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Lakeflow for Data Engineering

Lakeflow for Data Engineering

Databricks unveiled Databricks LakeFlow last week, a new tool designed to unify all aspects of data engineering, from data ingestion and transformation to orchestration. What is Databricks LakeFlow? According to Databricks, LakeFlow simplifies the creation and operation of production-grade data pipelines, making it easier for data teams to handle complex data engineering tasks. This solution

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Databricks LakeFlow

Databricks LakeFlow

Databricks Introduces LakeFlow: Simplifying Data Engineering Databricks, the Data and AI company, yesterday announced the launch of Databricks LakeFlow, a new solution designed to unify and simplify all aspects of data engineering, from data ingestion to transformation and orchestration. LakeFlow enables data teams to efficiently ingest data at scale from databases like MySQL, Postgres, and

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Connect your Marketing Cloud Account to GA4

Connect your Marketing Cloud Account to GA4 by June 30, 2024

Starting on June 30, 2024, Google will no longer support its Google Universal Analytics (UA) service. As a result, after this date, Marketing Cloud Google Audiences and Journey Analytics are available only via Google Analytics 4 (GA4). Connect your Marketing Cloud Account to GA4. What you need to do If you haven’t yet migrated to GA4, complete the migration process

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AWS Salesforce

AWS AppFabric Supports Salesforce

Today, AWS AppFabric announces support for three new data sources: Salesforce, Azure Monitor, and Google Analytics. Starting now, IT administrators and security analysts can use AppFabric to quickly integrate with 29 supported SaaS applications, aggregate enriched and normalized SaaS audit logs, and audit end-user access across their SaaS apps.  AWS AppFabric Supports Salesforce. AWS AppFabric quickly connects SaaS

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catch initial traffic source with Google Analytics

Integrate Google Analytics 4 and Salesforce Marketing Cloud

Connecting Google Analytics 4 Properties to Salesforce Marketing Cloud Now, Google Analytics 4 properties can seamlessly integrate with Salesforce Marketing Cloud using the Sales Marketing Cloud interface. This integration is available for both GA4 standard and 360 properties, extending to users who previously utilized a similar setup with Universal Analytics 360. The significance of this

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Personalization and Third-Party Apps

Personalization and Third-Party Apps

Marketing Cloud Personalization: Integration Capabilities Marketing Cloud Personalization seamlessly integrates with various third-party solutions beyond Salesforce. These integrations span data management platforms, email service providers, third-party campaign detection tools, analytics products, content management systems, social media platforms, and tag managers. Personalization and Third-Party Apps. Data Management Platforms (DMP) Examples: Adobe Audience Manager, BlueKai, Neustar Functionality:

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Attribution with Google Tag Manager and Custom Code

Utilizing Google Tag Manager with Custom Code If you’re already using Google Tag Manager (GTM) on your website, you can leverage it to store UTM parameters in a browser cookie. This stored data can then be extracted and populated into hidden form fields, which are sent to Salesforce upon form submission. Attribution with Google Tag

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Salesforce Marketing Cloud Journey Builder

Google Analytics 360 and Journey Builder Analytics

Meet the New Journey Analytics Dashboard Imagine having a centralized platform where you can effortlessly discover how consumers engage with your messages and content across various channels. Google Analytics 360 and Journey Builder give3 you just that. The integration of Salesforce Marketing Cloud and Google Analytics 360 makes this a reality, providing access to cross-channel

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persist campaign data

Persist Campaign Data

This tag stores data in both the page referrer and URL parameters within a browser cookie. This cookie proves useful, particularly on conversion pages or when user consent has been obtained, allowing the session to be correctly attributed to the relevant campaign. Furthermore, this template offers a solution to the rogue referral issue. By enabling

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catch initial traffic source with Google Analytics

Integration of Salesforce Sales Cloud to Google Analytics 360 Announced

In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics 360, Salesforce Sales Cloud, and Salesforce Marketing Cloud. This collaboration marks the first time that sales, marketing, and advertising data will seamlessly converge. Integration of Salesforce Sales Cloud to Google Analytics 360 Announced. Integration of

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