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What is Zig

What is Zig?

Zig is an up-and-coming systems-oriented language that could one day replace C. Here’s what you need to know about Zig. Zig, an emerging systems-oriented programming language with the potential to replace C. Zig, initiated by Andrew Kelley in 2015, is gaining momentum, aiming to combine the strengths of languages like C, C++, Rust, and Go

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Cloud First

Advances in Generative AI

What is generative AI?  Generative AI focuses on creating new and original content, chat responses, designs, synthetic data or even deepfakes.  While predictive AI worked on predefined, human supplied rules, generative AI functions somewhat autonomously. Advances in Generative AI have been groundbreaking. Advances in generative AI represent a significant advancement beyond established technologies like predictive

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Slack for Financial Services

Salesforce Slack for Financial Services

Enhance collaboration and streamline workflows in the financial services sector with Slack integration. “We believe that to become the number one bank, we need to be the number one tech team. To deliver on the expectations of our clients, we need to give our employees access to the best tools, and Slack is one of

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Salesforce Announces Public Sector Compliance Certifications

Salesforce Announces Public Sector Compliance Certifications

Salesforce’s new Government Cloud certification marks a significant step for the U.S. Department of Defense in embracing cloud technology for secure app development and deployment. This certification enables government agencies to harness Salesforce’s suite of tools including CRM, AI, automation, and data management, thereby enhancing staff productivity, reducing operational costs, and fostering citizen engagement. Salesforce

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Sales Cloud Einstein

Salesforce Einstein Explained

Einstein serves as Salesforce’s integrated AI layer, intricately woven into nearly every Salesforce Cloud. Salesforce Einstein Explained. While certain features, like Opportunity Scoring in Salesforce, are now offered at no cost, many Einstein functionalities are premium add-ons for essential Salesforce products like Sales, Service, Commerce, and Marketing Cloud. A notable development came in March 2023

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Salesforce Shield Data Monitoring and Encryption

Salesforce Shield

Salesforce Shield is tailored for companies with heightened security and compliance considerations. Comprising four products that layer onto existing Salesforce products, it provides additional protection.  Shields are used to intercept specific attacks.  Shield is no different. Salesforce Shield is a trio of security tools that helps you build extra levels of trust, compliance, and governance

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Personalization and Third-Party Apps

Personalization and Third-Party Apps

Marketing Cloud Personalization: Integration Capabilities Marketing Cloud Personalization seamlessly integrates with various third-party solutions beyond Salesforce. These integrations span data management platforms, email service providers, third-party campaign detection tools, analytics products, content management systems, social media platforms, and tag managers. Personalization and Third-Party Apps. Data Management Platforms (DMP) Examples: Adobe Audience Manager, BlueKai, Neustar Functionality:

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Designing the Salesforce Approval Request Page

Designing the Salesforce Approval Request Page

Designing the Salesforce Approval Request Page The approval request page allows approvers to respond to approval requests. Customize which fields appear on the page and their order specifically for this approval process. Required Editions: Options for Designing the Salesforce Approval Request Page: Designing the Approval Request Page Like Related Posts The Salesforce Story In Marc

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Sending Emails Through Salesforce

Email Segmentation

How to Initiate Email Segmentation: A Guide to Personalized Marketing Illustration depicting email segmentation: Three individuals seated on envelopes of different colors. Email segmentation serves as your marketing GPS, directing your message precisely to its intended destination. Customers increasingly seek personalized, relevant messages from brands. Here’s how a robust email segmentation strategy can achieve just

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Salesforce Data Cloud

Salesforce Data Cloud vs Salesforce CDP

Salesforce Genie, hailed as the most significant innovation in Salesforce’s history, has morphed into Salesforce Data Cloud. Operating on a grand scale, Data Cloud seamlessly processes and stores real-time data streams, integrating them with Salesforce data to unlock highly personalized customer experiences. Salesforce Data Cloud vs Salesforce CDP – which one is for me? You

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Customer 360 Data Model

Customer 360 Data Model

The Customer 360 Data Model simplifies the integration of data across cloud applications by providing standardized guidelines. It enables the extension of the data model for various purposes such as creating data lakes, generating analytics, training machine-learning models, and establishing a unified view of the customer. Organized into subject areas, the Customer 360 Data Model

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Salesforce Telephony Integration

Aircall and Salesforce Integration

Aircall offers inbound screen-pop and automation call logging.  Run outbound list dialer campaigns from any Salesforce list of records or reports. Aircall and Salesforce Integration. Use the Aircall Salesforce integration to place and receive phone calls directly in Sales Cloud or Service Cloud. With the Aircall Salesforce integration all calls are automatically logged directly into

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hospitality

Salesforce Einstein and Your Data

Einstein Lead Scoring is a robust tool, equipping sales teams to accelerate deal closures. Integrated into Salesforce’s Sales Cloud Einstein platform, this tool harnesses the power of artificial intelligence (AI) to analyze historical sales data, identifying leads with the highest likelihood of conversion. Salesforce Einstein and Your Data. Utilize AI to score leads based on

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Einstein GPT and AI-Powered CRM

Einstein GPT and AI-Powered CRM

As many of you are already aware, ChatGPT has become a prominent term in AI chatbot systems. It leverages predictive computing to respond to user questions and queries, spanning from recipes for favorite dishes to new song lyrics or even code writing assistance. It’s quite thrilling, isn’t it? Einstein GPT and AI-Powered CRM bring forth

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