08Nov
Email Nurture Guide
Nurture marketing significantly increases the chances that your ideal buyers will consider your products or services when they’re ready to purchase.
07Nov
Data Analytics for Disease Management
Healthcare IT advancements, especially electronic health records (EHRs), have made it easier to gather and store data, which, in turn, fuels population health initiatives and improves patient outcomes. The Agency for Healthcare Research and Quality highlights that using health IT tools can significantly enhance chronic disease management by promoting efficient care delivery, information-sharing, and patient education. However, selecting and adopting the right analytics tools remains challenging. Here are five essential data analytics tools that healthcare providers can leverage for effective chronic disease management.
05Nov
Tools to Liberate Salesforce Data
This principle was instrumental in shaping our data-focused enterprise architecture transformation in 2023, making data a core pillar alongside loan origination and servicing. Given that the company’s future growth depends on it, the focus on data was essential.
03Nov
AI Agents and Consumer Trust
Salesforce Research Highlights Rising Stakes for Trust in the AI Era Salesforce’s latest State of the AI Connected Customer research reveals a trust crisis among consumers and highlights how AI is reshaping customer expectations. With 60% of consumers believing advances in AI make trust even more essential, businesses face mounting pressure to deliver trustworthy AI experiences. The
02Nov
Salesforce and Mahindra
The new LOS will incorporate machine learning and automation to deliver real-time credit assessments, enabling faster loan processing and competitive interest rates, alongside improved credit risk insights. This strategic partnership underscores Mahindra Finance’s dedication to providing responsible financing solutions to India’s emerging MSME sector.
02Nov
Agentforce Accelerator to Empower Nonprofits
Salesforce Introduces Agentforce Accelerator to Empower Nonprofits Salesforce has unveiled the Salesforce Accelerator — Agents for Impact, a groundbreaking initiative aimed at helping nonprofits harness the power of Agentforce. This suite of AI-driven tools enables organizations to build and deploy autonomous AI agents that can perform critical tasks across various functions. Through a combination of technology,
02Nov
Automate LinkedIn Outreach with We-Connect
Automate LinkedIn Outreach with We-Connect’s New Salesforce Integration Sales and marketing teams can now streamline their LinkedIn outreach and lead management efforts with We-Connect’s powerful new integration for Salesforce, the world’s leading CRM platform. We-Connect, the premier LinkedIn automation tool, has officially launched its native integration with Salesforce, enabling seamless synchronization of contact data, campaign
31Oct
OpenAI Introduces Canvas
Don’t get spooked – OpenAI introduces Canvas—a fresh interface for collaborative writing and coding with ChatGPT, designed to go beyond simple conversation. Canvas opens in a separate window, enabling you and ChatGPT to work on projects side by side, creating and refining ideas in real time. This early beta provides an entirely new way of
31Oct
Sales Incentives That Work
Sales Incentives That Actually Work Spooktacular Sales incentives to kick off your Halloween. Sales Incentives That Work are an essential tool to encourage and reward desired behaviors within a sales team. They serve as a motivational driver, helping teams achieve their goals while reinforcing the company’s objectives. Incentivizing a team goes beyond merely showing up
28Oct
Necessary Salesforce Admin Skills
In 2023, Salesforce Admins created 230,000 objects, generated over 2.7 billion reports monthly, and performed 1 trillion AI predictions weekly. These figures highlight the critical role of an Admin in the Salesforce ecosystem. However, becoming an expert Salesforce Admin requires more than just technical know-how. A blend of both technical and soft skills is essential
27Oct
AI Strategy for Your Business
How to Create a Winning AI Strategy for Your Business To maximize the value of AI, organizations must align their AI projects with strategic business objectives. Here’s a 10-step guide to crafting an effective AI strategy, including sample templates to support your planning. While AI adoption is on the rise, many companies still struggle to
25Oct
TrueDialog Adds SMS Application for Salesforce Marketing Cloud Engagement
TrueDialog Unveils SMS Integration for Salesforce Marketing Cloud
TrueDialog, a leader in SMS texting solutions, has expanded its Salesforce offerings with the launch of its SMS integration for Salesforce Marketing Cloud Engagement, complementing its existing Sales Cloud application. Now available on Salesforce AppExchange, this addition enables seamless documentation of SMS activities across the Salesforce Cloud ecosystem.
With TrueDialog’s integration for Salesforce Marketing Cloud, companies can incorporate SMS into customized, targeted marketing journeys. This includes sending promotional messages, geo-targeted offers, triggered alerts, order confirmations, account updates, and more—all as part of a cohesive customer engagement strategy.
TrueDialog’s solution uniquely enables SMS message flow across Salesforce Marketing Cloud, Sales Cloud, Service Cloud, and Education Cloud, ensuring communication continuity across platforms. “TrueDialog is the only provider offering bidirectional SMS integration between Salesforce Marketing Cloud and other Salesforce Clouds, including Sales, Service, Commerce, and Education Clouds,” said John Wright, CEO of TrueDialog. “Our solution records text messages on all relevant Salesforce Clouds, maintaining communication continuity between companies and their customers—something no other provider offers.”
The TrueDialog SMS application is fully native to Salesforce Marketing Cloud, allowing users to work within their regular workflow without switching applications to integrate SMS steps. TrueDialog also offers flexible options for short and long codes, automated 10DLC registration for long codes, and TrueDelivery, a tool for assessing SMS deliverability.
25Oct
What Should Enterprises Build with Agentic AI?
The rise of agentic AI has dominated recent discussions in enterprise technology, sparking debates over its transformative potential and practical applications. Just weeks ago, few had heard of the term. Now, every tech vendor is racing to stake their claim in this emerging space, positioning agentic AI as the successor to AI co-pilots. While co-pilots assist users
24Oct
AI Agent Workflows
AI Agent Workflows: The Ultimate Guide to Choosing Between LangChain and LangGraph Explore two transformative libraries—LangChain and LangGraph—both created by the same developer, designed to build Agentic AI applications. This guide dives into their foundational components, differences in handling functionality, and how to choose the right tool for your use case. Language Models as the Bridge Modern
24Oct
Rise of Agentforce
The Rise of Agentforce: How AI Agents Are Shaping the Future of Work Salesforce wrapped up its annual Dreamforce conference this September, leaving attendees with more than just memories of John Mulaney’s quips. As the swarms of Waymos ferried participants across a cleaner-than-usual San Francisco, it became clear that AI-powered agents—dubbed Agentforce—are poised to transform
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