Salesforce Lightning Platform and Hyperforce: An Overview The Lightning Platform forms the core infrastructure of Salesforce, while Hyperforce is a new infrastructure model provided by the CRM platform. Salesforce Lightning Salesforce Lightning elevates customization with its modern and flexible framework. It offers a powerful drag-and-drop interface called the Lightning App Builder, enabling users to design
TikTok Introduces No-Code Integration for Salesforce Marketing Cloud TikTok has launched a no-code integration for Salesforce Marketing Cloud, designed to help advertisers transfer leads generated by their campaigns to Salesforce in real-time. This new integration ensures that leads captured on TikTok are automatically synced to Salesforce Marketing Cloud, eliminating the need for manual lead downloads
Differentiating Pardot and Marketing Cloud
Do you use email for your business? The CAN-SPAM Act, a law that regulates commercial email, sets requirements for these messages, grants recipients the right to stop receiving emails, and imposes significant penalties for non-compliance. The FTC enforces the CAN-SPAM Act and the associated CAN-SPAM Rule. Contrary to what its name might suggest, the CAN-SPAM
Email Marketing for Hotels
Make every moment with prospects and customers count with Salesforce Marketing Cloud 360. In today’s competitive landscape, personalized experiences are essential for meeting customer expectations and fulfilling their unique needs. Understanding customer behavior and preferences is not just a bonus insight but a critical requirement for businesses looking to market products and services effectively. Salesforce
The Evolution of Salesforce Data Cloud Salesforce’s journey to Data Cloud started with its acquisition of Krux in 2016, which was later rebranded as Salesforce DMP. This transformation gained momentum in 2019 when Salesforce introduced its customer data platform (CDP), incorporating Salesforce DMP. Subsequent acquisitions of Datorama, MuleSoft, Tableau, and Evergage (now Interaction Studio) enriched
Military congressionally chartered, federally supported non-profit corporation that sustains and equips the armed forces. Client employs nearly 170,000 professionals to support and sustain the global mission of the armed forces. Service Cloud Experience Cloud Federal Nonprofit Talent Acquisition. Industry: Federal – Military Process Gaps: Client’s lack of a digital processes for talent acquisition hindered their
As of June 12, 2020, Account Engagement Handlebars Merge Language (HML) is enabled by default for all new Account Engagement accounts. For accounts not yet using HML, Account Engagement admins can permanently upgrade from the legacy Account Engagement Merge Language (PML) to HML for personalizing marketing assets. This article focuses on the upgrade process. If
Enhancing Customer Lifetime Value with Salesforce Journey Builder-Improve CLV With Journey Builder In today’s business landscape, customer experience stands as the cornerstone of loyalty and retention. Delivering an exceptional brand experience is paramount to ensuring customer satisfaction and, consequently, maximizing their lifetime value. Salesforce Journey Builder emerges as a pivotal solution, empowering businesses to automate
Is it possible to use Salesforce for email communication? How do you go about sending Emails Through Salesforce? To bypass the constraints of the Send through External Email Services feature, you have the option to send emails directly from Salesforce. However, this functionality is contingent on having your own domain. While you can utilize Gmail,
Differentiating Pardot and Marketing Cloud
Automating Lead Assignment for Salesforce Platforms with Lead Assignment Automation for Salesforce Effective lead assignment within Salesforce is critical to ensure that sales-ready leads are directed to the appropriate individuals at the right moment. This process should never be overlooked. Lead assignment ensures that when a lead is marketing qualified or sales qualified it is
In today’s business world, numerous companies are either adopting or considering the implementation of paid subscription models. A subscription model involves providing products or services to customers on a recurring basis, usually monthly or annually, in exchange for a regular and likely reduced fee. This approach helps companies establish predictable revenue streams, foster customer loyalty,
Navigating the Complex Landscape of Healthcare Marketing and ABM By Tectonic Salesforce Marketing Consultant, Shannan Hearne Marketing healthcare products and services, particularly within the health information technology domain, poses intricate challenges that demand sophisticated solutions. Tectonic and I address these challenges by aiding healthcare marketers in personalizing their strategies, simultaneously reaching diverse key stakeholders, and
