The Holiday Rush and AI’s Growing Role in Retail The holiday season is approaching quickly, with fewer days between Thanksgiving and Christmas this year than at any time since 2019. This condensed timeline makes Salesforce’s latest State of the Connected Customer report—this year titled State of the AI Connected Customer—particularly timely. The report, based on insights from over
Over the past few years, CX vendors have rapidly integrated generative AI (GenAI) across the customer experience landscape. This wave of innovation has brought advancements like auto-summarization, customer response recommendations, and intent analysis, especially within Contact Center as a Service (CCaaS) solutions. However, as these capabilities become standard, differentiation now hinges on more advanced AI
AWS has unveiled a preview of its latest CX offering: Salesforce Contact Center with Amazon Connect. This solution integrates Amazon Connect’s channels directly within Salesforce Service Cloud, offering businesses a seamless, unified platform for Contact Center as a Service (CCaaS) and CRM.
Salesforce Launches Agentforce Platform to Revolutionize Autonomous AI Agents Salesforce has announced the general availability of Agentforce, a transformative platform that empowers businesses to create, test, and deploy autonomous AI agents seamlessly integrated into their Salesforce workflows. Key Features of Agentforce Agentforce combines cutting-edge technology with user-friendly design, enabling businesses to: The agents also suggest knowledge,
The Salesforce Maps Winter ‘25 release will be available in production environments between October 29 – 31. Auto-Enablement of the new Maps experience in October To enhance your experience in Salesforce Maps on desktop, the new features currently available in all environments will be auto-enabled in the Winter ’25 release. The Enhanced User Experience setting
In today’s AI-driven business environment, customer experience (CX) has evolved from being a buzzword to a critical factor in determining success. It’s no longer enough for businesses to offer high-quality products or excellent service alone—today’s customers are always online, engaged, and seeking the most convenient, relevant, and enjoyable experiences. This is where Salesforce Data Cloud
What’s Happening at Salesforce? The Latest on AI, CRM, and Data Innovations OneMagnify and CX Today have collaborated to explore the latest advancements in AI, CRM, and data at Salesforce. The Salesforce suite is evolving rapidly, driven by the emergence of generative AI, large language models, and increasingly diverse customer demands. Discover how Salesforce is
Salesforce is directly challenging Microsoft in the growing battle of AI copilots, which are designed to enhance customer experience (CX) across key business functions like sales and support. In this competitive landscape, Salesforce is taking on not only Microsoft but also major AI rivals such as Google Gemini, OpenAI GPT, and IBM watsonx. At the
In need of help to implement requisite configuration updates to establish a usable data model for data segmentation that supports best practices utilization of Marketing Cloud features including Contact Builder, Email Studio and Journey Builder.
To enhance your experience in Salesforce Maps on desktop, the new features currently available in all environments will be auto-enabled in the Winter ’25 release this October. The production rollout for Salesforce Maps will begin the night of October 8th and will be completed with all organizations updated by October 18th. The Enhanced User Experience
Oracle Shifts Focus to B2B CX, Introduces New Fusion Cloud Features Despite winding down its online advertising products, Oracle is doubling down on its investment in customer experience (CX) technology, particularly in enabling B2B buying and supporting subscription and consumption models. During the Oracle CloudWorld conference on Wednesday, the company unveiled new capabilities for its
XM Software Providers Set to Replace Point Solutions with Multifunction Suites By 2028, Enterprises Will Transition to Comprehensive CXM Solutions, According to New ISG Research According to new research from Information Services Group (ISG) (Nasdaq: III), companies are expected to shift from various customer experience (CX) point solutions to comprehensive, cross-functional suites by 2028. This
Oracle has unveiled over 50 role-based AI agents in the Oracle Fusion Cloud Applications Suite as of Wednesday. This suite offers a range of applications designed to help enterprises manage various functions. The newly introduced AI agents aim to assist employees and managers by automating business processes. According to Oracle executives at the CloudWorld 2024
Salesforce has published a great resource for Einstein users. The Einstein Cheat Sheet puts all the Einstein features and resources at your fingertips. Download here. Einstein Discover the power of the #1 AI for CRM with Einstein. Built into the Salesforce Platform, Einstein uses powerful machine learning and large language models to personalize customer interactions
Tech companies frequently partner for mutual benefit-Co-opetition, but in the customer service and contact center sector, the competition is heating up. Established players like Genesys, Five9, and Nice are now facing significant competition from tech giants such as AWS, Microsoft, and Google. To strengthen their positions, longtime partners Genesys and Salesforce introduced a joint platform
