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Salesforce Healthcare and AI

AI-Powered Maternal Care

AI-Powered Maternal Care: How Illinois is Tackling the Maternal Health Crisis with Nurse Avery The Maternal Health Emergency in America The U.S. maternal health crisis continues to worsen, with 18.6 deaths per 100,000 live births in 2023 (CDC). The disparities are even starker: Black mothers are three times more likely to die from pregnancy-related causes than white mothers. The root causes?✔ Provider shortages – Not enough OB-GYNs, especially in underserved areas.✔ Lack of proactive care – Many mothers don’t receive consistent check-ins.✔ Social determinants of health (SDOH) – Food deserts, transportation barriers, and digital divides limit access. The Solution: An AI Nurse Named Avery To combat this, Drive Health, Google Public Sector, and the State of Illinois are launching Healthy Baby, a pilot program in Cook County deploying Nurse Avery—an agentic AI-powered nurse designed to provide 24/7 maternal support. I’m a mom. Been a mom so long my children have children. I’m also a lover of technology. But it is hard to fathom that calm soothing voice of a nurse or doctor on the other end of the phone line when you don’t know what is going on with your pregnancy. So Avery has me very intrigued. How It Works Why This Matters 1. Addressing Provider Shortages 2. Proactive Care Saves Lives & Money 3. Breaking Down Barriers The Road Ahead A Vision for Equitable Care “Everyone should have access to equitable care—healthy babies, healthy mothers, and safe births, no matter their zip code.”—James F. Clayborne Jr., Former Illinois State Senator The Bottom Line Maternal healthcare is broken—but AI can help fix it. The question is no longer if AI belongs in healthcare—but how fast we can scale it to save lives. I’m convinced. And more than a little excited that my future grandkids might be carried with this technology! By Tectonic’s Marketing Operations Director, Shannan Hearne Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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unpatched ai

Scrape the Web for Training Data

Do AI Companies Have the Right to Scrape the Web for Training Data? For the past two years, generative AI companies have faced lawsuits—some from high-profile authors and publishers—while simultaneously striking multi-million-dollar data licensing deals. Despite the legal battles, the political tide seems to be shifting in favor of AI firms. Both the European Union and the UK appear to be leaning toward an “opt-out” model, where web scraping is permitted unless content owners explicitly forbid it. But critical questions remain: How exactly does “opting out” work? And do creators and publishers truly have a fair chance to do so? Data as the New Oil The most valuable asset in AI isn’t GPUs or data centers—it’s the training data itself. Without the vast troves of text, images, videos, and artwork produced over decades (or even centuries), there would be no ChatGPT, Gemini, or Claude. Web scraping is nothing new. Search engines like Google have relied on crawlers for decades, indexing the web to deliver search results. But the rules of the game have changed. Old Conventions, New Conflicts Historically, website owners welcomed search engine crawlers to boost visibility while others (especially news publishers) saw them as competitors. The Robots Exclusion Standard (robots.txt) emerged as a gentleman’s agreement—a way for sites to signal which pages could be crawled. While robots.txt isn’t legally binding, reputable search engines like Google and Bing generally respect it. The arrangement was symbiotic: websites got traffic, and search engines got data. But AI crawlers operate differently. They don’t drive traffic—they consume content to generate competing products, often commercializing it via AI services. Will AI companies play fair? Nick Clegg, former UK deputy PM and current Meta executive, bluntly stated that requiring permission from artists would “kill” the AI industry. If unfettered data access is seen as existential, can we expect AI firms to respect opt-outs? Can Websites Really Block AI Crawlers? Theoretically, yes—by blocking AI user agents or monitoring suspicious traffic. But this is a game of whack-a-mole, requiring constant vigilance. And what about offline content? Books, research papers, and proprietary datasets aren’t protected by robots.txt. Some AI companies have allegedly bypassed ethical scraping altogether, sourcing data from shadowy corners of the internet—like torrent sites—as revealed in a recent lawsuit against Meta. The Transparency Problem Even if content owners could opt out, how would they know if their data was already used? Why resist transparency? Only two explanations make sense: Neither is a good look. Beyond Copyright: The Bigger Questions This debate isn’t just about copyright—it’s about: And what happens when Google replaces traditional search with AI summaries? Websites may face an impossible choice: Allow AI training or disappear from search results altogether. The Future of the Open Web If AI companies continue scraping indiscriminately, the open web could shrink further, with more content locked behind paywalls and logins. Ironically, the very ecosystem AI relies on may be destroyed by its own hunger for data. The question isn’t just whether AI firms have the right to scrape the web—but whether the web as we know it will survive their appetite. Footnotes Key Takeaways ✅ AI companies are winning the legal/political battle for web scraping rights.⚠️ Opt-out mechanisms (like robots.txt) may be ignored.🔍 Transparency is lacking—many AI firms won’t disclose training data sources.🌐 Indiscriminate scraping could kill the open web, pushing content behind paywalls. Would love to hear your thoughts—should AI companies have free rein over web data, or do content creators deserve more control? Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more

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The Fragmented World of AI Agents and the Path to True Interoperability

Navigating the AI Revolution as a Product Designer

The AI landscape is evolving at a breakneck pace, leaving many designers grappling with both its potential and its disruptions. Anthropic’s CEO warns that AI could displace up to 50% of entry-level white-collar jobs, while Zapier’s CEO emphasizes hiring for AI fluency. Meanwhile, new roles like “model designer” are emerging, and the industry is shifting toward super IC (individual contributor) roles. For product designers, the challenge isn’t just staying relevant—it’s continuing to grow, adapt, and find fulfillment in their craft amid these seismic shifts. Three Pillars for Thriving as an AI-Native Designer To navigate this transformation, designers must focus on three key areas: Combined with strategic thinking and human-centric skills, these pillars form the foundation for the next generation of designers. 1. AI Tools: Speed as the New Standard “Man is a tool-making animal.” — Benjamin Franklin AI represents a quantum leap in tool evolution, shifting from manual execution to intelligent collaboration. Speed is no longer optional—teams like ProcessMaker have gone from shipping twice a year to every two weeks, thanks to AI automation. According to Figma’s State of Design (2025), 68% of design teams now use AI for:✔ Wireframing automation✔ Visual asset generation✔ User feedback analysis Building a Personalized AI Stack There’s no one-size-fits-all approach. A UX researcher’s toolkit differs vastly from that of a conversational AI designer or a visual artist. After experimenting with over 60 AI tools, many designers find that only 4-10 truly enhance their workflow. The key is intentional adoption—not chasing trends, but asking:🔹 Is there a smarter, faster, or more thoughtful way to do this? As design leader Agustín Sánchez notes: “You’re not a great designer because you know the latest tools. You’re great because you know what to do with them.” Prompting as a Core Design Skill Early frustrations with AI outputs often stem from poor prompting, not model limitations. Treating AI as a collaborator—structuring context, tone, and intent—dramatically improves results. John Maeda frames it well: “Prompting is just like getting the AI up to speed—or nudging it in the right direction.” For those looking to sharpen their prompting skills, key resources include: 2. AI Fluency: Designing for Probabilistic Systems AI fluency means confidently navigating intent-driven, layered, and unpredictable systems. Unlike traditional GUI interfaces (click, scroll, menus), agentic AI requires a focus on outcomes over actions. Real-world AI products involve:✔ Orchestration & memory✔ Tool integrations✔ Agentic UX flows Understanding variability, failure modes, and misuse potential is critical for responsible design. Foundational AI Learning Resources Designing AI Interactions 3. Human Advantage: The Unautomatable Edge With GPT-4o and Veo-3 producing high-quality outputs at scale, designers must ask: What remains our uniquely human advantage? Craftsmanship in the Age of AI AI generates averages, not originality. Designer Michal Malewicz describes today’s creative landscape as an “era of meh”—flooded with generic AI outputs. This raises the bar: distinctive perspective, narrative intent, and aesthetic judgment matter more than ever. As Richard Sennett argues in The Craftsman, tools evolve, but mastery remains human. Creative Direction & Agency AI handles execution; humans define vision. Two designers using the same tools can produce radically different work based on values, intent, and creative direction. Julie Zhuo emphasizes: “Even as AI matches our skills, our ability to choose why and where to apply them remains distinctly human.” 4. The AI-Native Designer of 2030 The World Economic Forum predicts that by 2030, the most valuable skills will be:✔ Analytical & creative thinking✔ Technology literacy✔ Resilience & adaptability As Fabricio Teixeira notes, design fundamentals—collaboration, communication, problem-solving—are timeless, outlasting any tool. Meanwhile, “Super IC” roles are redefining seniority—valuing deep expertise over management. In a world where creation is faster and more accessible, a designer’s true moat lies in:🔹 Unique, reliable, and memorable AI experiences🔹 Mastery of storytelling and human-centered design Conclusion: Designing the Future, Not Just Adapting to It AI isn’t replacing designers—it’s redefining their role. The designers who thrive will be those who: The future belongs to those who orchestrate AI, not just use it. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more

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The Future of ERP: Agile, Modular, and Built for Growth

In today’s fast-moving business landscape, agility separates industry leaders from the rest. Outdated, monolithic ERP systems can’t keep up—they lock companies into rigid workflows instead of adapting to their needs. Enter modular ERP, a modern approach that combines enterprise-grade structure with the flexibility businesses demand. And when built natively on Salesforce, it becomes a game-changer—delivering seamless integration, real-time insights, and unmatched scalability. Why Legacy ERP Systems Are Failing Businesses Traditional ERP solutions were designed as one-size-fits-all systems, promising to handle everything from finance to supply chain in a single platform. But in reality, they often create more problems than they solve: For dynamic industries like manufacturing, distribution, and retail, these limitations lead to inefficiencies, delayed decisions, and rising operational costs. What Makes Modular ERP Different? Modular ERP redefines enterprise software by allowing businesses to deploy only what they need—and scale when ready. Think of it as a customizable toolkit: start with core functions like inventory or financials, then add supply chain, procurement, or manufacturing modules as your business grows. This approach eliminates the risks of a full-scale ERP overhaul while maximizing ROI—no bloat, no unnecessary features, just what you need to run smarter. Why Salesforce Is the Ideal ERP Foundation Salesforce is the world’s #1 CRM, but its power extends far beyond sales. As an ERP platform, it offers: ✅ Real-time data sync across sales, finance, logistics, and operations✅ True cloud scalability with enterprise-grade security✅ Low-code customization for rapid deployment✅ Seamless integration with Salesforce apps and third-party tools✅ Mobile-friendly access for today’s hybrid workforce When ERP is built natively on Salesforce businesses get the best of both worlds: the depth of enterprise resource planning and the agility of the Salesforce ecosystem. 5 Key Benefits of Modular ERP on Salesforce Real-World Impact: A Manufacturer’s Success Story A mid-sized industrial parts manufacturer was struggling with siloed systems—their legacy ERP couldn’t adapt to remote work or shifting demand. By implementing Salesforce, they: ✔ Cut inventory costs by 25% with real-time tracking✔ Reduced production cycle times by 18%✔ Gained end-to-end operational visibility✔ Scaled effortlessly by adding supply chain and finance modules later The Bottom Line: ERP That Works for You The future of ERP isn’t monolithic—it’s modular, cloud-based, and built for change. With ERP on Salesforce, businesses can finally break free from rigid systems and embrace a solution that evolves with them. Ready to modernize your operations? The right ERP shouldn’t hold you back—it should propel you forward. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Mulesoft

Salesforce’s MuleSoft Paves the Way for Autonomous AI Agents in Enterprise IT

AI agents are coming to the enterprise—and MuleSoft is building the roads they’ll run on. As AI agents emerge as the next evolution of workplace automation, MuleSoft—Salesforce’s integration powerhouse—is rolling out new standards to bring order to the chaos. The company recently introduced two key protocols, Model Context Protocol (MCP) and Agent2Agent (A2A), designed to help AI agents operate autonomously across enterprise systems while maintaining security and oversight. This builds on Salesforce’s Agentforce toolkit, now in its third iteration, which provides developers with the building blocks to create AI agents within the Salesforce ecosystem. The latest update adds a centralized control hub and support for MCP and A2A—two emerging standards that could help AI agents work together seamlessly, even when built by different vendors. Why MuleSoft? The Missing Link for AI Agents MuleSoft, acquired by Salesforce in 2018, originally specialized in connecting siloed enterprise systems via APIs. Now, it’s applying that same expertise to AI agents, ensuring they can access data, execute tasks, and collaborate without requiring custom integrations for every new bot. The two new protocols serve distinct roles: But autonomy requires guardrails. MuleSoft’s Flex Gateway acts as a traffic controller, determining which agents can access what data, what actions they’re permitted to take, and when to terminate an interaction. This lets enterprises retrofit existing APIs for agent use without overhauling their infrastructure. How AI Agents Could Reshape Workflows A typical use case might look like this: This kind of multi-agent collaboration could automate complex workflows—but only if the agents play by the same rules. The Challenge: Agents Are Still Unpredictable While the vision is compelling, AI agents remain more promise than product. Unlike traditional software, agents interpret, learn, and adapt—which makes them powerful but also prone to unexpected behavior. Early adopters like AstraZeneca (testing agents for research and sales) and Cisco Meraki (using MuleSoft’s “AI Chain” to connect LLMs with partner portals) are still in experimental phases. MuleSoft COO Ahyoung An acknowledges the hesitation: many enterprises are intrigued but wary of the risks. Early implementations have revealed issues like agents stuck in infinite loops or processes that fail to terminate. To ease adoption, MuleSoft is offering training programs, entry-level pricing for SMBs, and stricter security controls. The Bigger Picture: Who Controls the Interface Controls the Market Salesforce isn’t trying to build the best AI agent—it’s building the platform that connects them all. Much like early cloud providers didn’t just sell storage but the tools to manage it, MuleSoft aims to be the orchestration layer for enterprise AI. The two protocols are set for general release in July. If successful, they could help turn today’s fragmented AI experiments into a scalable ecosystem of autonomous agents—with MuleSoft at the center. Key Takeaways: ✅ MuleSoft’s new protocols (MCP & A2A) standardize how AI agents interact with systems and each other.✅ Flex Gateway provides governance, ensuring agents operate within defined boundaries.✅ Early use cases show promise, but widespread adoption hinges on reliability and security.✅ Salesforce is positioning MuleSoft as the “operating system” for enterprise AI agents. The bottom line: AI agents are coming—and MuleSoft is laying the groundwork to make them enterprise-ready. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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The Gap Between Marketing Technology and Measurable Results

The Gap Between Marketing Technology and Measurable Results

Despite advancements in marketing tech, many organizations struggle to tie efforts to tangible outcomes. Tools like Salesforce offer robust campaign tracking, yet converting data into actionable insights remains elusive. Operational inefficiencies, disjointed workflows, and inconsistent data inputs stall progress. Without tackling these root issues, even top-tier CRMs fail to provide the unified view marketers need to gauge impact and ROI. The Problem with Rigid Campaign Structures Tracking engagement is key to optimizing touchpoints and boosting conversions. Salesforce treats campaigns as customizable objects, but its top-down rigidity often curbs flexibility. A common approach starts with broad initiatives (e.g., a Q1 marketing push), then splits into channels (social, email), and drills down to specific campaigns. This structure aids organization but hampers dynamic analysis. Marketers must adapt creatively to regain agility. Why Attribution Reporting Falls Short Customer journeys rarely follow a straight line. A prospect might click an email, browse the website, and convert via another source—or engage with a social post, vanish, and return weeks later to buy. Rigid frameworks leave these touchpoints disconnected, obscuring the full journey. A true 360-degree view demands linking every interaction to map and refine the customer path. Breaking Down Data Silos Salesforce’s one-to-many data model struggles with complex many-to-many relationships. For instance, an email with multiple CTAs shouldn’t be locked into a single campaign. The fix? Systems that dismantle data barriers, tracking interactions across the entire journey. Content poses another hurdle—often reused but forced into duplication or oversimplification in rigid setups. Centralizing assets and linking them dynamically cuts redundancy and sharpens performance insights. A Better Approach: Automation & Dynamic Modeling Many marketers lack visibility into content performance, yet proving ROI hinges on it. High-quality content demands resources, but without tracking, teams stumble blindly, missing what drives success. Manual campaign setup adds strain—creating campaigns, adding UTMs, and coordinating teams is time-consuming and error-prone. Automating UTM generation and campaign creation slashes effort while ensuring accurate engagement data. Flexible data models empower multi-angle analysis, dodging confirmation bias and revealing deeper audience insights. Maximizing ROI Without New Tools Rather than adding platforms, marketers should maximize existing tools. With the right strategy, Salesforce can manage complex attribution without pricey integrations. Automation handles the grunt work—logging every touchpoint, attributing influence accurately, and closing reporting gaps. The payoff? Less manual labor, clearer insights, and a seamless view of performance. This isn’t just about efficiency—it’s about harnessing data to refine strategies, boost ROI, and turn content into measurable impact. Turn to Tectonic for help. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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when ai decides

When AI Decides

The Algorithm That Sentenced a Man—And No One Knows Why Meet Eric Loomis. In 2016, he was pulled over in La Crosse, Wisconsin, driving a car linked to a recent shooting. Loomis wasn’t charged with the shooting itself but pleaded guilty to lesser offenses: attempting to flee an officer and driving a vehicle without the owner’s consent. On paper, these were relatively minor felonies. But when it came time for sentencing, something unusual happened. Loomis’s fate wasn’t decided solely by a judge or jury—it was shaped by an algorithm. Wisconsin had adopted a proprietary risk-assessment tool called COMPAS (Correctional Offender Management Profiling for Alternative Sanctions) as part of a push for “data-driven justice.” The software was designed to predict a defendant’s likelihood of reoffending, theoretically helping judges make fairer sentencing decisions. COMPAS scored Loomis as high-risk, suggesting he was likely to commit another crime. That score became a key factor in the judge’s decision to sentence him to six years in prison. Here’s the catch: No one—not Loomis, not his lawyers, not even the judge—knew how that score was calculated. The algorithm was a black box, its inner workings kept secret by its developers. What data was used? What factors mattered most? No one could say. Loomis appealed, arguing that sentencing someone based on unreviewable, unexplained evidence violated due process. The case reached the Wisconsin Supreme Court, which ruled—shockingly—that the use of COMPAS was acceptable. The court acknowledged the tool’s flaws and warned against overreliance on it but ultimately decided that as long as a human judge had the final say, the algorithm’s role was permissible. In other words: An AI made a life-altering decision, no one could explain why, and the court said that was fine—as long as a human rubber-stamped it. Trucks may not yet be pulling up to gas stations demanding we mere humans use our opposable thumbs to fill their tanks, but they could be thinking about it. Accountability: From Campfires to Courtrooms Accountability isn’t just a human invention—it’s a biological imperative. Social species, from apes to humans, enforce norms to maintain order. Apes punish cheaters, share food based on contribution, and even exhibit a rudimentary sense of fairness. For early humans, accountability was immediate and visceral. Steal from the tribe? Face exile. Endanger the group? Risk death. Over millennia, these instincts hardened into customs, then laws. The evolution of justice has been a slow march from arbitrary power to reasoned rule. Kings once claimed divine right—rule “because I said so.” But revolutions in thought—Magna Carta, Locke’s social contract, Beccaria’s arguments for proportionate punishment—shifted accountability from gods to people. Yet now, after centuries of demanding transparency from power, we’re handing decision-making back to unquestionable authorities—not kings or priests, but algorithms we can’t interrogate. The Problem with Machine “Decisions” When a human makes a choice, we expect a reason. Maybe it’s flawed, maybe it’s biased—but it’s something we can challenge, debate, and refine. Machines don’t work that way. AI doesn’t reason—it calculates. It doesn’t weigh morality—it optimizes for probability. Ask an AI why it made a decision, and the answer is always some variation of: “Because the data suggested it.” Consider AlphaGo, the AI that defeated world champion Lee Sedol in 2016. At one point, it made a move so bizarre that commentators thought it was a glitch. But Move 37 wasn’t a mistake—it was a game-winning play. When engineers asked why AlphaGo made that move, the answer was simple: It didn’t know. It had just calculated that the move had the highest chance of success. Brilliant? Yes. Explainable? No. Agentic AI: Decision-Making Without Oversight If black-box algorithms in courtrooms worry you, brace yourself. AI isn’t just recommending decisions anymore—it’s acting autonomously. Enter Agentic AI: systems that don’t wait for instructions but pursue goals independently. They schedule meetings, draft reports, negotiate deals, and even delegate tasks to other AIs—all without human input. Google’s Agent-to-Agent (A2A) protocol enables AI systems to coordinate directly. Workday touts AI handshakes, where agents manage workflows like hyper-efficient middle managers. But here’s the terrifying part: We can’t audit these systems. As Dr. Adnan Masood, Chief AI Architect at UST, warns: “AI-to-AI interactions operate at a speed and complexity that makes traditional debugging and inspection almost useless.” When AI agents collaborate, their decision chains become unfathomably complex. “Explainable AI” tools offer plausible-sounding rationales, but they’re often post-hoc justifications, not true explanations. Who’s Responsible When AI Goes Rogue? In human systems, accountability is clear. If a judge sentences someone unfairly, we can vote them out. If a manager makes a bad call, they can be fired. But in an AI-driven world, who takes the blame? The answer is no one—or worse, everyone and no one at the same time. The Future: “Because the Algorithm Said So” Eric Loomis’s case was a warning. Today, AI shapes who gets hired, who gets loans, who gets parole. Tomorrow, it could dictate medical treatments, military strikes, and legal outcomes—all without explanation. We’re outsourcing judgment to machines that can’t justify their choices. And once we accept that, we’re left with only one answer when we ask why: “Because the AI said so.” Is that the future we want? Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more

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Agentforce to the Team

How Agentforce 2.0’s New Model Changes the Game

Salesforce Reinvents AI Pricing: How Agentforce 2.0’s New Model Changes the Game From Conversations to Actions: Salesforce’s Bold Pricing Shift When Salesforce launched Agentforce 2.0 in October 2024, it raced ahead of competitors like Microsoft, SAP, and ServiceNow, positioning itself as the go-to platform for enterprise AI agents. The initial -per-conversation model worked well for simple use cases—like AI handling frontline customer chats—but as businesses experimented further, limitations emerged. Now, Salesforce is rolling out a game-changing update: action-based pricing. The New Pricing Model: Pay for What the AI Actually Does Bill Patterson, EVP of Corporate Strategy at Salesforce, explains: “We’re moving to an action-oriented model—charging for the actual work AI agents perform, not just conversations.” Key Features of the New Pricing: ✅ Flex Credits – Universal currency for AI actions across Sales, Service, and Marketing Clouds✅ $0.10 per action (20 credits) – Only pay when the AI completes a task✅ No hidden fees – Unlike hyperscalers, no separate charges for compute, storage, or LLM calls Example: “Think of it like electricity—you don’t pay differently for your fridge vs. your stove. Flex Credits power all AI agents uniformly.”— Bill Patterson Two Major Additions: Flex Agreement & Digital Wallet 1. Flex Agreement: Convert Unused Licenses into AI Credits Many companies overbuy CRM licenses during hiring surges. Now, they can trade unused licenses into Flex Credits for AI agents. Why It Matters: 2. Digital Wallet: Control & Monitor AI Spending A new centralized dashboard lets companies:📊 Track AI agent usage in real-time🛑 Set spending limits (e.g., cap expensive agents)📈 Measure ROI per agent “This isn’t about nickel-and-diming customers—it’s about fair, scalable pricing that grows with AI adoption.” How Does Salesforce Compare to Competitors? Pricing Model Salesforce Hyperscalers (AWS, Azure) AI Startups Basis Actions completed Compute + microservices “Employee replacement” flat fees Flexibility ✅ Universal Flex Credits ❌ Complex tiered pricing ❌ Rigid per-agent costs Transparency ✅ Clear per-action cost ❌ Hidden API/LLM fees ✅ Fixed but inflexible Salesforce’s edge? Agentforce One: The Next Evolution Coming in July 2025, Salesforce is rebranding Einstein One as Agentforce One—a bundled AI package for Sales & Service Cloud users. What’s Included? Goal: Lower the barrier to entry and accelerate AI adoption across Salesforce’s 150,000+ customers. Will This Boost Agentforce Adoption? ✅ 8,000 companies already use Agentforce (fastest-growing Salesforce product ever).✅ Flex Credits remove cost uncertainty.✅ Digital Wallet enables better budgeting. But… 8,000 is just 5% of Salesforce’s customer base. The new pricing could be the push needed to unlock mass adoption. The Bottom Line Salesforce’s pricing shift isn’t just about cost—it’s about trust. By moving to action-based billing, they’re ensuring customers:✔ Only pay for valuable AI work✔ Can scale AI across departments✔ Gain full visibility into ROI What’s next? As AI costs normalize, Salesforce’s flexible, transparent model could set the industry standard. 🚀 Ready to explore Agentforce?Contact us today! “This is the pricing model AI-powered businesses have been waiting for.”— CIO, Fortune 500 Salesforce Customer Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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LLMs and AI

Why Writers Are Disappointed with LLMs

Researchers Explore Why Writers Are Disappointed with LLMs—And Propose a Solution Despite their transformative impact on writing, communication, and creativity, large language models (LLMs) often leave professional writers unsatisfied. A collaborative study by Stony Brook University and Salesforce AI Research investigates this disconnect, identifying key shortcomings in AI-generated text and proposing a manually refined model to better align machine output with human expression. While LLMs like GPT, Claude, and Llama have revolutionized tasks—from scientific writing to creative storytelling—they still struggle to match the depth and originality of human-authored content. A recent study led by Stony Brook’s Assistant Professor Tuhin Chakrabarty, in collaboration with professional writers, pinpoints these limitations and suggests pathways for improvement. The paper received a Best Paper nomination and Honorable Mention at CHI 2025. “A major issue is that LLM-generated text often lacks originality and variation,” says Chakrabarty. The overreliance on LLMs has led to what researchers call algorithmic monoculture—a homogenization of style, where outputs become repetitive, clichéd, and rhetorically shallow. Unlike human writers, who employ nuanced narrative techniques, LLMs frequently default to telling rather than showing, missing the layered complexity that defines compelling writing. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Salesforce Launches Marketing Cloud Next

Salesforce Launches Marketing Cloud Next

Salesforce Launches Marketing Cloud Next: The End of “Do-Not-Reply” Marketing Say goodbye to one-way marketing. Salesforce just unveiled Marketing Cloud Next, a fully agentic AI-powered platform that transforms how brands engage with customers—turning static campaigns into dynamic, two-way conversations. Why This Changes Everything Today’s consumers expect personalized, real-time interactions—yet most marketing emails still come from “no-reply@company.com“ addresses, offering zero ability to respond. Salesforce is flipping the script: How It Works: AI as Your Co-Pilot Marketing Cloud Next doesn’t replace humans—it augments them. Think of it as a “seasoned team member” that handles grunt work while marketers focus on strategy: “It’s the end of ‘do-not-reply,’” says Bobby Jania, CMO of Salesforce Marketing Cloud. “Humans don’t send emails expecting no response—why should brands?” The Bigger Shift: AI-Driven Expectations Once customers experience conversational marketing, they’ll demand it everywhere. (Remember how ride-sharing made waiting 10 minutes for a taxi feel archaic?) Salesforce is betting that static, one-way campaigns will soon seem just as outdated. But there’s a catch: Not every brand is ready to hand the reins to AI. While some will use Agentforce for full autonomy, others will keep humans in the loop—for now. Available Now—But Is the Market Ready? Marketing Cloud Next rolls out to existing customers in July 2025, integrating with Salesforce’s CRM, Data Cloud, and LinkedIn for closed-loop analytics. The bottom line? Salesforce isn’t just selling a tool—it’s pushing a new paradigm: marketing where every message is a conversation, and AI does the heavy lifting. The question is: Will customers embrace chatty bots—or miss the simplicity of “STOP” to unsubscribe? Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Why 89% of AI Pilots Fail – And How to Beat the Odds

The AI Pilot Paradox: High Hopes, Low Deployment Your leadership team gets excited about AI. They greenlight an agentic AI pilot. Employees test it enthusiastically. Then… nothing happens. The project collects dust while the organization moves on to the next shiny tech initiative. This scenario plays out in 89% of companies, according to our analysis of industry data. While AI pilot projects surged 76% year-over-year in 2024 (KPMG), only 11% ever reach full deployment. The 7 Deadly Sins of AI Pilot Failure 1. Solution Looking for a Problem (60% of failures) The Trap: Starting with technology rather than business needsThe Fix: 2. The Ivory Tower Syndrome (45% of failures) The Trap: IT-led projects without business unit buy-inThe Fix: 3. Perfection Paralysis (38% of failures) The Trap: Waiting for flawless performance before launchThe Fix: 4. Data Debt Disaster (52% of failures) The Trap: Unstructured, outdated, or siloed dataThe Fix: 5. Zero-to-Hero Expectations (41% of failures) The Trap: Expecting full competency on Day 1The Fix: 6. Launch-and-Leave Mentality (63% of failures) The Trap: No ongoing optimizationThe Fix: 7. Build vs. Buy Blunders (72% of failures) The Trap: Underestimating custom AI development costsThe Fix: The Agentforce Advantage: 3 Deployment Success Stories 1. Clinical Trial AcceleratorChallenge: 6-month participant screening backlogSolution: AI agent pre-qualifies candidates using EHR dataResult: 58% faster trial enrollment 2. Luxury Retail ConciergeChallenge: High-touch customers demanded 24/7 styling adviceSolution:* Agentforce-powered shopping assistant with: 3. Global Support TransformationChallenge: 45% first-call resolution rateSolution:* Tiered AI agent deployment: Your AI Deployment Checklist ✅ [ ] Identify 3-5 measurable pain points✅ [ ] Form cross-functional pilot team✅ [ ] Conduct data health assessment✅ [ ] Select phased rollout approach✅ [ ] Define success metrics (KPIs)✅ [ ] Plan ongoing optimization process Pro Tip: Companies using this framework see 3.2x higher deployment success rates compared to ad-hoc approaches. Beyond the Pilot: The AI Maturity Journey Where is your organization on this path? The most successful enterprises treat AI adoption as a continuous transformation – not a one-time project. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Monitoring and Debugging Platform Events in Salesforce

Introduction to Platform Events Platform Events in Salesforce provide a robust mechanism for real-time communication between applications, enabling seamless integration and automation across systems. These events follow a publish-subscribe model, allowing both Salesforce and external applications to exchange data efficiently. While Platform Events are transient by nature, Salesforce offers several methods to track and analyze event records for debugging and monitoring purposes. Key Characteristics of Platform Events Why Monitor Platform Events? Organizations should track Platform Event records to: Methods to Track Platform Event Records 1. Using Event Monitoring in Setup Steps to access event logs: Available information: 2. Querying Events via API Using Salesforce APIs: 3. Real-time Debugging in Developer Console Debugging process: 4. Creating Debug Triggers for Event Subscriptions Sample trigger for monitoring: java Copy Download trigger TrackPlatformEvents on YourPlatformEvent__e (after insert) { for (YourPlatformEvent__e event : Trigger.New) { System.debug(‘Event Received – ID: ‘ + event.ReplayId); System.debug(‘Event Data: ‘ + event.EventData__c); } } Viewing logs: 5. Advanced Replay with CometD For external system integrations: 6. Third-Party Monitoring Solutions Consider these enhanced monitoring options: Best Practices for Event Monitoring Conclusion Effective monitoring of Platform Events is essential for maintaining reliable integrations in Salesforce. By combining native tools like Event Monitoring and Developer Console with API queries and custom triggers, organizations can ensure proper event delivery and quickly resolve integration issues. For complex implementations, extending monitoring capabilities with third-party tools provides additional visibility into event-driven architectures. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Absa Bank Makes History as Africa’s First Financial Institution to Deploy Agentic AI for Customers

A Watershed Moment for African Banking Innovation Absa Bank has achieved a groundbreaking milestone by becoming: The announcement was made at Salesforce’s Agentforce World Tour in Johannesburg, showcasing Africa’s growing leadership in financial technology innovation. Meet Abby: The AI Banker Redefining Customer Service Powered by Salesforce’s Agentforce platform, Absa’s AI agent Abby represents a quantum leap beyond traditional chatbots: ✔ Contextual Intelligence – Understands complex banking needs about loans, investments, and cross-border payments✔ Autonomous Decision-Making – Takes actions within predefined safety parameters✔ Multi-System Integration – Accesses banking systems and web resources in real-time✔ Human-Like Engagement – Provides personalized recommendations like a skilled banker “Abby isn’t just another chatbot following scripts,” explained Lindelani Ramukumba, Absa’s Head of Relationship Banking Technology. “This is AI that comprehends customer needs and responds with banking expertise – a first for African financial services.” Rapid Deployment with Rigorous Safeguards The implementation demonstrates the agility of modern AI platforms: “Absa’s achievement proves that African banks can lead in AI innovation,” noted Linda Saunders, Salesforce South Africa Country Manager. “This isn’t just automation – it’s intelligent banking assistance at scale.” The Future of African Banking Absa’s deployment signals a transformative shift in financial services: With Abby, Absa isn’t just adopting AI – they’re redefining what’s possible in African banking. “The future of banking isn’t just digital – it’s intelligently autonomous. Africa is now leading that charge.” Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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