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agentforce digital workforce
08Dec

Agentforce – The Digital Labor Market

Salesforce’s latest financial results delivered strong numbers, but the real story of the moment is Agentforce—a revolutionary step into the emerging Digital Labor market. CEO Marc Benioff has made it clear that this platform will be the centerpiece of Salesforce’s strategy moving into 2025. Financial Performance In Q3, Salesforce posted an impressive $9.44 billion in revenue, an 8% year-over-year increase, with net income rising 25% to $1.5 billion. Here’s the breakdown of revenue by cloud segment: The company also raised its revenue guidance for the fiscal year, now projecting .8– billion, up 8%–9% year-over-year. Following the announcement, Salesforce shares jumped 10%. Enter Agentforce: The Future of Work The post-earnings call focused heavily on Agentforce, which Benioff describes as more transformative than the data management market itself. Launched in late October, Agentforce has already secured 200 deals and boasts a significant pipeline of potential transactions. According to Benioff: “Agentforce is the next evolution of Salesforce—a platform where AI agents work alongside humans in a digital workforce, amplifying and augmenting human capabilities while delivering unparalleled speed.” Benioff envisions a world where these AI agents not only assist humans but also transform entire industries. He stated: “Agentforce will drive a new era of economic growth by unlocking a scalable digital workforce, providing businesses the ability to achieve both scale and efficiency simultaneously.” Early Adoption and Use Cases Agentforce’s potential is already being realized by customers across industries, including FedEx, Adecco, Accenture, ACE Hardware, IBM, and RBC Wealth Management. For instance: Internally, Salesforce has integrated Agentforce into its operations, using it to handle over 60 million help portal sessions and 2 million support cases annually. This internal transformation hints at broader industry impacts as businesses adopt Agentforce to automate and optimize workflows. Implications for the Workforce Benioff addressed how Agentforce will reshape traditional workforces, emphasizing that this shift doesn’t necessarily mean job losses. Instead, companies will need to rebalance their headcounts, focusing on areas critical for growth while automating routine tasks. Salesforce itself is hiring 1,400 sales account executives globally to capitalize on Agentforce’s growing demand. Benioff argued: “History has shown us that disruption brings new opportunities. Entire industries will emerge, fueled by creativity and innovation, as Agentforce enables organizations to solve challenges and reach new heights.” Competitive Landscape Salesforce faces competition in the AI agent space, particularly from Microsoft’s Copilot. However, Benioff was quick to point out that Salesforce’s AI solutions are deeply integrated with its platform and customer data, offering a unique advantage: “While others tout AI, Salesforce operates its company on its platform with low hallucination rates, thanks to training on 300 petabytes of real company data.” Looking Ahead As Salesforce heads into 2025, Agentforce is set to dominate its strategy. This shift mirrors past pivotal moments in tech, such as Microsoft’s 1995 pivot to the internet. Salesforce executives, led by Benioff, are laser-focused on driving Agentforce adoption, positioning it as the linchpin of the company’s growth and innovation. Chief Operating Officer Brian Millham reinforced this vision, highlighting the potential for Agentforce across all Salesforce clouds—from Service Cloud to Marketing Cloud and Data Cloud: “The initial 200 deals are just the tip of the iceberg. The opportunity ahead for Agentforce is massive.” Conclusion Salesforce’s Q3 results showcased strong financial performance, but the real excitement lies in Agentforce. By spearheading the Digital Labor revolution, Salesforce is not only reshaping its own operations but also helping businesses worldwide unlock new levels of productivity, innovation, and economic growth. As 2025 unfolds, all eyes will be on Salesforce to see how it delivers on this bold vision. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 8, 2024in Data, Salesforce0 Comments
Spring 25 Update
06Dec

Spring 25 Update

Get Ready for Salesforce Spring ’25: Key Dates and Insights It’s that time of the Salesforce calendar again—the Salesforce ecosystem is buzzing with anticipation as the Spring ’25 release approaches. Packed with innovative features and updates, this release is set to enhance the customer experience and deliver significant value to all Salesforce users. To make the most of this release, there are two key priorities to focus on: preparing your sandbox and understanding when your instance will be upgraded. When Will Your Salesforce Instance Upgrade to Spring ’25? Knowing when your main Salesforce environment will transition to Spring ’25 is critical. Running tests on key system functions before the upgrade ensures everything continues to operate smoothly. While Salesforce releases are generally seamless, proactive testing is always a good practice. The main release weekends for Spring ’25 are: To pinpoint when your specific instance will upgrade: If you’re unsure of your instance name, you can find it by navigating to Setup > Company Information in your Salesforce org. Spring ’25 Sandbox Preview: Your Testing Opportunity Upgrading your sandbox environment is a vital part of preparing for the Spring ’25 release. This step allows you to test the new features and updates with your unique configurations and data. Salesforce provides two upgrade windows for sandboxes, depending on whether your instance is “Preview” or “Non-Preview.” Most sandboxes are expected to upgrade around January 4, 2025. Using a pre-release org is another option to explore the new features before the sandbox upgrade, but keep in mind that pre-release orgs don’t include your specific configurations. Spring ’25 Pre-Release Orgs Pre-release orgs provide a sneak peek at the Spring ’25 updates. These are an excellent way to get hands-on experience with the new features before they roll out to your environment. Stay tuned for the pre-release org link as it becomes available. Spring ’25 Release Notes: A First Look at New Features Perhaps the most eagerly awaited milestone in the Salesforce release cycle is the publication of the official release notes. These notes provide an in-depth overview of the features and upgrades being rolled out across Salesforce products. We’ll link the release notes here as soon as they’re available—so you can dive into what’s coming and prepare to implement the changes that matter most to your organization. With the Spring ’25 release just around the corner, now’s the time to start planning and testing. By staying ahead of the key dates and leveraging your sandbox preview, you’ll ensure a smooth transition to the latest Salesforce innovations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 6, 2024in Data, Salesforce0 Comments
Shift From AI Agents to AI Agent Tool Use
06Dec

Shift From AI Agents to AI Agent Tool Use

The focus of AI development is evolving—from creating autonomous AI Agents to expanding the tools they use, significantly boosting their capabilities and flexibility. Tool access, described and utilized through natural language, is now a critical factor in the functionality and reach of these agents, enabling them to tackle increasingly complex tasks. The Role of Tools in AI Agent Effectiveness AI Agents thrive in user-specific environments like desktops, where rich context enables them to perform tasks more effectively. Instead of just scaling model power, leading AI companies such as OpenAI and Anthropic are pivoting toward tool-enabled frameworks, allowing agents to interact directly with computer GUI navigation for multi-step workflows. This shift positions tools as essential components of AI ecosystems, bridging the gap between raw computational power and actionable user outcomes. OpenAI’s “Operator” and the Future of Autonomous Agents OpenAI is set to release Operator, an AI Agent designed to autonomously perform tasks such as coding and travel booking on a user’s computer. Available as a research preview in January, Operator is part of a broader industry trend toward Agentic Tools that enable seamless, multi-step task execution with minimal user oversight. This approach reflects a shift toward real-time AI capabilities, moving beyond model-centric enhancements to unlock practical, task-driven use cases for AI Agents. Anthropic’s Desktop AI Agent Anthropic is also advancing the field with a reference implementation for computer use, enabling rapid deployment of AI-powered desktop agents. This implementation allows users to leverage Claude, Anthropic’s AI model, in a virtual machine environment with powerful tools for GUI interaction, command-line operations, and file management. Key Features This system provides a controlled yet versatile environment for AI Agents to operate in a safe, flexible, and efficient manner. Technical Implementation To deploy Anthropic’s computer-use demo: bashCopy codeexport ANTHROPIC_API_KEY=%your_api_key% docker run \ -e ANTHROPIC_API_KEY=<Your Anthropic API Key Goes Here> \ -v $HOME/.anthropic:/home/computeruse/.anthropic \ -p 5900:5900 \ -p 8501:8501 \ -p 6080:6080 \ -p 8080:8080 \ -it ghcr.io/anthropics/anthropic-quickstarts:computer-use-demo-latest Tools Overview Each session starts fresh but maintains state within the session, enabling smooth task execution. The Bigger Picture AI Agents are no longer defined solely by their autonomous capabilities. Instead, their success now hinges on how effectively they utilize tools to extend their reach and flexibility. Whether it’s through GUI navigation, command-line interactions, or file management, tool access is transforming the way AI Agents deliver value to users. By focusing on tools rather than just AI model power, companies like OpenAI and Anthropic are building the foundation for a new era of AI-driven productivity. Expect to see more advancements in Agentic Tool design, as the emphasis shifts from autonomy to capability. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 6, 2024in Salesforce0 Comments
Google’s Gemini 1.5 Flash-8B
06Dec

Google’s Gemini 1.5 Flash-8B

Google’s Gemini 1.5 Flash-8B: A Game-Changer in Speed and Affordability Google’s latest AI model, Gemini 1.5 Flash-8B, has taken the spotlight as the company’s fastest and most cost-effective offering to date. Building on the foundation of the original Flash model, 8B introduces key upgrades in pricing, speed, and rate limits, signaling Google’s intent to dominate the affordable AI model market. What Sets Gemini 1.5 Flash-8B Apart? Google has implemented several enhancements to this lightweight model, informed by “developer feedback and testing the limits of what’s possible,” as highlighted in their announcement. These updates focus on three major areas: 1. Unprecedented Price Reduction The cost of using Flash-8B has been slashed in half compared to its predecessor, making it the most budget-friendly model in its class. This dramatic price drop solidifies Flash-8B as a leading choice for developers seeking an affordable yet reliable AI solution. 2. Enhanced Speed The Flash-8B model is 40% faster than its closest competitor, GPT-4o, according to data from Artificial Analysis. This improvement underscores Google’s focus on speed as a critical feature for developers. Whether working in AI Studio or using the Gemini API, users will notice shorter response times and smoother interactions. 3. Increased Rate Limits Flash-8B doubles the rate limits of its predecessor, allowing for 4,000 requests per minute. This improvement ensures developers and users can handle higher volumes of smaller, faster tasks without bottlenecks, enhancing efficiency in real-time applications. Accessing Flash-8B You can start using Flash-8B today through Google AI Studio or via the Gemini API. AI Studio provides a free testing environment, making it a great starting point before transitioning to API integration for larger-scale projects. Comparing Flash-8B to Other Gemini Models Flash-8B positions itself as a faster, cheaper alternative to high-performance models like Gemini 1.5 Pro. While it doesn’t outperform the Pro model across all benchmarks, it excels in cost efficiency and speed, making it ideal for tasks requiring rapid processing at scale. In benchmark evaluations, Flash-8B surpasses the base Flash model in four key areas, with only marginal decreases in other metrics. For developers prioritizing speed and affordability, Flash-8B offers a compelling balance between performance and cost. Why Flash-8B Matters Gemini 1.5 Flash-8B highlights Google’s commitment to providing accessible AI solutions for developers without compromising on quality. With its reduced costs, faster response times, and higher request limits, Flash-8B is poised to redefine expectations for lightweight AI models, catering to a broad spectrum of applications while maintaining an edge in affordability. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 6, 2024in Data, Google0 Comments
computer vision models
05Dec

Computer Vision Models

Introduction to Visual Language Models (VLMs): The Future of Computer Vision Achieving a 28% Boost in Multimodal Image Search Accuracy with VLMs Until recently, artificial intelligence models were narrowly focused—either excelling in understanding text or interpreting images, but rarely both. This siloed approach limited their potential to process and connect different types of data. The development of general-purpose language models, like GPTs, marked a significant leap forward. These models transitioned AI from task-specific systems to powerful, versatile tools capable of handling a wide range of language-driven tasks. Yet, despite their advancements, language models and computer vision systems evolved separately, like having the ability to hear without seeing—or vice versa. Visual Language Models (VLMs) bridge this gap, combining the capabilities of language and vision to create multimodal systems. In this article, we’ll explore VLMs’ architecture, training methods, challenges, and transformative potential in fields like image search. We’ll also examine how implementing VLMs revolutionized an AI-powered search engine. What Are Visual Language Models (VLMs)? VLMs represent the next step in the evolution of AI: multimodal models capable of processing multiple data types, including text, images, audio, and video. Why Multimodal Models? The rise of general-purpose approaches has outpaced narrow, specialized systems in recent years. Here’s why: At their core, VLMs receive input in the form of images and text (called “instructs”) and produce textual responses. Their range of applications includes image classification, description, interpretation, and more. For example: These tasks showcase VLMs’ ability to tackle a variety of challenges, including zero-shot and one-shot scenarios, where minimal prior training is required. How Do VLMs Work? Core Components VLMs typically consist of three main components: Workflow Adapters: The Key to Multimodality Adapters facilitate interaction between the image encoder and LLM. There are two primary types: Training VLMs Pre-Training VLMs are built on pre-trained LLMs and image encoders. Pre-training focuses on linking text and image modalities, as well as embedding world knowledge from visual data. Three types of data are used: Alignment Alignment fine-tunes VLMs for high-quality responses. This involves: Quality Evaluation Evaluating VLM performance involves: Revolutionizing Image Search with VLMs Incorporating VLMs into search engines transforms user experience by integrating text and image inputs. Previous Pipeline VLM-Powered Pipeline With VLMs, image and text inputs are processed together, creating a streamlined, accurate system that outperforms traditional pipelines by 28%. Conclusion Visual Language Models are a game-changer for AI, breaking down barriers between language and vision. From multimodal search engines to advanced problem-solving, VLMs unlock new possibilities in computer vision and beyond. The future of AI is multimodal—and VLMs are leading the way. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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December 5, 2024in Artificial Intelligence, Data, Technology0 Comments
rise of digital workers
04Dec

Rise of Digital Workers

The Rise of Digital Workers: Unlocking a New Era of Opportunity Over the past two years, advancements in artificial intelligence have sparked a revolution in how humans work, live, and connect. While impressive generative AI models have garnered significant attention, a new paradigm of autonomous AI agents is emerging, promising transformative changes to industries and societies alike. Unlike traditional “predictive AI,” which analyzes data for recommendations, and “generative AI,” which creates content based on learned patterns, autonomous AI agents go a step further. These agents operate independently, executing tasks, making decisions, and even negotiating with other agents. This evolution introduces an intelligent digital workforce capable of scaling operations, reducing costs, and enhancing productivity. Consider a large retailer during the holiday season. Instead of relying on human workers or pre-programmed software to address customer inquiries or update inventory, autonomous agents can seamlessly manage customer interactions, monitor stock levels, reorder items, and coordinate shipping—all without human intervention. This level of automation represents a groundbreaking shift, enabling businesses to operate on an unprecedented scale. Expanding the Reach of Digital Labor Autonomous AI agents are breaking traditional barriers of human availability and physical constraints, enabling businesses to scale globally and more efficiently. These digital workers are not limited by geography, opening opportunities previously restricted to specific locations. However, this shift comes with challenges. Ensuring trust, accountability, and transparency in AI systems is critical. Equally important is investing in human-centric skills such as creativity, critical thinking, and adaptability, which remain uniquely human. Sustainability is another concern, as AI-driven technologies place increasing demands on energy and resources. By addressing these issues, societies can unlock the full potential of digital labor while safeguarding the planet and human values. Transforming Everyday Lives Beyond businesses, autonomous agents are poised to transform personal lives. Personalized agents can act as tutors for students, guiding them through their learning journeys. For individuals, these agents can manage everyday tasks, from scheduling appointments to coordinating complex logistics. In healthcare, AI agents are already alleviating administrative burdens on providers. For example, intelligent agents can handle patient communications, monitor progress, and schedule follow-ups, freeing doctors and nurses to focus on complex cases. Such innovations hold the potential to revolutionize patient care and improve outcomes across the board. Navigating Disruption and Change Like any transformative technology, the rise of autonomous agents will bring disruptions. Some industries will struggle to adapt, and jobs will inevitably evolve—or, in some cases, disappear. History shows, however, that technological revolutions often create far more opportunities than they displace. For example, the U.S. workforce grew by over 100 million jobs between 1950 and 2020, many in industries that didn’t exist before. The key lies in preparing workers for new roles through education and training. Autonomous agents are essential in addressing global challenges such as labor shortages and stagnant productivity growth. They amplify human capabilities, driving innovation and boosting economic output. For example, in the third quarter of 2024, U.S. productivity rose by 2.2%, fueled in part by AI advancements. Driving Innovation and Collaboration AI agents are also fostering innovation, sparking the creation of new companies and industries. More than 5,000 AI-focused startups have emerged in the past decade in the U.S. alone. This trend mirrors the technological revolutions driven by past innovations like microchips, the internet, and smartphones. However, effectively harnessing agentic AI requires collaboration among governments, businesses, nonprofits, and academia. Initiatives like the G7’s framework for AI accountability and the Bletchley Declaration emphasize transparency, safety, and data privacy, offering critical guardrails as AI adoption accelerates. A Vision for the Future Autonomous agents represent a powerful force for change, offering unprecedented opportunities for businesses and individuals alike. By leveraging these technologies responsibly and investing in human potential, societies can ensure a future of abundance and progress. As Marc Benioff, CEO of Salesforce, emphasizes, “AI has the potential to elevate every company, fuel economic growth, uplift communities, and lead to a future of abundance. If trust is our north star, agents will empower us to make a meaningful impact at an unprecedented scale.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 4, 2024in Agentforce Platform, Artificial Intelligence, Data, Generative AI, Salesforce, Technology0 Comments
03Dec

Simplify Data Management with Salesforce Schema Builder

Simplify Data Management with Salesforce Schema Builder and Tectonic Gone are the days of manually checking and cross-referencing data! Spending hours—or even involving multiple team members—to ensure data accuracy before presenting it to key stakeholders is a thing of the past. Today, Salesforce admins and developers are turning to built-in tools like Schema Builder to streamline data management. This intuitive graphical interface makes it easier to view, edit, and understand data models with confidence. Imagine effortlessly showing stakeholders or new teammates how data flows through your systems. With Schema Builder, you can achieve this and so much more. This powerful Salesforce tool enables you to: Let’s dive into what makes Schema Builder such a game-changer for admins and developers alike! What is Schema Builder in Salesforce? Schema Builder empowers Salesforce admins to easily edit or visualize data models in alignment with business goals. Whether you’re designing new objects, building relationships, or troubleshooting existing models, Schema Builder provides a dedicated space for managing complex data architectures. How to Access Schema Builder Schema Builder is a built-in Salesforce tool and is simple to access: That’s it—you’re ready to begin! Top Features of Schema Builder Schema Builder is an essential tool for managing Salesforce objects and relationships. Here are two standout features that make it invaluable for administrators: 1. Design Flexibility Schema Builder allows admins to easily add components to a schema, such as: This flexibility enables admins to tailor schemas to meet unique business needs, ensuring data is organized for optimal usability. 2. Simplified Object Creation Creating custom objects to store business data is a common task for Salesforce admins. With Schema Builder, these objects can be created quickly and efficiently, saving time and effort. How Does Schema Builder Work? Schema Builder provides an intuitive drag-and-drop interface that simplifies the process of visualizing and editing your Salesforce data model. One of the tool’s greatest advantages is its ability to present your data model without altering the underlying objects and relationships. For example, if you need to onboard a new hire or explain your data architecture to stakeholders, Schema Builder serves as the perfect visual aid. Impact Analysis with Schema Builder Beyond data visualization, Schema Builder supports impact analysis, helping businesses avoid costly mistakes when making changes to their Salesforce setup. For example, Schema Builder can display all object fields within your Salesforce org, giving you a comprehensive view of potential impacts before making adjustments. This feature ensures that workload changes, process updates, and business decisions are based on accurate and complete information. Pros and Cons of Salesforce Schema Builder While Schema Builder offers many benefits, it’s important to be aware of its limitations. Advantages Disadvantages Available in both Salesforce Classic and Lightning. Real-time data modifications can deploy errors if changes aren’t carefully reviewed. Usable by anyone with Customize Application permission. Limited visibility into dependencies between linked fields. Provides real-time updates for Salesforce changes. Potential risk of unintentional changes to critical fields, impacting other departments. Visualizes relationships between Salesforce objects and fields. Drag-and-drop user interface simplifies schema design. Conclusion: Make the Most of Schema Builder with Tectonic At Tectonic, we understand that Salesforce’s tools and technology are constantly evolving. Schema Builder is a prime example of how Salesforce enables admins to: Want to learn more about Salesforce tools that can help your business scale? Let us know! We specialize in helping organizations streamline their Salesforce solutions with innovative tools and strategies. Take Salesforce to the Next Level with Tectonic If you’re ready to extend Salesforce’s capabilities without writing a single line of code, look no further than Tectonic. Our no-code platform integrates seamlessly with Salesforce, empowering your teams to: With Tectonic, you can accelerate project timelines, reduce development costs, and bring processes to market faster—all while improving efficiency and scalability. Contact us today to learn more about how Tectonic can help your organization unlock the full potential of Salesforce. Let’s transform your data workflows into a competitive advantage! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 3, 2024in Data, Salesforce, Technology0 Comments
MoEngage Unveils New Tools to Help Marketers Adapt to Consumer Trends
03Dec

MoEngage Unveils New Tools to Help Marketers Adapt to Consumer Trends

MoEngage, a leading cross-channel customer engagement platform, has launched new features designed to help marketers quickly adapt to shifting consumer behaviors. These updates, introduced at the bi-annual MoEngage NEXT event, include Connected Apps for seamless data integration, a Salesforce CRM integration for streamlined data exchange, and Coupons for managing single-use discounts. “Our new capabilities reinforce our commitment to empowering marketers with tools to understand and adapt to evolving consumer expectations,” said Raviteja Dodda, CEO and Co-Founder of MoEngage. “These innovations enable our clients to scale personalized engagement based on individual preferences and behaviors.” Tackling Fragmented Engagement Tools Marketers often struggle to deliver personalized experiences due to disconnected engagement tools and data silos. To bridge this gap, MoEngage introduced Connected Apps, a low-code framework that integrates data across messaging platforms, advertising channels, IVR systems, data warehouses, and chatbots. Enhanced Integration with Salesforce CRM The new bi-directional native integration with Salesforce CRM simplifies data exchange between the two platforms. Marketers can now trigger real-time personalized campaigns without needing costly custom integrations. This integration not only improves efficiency but also reduces operational costs. Streamlining Coupon Management To enhance customer engagement, MoEngage launched Coupons, a feature that helps marketers allocate and manage single-use discount codes from a centralized dashboard. The tool includes real-time updates on coupon status, alerts for shortages and expiration dates, and ingestion tracking, ensuring smooth campaign execution while optimizing costs. Driving Scalable and Personalized Engagement With these innovations, MoEngage continues to solidify its position as a go-to platform for marketers seeking to adapt quickly to consumer trends. By addressing common pain points like data fragmentation and inefficient tools, MoEngage enables marketers to deliver meaningful, personalized customer experiences at scale. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 3, 2024in Data, Salesforce, Third Party Apps0 Comments

Microsoft Copilot as “Repackaged ChatGPT”

Salesforce CEO Marc Benioff Criticizes Microsoft Copilot as “Repackaged ChatGPT” Salesforce CEO Marc Benioff took aim at Microsoft’s Copilot AI offerings during Salesforce’s latest quarterly earnings call, dismissing them as a rebranding of OpenAI’s generative AI technology. “In many ways, it’s just repackaged ChatGPT,” Benioff asserted. He contrasted this with Salesforce’s platform, emphasizing its unique ability to operate an entire business. “You won’t find that capability on Microsoft’s website,” he added. Benioff highlighted Agentforce, Salesforce’s autonomous AI agent product, as a transformative force for both Salesforce and its customers. The tool, available on Salesforce’s support portal, is projected to manage up to half of the company’s annual support case volume. The portal currently handles over 60 million sessions and 2 million support cases annually. Agentforce Adoption and Partner Involvement Salesforce COO Brian Millham outlined the significant role of partners in driving Agentforce adoption. During the quarter, global partners were involved in 75% of Agentforce deals, including nine of Salesforce’s top 10 wins. More than 80,000 system integrators have completed Agentforce training, and numerous independent software vendors (ISVs) and technology partners are developing and selling AI agents. Millham pointed to Accenture as a notable example, leveraging Agentforce to enhance sales operations for its 52,000 global sellers. “Our partners are becoming agent-first enterprises themselves,” Millham said. Since its general availability on October 24, Agentforce has already secured 200 deals, with thousands more in the pipeline. Benioff described the tool as part of a broader shift toward digital labor, claiming, “Salesforce is now the largest supplier of digital labor.” Expanding Use Cases and Market Impact Agentforce, powered by Salesforce’s extensive data repository of 740,000 documents and 200–300 petabytes of information, supports diverse use cases, including resolving customer issues, qualifying leads, closing deals, and optimizing marketing campaigns. Salesforce has committed to hiring 1,000–2,000 additional salespeople to expand Agentforce adoption further. Benioff positioned Salesforce as the leading enterprise AI provider, citing its 2 trillion weekly transactions through its Einstein AI product. He claimed Salesforce’s unified codebase provides a competitive edge, unlike rival systems that run disparate applications, potentially limiting AI effectiveness. “This is a bold leap into the future of work,” Benioff said, “where AI agents collaborate with humans to revolutionize customer interactions.” AI Growth Across Salesforce Products AI-driven growth extended beyond Agentforce to other Salesforce products: Millham noted that AI-related $1 million+ deals more than tripled year over year. Financial Highlights For Q3 FY2024, Salesforce reported: Looking ahead, Salesforce expects Q4 revenue between $9.9 billion and $10.1 billion, representing 7%–9% year-over-year growth. The company raised its full fiscal year revenue guidance to $37.8–$38 billion, an 8%–9% increase. Industry and Product Insights Salesforce’s growth was driven by its core clouds and subscription services, with health, life sciences, manufacturing, and automotive industries performing particularly well. However, retail and consumer goods saw slower growth. While subscription revenue for MuleSoft and Tableau decelerated, Salesforce’s broader portfolio continued to deliver robust performance. Benioff concluded by emphasizing the transformative potential of Salesforce’s AI ecosystem: “This is the next evolution of Salesforce—an intelligent, scalable technology that’s no longer tied to workforce growth.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 3, 2024in Data, Enterprise, Generative AI, Mulesoft, Salesforce, Technology0 Comments
Transform Customer Experiences
03Dec

Transform Customer Experiences

How to Transform Customer Experiences with AI and Sub-Second E2E Real-Time Data Sync Introducing Data Cloud’s Sub-Second E2E Real-Time FeatureDeliver hyper-personalized experiences in real time, no matter how or where customers engage with your brand. Exceptional customer experiences hinge on unifying interactions across every touchpoint. Yet, fragmented data dispersed across systems, channels, and clouds often stands in the way. Salesforce Data Cloud eliminates these silos by delivering a synchronized, real-time customer data ecosystem, enabling brands to create personalized, seamless experiences instantly—regardless of how or where customers connect. We’re excited to announce that the Sub-Second E2E Real-Time feature in Salesforce Data Cloud is now available. This innovation processes and analyzes data as it’s generated, empowering brands to make immediate, data-driven decisions. Combined with Einstein Personalization—which leverages advanced machine learning (ML) and rules-based automation—businesses can deliver individualized experiences across all channels, driving deeper engagement and improved outcomes. What is Sub-Second Real-Time? Sub-second real-time refers to the ability to process and deliver data or responses in less than one second, ensuring ultra-low latency and near-instantaneous results. This capability is critical for applications requiring immediate data updates, such as live analytics, responsive user interfaces, and time-sensitive decision-making. The Sub-Second E2E Real-Time feature empowers industries like fraud detection, predictive maintenance, and real-time marketing with instant insights. By synchronizing data across systems, channels, and clouds, Data Cloud ensures a unified, real-time customer view, giving businesses a competitive edge. Real-World Examples of Sub-Second Real-Time in Action 1. Real-Time Web Personalization Imagine a user browsing a website. As they interact with products, Data Cloud instantly captures this activity and updates their customer profile. Using Einstein Personalization, the system processes this data in milliseconds to tailor their browsing experience. For instance, personalized product recommendations can appear as the user clicks, leveraging insights from their behavior across platforms such as websites, point-of-sale systems, mobile apps, and other data sources. This seamless personalization is made possible by Data Cloud’s integrations, including zero-copy ingestion from major data warehouses like Snowflake, Databricks, and Redshift. The result? A continuously updated, 360-degree customer view that enhances every touchpoint. 2. Real-Time Support with Agentforce Now, consider a customer engaging in a live chat for assistance. As they browse, their actions are captured and updated in real time. When they initiate a chat, whether through Agentforce AI agents or human support, the agent has immediate access to their full activity history, updated within milliseconds. This enables the agent to provide tailored responses and solutions, ensuring a frictionless and engaging customer support experience. Why Sub-Second Real-Time Matters From personalization to support, the Sub-Second E2E Real-Time feature in Data Cloud ensures every customer interaction feels relevant, timely, and connected. By bridging the gap between data silos and intelligent automation, businesses can unlock new opportunities to exceed customer expectations—at scale and in real time. Explore how Salesforce Data Cloud can transform your customer experience today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 3, 2024in Agentforce Platform, Data, Google, Salesforce, Salesforce Data Cloud, Snowflake0 Comments
AI-Checking Agents
02Dec

AI-Checking Agents

Introducing AI-Checking Agents: The Next Frontier in Software Quality Assurance The software industry has continually evolved in its pursuit of better quality assurance (QA) methods. While traditional approaches like unit testing and manual QA offer foundational tools, they often fail to meet the growing complexity of modern software. Automated testing and DevOps practices have helped, but these methods are still time-intensive, costly, and limited in scope. AI-Checking Agents. Enter AI-Checking Agents — an innovative solution leveraging generative AI to revolutionize software testing and quality assurance. These agents promise unprecedented coverage, speed, and efficiency, addressing the challenges of today’s demanding software ecosystems. Why AI-Checking Agents? Traditional QA methods fall short in delivering exhaustive coverage for the diverse behaviors and interactions of modern software. AI-Checking Agents close this gap by introducing: Synthetic Users: Revolutionizing User Experience (UX) Testing One of the most groundbreaking features of AI-Checking Agents is the ability to create synthetic users. These AI-driven personas simulate real-world user interactions, offering a novel approach to UX analysis. Key Features of Synthetic Users: UX Insights Delivered by Synthetic Users: Benefits of AI-Checking Agents in QA Integrating AI-Checking Agents with Existing QA Practices AI-Checking Agents are not a replacement for traditional methods but a powerful complement to existing practices: Transforming the Development Process AI-Checking Agents not only streamline QA but also enhance the overall development process: The Future of Quality Assurance AI-Checking Agents represent a paradigm shift in software testing, blending the best of AI-driven insights with traditional QA practices. By integrating these agents into their workflows, development teams can achieve: In a world of ever-evolving software demands, AI-Checking Agents are the key to achieving unparalleled speed, depth, and precision in quality assurance. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 2, 2024in Generative AI0 Comments
Government CRM System
02Dec

Salesforce Announces Top Secret Gov Cloud

This advanced cloud solution is hosted on Amazon Web Services’ Top Secret cloud infrastructure. According to Salesforce’s press release, Government Cloud Premium is built with an API-first architecture, enabling agencies to leverage other data sources and systems, including proprietary AI applications, to enhance mission-critical operations.

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December 2, 2024in Data0 Comments
Salesforce Experience Cloud
02Dec

Empowering Digital Experiences

Salesforce Experience Cloud: Empowering Digital Experiences Salesforce Experience Cloud is a robust digital experience platform that enables businesses to create beautifully designed, CRM-powered online sites. Previously known as Community Cloud, the rebranding reflects its versatility in supporting a wide range of connected digital experiences. What is an Experience Cloud Site? An Experience Cloud site serves as an online hub to connect with customers, foster collaboration, and streamline business processes. These sites are customizable through Experience Builder, which allows users to design visually compelling and functional spaces based on their unique needs. Experience Builder SitesFormerly called Lightning Communities, Experience Builder sites are template-based and built on one of two frameworks: Introducing Lightning Web Runtime (LWR) LWR is the core framework powering modern Experience Cloud sites. It leverages Lightning Web Components (LWC) for enhanced performance, scalability, and customizability. Key advantages of LWR include: New LWR-Based Experience Cloud Templates The latest Experience Cloud templates are built exclusively on Lightning Web Components, making them faster and more efficient than Aura-based alternatives. The templates are designed for customers using Salesforce CMS and feature: Page Layouts and Slots Experience Cloud enables dynamic page structuring with: Slots play a crucial role in defining placeholders for content or markup. Metadata configuration allows these layouts to be integrated seamlessly into the Experience Cloud. CSS and Styling in Experience Cloud In Experience Cloud, Synthetic Shadow DOM replaces the native Shadow DOM. This allows global CSS to be applied across web components, ensuring design consistency. For example, custom buttons inherit background colors directly from the site theme, regardless of where they’re used. Navigation Options Experience Cloud sites support two types of navigation: For more advanced customization, Salesforce provides access to open-source codebases, such as the LWR Demo Agent site available on GitHub. Future-Ready Digital Experiences By leveraging the latest advancements in Lightning Web Components and the flexibility of LWR, Salesforce Experience Cloud empowers organizations to build connected, fast, and beautifully designed digital experiences tailored to their specific needs. Whether you’re enhancing customer engagement, building AI-enabled workflows, or streamlining collaboration, Experience Cloud serves as a powerful foundation for success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 2, 2024in Data, Mulesoft, Salesforce, Salesforce Experience Cloud0 Comments

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