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Digital Transformation Consulting
02Sep

Digital Transformation Consulting

Empower Digital Evolution — Traditional tools like shared spreadsheets and physical paper fall short in the face of modern digital solutions. At Tectonic, we specialize in delivering compelling digital experiences to both our clients and their customers. Our team of digital transformation consultants collaborates closely with you to conceive, construct, and expand genuinely transformative digital enterprises. Digital Transformation Consulting is a key. Digital transformation consultants are seasoned professionals dedicated to aiding organizations in implementing digital technologies and strategies that enhance operations, elevate customer experiences, and boost profitability. These consultants play a vital role in future-proofing businesses, pinpointing areas requiring more effective management for sustained future success. Digital transformation involves the integration of technologies across companies to instigate profound change, resulting in increased efficiency, heightened business agility, and the creation of new value for employees, customers, and shareholders. Market research indicates a continuous growth in the digital transformation market, projected to achieve a CAGR of 23.6% until 2030. This trend underscores the proactive approach companies are taking to seek assistance in navigating these processes and maximizing their return on investment. A digital and AI transformation is the ongoing development of organizational and technology-based capabilities enabling a company to consistently enhance customer experiences, lower unit costs, and maintain a competitive advantage over time. The “5 A’s of digital transformation” — Audience, Assets, Access, Attribution, and Automatization — serve as guiding principles. Additionally, there are four types of digital transformation: Process, Business Model, Domain, and Cultural/Organizational transformations. The six pillars of digital transformation include people, leadership, experience, culture, change, and innovation. These elements form the foundation for cultivating a digital transformation mindset. Hiring a digital transformation consultant is helpful, as these experts adeptly execute transformations that maximize positive impacts on people and processes while minimizing operational disruptions and optimizing resource allocation. Given that nearly 70% of digital transformation efforts face some degree of failure, partnering with a consultant can significantly contribute to success. The challenges of digital transformation are substantial, often stemming from organizational and technology complexity. This complexity can make it challenging to coordinate and manage efforts effectively. Overcoming these challenges is essential for a smooth and seamless transition to a digital future. Real-world business examples, such as Netflix, NIKE, Starbucks, AUDI, Adobe, and Airbnb, highlight successful digital transformations, showcasing the impact of embracing digital evolution in diverse industries. Tectonic specializes in Digital Transformation Consulting as a part of our Salesforce implementation and consulting services. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 2, 2022in Data, Enterprise, Salesforce, Salesforce Managed Services, Technology
Marketing Cloud Admins
31Aug

Marketing Cloud Admins

Salesforce Marketing Cloud Administrators play a key role in ensuring the success of an organization’s marketing efforts. Their responsibilities span system configuration, data management, campaign development, and execution. These professionals need a blend of technical expertise, strategic thinking, and keen attention to detail to effectively manage and optimize the Marketing Cloud environment. System Configuration and AdministrationMarketing Cloud Admins are responsible for setting up and configuring user accounts, defining roles and permissions, and customizing the system to meet specific organizational needs. They stay current on Salesforce updates, conducting system audits to maintain security and performance. Admins also oversee platform customization, aligning it with business goals. Data Management and SegmentationEffective data management is crucial for personalized marketing. Admins manage data imports, exports, and integration with other systems, ensuring data cleanliness and compliance with privacy regulations. They create audience segments based on specific criteria to enable targeted campaigns. Campaign Development and ExecutionAdmins work closely with marketing teams to develop and execute email, SMS, and social media campaigns. They set up customer journeys, implement automation, and ensure campaigns are delivered as planned. Monitoring performance and analyzing metrics allows admins to optimize campaigns and provide insights for future strategies. Integration and AutomationAdmins integrate Marketing Cloud with CRM systems, e-commerce platforms, and third-party apps. They streamline workflows by automating processes through tools like Journey Builder and Automation Studio, ensuring data consistency and efficiency. Troubleshooting and SupportAdmins provide technical support and troubleshoot issues related to system errors, data synchronization, and campaign delivery. They collaborate with Salesforce support to resolve complex problems, ensuring smooth operations and minimal downtime. Training and DocumentationTraining users on Marketing Cloud tools and developing comprehensive documentation are also key responsibilities. Admins ensure users are well-versed in the platform’s features and best practices, helping maintain consistent performance across teams. Monitoring and ReportingAdmins track key performance indicators (KPIs) and generate reports to analyze campaign success. By using tools like Analytics Builder, they offer data-driven insights that help improve marketing strategies and align them with business objectives. Skills Required for Salesforce Marketing Cloud AdminsAdmins must have strong technical aptitude, familiarity with Salesforce tools like Email Studio and Journey Builder, and proficiency in SQL, HTML, and APIs for system integration. Problem-solving skills are critical for diagnosing and resolving issues, and data management expertise is essential for organizing and analyzing marketing data. FAQs: If you are in need of Marketing Cloud assistance, contact Tectonic today. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 31, 2022in Salesforce Implementation Services, Salesforce Marketing Automation, Salesforce Marketing Cloud
Revenue Cloud
26Aug

Revenue Cloud

Salesforce Revenue Cloud serves as an all-encompassing platform meticulously crafted to enhance and simplify the entire revenue management process for businesses. This cloud-based solution provides a centralized system, facilitating effective management of pricing, quoting, and billing operations. The platform, introduced as part of the Salesforce Customer 360 Platform, integrates Configure, Price and Quote (CPQ), Billing, Partner Relationship Management, and B2B Commerce functionalities. Contrary to an out-of-the-box solution, Salesforce Revenue Cloud does not replace enterprise resource planning (ERP) systems but strives to bridge the gap between critical functional departments like sales, partners, operations, and finance. Its introduction at the end of 2020 aimed to assist businesses in better managing revenue streams, enhancing forecasting capabilities, improving efficiencies, and accelerating growth across all sales channels. Salesforce Revenue Cloud, often referred to as CPQ, enables organizations to unify direct sales, partner sales, and eCommerce, package product bundles, handle complex order configurations, produce invoices across multiple channels, collect payments, and manage dunning. The platform’s benefits include streamlined revenue management, improved business agility, real-time access to mobile inventory and data, and the generation of new revenue streams. In addition to these advantages, Salesforce Revenue Cloud offers better insight into customers, maximizes revenue efficiency, builds a superior buyer experience, and reduces missed opportunities by delivering the right product at the right time to the right place. The platform eliminates manual operations, integrates with existing systems and new applications, and expedites the quote-to-cash process. However, it’s essential to consider certain aspects when opting for Salesforce Revenue Cloud, such as its limitations in handling complex billing needs. While Salesforce provides substantial capabilities for recurring revenue and subscription models, it may face challenges with more intricate pricing models, such as dynamic pricing for one-time charges, usage, tiered, subscription, overages, minimum commitments, or others. In conclusion, the collaboration between CRM and marketing departments, fueled by Salesforce Revenue Cloud, propels an increase in sales and enables a comprehensive view of the customer. As businesses demand a 360-degree perspective, the product-specific gap is expected to narrow further, emphasizing the importance of a unified approach across all company departments. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 26, 2022in Data, Enterprise, Salesforce, Salesforce Revenue Cloud
salesforce private lending
23Aug

Private Lending Simplified

Private Lending Simplified: Unlocking Success with Salesforce In the dynamic world of private lending, technology is transforming the way lenders operate. Salesforce stands out as a powerful platform, enabling private lenders to optimize processes, enhance borrower relationships, and drive sustainable growth. Let’s explore how Salesforce can simplify private lending and boost efficiency. The Landscape of Private Lending and Its Challenges Private lending refers to providing loans to individuals or businesses outside of traditional banks. While this approach offers flexibility and faster approvals, it also comes with challenges such as: Given these complexities, lenders need robust tools to manage the entire loan lifecycle effectively. The Role of Loan Management Software in Private Lending Loan management software is indispensable for automating and streamlining lending operations. Salesforce, with its flexible loan management capabilities, is particularly well-suited for private lenders. Key functionalities include: 1. Automated Underwriting Salesforce enables automated underwriting by using predefined rules and algorithms to evaluate borrower eligibility. This speeds up decision-making, reduces manual errors, and ensures consistency. 2. Loan Processing A centralized system in Salesforce allows lenders to track applications, manage documentation, and communicate with borrowers, ensuring no step in the process is overlooked. 3. Loan Servicing Post-loan disbursement, Salesforce’s integration capabilities support repayment tracking, automated reminders, and delinquency management, ensuring seamless loan servicing. Why Private Lenders Turn to Salesforce Salesforce empowers private lenders with tools designed to optimize every stage of the lending process. 1. Customizable Solutions Salesforce’s flexibility allows lenders to create workflows tailored to different loan types, whether it’s mortgage servicing or merchant cash advance (MCA) underwriting. 2. Advanced Data Management With secure, cloud-based infrastructure, Salesforce ensures easy access to data anytime, anywhere. This not only enhances decision-making through analytics but also supports regulatory compliance. 3. Enhanced Customer Relationship Management (CRM) Strong borrower relationships are key to private lending success. Salesforce’s CRM tools help lenders manage interactions from initial inquiries to post-loan follow-ups, ensuring clients feel supported throughout their journey. 4. Seamless Integration Salesforce integrates effortlessly with other financial tools, such as microfinance platforms and construction loan management software, creating a unified ecosystem for managing diverse loan portfolios. Choosing the Right Loan Management Solution When adopting Salesforce or similar platforms for private lending, consider the following: For private lenders, specialized solutions like Fundingo, built on Salesforce, can take operational efficiency to the next level. Conclusion Salesforce is transforming private lending by simplifying operations and strengthening lender-borrower relationships. With tools to manage the entire loan lifecycle—from underwriting to servicing—private lenders can increase efficiency, maintain compliance, and enhance customer satisfaction. Adopting advanced technologies like Salesforce positions private lenders for long-term success in an increasingly competitive market. Are you ready to harness the power of Salesforce for your private lending business? Let’s connect and explore how Tectonic can streamline your processes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 23, 2022in Data, Salesforce Financial Services Solutions, Technology
Key Benefits of Salesforce Manufacturing Cloud
22Aug

Key Benefits of Salesforce Manufacturing Cloud

The manufacturing sector has traditionally been resistant to operational changes, often adhering to outdated processes that could be significantly streamlined through the integration of Salesforce Manufacturing Cloud. Key Benefits of Salesforce Manufacturing Cloud. Introduced in late 2019, Salesforce Manufacturing Cloud aims to transform how manufacturers perceive their entire operations by providing a holistic 360 degree view. This connectivity fosters the integration of various departments, empowering businesses to gain insights that not only improve internal processes but also enable swift responses to market changes. Transitioning to automated processes offers several advantages, including: Enhanced Collaboration: Salesforce Manufacturing Cloud facilitates seamless collaboration between Sales and Operations. Automating the submission of sales orders into a unified system eliminates manual steps, reducing the risk of costly human errors and ensuring reliable data for improved collaboration between Sales and Operations. Accurate Predictions: Comprehensive reporting provides instant access to insights that allow businesses to assess product performance effectively. Identifying top-selling products and underperforming ones enables manufacturers to predict trends and allocate resources wisely. Connected systems enable quick issue identification and resolution, preventing prolonged production problems. Optimized Inventory Management: Accurate tracking of customer demand helps prevent overproduction or stock shortages. Salesforce’s 360-degree view of operations ensures manufacturers maintain the right balance in their stock levels, avoiding financial losses from excess production or customer dissatisfaction due to insufficient stock. Instant Contract Updates: Automated digital contract management ensures instant updates accessible to all stakeholders, eliminating version-control chaos. This approach unifies operations, reduces legal liability, and ensures consistency across departments. Lead Tracking and Conversion Rate Improvement: Automated systems tracking leads throughout the sales process offer valuable insights into successful strategies and areas for improvement. Identifying attrition points triggers alerts, allowing swift adjustments to prevent prospects from dropping out, leading to increased sales and additional revenue. Key Benefits of Salesforce Manufacturing Cloud Embracing Salesforce Manufacturing Cloud introduces operational efficiencies throughout the organization. Despite the manufacturing industry’s cautious approach to adopting new technologies and reluctance to change established processes, the tangible business benefits of deploying this technology across the organization make it a strategic move. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 22, 2022in Salesforce Manufacturing Cloud
Digital Transformation for Life Sciences
19Aug

Digital Transformation for Life Sciences

In hindsight, one remarkable aspect of the COVID crisis was the speed with which vaccines passed through regulatory approval processes to address the pandemic emergency. Approvals that would typically take years were expedited to mere months, a pace not usually seen in the life sciences industry. It was an extraordinary situation, as Paul Shawah, Senior Vice President of Commercial Strategy at Veeva Systems, notes: “There were things that were unnaturally fast during COVID. There was a shifting of priorities, a shifting of focus. In some cases, you had the emergency approvals or the expedited approvals of the vaccines that you saw in the early days, so there was faster growth. Everything was kind of different in the COVID environment.” Today, the industry is not operating at that same rapid pace, but the impact of this acceleration remains significant: “What it did do is it challenged companies to think about why can’t we operate faster at a steady state? There was an old steady state, then there was COVID speed. The industry is trying to get to a new steady state. It won’t be as fast as during COVID because of unique circumstances, but expectations are now much higher. This drives a need to modernize systems, embrace the cloud, become more digital, and improve efficiency.” Companies like Veeva, alongside enterprise giants such as Salesforce, SAP, and Oracle, specialize in this market and play crucial roles in life sciences digitization. According to a McKinsey study, about 45% of tech spending in life sciences goes to three key technologies: applied Artificial Intelligence, industrialized Machine Learning, and Cloud Computing. Over 80% of the top 20 global pharma and medtech companies are operating in the cloud to some extent. However, a study by Accenture found that life sciences firms are among the lowest in achieving benefits from cloud investments, with only 43% satisfied with their results and less than a quarter confident that cloud migration initiatives will deliver the promised value within expected time frames. This presents both a challenge and an opportunity. Frank Defesche, SVP & GM of Life Sciences at Salesforce, sees it as the latter, stating: “The life sciences industry faces increased competition, evolving patient expectations, and ongoing pressure to bring devices and drugs to market faster. With rising drug costs, frustrated doctors, and varying regulatory scrutiny, life sciences organizations must find ways to do more with less.” The industry also contends with an unprecedented influx of data and disparate systems, making it difficult to move quickly. Addressing changes one by one is too slow and costly. Defesche believes that a systemic solution, fueled by connected data and Artificial Intelligence (AI), is key to overcoming these challenges. Paul Shawah of Veeva emphasizes the unique challenges of the life sciences sector: “Life sciences firms primarily do two things: discover and develop medicines, and commercialize them by educating doctors and getting the right drugs to patients. The drug development cycle includes clinical trials, managing everything related to drug safety, the manufacturing process, and ensuring quality. They also manage regulatory registrations. On the commercial side, it’s about reaching out to doctors and healthcare professionals.” Veeva’s Vault platform is designed for life sciences, with customers like Merck, Eli Lilly, and Boehringer Ingelheim. Shawah acknowledges it’s “still relatively early days” for cloud computing adoption but notes successes in areas like CRM, where Veeva achieved over 80% market share by standardizing processes and reducing technical debt. Other areas, like parts of the clinical trials process, remain largely untapped by cloud computing. Shawah sees opportunities to improve patient experiences and make the process more efficient. AI represents a significant area of opportunity. Shawah explains Veeva’s approach: “I’ll break AI into two categories: traditional AI, Machine Learning, and data science, which we’ve been doing for a long time, and generative AI, which is new. We’re focusing on finding use cases that create sustainable, repeatable value. We’re building capabilities into our Vault platform to support AI.” Joe Ferraro, VP of Product, Life Sciences at Salesforce, emphasizes AI’s critical role: “We are born out of the data and AI era, and we’re taking that philosophy into everything we do from a product standpoint. We aim to move from creating a system of record to a system of insight, using data and AI to transform how users interact with software.” Ferraro highlights the need for change: “Organizations told us, ‘Please don’t build the same thing we have now. We are mired in fragmented experiences. Our sales and marketing teams aren’t talking, and our medical and commercial teams don’t understand each other.’ Life Sciences Cloud aims to move the industry from these fragmented experiences to an end-to-end, AI-powered experience engine.” The COVID crisis highlighted the critical role of the life sciences industry. There’s a massive opportunity for digital transformation, whether through specialists like Veeva or enterprise players like Salesforce, Oracle, and SAP. Data must be the foundation of any solution, especially amidst the current AI hype cycle. Ensuring this data is well-managed is a crucial starting point for industry-wide change. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 19, 2022in Generative AI, Life Sciences Cloud
Custom Fiscal Forecasts in Revenue Insights
17Aug

Custom Fiscal Forecasts in Revenue Insights

Custom Fiscal Years in Salesforce: A Complete Guide Many companies customize their fiscal years, quarters, and weeks to align with their financial planning needs. Salesforce supports this customization by allowing the definition of Custom Fiscal Years. When to Use Custom Fiscal Years in Salesforce If your company follows the Gregorian calendar year but simply wants to change the fiscal year start month, the standard fiscal year option in Salesforce will suffice. However, if your company uses a non-standard fiscal year structure, enabling Custom Fiscal Years in Salesforce is necessary to accurately define your unique fiscal timeline. Enabling a Custom Fiscal Year in Salesforce impacts your forecasts, quotas, and reports. It’s important to note that configuring a Custom Fiscal Year will delete all existing forecast history and records from the first period of the fiscal year onward. Using Custom Fiscal Forecasts in Revenue Insights If your forecast types are configured with custom fiscal quarters or periods, you can leverage them in Revenue Insights. For instance, you can analyze the total amount of closed-won opportunities for a custom fiscal period defined for your team. Where: This feature is available in Sales Cloud within Lightning Experience in Enterprise and Unlimited editions, but it comes with an additional cost. How: To use this feature, you must enable custom fiscal year usage in Data Prep. Navigate to Data Prep Settings in Analytics Object Manager, then click “Enable Date Settings.” The Importance of Sales Forecasting Sales forecasting is essential for businesses as it helps anticipate future sales and enables informed decision-making. Accurate sales forecasts lead to better resource allocation, inventory management, and financial planning. Salesforce, a leading CRM platform, is widely used by sales teams to enhance their sales operations. Its robust sales forecasting capabilities allow businesses to create precise revenue forecasts, driving growth. However, for companies with revenue from usage-based products, bookings, or subscriptions, there are challenges in fully leveraging Salesforce’s revenue forecasting potential. Why Salesforce is a Powerful Tool for Sales Teams Salesforce’s extensive CRM capabilities and the AppExchange marketplace, offering numerous solutions to extend its functionality, contribute to its effectiveness in forecasting. The platform allows businesses to manage both existing clients and potential leads, track customer behavior, and create targeted sales strategies. Salesforce’s forecasting tools enable sales teams to predict both short-term and long-term performance, which is crucial for making informed business decisions. By leveraging these tools, businesses can set team quotas, continuously monitor sales progress, and work toward achieving their company goals. However, companies with revenue spread over time, such as through bookings or subscriptions, may face challenges in extracting accurate financial insights from Salesforce for planning and analysis. Automating revenue forecasting can help reduce manual errors and lead to smarter decisions. Sales Forecasting in Salesforce Salesforce Sales Team Sales Cloud Salesforce Implementation SolutionSalesforce offers customizable forecasting, allowing users to create custom fields, adjust forecast settings, and modify forecast categories as needed. The native Salesforce Sales Cloud forecasts page displays forecast amounts based on the totals and subtotals of opportunity stages. Salesforce’s forecast categories classify sales opportunities based on the sales team‘s confidence level in closing the deal. Typical forecast categories include: Customizable forecasting and forecast categories in Salesforce enable sales teams to create more accurate revenue forecasts and plan more effectively for the future. Revenue Forecasting in Salesforce While Salesforce’s forecasting tool is effective for estimating future sales revenue, it has limitations in revenue forecasting. Often, revenue forecasting in Salesforce is done manually through spreadsheets, which can be error-prone and time-consuming. This can lead to visibility issues for financial planning and analysis, as well as for sales operations teams. Manual creation of revenue forecasts and reports increases the risk of inaccuracies due to human error. Cloud-based integrations like revVana’s Salesforce Revenue Forecasting can help. By converting forecasts from pipeline and closed opportunities into revenue streams, revVana automates and streamlines revenue forecasting, providing real-time insights on CRM data and reducing manual errors. Conclusion Custom Fiscal Years in Salesforce allow for precise data analysis over extended periods, aiding in the effective analysis of revenue, earnings, and other expenses. By understanding and leveraging Salesforce’s advanced capabilities, businesses can enhance their forecasting processes and make more informed financial decisions. Content updated June 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 17, 2022in Salesforce Optimization, Salesforce Sales Cloud
Salesforce Automation
17Aug

Salesforce Automation

In today’s fast-paced business landscape, efficiency reigns supreme, and the optimization of processes is paramount for success. Salesforce automation tools stand as indispensable allies in this pursuit, empowering businesses to automate repetitive tasks, eliminate errors, and liberate valuable time for employees to focus on mission-critical endeavors. From sales to marketing and customer service, Salesforce offers a comprehensive suite of automation tools designed to enhance efficiency, productivity, and ultimately, profitability. This insight serves as a guide to the value and various components of Salesforce automation. At the core of Salesforce’s effectiveness lies its sophisticated suite of automation tools, reshaping how organizations manage and streamline their sales operations. For administrators entrusted with overseeing the Salesforce environment, mastering these automation tools transcends mere skill; it’s a strategic necessity. Salesforce Automation Tools empower administrators to craft and deploy intricate workflows, facilitating seamless coordination of tasks and processes within the CRM platform. From lead generation to deal closure, these tools offer a comprehensive array of features that can metamorphose manual, time-consuming tasks into streamlined, automated processes. As businesses aspire for agility and efficiency in their operations, administrators assume the role of architects, leveraging Salesforce automation tools to erect a robust foundation for success. This deep dive into Salesforce Automation Tools aims to arm administrators with the knowledge and insights required to navigate the platform’s intricacies adeptly. We will dive into the fundamental components of automation, including workflow rules, process builder, and flow builder, unraveling their functionalities and showcasing how they can be tailored to suit specific business requirements. Through real-world examples and practical guidance, this exploration seeks to empower administrators to unleash the full potential of Salesforce Automation Tools, transforming them into proficient conductors of the CRM symphony. As we embark on this journey, administrators will cultivate a comprehensive understanding of Salesforce’s automation capabilities, enabling them to optimize processes, enhance productivity, and elevate the overall user experience. Whether you’re a seasoned Salesforce administrator or a newcomer to the platform, this deep dive promises invaluable insights and hands-on expertise to navigate the dynamic realm of Salesforce automation with confidence and proficiency. What is Salesforce Automation? Salesforce automation represents a sophisticated sales management solution that automates pivotal sales components such as lead management, sales forecasting, and team performance management. Leveraging Software-as-a-Service (SaaS) products enables the automation of repetitive and redundant tasks and processes. Workflow rules enable organizations to design and enforce business processes systematically. For example, as leads progress through the sales pipeline, workflow rules can automatically assign tasks to sales representatives, update opportunity stages, and notify relevant stakeholders. By establishing these rules, administrators lay the groundwork for a more streamlined and error-resistant workflow, allowing teams to focus on high-impact activities while the system handles routine, rule-based tasks. Understanding the foundations of Salesforce automation through workflow rules is crucial for administrators seeking to optimize their CRM environment. As businesses evolve, the ability to adapt and scale automation becomes paramount. This foundational knowledge not only empowers administrators to create efficient workflows but also sets the stage for exploring more advanced automation tools within the Salesforce ecosystem, ensuring a robust and responsive foundation for the dynamic world of CRM. Centralized Data Storage and Enhanced Lead Tracking Centralizing customer-related data stands as one of the most significant advantages of Salesforce automation. This consolidation facilitates streamlined lead tracking, performance monitoring, and revenue prediction. By automating non-revenue-generating tasks, which can consume up to two-thirds of a sales representative’s time, sales teams can redirect their efforts towards high-impact, revenue-generating activities, thereby fostering overall business growth. Automated Sales Processes: Boosting Productivity The automation of repetitive sales processes emerges as a direct response to research indicating the imperative to enhance sales productivity. Through automation, sales representatives can leverage their time more effectively, focusing on tasks that directly contribute to revenue generation and organizational success. Understanding the Crucial Role of Salesforce Automation The importance of Salesforce automation cannot be overstated in the realm of sales management. By offering centralized data storage, streamlined lead tracking, and enhanced performance monitoring, Salesforce automation revolutionizes the sales landscape. Discover – Controllers in Salesforce: What It Is, Types and Features. Key Benefits of Salesforce Automation The benefits of Salesforce automation are manifold. Firstly, it facilitates the consolidation of customer-related data, enabling efficient lead tracking, reminder setting, and performance monitoring. Additionally, automation saves time and minimizes errors, allowing sales representatives to concentrate on revenue-generating activities such as deal closure and client relationship building. Moreover, Salesforce automation ensures a personalized and consistent customer experience, empowering sales reps to tailor interactions based on customer preferences and behaviors. Furthermore, Salesforce automation fosters efficient collaboration and communication within sales teams, providing a centralized platform for accessing essential information and insights. Additionally, it offers valuable analytics and insights to optimize sales strategies, analyzing customer behavior, sales performance, and market trends to drive revenue growth. Components of Salesforce Automation Lead Management: Involves collecting, tracking, and analyzing customer data and interactions to streamline the sales pipeline and convert leads into customers. Sales Forecasting: Enables organizations to make educated decisions and prepare for future development by forecasting sales revenue based on market analysis and demands. Team Performance Management: Involves monitoring sales team performance, identifying areas for improvement, and providing feedback and coaching to enhance team performance. Email and Social Media Marketing: Automates marketing platforms to communicate better with consumers and prospects, customizing campaigns based on customer preferences and behaviors. Workflow and Approval Processes: Ensures that sales processes follow established procedures and workflows, reducing manual errors and enhancing organizational performance. Data and Analytics: Tracks key performance indicators (KPIs) and provides actionable insights to inform decision-making and drive revenue growth. Streamlining Appointment Scheduling: Assists in scheduling sales appointments efficiently, mitigating the risk of double-booking meetings. Prioritizing Leads: Analyzes leads based on various metrics to maximize sales and productivity. Salesforce automation has revolutionized sales operations, fostering efficiency, effectiveness, and customer-centricity. As technology continues to evolve, Salesforce automation remains a critical tool for businesses striving to stay ahead of the competition and achieve their sales goals. In the dynamic world of Salesforce, administrators

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August 17, 2022in Data, Marketing Automation, Salesforce, Salesforce Implementation Services, Technology
What is Distributed Marketing in Salesforce
15Aug

What is Distributed Marketing in Salesforce?

Distributed Marketing encompasses a suite of tools, workflows, and interfaces that enable users to access, interact with, and disseminate Marketing Cloud Engagement content seamlessly from within their CRM environment. It empowers users to effectively engage with their client base, whether individually or by segments. What is Distributed Marketing in Salesforce? Distributed marketing software, on the other hand, refers to the array of technology, tools, and platforms utilized by marketers to amplify personalized advertising and promotional content across various distribution channels. So, what sets Marketing Cloud apart from distributed marketing? In Marketing Cloud, configuring requires administrative privileges and the ability to install packages. In contrast, Distributed Marketing leverages Marketing Cloud journeys and Salesforce campaigns within Sales, Service, Financial Services, and Experience Clouds. Enter Distributed Marketing from Salesforce. It enables non-marketers to effortlessly inform, market, and sell to their clientele at scale. As consumers seek connected, relevant, and convenient interactions with brands, delivering seamless engagement experiences becomes imperative. However, for organizations operating through extensive partner networks like franchisees, financial advisors, or resellers, ensuring consistent consumer engagement at scale presents a significant challenge. Distributed Marketing from Salesforce simplifies the process for brands to deliver uniform experiences across both corporate marketing and partner networks. Distributed Marketing empowers corporate marketers to extend their marketing initiatives to channel partners seamlessly. By providing partners with access to content and campaigns, corporate marketers can enhance marketing reach, address lead generation challenges, and mitigate inconsistent communication, ultimately driving consumer engagement and increasing channel ROI. Content updated February 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 15, 2022in Distributed Marketing, Salesforce
Order Management Enhancements Commerce Cloud
17Jul

Order Management Enhancements Commerce Cloud

Salesforce Order Management Enhancements stands out for its scalability, catering to both small startups and large enterprises by offering customization to meet specific needs. Its adaptability facilitates seamless integration with other systems, presenting a comprehensive solution for e-commerce requirements. Explore the latest features in Salesforce Order Management and Lightning B2B Commerce, including process exception management, return merchandise authorizations, and various enhancements. Salesforce Order Management now provides tools to identify and address process exceptions during order processing interruptions. The addition of a new return order data model aids in managing return merchandise authorizations. Further updates include improved order summary flows, customization of payment methods, and the creation of order summaries with custom numbers and statuses. Enhancements to Lightning B2B Commerce introduce new components for deliveries and order summaries, improved searchability, an integration dashboard, and the Price Book Workspace. The integration dashboard consolidates management of integrations, providing a centralized overview. Order Management serves as the central hub for handling the entire order lifecycle, covering order capture, fulfillment, shipping, payment processing, and service. Customers can submit orders through any commerce channel, and merchants can efficiently manage fulfillment, shipping, invoicing, and service using integrated and customizable workflows. Salesforce Mobile App allows easy access to data on the go, although certain console features are not available. Order Management offers various resources, including preconfigured permission sets, Salesforce Payments integration for seamless payment processing, and extensive documentation for setup, administration, and extension. Salesforce Order Management utilizes Einstein Generative AI to enhance the overall experience, providing smarter service to customers. High-scale orders are supported on Hyperforce, offering increased capacity for order processing. For post-implementation monitoring and optimization, tracking key performance indicators (KPIs) such as order processing time, customer satisfaction, and inventory levels is crucial. Salesforce analytics aid in making data-driven improvements, and troubleshooting tools are available for resolving common issues like order discrepancies and payment failures. The Salesforce Order Management Implementation Guide outlines steps from initial setup and data migration to workflow customization, payment, and shipping integrations. Real-world case studies demonstrate successful implementations, showcasing the platform’s benefits, scalability, and advanced features. The retirement of Commerce Cloud Order Management is announced, with Salesforce Order Management positioned as the new product built within the Salesforce core platform. For further details or assistance, users are advised to contact their account manager or refer to Salesforce Order Management Help documentation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 17, 2022in Generative AI, Hyperforce
field dependencies
10Jul

Guide to Salesforce Field Dependencies

Salesforce provides robust tools to optimize processes, streamline workflows, and ensure data accuracy. In this guide, we’ll explore how to set up Salesforce field dependencies, implement validation rules, and use formula fields to enhance data quality and maintain data integrity across your organization. Understanding Field Dependency Field dependency in Salesforce allows you to filter and display relevant options in one picklist based on the user’s selection in another picklist. It links a controlling field and a dependent field, where the controlling field determines which values are shown in the dependent field. This helps maintain data integrity by preventing irrelevant selections, ensuring accurate and consistent data. Benefits of Field Dependencies Here’s why field dependencies are a valuable asset in Salesforce: Popular Use Cases for Field Dependencies How to Set Up Field Dependencies Best Practices for Managing Field Dependencies Conclusion Salesforce field dependencies are a powerful feature for ensuring clean data, enhancing workflows, and improving user experience. By enabling context-specific data entry, they reduce errors and save time, boosting productivity across your organization. If you need expert assistance with Salesforce configurations, Tectonic, a trusted Salesforce consultant, can help. With deep expertise in Salesforce solutions, Tectonic ensures your workflows are optimized and your Salesforce environment is perfectly aligned with your business needs. Reach out today to unlock the full potential of Salesforce for your organization. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 10, 2022in Data, Salesforce
Marketing Cloud Journeys and Automations
09Jul

Marketing Cloud Journeys and Automations

Creating Engaging Marketing Campaigns with Journeys and Automations in Marketing Cloud-Marketing Cloud Journeys and Automations In Marketing Cloud, design and automate campaigns that lead customers through their interaction with a brand. Execute various marketing and data management tasks promptly, triggered by specific actions, or on a scheduled basis. Addressing Email Client Privacy and Non-Subscriber Activity Certain email client providers are implementing privacy changes that can affect open metrics and calculations. At Salesforce, trust is paramount, and we prioritize privacy and security. In response to evolving digital landscapes, we aim to provide solutions that enable you to adapt and succeed. While email opens traditionally signal customer interest, evolving privacy options may diminish their reliability as engagement indicators. Leveraging Automation Studio Utilize Automation Studio to streamline email sends, queries, imports, and more within Marketing Cloud Engagement. Craft workflows, simple or intricate, to automate marketing and data management tasks based on your specified criteria. Harnessing Journeys and Messages Journey Builder, a pivotal campaign planning tool in Marketing Cloud Engagement, empowers you to design and automate campaigns guiding customers along their brand journey. At its core lies the journey, serving as your communication blueprint. Canvas activities within Journey Builder dictate communication methods and guide contacts through the journey. Contacts enter via entry sources, and the journey continuously evaluates them to progress to the next activity. Utilizing Behavioral Triggers Employ Marketing Cloud Engagement to target customers who abandon items or services before purchase. Configure the flow of behavioral data into data extensions for email sends and journeys, a strategy known as Behavioral Triggers. This approach leverages behavioral data to engage customers effectively throughout their journey. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 9, 2022in Data, Marketing Automation, Salesforce, Salesforce Marketing Cloud, Salesforce Optimization
Salesforce Gamification in 2022
03Jul

Salesforce Gamification in 2022

Salesforce Gamification: Key Elements to Boost User Adoption Many companies struggle with people-centric challenges when implementing Salesforce—high training costs, frequent employee turnover, and skills gaps can all contribute to a lower return on investment (ROI). One powerful strategy to address these issues is gamification, which enhances adoption and boosts employee engagement. Research shows that gamified training leads to a 30% increase in knowledge retention, with 83% of employees feeling more motivated. This insight will explore how Salesforce gamification improves employee performance and drives Salesforce adoption. What is Salesforce Gamification? Salesforce gamification applies gameplay techniques to influence employee behavior and drive better business outcomes. It turns learning into a fun, engaging experience, making the adoption of Salesforce easier and more effective. One great example is Trailhead, Salesforce’s learning platform. Trailhead gamifies learning by awarding points and badges as users progress, allowing them to climb the ranks and compete with others, all while mastering Salesforce. Six Essential Elements of Salesforce Gamification Salesforce gamification uses various elements to engage users. Here are six key components that can help drive success: How Salesforce Gamification Improves User Adoption Gamification is a proven method for driving user adoption, engagement, and retention across internal tools and customer-facing applications. For instance, Autodesk increased free trial usage by 40%, and Extraco Bank boosted customer acquisition by over 700% through gamification. Here are five ways gamification can improve Salesforce adoption: How Digital Adoption Platforms Elevate Gamification Digital adoption platforms (DAPs) like Whatfix enhance Salesforce gamification by providing in-app guidance, interactive walkthroughs, and task lists. These features reduce the time employees spend searching for information, improving their productivity and Salesforce proficiency. For example, Experian used Whatfix to increase Salesforce adoption by 72% in just one year. Final Thoughts Salesforce gamification drives user adoption by using gameplay elements—such as badges, leaderboards, and real-time feedback—to reinforce key performance indicators (KPIs) and engage employees at all levels. By incorporating gamification into Salesforce training and daily workflows, businesses can improve employee productivity, automate repetitive tasks, and increase their ROI. Using gamification tools can transform your Salesforce experience and help your teams get more out of their investment. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 3, 2022in Salesforce

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