Navigating the Complex Landscape of Healthcare Marketing and ABM By Tectonic Salesforce Marketing Consultant, Shannan Hearne Marketing healthcare products and services, particularly within the health information technology domain, poses intricate challenges that demand sophisticated solutions. Tectonic and I address these challenges by aiding healthcare marketers in personalizing their strategies, simultaneously reaching diverse key stakeholders, and
What is Salesforce Sales Cloud GPT? Salesforce’s Einstein GPT is a robust AI tool that seamlessly integrates both public and private AI models with CRM data. This unique synergy allows users to articulate natural-language queries directly within the Salesforce CRM environment, resulting in continuously adapted AI-generated content tailored to evolving customer information and requirements. Salesforce
AI emerges as a transformative force revolutionizing the customer experience (CX) landscape in the dynamic world of global e-commerce. Its ability to handle extensive data and facilitate large-scale automation empowers brands to offer tailored and seamless CX journeys, fostering customer loyalty and satisfaction. The great race to AI for CX is upon us. In the
Is Salesforce for Outlook retiring in June 2023? Salesforce for Outlook Retirement Moved. Tectonic looks forward to helping your organization prepare for Salesforce for Outlook retirement and decide which products you want to migrate to. We will help you plan and execute your move. The Tectonic Team Salesforce for Outlook Retirement Salesforce for Outlook product
It’s fair to say that many are familiar with ChatGPT, the groundbreaking Large Language Model from OpenAI that has transformed how we work and interact with AI. At TC 2023, Tableau announced a new tool called Tableau GPT. But what exactly is Tableau GPT, and how does it fit into Tableau’s suite of products? Announcing
Transportation and logistics and crm. Typically, the state of transportation and logistics (T&L) mirrors the state of the economy, with FedEx earnings serving as a reliable indicator of how the rest of the players in the industry are doing. However, the past few years have been anything but normal. The pandemic led to a surge
Since its public introduction in 2014, Slack has transformed from its original concept, a searchable log of all conversation and knowledge, into a comprehensive productivity platform that has reshaped how work and co-working is conducted. Get ready! Here comes Slack and Generative AI! In a recent release, Salesforce Slack unveiled a next-generation platform. A platform
Account Engagement AddThis, is an analytics tool for tracking the contents shared through any of the social media has been maintained in this tool. Marketing Cloud Account Engagement AddThis by Oracle. Oracle has made the business decision to terminate the AddThis service on May 31, 2023. After this date, the Account Engagement connector will be
How to Generate UTM Codes Generating Google Analytics 4 UTM Codes can be done in several ways. A common method is using Google’s Campaign URL Builder, where you enter your original URL and add the desired UTM parameters. Alternatively, tools like Measureschool’s UTM Tool in Google Sheets or other free online tools can also be
Understanding Cloud Analytics Cloud analytics refers to leveraging cloud computing resources to conduct data analysis more efficiently. It involves using advanced analytical tools to extract insights from vast datasets, presenting information in a user-friendly format accessible via web browsers. Core Concepts of Cloud Analytics Explained Cloud analytics shifts traditional data analytics operations, such as processing
If sales users are wasting time with the standard product selector while adding line items on Quotes and Opportunities in Salesforce, but treating them as optional, use Flexpricer’s Optional Line Items interface instead. Flexpricer and Optional Salesforce Line Items let users designate any line item for an opportunity or quote as optional. Flexpricer Benefits Flexpricer
How to Establish Connectivity Between Marketing Cloud Account Engagement and Advertising Studio in Salesforce. Looking to optimize your cross-channel marketing with email and ads? Use the power of Sales Cloud to connect Account Engagement and Advertising Studio for a unified strategy across platforms. Requirements Advertising is part of Marketing Cloud, but can be purchased as
Why opt for Snowflake over its competitors? What Makes Snowflake So Popular? One of Snowflake’s standout features is its multi-cloud capability, being accessible on major cloud platforms like Azure, AWS, and GCP. This is particularly advantageous for companies operating in multi-cloud environments, as they can seamlessly query Snowflake data from any of these platforms. Snowflake
Integrating Revenue Management with Salesforce Revenue Cloud If your organization utilizes both Revenue Management and Salesforce Revenue Cloud Integration, you can seamlessly integrate them using the Revenue Cloud Connector feature available in Feature Console. Enabling this feature configures your org with a standardized integration, allowing Revenue Management to effectively recognize revenue and costs against Salesforce
Ensuring Data Security in Salesforce: Use Salesforce Data Protection Services How is Data Protected in Salesforce? Salesforce.com employs cutting-edge Internet security technology, including Secure Socket Layer (SSL) with server authentication and data encryption, ensuring the protection of user information during access via supported web browsers. Why Use Salesforce Data Protection Services? Data Security is imperative
