Starting on June 30, 2024, Google will no longer support its Google Universal Analytics (UA) service. As a result, after this date, Marketing Cloud Google Audiences and Journey Analytics are available only via Google Analytics 4 (GA4). Connect your Marketing Cloud Account to GA4.

What you need to do

If you haven’t yet migrated to GA4, complete the migration process by June 30, 2024 to maintain functionality. To learn more about the migration process and benefits of migrating to GA4, review Update to Google Analytics 4 Before July 1.

If you’ve already migrated your Google Analytics account from UA to GA4, you can access the GA4 solutions available within Marketing Cloud Engagement today. By June 30, complete the following steps to ensure that your org’s journeys remain uninterrupted:

  • Connect your Marketing Cloud account to the GA4 Properties
  • Update your existing journeys using the Google Audiences entry event with the GA4 Audience Data Extension entry event

Where can I get more information?

For more details, see Google Analytics for Marketing Cloud Engagement. If you have questions or need help, open a case with support via Salesforce Help.

Google Analytics Integration for Marketing Cloud Engagement

Integrate Google Analytics with Marketing Cloud Engagement to use Google Analytics capabilities to track and analyze journey activity. You can also view the resulting metrics directly in Marketing Cloud Engagement. Google’s native authentication creates a secure link between your Marketing Cloud Engagement instance and your Google Analytics account.

To use this integration, your Marketing Cloud Engagement account must have the Google Analytics Audiences SKU. You must also have at least a Marketing Cloud Engagement Enterprise 2.0 account. For more information about these requirements, contact your Salesforce account representative.

This integration supports Google Analytics properties that are created using the latest version of the Google Analytics platform, known as Google Analytics 4 or GA4. It supports both the free version and the paid Google Analytics 360 enterprise version.

You can revoke the integration from a Google Analytics account. For the integration, Google recommends that you designate a primary company account to track all your properties and views. For more information, see the Google Hierarchy of organizations, accounts, users, properties, and views.

Before you configure the Google Analytics Integration for Marketing Cloud Engagement:

  • Confirm that you have admin permissions for Marketing Cloud Engagement and the Google Analytics account and property. To give other users access, see the Configure Google Analytics Integration Permission page.
  • Create a Google Analytics tracking code, and add the code to your website’s pages.
  • If you want to receive conversion data, enable ecommerce in your Google Analytics account. Ecommerce is available only in a paid Google Analytics 360 account.
  • Google Analytics Integration for Marketing Cloud Engagement
    The Google Analytics integration for Marketing Cloud Engagement uses Google Analytics 4 (GA4), which offers free and paid versions. You can use either version with Marketing Cloud Engagement. If you’re using an earlier version of Google Analytics, called Universal Analytics (UA), we recommend that you migrate your UA data to GA4 before July 2024.
  • Migrate to Google Analytics 4
    The Google Analytics integration in Marketing Cloud Engagement uses Google Analytics 4 (GA4) properties. In July 2023, Google discontinued support for the previous version of Google Analytics, called Universal Analytics (UA). If you haven’t upgraded your UA properties to GA4, you must upgrade them to use this integration. After you upgrade, new data is captured in the GA4 properties, but your historical data remains in your existing UA properties.
  • Configuring the Google Analytics Integration for Marketing Cloud Engagement
    Any user with admin rights can set up the integration between Marketing Cloud Engagement and your Google Analytics account.
  • Google Analytics Audiences
    When you activate a Google Analytics audience in Marketing Cloud Engagement, a persistent user ID is created in both systems. With this user ID, you can collect data about customer behaviors and create Google Analytics audiences to use in Journey Builder.
  • Journey Analytics Metrics
    Learn about the metrics and dashboard tiles available on the Journey Analytics dashboard with the Google Analytics 4 integration. View journey performance against the goals you set and email and site metrics all in one place. App and web conversion events appear in context with your journey’s native metrics. To display the metrics that matter most to you, customize your dashboard’s appearance.
  • Google Analytics Tracking
    To get web and mobile app metrics in the Journey Analytics dashboard, set up Google Analytics tracking for app and web. You can analyze how mobile app conversions impact web behavior.
  • Google Analytics Integration FAQs
    Review answers to frequently asked questions about the Google Analytics Integration for Marketing Cloud Engagement.
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