Artificial intelligence (AI) is rapidly gaining traction in the banking and finance sector, with generative AI (GenAI) emerging as a transformative force. Financial institutions are increasingly adopting AI technologies to automate processes, cut operational costs, and boost overall productivity, according to Sameer Gupta, North America Financial Services Organization Advanced Analytics Leader at EY. While traditional
Growing Energy Consumption in Generative AI, but ROI Impact Remains Unclear The rising energy costs associated with generative AI aren’t always central in enterprise financial considerations, yet experts suggest IT leaders should take note. Building a business case for generative AI involves both obvious and hidden expenses. Licensing fees for large language models (LLMs) and
Salesforce has unveiled a series of innovations in its Marketing Cloud, (Introducing Marketing Cloud Advanced) designed to empower businesses with AI-driven tools and enhanced data capabilities to elevate customer engagement. These new features aim to deepen customer relationships, improve team productivity, and boost operational efficiency. Introducing Marketing Cloud Advanced One of the standout innovations is
The Salesforce hype machine is in full swing, with product announcements like Chatter, Einstein GPT, and Data Cloud, all positioned as revolutionary tools that promise to transform how we work. Is Agentforce Different? However, it’s often difficult to separate fact from fiction in the world of Salesforce. The cloud giant thrives on staying ahead of
Navigating the AI-Powered Contact Center Landscape: A Roadmap for Success With thousands of solutions in the contact center ecosystem, each claiming to offer “AI-powered, next-generation technology,” it’s easy to feel overwhelmed. Many of these claims are valid, as AI and machine learning are transforming contact centers and improving customer experiences. But with so many options
Boostr’s Automated OMS and Salesforce Media Cloud Aim to Deliver an AI-Powered Full-Service Advertising Management Solution NEW YORK, Sept. 12, 2024 /PRNewswire-PRWeb/ — Boostr, a leading advertising management platform for media companies, today announced that it’s teaming up with Salesforce, the #1 AI CRM, on a new integration that aims to transform the way media and entertainment companies manage
The upcoming Outlook app update will introduce offline access, allowing users to open the app without needing an internet connection, a feature previously unavailable. Offline access was limited to instances where the app was already running and lost its connection. Additionally, starting this December, the app will automatically synchronize calendars when transitioning between the classic
As we progress through the era of digital transformation, citizen development has emerged as a key trend in the business landscape. This approach empowers end-users to create their applications, streamlining workflows and reshaping corporate operations. However, like any innovation, citizen development presents both advantages and challenges. In this article, we will explore the benefits, pros
The Salesforce Winter ’25 release introduces a range of innovative tools and enhancements tailored to elevate marketing strategies. Whether your focus is on personalization, database management, or campaign automation, these new features are designed to help you excel in the fast-paced world of digital marketing. Here’s a look at the top five marketing features in
Salesforce Introduces Autonomous AI Sales Agents: Einstein SDR Agent and Einstein Sales Coach Agent Salesforce, the leading CRM for sales, has announced two new fully autonomous AI sales agents: Einstein Sales Development Rep (SDR) Agent and Einstein Sales Coach Agent. These groundbreaking agents, set to be generally available in October, are designed to help sales
Developer Enhancements Salesforce Flow Enhancements Flow Orchestrator Enhancements How to Access and Use Key Salesforce Features View the Automation Lightning App: Manage Steps in an Orchestration Stage: Customize the Flow Orchestration Work Guide Component: Customize SMS One-Time Password Delivery for Experience Cloud Sites: Control Authenticated Callouts Permissions: Improve Data Transmission Speed and Security with TLS
With the Dreamforce conference just a few weeks away, AI is set to be a central theme once again. This week, Salesforce offered a preview of what to expect in September with the release of its “Trends in AI for CRM” report. This report consolidates findings from several Salesforce research studies conducted from February last
Google is reportedly in advanced talks to acquire Israeli cybersecurity firm Wiz for up to $23 billion, according to The Wall Street Journal. While the sum is substantial, some have expressed surprising discontent, viewing it as “very good, but not great.” This sentiment revolves around the missed opportunity for an IPO and the loss of
Lead Generation 101 In today’s world, where people are bombarded with countless messages and offers daily, marketers need to find effective ways to capture attention and generate genuine interest in their products and services. According to the State of the Connected Customer report, customer preferences and expectations are the top influences on digital strategy for
You’ve probably come across those generic “Proper Programmers Desk Items Under $100” lists. For some reason, there’s always that pointless monitor light and back support included. Let me be the first to call you out: if you need a monitor light to type, you’re not really a programmer. And if you spend money on back
