforce to Power Loyalty and Personalization for IHG

Salesforce to Power Loyalty and Personalization for IHG

IHG Hotels & Resorts has teamed up with Salesforce to elevate guest loyalty and meet the evolving expectations of customers. Through its One Rewards program, IHG aims to foster guest loyalty by enhancing efficiency and delivering personalized experiences across its expansive network of over 6,000 hotels spanning 19 IHG brands. Salesforce to Power Loyalty and

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Unified Knowledge for Service Agents

Unified Knowledge for Service Agents

Salesforce has introduced a new intelligence source for service agents called Unified Knowledge. This solution aggregates information from third-party sources and integrates it into Salesforce, enhancing the customer data available in Data Cloud. Unified Knowledge Overview Enhanced Service with Unified Knowledge Unified Knowledge aggregates data from sources like SharePoint, Confluence, Google Drive, and brand websites,

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Slack Fuels Productivity

Slack Fuels Productivity

In today’s fast-paced marketing landscape, organizations are navigating a dynamic environment characterized by automation, advanced technology tools, and readily available data. These resources enable businesses to gain deeper insights into customer needs and engage with them effectively across various touchpoints. However, technological advancements, coupled with increasing acquisition costs, necessitate a reimagining of interactions both internally

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beyond inc leverages salesforce

Salesforce Takes Beyond Inc Beyond Personalized Shopping Experiences

Beyond, Inc., the parent company of renowned e-commerce brands such as Bed Bath and Beyond, Overstock, and Zulily, has unveiled an expanded commitment to leveraging Salesforce’s cutting-edge data and marketing solutions. Beyond Inc leverages Salesforce is to foster customer loyalty and deliver deeply personalized shopping experiences across all its brand portfolios. Beyond will now utilize

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Salesforce Data Cloud

Tracking Money Flows with Data Cloud

In the digital era, banks face a significant challenge: obtaining a clear, reliable, and accurate understanding of their customers amidst a vast amount of fragmented data spread across different systems. Tracking Money Flows with Data Cloud. Despite the abundance of data, it often fails to provide a complete or accurate narrative. Simple questions like “Did

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Slack Sales Elevate

Slack Sales Elevate

Rochester Electronics, a prominent global semiconductor distributor and manufacturer, has long relied on various Salesforce solutions, including Slack and Sales Cloud. Recently, their sales team adopted Slack Sales Elevate, a dedicated sales workspace that seamlessly integrates Sales Cloud with Slack. This integration aims to enhance efficiency and collaboration among sales professionals by centralizing Salesforce insights

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2024 Changes in Salesforce for Nonprofits

2024 Changes in Salesforce for Nonprofits

The past year brought substantial changes to the Salesforce ecosystem for nonprofits,charities, and ngos. 2024 Changes in Salesforce for Nonprofits include a new cloud, new tools, and more. Whether you’re a casual observer or actively engaged in the nonprofit sector, staying current may feel challenging. As a Salesforce partner deeply involved in helping nonprofits navigate

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Public Sector Einstein 1 for Service

Public Sector Einstein 1 for Service

Salesforce, a prominent provider of cloud-based software solutions, has unveiled the introduction of Public Sector Einstein 1 for Service, a specialized software platform tailored explicitly for government employees. Salesforce is targeting governmental customer service improvements with the launch of the Public Sector Einstein 1 for Service. This latest offering, built on Salesforce’s Einstein 1 platform,

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AWS Salesforce

AWS AppFabric Supports Salesforce

Today, AWS AppFabric announces support for three new data sources: Salesforce, Azure Monitor, and Google Analytics. Starting now, IT administrators and security analysts can use AppFabric to quickly integrate with 29 supported SaaS applications, aggregate enriched and normalized SaaS audit logs, and audit end-user access across their SaaS apps.  AWS AppFabric Supports Salesforce. AWS AppFabric quickly connects SaaS

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