Salesforce is set to acquire data protection and management vendor Own Co. for approximately $1.9 billion in cash. This move aligns with Salesforce’s ongoing investment in artificial intelligence (AI) and its efforts to bolster cybersecurity amidst rising data security concerns. The San Francisco-based CRM giant expects to finalize the acquisition of Own by the fourth
Data quality has never been more critical, and it’s only set to grow in importance with each passing year. The reason? The rise of AI—particularly generative AI. Generative AI offers transformative benefits, from vastly improved efficiency to the broader application of data in decision-making. But these advllucantages hinge on the quality of data feeding the
Exploring Large Action Models (LAMs) for Automated Workflow Processes While large language models (LLMs) are effective in generating text and media, Large Action Models (LAMs) push beyond simple generation—they perform complex tasks autonomously. Imagine an AI that not only generates content but also takes direct actions in workflows, such as managing customer relationship management (CRM)
Tech companies frequently partner for mutual benefit-Co-opetition, but in the customer service and contact center sector, the competition is heating up. Established players like Genesys, Five9, and Nice are now facing significant competition from tech giants such as AWS, Microsoft, and Google. To strengthen their positions, longtime partners Genesys and Salesforce introduced a joint platform
Salesforce Data Quality Challenges and AI Integration Salesforce is an incredibly powerful CRM tool, but like any system, it’s vulnerable to data quality issues if not properly managed. As organizations race to unlock the power of AI to improve sales and service experiences, they are finding that great AI requires great data. Let’s explore some
Salesforce Inc. today introduced Salesforce Foundations, a new suite of features designed to help large enterprises operating across multiple industries unify their sales operations. As a prelude to Dreamforce this free Salesforce upgrade allows customers to combine data and functionality from Salesforce products in a single, new portal. Available at no cost to all Salesforce
The Pancreatic Cancer Action Network (PanCAN) is currently exploring how to harness the AI capabilities within Salesforce’s Nonprofit Cloud to enhance its mission-driven services. Salesforce Nonprofit Cloud Focuses Resources allowing PanCan to focus on cancer. Pancreatic cancer is among the most aggressive and deadly forms of cancer, with a five-year survival rate of just 12.8%
The rapid rise of Software as a Service (SaaS) solutions has led to data silos across different platforms, making it challenging to consolidate insights. Effective data analytics depends on the ability to seamlessly integrate data from various systems by identifying, gathering, cleansing, and combining it into a unified format. AWS Glue, a serverless data integration
Salesforce to Acquire PredictSpring, Enhancing Omnichannel Capabilities Last month, Salesforce finalized an agreement to acquire PredictSpring, a leading provider of point-of-sale (POS) software. PredictSpring, known for its omnichannel commerce solutions, offers a suite of mobile POS systems along with clienteling, inventory management, and order management tools tailored for the retail sector. Insights from Industry Analysts
Rise of Autonomous AI: Less Human Control and Increasing Adoption A recent Salesforce study reveals that nearly half of employees in Switzerland (46%) are either using or experimenting with AI technologies. While there is a general comfort with AI when it complements human efforts, many employees still prefer human oversight for tasks like training, data
In today’s era of rapid digital transformation, efficient data migration has become increasingly important as cloud adoption gains momentum. Foundry’s research indicates that 63% of IT leaders have accelerated their cloud migrations, but 90% encounter challenges, often related to budget constraints. This emphasizes the need for meticulous planning and strategic execution. This insight focuses on
Public Loan Management Solutions: Optimized with Salesforce Technology In the dynamic world of financial services, public loan management has become increasingly important as organizations aim to improve efficiency, transparency, and borrower satisfaction. Leveraging cutting-edge technology is key to achieving these goals, and Salesforce offers a powerful platform for optimizing public loan management. This article explores
Learning from the CrowdStrike Outage: Enhancing Resilience and Incident Response Overview: In the wake of the CrowdStrike outage, businesses around the globe are focusing on restoring business continuity and bolstering their resilience for future incidents. On Friday, July 19, 2024, a faulty content update triggered crashes across approximately 8.5 million Windows devices, displaying the infamous
In Salesforce, every record is assigned a unique Record ID, which is essential for managing data, writing formulas, and referencing records as an admin or developer. There are two types of Record IDs: a 15-character version and an 18-character version, each suited for different scenarios. Converting 15-character IDs to 18-character ones can be time-consuming when
Artificial intelligence (AI) has moved from an emerging technology to a mainstream business imperative, making it essential for leaders across industries to understand and communicate its concepts. To help you unlock the full potential of AI in your organization, this 2024 AI Glossary outlines key terms and phrases that are critical for discussing and implementing
