Salesforce Genie announced this year is an innovative data platform recently unveiled at Dreamforce 2022, heralding the world’s first real-time CRM. Genie is the driving force behind Salesforce’s entire Customer 360 platform, delivering hyper-scale, real-time data capabilities. With Genie, any business can harness the power of data to create magical customer experiences, offering seamless, personalized
Harnessing the Power of Salesforce Marketing Cloud and Snowflake Two of the most influential trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a robust Journey Builder experience, while Snowflake eliminates data silos, making more data accessible to analysts than ever before. Both
Snowflake has deepened its partnership with investor Salesforce by introducing two tools that seamlessly connect their cloud-native systems. Snowflake and Salesforce with Embed. These integrations empower customers to export Salesforce data to Snowflake and analyze it using Salesforce’s Einstein Analytics and Tableau applications. The overarching goal is to provide enterprises with a unified repository for
