Tectonic Archives - gettectonic.com - Page 42
salesforce chatter app
08Nov

Salesforce Hashtags in Chatter

In Salesforce Chatter, using hashtags serves several purposes, enhancing collaboration and content organization within the platform. Here are some reasons why users might use hashtags in Chatter: Remember that the effectiveness of hashtags in Chatter relies on users adopting and consistently using them. Encouraging a common understanding of hashtag usage and promoting their benefits can lead to improved collaboration and content organization within the Salesforce environment. For instance, suppose you share an update mentioning your ongoing work on a sales presentation for Universal Paper, a customer of yours. Enhance your post by adding the hashtag topic #UniversalPaper. Users can simply click on this topic to access more details about Universal Paper and view ongoing discussions involving individuals and groups interested in Universal Paper. Additionally, anyone can conduct a search for Universal Paper, and the topic will feature in the search results. Clicking on the topic reveals all accessible areas where the topic has been assigned. When composing an update, simply type # followed by your chosen text. While typing, choose a topic from the provided suggestions or press ENTER to include it. Each topic can comprise up to three words. Topics are automatically concluded by commas ( , ) and closing square brackets ( ] ). Other punctuation, symbols, and separators are supported in topic names. Afterward, click Share. The hashtag topic transforms into a link leading to the topic detail page. Furthermore, the topic (excluding the hashtag) is automatically appended to the top-level post in your update. For example, by including #UniversalPaper in a comment beneath your colleague’s post, the topic Universal Paper gets added to your colleague’s original post. Following the posting of an update, the exclusive method to eliminate a hashtag topic in Lightning Experience is by either deleting or editing the post or comment. In Salesforce Classic, removal of the topic from the top-level post is possible. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 8, 2017in Salesforce
Connected Culture
31Oct

How To Build a Connected Culture

Building a connected culture has become increasingly important because mobile devices and applications have changed the landscape of the IT world. No longer are business users tied to their desks or offices. They can be productive anywhere, thus the content must be updated much more quickly. Reports don’t take weeks to compile, nor do they require the IT organization to deliver the information. The most successful companies are building and deploying solutions that a business user can access from any type of device, at any time, and display the data in the format that they want. To facilitate this type of solution most companies are in the process of migrating their data into the cloud, reducing their infrastructure costs, and allowing a much more enhanced end user experience. The Internet – and more specifically Social Media – has changed how the public’s perception of a particular business or company is viewed (thus directly impacting sales). It used to be said that a happy customer would tell 10 people about their experience and would tell 100 if the experience was bad. With Social Media, the number of people that you tell has grown exponentially. One customer’s angry post can be shared and reposted to 100’s of others, impacting prospective clients. This means that business’s need to be more focused on each client rather than lump all clients in one big basket (a 5% negative rating might have been OK in the past, but no longer). As a business moves to focus on clients, it is imperative that they have great insight to the individual customer, their preferences, and even their desires. Companies have had this data for years but not had the ability to quickly or easily leverage it in order to better serve the client while they are in the middle of a transaction. A connected culture does not come without its downfalls; the information technology groups must change how they do projects. Building and delivering technology changes can no longer be an IT only event. Business users must be more engaged during the entire project, rather than only be engaged through the rollout. Companies must have business stake holders that can spend time each day with the project team. This is hard for many since business users all have full time jobs. In addition, each business must design a cultural process change roadmap as projects move along this drives adoption and make the end product much stronger. Without developing process changes, new technology or a new system will not provide the benefits that the business sponsor is looking for and will be a roadblock to complete adoption of a new technology. While these changes are hard in some organizations, the benefits of a connected culture outweigh the problems and make for smooth transitions and better return on the investment. Given that technology continues to change, it is important for companies to remain agile in their process and recognize the importance technology has in delivering a seamless customer experience. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 31, 2017in Salesforce
Salesforce Government Cloud
02Oct

Salesforce Government Cloud: Ensuring Compliance and Security

Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. These instances are built on Salesforce Customer 360, featuring both Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) offerings. Key Features: Scale and Secure Apps on a Compliant Government Cloud: Government Cloud Plus for Public Sector: Unique Aspects of Government Cloud Plus: Compliant Environment and Security Measures: Drive Adoption and Salesforce FedRAMP: Salesforce FedRAMP Overview: Salesforce Usage in the U.S. Government: Salesforce Government Cloud Public Sector Solutions Content updated February 2022. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 2, 2017in Data, Public Sector Solutions, Salesforce, Salesforce Experience Cloud, Salesforce Government Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Public Sector Solutions
Salesforce Data Studio
27Sep

Salesforce Data Studio

Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access to the world’s largest premium data ecosystem. It provides: Data Studio is a self-service platform that connects data owners and buyers directly, fostering new opportunities for audience discovery, sharing, and activation. Leading brands like Anheuser-Busch, Conagra, Essence, and Heineken leverage Salesforce Data Studio to enhance the value of their data and drive revenue. Announcing Salesforce Data Studio Salesforce Data Studio addresses the shortcomings of traditional data exchanges and marketplaces. Unlike legacy platforms that rely on intermediaries, Data Studio allows data owners to maintain control and transparency. The platform ensures secure transactions with comprehensive data governance tools, enabling precise control over data access, usage, and duration. Key Features of Salesforce Data Studio: Industry Reactions Salesforce Marketing Cloud: The Leader in Digital Marketing Salesforce Marketing Cloud enables marketers to deliver connected, personalized, and real-time consumer engagement across all channels globally. With Marketing Cloud Einstein, marketers can harness artificial intelligence to optimize timing, channel, content, and audience for their marketing messages. Brands like Dunkin’ Donuts and Nestle Waters rely on Marketing Cloud to enhance engagement and advance their business goals. On average, companies using Marketing Cloud see a 27% increase in campaign effectiveness and a 26% boost in marketing ROI. Pricing and Availability Salesforce Data Studio is available now in several editions: The new Audience Discovery and Search feature will be available starting November 2017. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 27, 2017in Artificial Intelligence, Data, Salesforce, Salesforce Marketing Cloud, Technology
Roles in AI
21Sep

Salesforce’s Quest for AI for the Masses

The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Elm furniture store on University Avenue in Palo Alto. A group of artificial intelligence enthusiasts within Salesforce, seeking to enhance the impact of machine learning models, embarked on this mission two years ago. While shoppers checked out furniture above, they developed a system to automate the creation of machine learning models. Thus Salesforce’s Quest for AI for the Masses started. Despite being initially named after the Transformers leader, the tie-in was abandoned, and Salesforce named its AI program Einstein. This move reflects the ambitious yet practical approach Salesforce takes in the AI domain. In March, a significant portion of Einstein became available to all Salesforce users, aligning with the company’s tradition of making advanced software accessible via the cloud. Salesforce, although now an industry giant, retains its scrappy upstart identity. When the AI trend gained momentum, the company aimed to create “AI for everyone,” focusing on making machine learning affordable and accessible to businesses. This populist mission emphasizes practical applications over revolutionary or apocalyptic visions. Einstein’s first widely available tool is the Einstein Intelligence module, designed to assist salespeople in managing leads effectively. It ranks opportunities based on factors like the likelihood to close, offering a practical application of artificial intelligence. While other tech giants boast significant research muscle, Salesforce focuses on providing immediate market advantages to its customers. Einstein Intelligence The Einstein Intelligence module employs machine learning to study historical data, identifying factors that predict future outcomes and adjusting its model over time. This dynamic approach allows for subtler and more powerful answers, making use of various data sources beyond basic Salesforce columns. Salesforce’s AI team strives to democratize AI by offering ready-made tools, ensuring businesses can benefit from machine learning without the need for extensive customization by data scientists. The company’s multi-tenant approach, serving 150,000 customers, keeps each company’s data separate and secure. Salesforce’s Quest for AI for the Masses To scale AI implementation across its vast customer base, Salesforce developed Optimus Prime. This system automates the creation of machine learning models for each customer, eliminating the need for extensive manual involvement. Optimus Prime, the AI that builds AIs, streamlines the process and accelerates model creation from weeks to just a couple of hours. Salesforce plans to expand Einstein’s capabilities, allowing users to apply it to more customized data and enabling non-programmers to build custom apps. The company’s long-term vision includes exposing more of its machine learning system to external developers, competing directly with AI heavyweights like Google and Microsoft in the business market. Originally published in WIRED magazine on August 2, 2017 and rewritten for this insight. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 21, 2017in Artificial Intelligence, Data, Einstein 1 Platform, Generative AI, Google, Salesforce, Salesforce Einstein
Salesforce roles and responsibilities
11Apr

CRM Cloud Salesforce

What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to provide service and support to their business customers. Salesforce based Service Cloud on its Sales Cloud product, a popular CRM software for sales professionals. Salesforce Sales and Service Clouds are considered core products. Numerous other Salesforce cloud-based products exist. Cloud-based CRM is customer relationship management software that is hosted on the CRM provider’s servers and accessed by its customers through the internet. This kind of software is also called software as a service (SaaS). What is Salesforce Service Cloud, a cloud-based CRM? Salesforce Service Cloud stands as a robust customer relationship management (CRM) platform tailored for Salesforce clients, facilitating seamless service and support for their business clientele. Rooted in Salesforce’s renowned Sales Cloud product, Service Cloud caters to the needs of sales professionals. In essence, a cloud-based CRM, like Salesforce Service Cloud, operates as CRM software hosted on the provider’s servers, accessible to clients via the internet. This software-as-a-service (SaaS) model simplifies access and usage, offering flexibility and scalability to businesses. The SaaS model also makes for ease of implementation and managed services by a third party as everything is accessible in the cloud. Understanding CRM Cloud Salesforce: CRM, or customer relationship management, represents a technology aimed at efficiently managing all interactions and relationships between a company and its customers. The overarching objective is to enhance business relationships, achieved through streamlined processes and improved profitability. When referring to CRM, it typically encompasses a CRM system or platform—a multifaceted tool facilitating contact management, sales management, productivity enhancements, and more. This software zeroes in on nurturing organizational relationships with individual entities, be it customers, service users, colleagues, partners, or suppliers, throughout their lifecycle, spanning from acquisition to support and beyond. The Role of CRM Software: CRM software empowers sales and marketing teams to track and optimize customer interaction journeys, thereby enriching the overall customer experience. By meticulously mapping each touchpoint in the customer journey, CRM solutions bolster customer engagement and satisfaction, fostering long-term relationships. Who Benefits from CRM Software? A CRM system extends its benefits across various business functions, including sales, customer service, business development, marketing, and more. It serves as a centralized repository for customer and prospect information, enabling comprehensive contact management, opportunity identification, service issue resolution, and campaign management. With heightened visibility and data accessibility, teams can collaborate effectively, boosting productivity and driving business growth. The Significance of CRM for Businesses: As the largest and fastest-growing enterprise application software category, CRM software holds increasing importance in modern business operations. Forecasts suggest a substantial surge in worldwide spending on CRM, underlining its pivotal role in organizational strategies centered around customer-centricity and technological enablement. Key Functions of CRM Systems: CRM solutions play a pivotal role in acquiring, retaining, and nurturing customer relationships by organizing and synthesizing customer and prospect data from diverse sources and channels. These platforms facilitate a comprehensive understanding of customer behavior and preferences, driving informed decision-making and personalized engagement strategies. Moreover, modern CRM platforms offer seamless integration with complementary business tools, such as document management, accounting, and surveys, providing businesses with a holistic view of their customers and empowering them to forge stronger relationships and accelerate growth. When people talk about CRM, they usually refer to a CRM system or platform, a tool that helps with contact management, sales management, productivity, and more. Who is CRM software for? A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. With visibility and easy access to data, it’s easier to collaborate and increase productivity. Everyone in your company can see how customers have been communicated with, what they’ve bought, when they last purchased, what they paid, and so much more. CRM software is increasing in importance as it is the largest and fastest-growing enterprise application software category. Worldwide spending on CRM is expected to reach USD $114.4 billion by 2027. If your business is going to last, you need a strategy for the future that’s centered around your customers and enabled by the right technology. You have targets for sales, business objectives, and profitability. But getting up-to-date, reliable information on your progress can be tricky. How do you translate the many streams of data coming in from sales, customer service, marketing, and social media monitoring into useful business information? More administration means less time for everything else. An active sales team can generate a flood of data. Reps are out on the road talking to customers, meeting prospects, and finding out valuable information – but all too often this information gets stored in handwritten notes, laptops, sticky notes on laptops, or inside the heads of your salespeople. Details can get lost, meetings are not followed up on promptly, and prioritizing customers can be a matter of guesswork rather than a rigorous exercise based on fact. And it can all be compounded if a key salesperson moves on. But it’s not just sales that suffers without CRM. Your customers may be contacting you on a range of different platforms including phone, email, or social media — asking questions, following up on orders, or contacting you about an issue. Without a common platform for customer interactions, communications can be missed or lost in the flood of information — leading to a slow or unsatisfactory response. Salesforce Data Cloud unifies all the data and provides a 360 degree customer view. Even if you do successfully collect all this data, you’re faced with the challenge of making sense of it. It can be difficult to extract intelligence. Reports can be hard to create and they can waste valuable selling time. Managers can lose sight of what their teams are up to, which means that they can’t offer the right support at the right time – while a lack of oversight can also result in a lack of accountability from the

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April 11, 2017in Data, Enterprise, Salesforce, Salesforce Data Cloud, Salesforce Service Cloud, Technology
Salesforce CRM for AI driven transformation
22Mar

Salesforce Artificial Intelligence

Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust AI technologies directly into users’ workspaces. The Einstein Platform offers administrators and developers a comprehensive suite of platform services, empowering them to create smarter applications and tailor AI solutions for their enterprises. What is the designated name for Salesforce’s AI? Salesforce Einstein represents an integrated array of CRM AI technologies designed to facilitate personalized and predictive experiences, enhancing the professionalism and attractiveness of businesses. Since its introduction in 2016, it has consistently been a leading force in AI technology within the CRM realm. Is Salesforce Einstein a current feature? “Einstein is now every customer’s data scientist, simplifying the utilization of best-in-class AI capabilities within the context of their business.” Is Salesforce Einstein genuinely AI? Salesforce Einstein for Service functions as a generative AI tool, contributing to the enhancement of customer service and field service operations. Its capabilities extend to improving customer satisfaction, cost reduction, increased productivity, and informed decision-making. Salesforce Artificial Intelligence AI is just the starting point; real-time access to customer data, robust analytics, and business-wide automation are essential for AI effectiveness. Einstein serves as a comprehensive solution for businesses to initiate AI implementation with a trusted architecture that prioritizes data security. Einstein is constructed on an open platform, allowing the safe utilization of any large language model (LLM), whether developed by Salesforce Research or external sources. It offers flexibility in working with various models within a leading ecosystem of LLM platforms. Salesforce’s commitment to AI is evident through substantial investments in researching diverse AI areas, including Conversational AI, Natural Language Processing (NLP), Multimodal Data Intelligence and Generation, Time Series Intelligence, Software Intelligence, Fundamentals of Machine Learning, Science, Economics, and Environment. These endeavors aim to advance technology, improve productivity, and contribute to fields such as science, economics, and environmental sustainability. Content updated April 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 22, 2017in Artificial Intelligence, Data, Enterprise, Generative AI, Salesforce, Salesforce Einstein, Technology
cloud computing
03Apr

Top Ten Reasons Why Tectonic Loves the Cloud

The Cloud is Good for Everyone – Why Tectonic loves the cloud Why tectonic loves the cloud Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 3, 2016in Data, Google, Salesforce, Salesforce Managed Services, Salesforce Optimization
cloud computing
05Mar

We Are All Cloud Users

My old company and several others are concerned about security, and feel more secure with being able to walk down the hall and see the servers working away in that air-conditioned closet. But who do you trust more:  your IT guy that looks at your IT security every once in a while or a provider like Google that has a team of engineers constantly monitoring its systems looking for security issues. In fact, Google has some of the best security specialists in the world.

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March 5, 2016in Salesforce
abc
05Mar

Alphabet Soup of Cloud Terminology

As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate your way through the terminology, and provide you the knowledge and power to make the decisions you need to make when considering a new cloud implementation. Here’s the list of terms we will cover in this article: Phew—that’s a lot. Let’s dig in to the definitions and examples to help drive home the meanings of the list of terms above. SaaS (Software as a Service) This is probably the most common implementation of cloud services end users experience. This is software that users access through their web browser. Some software may be installed locally to help augment functionality or provide a richer user experience, but the software installed locally has minimal impact on the user’s computer. Figure 1 provides a high-level overview of this concept. Figure 1 High-level overview of Software as a Service You are probably a user Facebook, Google docs, Office 365, Salesforce, or LinkedIn either at home or at work, so you’ve experienced SaaS first hand and probably for a long time. What SaaS tools are you using outside of those mentioned here? Reach out and let me know—I’m very curious. PaaS (Platform as a Service) PaaS allows a developer to deploy code to an environment that supports their software but they do not have full access to the operating system. In this case the developer has no server responsibility or server access. When I first started writing about cloud technology three years ago, this was kind of primitive service. The provider would just give you access to a folder somewhere on the server with just a bit of documentation and then you were on your own. Now there are tools, such as CloudFoundry, that allow a developer to deploy right from their Integrated Development Environment (IDE) or from a command line production release tool. Then CloudFoundry can take the transmitted release and install it correctly into the cloud environment. With a little trial and error, anyone with a bit of technical skills can deploy to a tool like CloudFoundry where the older style of PaaS took a lot of skill and experience to deploy correctly. IaaS (Infrastructure as a Service) Originally IaaS dealt with a provider giving a user access to a virtual machine located on a system in the provider’s data center. A virtual machine is an operating system that resides in a piece of software on the host computer. Virtual Box, Parallels and VMWare are examples of software that provide virtualization of operating systems called Virtual Machines (VM) Virtualization of servers was all the rage for a while, but when you try to scale within the cloud with multiple virtual servers there are a lot of drawbacks. First, it’s a lot of work to make VMs aware of each other and they don’t always share filesystems and resources easily. Plus, as your needs grow, VMs with a lot of memory and disk space are very expensive, and very often an application on a VM is only using a portion of the OS. For example, if you are deploying a tool that does data aggregation and runs as a service you won’t be taking advantage of the web server that might be running on server too. The issues mentioned in the previous paragraph are common headaches for those moving their on-premise implementations to the cloud, and those headaches gave rise to Docker. Docker is a lighter weight form of virtualization that allows for easier sharing of files, versioning, and configuration. Servers that could only host a few VMs can host thousands of Docker images, so providers get better bang for the buck for their server purchases. Further explanation of Docker is an article all by itself, but for now it’s import to realize that Docker needs to be part of any discussion of moving your applications to the cloud. DaaS (Desktop as a Service) Desktop computers are expensive for large corporations to implement and maintain. The cost of the OS, hardware, security software, productivity software, and more start to add up to where it makes a major impact on any corporation’s budget. Then just as they finish deploying new systems to everyone in the company, it’s time to start upgrading again because Microsoft just released a new OS. Another fact with most desktop computers is that they are heavily underutilized, and DaaS allows an IT department to dynamically allocate RAM and disk space based on user need. In addition backups and restores are a breeze in this environment, and if you are using a third party provider all you need to do is make a phone call when a restore of a file or desktop is needed. Plus upgrades to new operating systems are seamless because the DaaS provider takes care of them for you. The main advantage I see with DaaS is security. With one project I was involved with, we restored the state of each Desktop to a base configuration each night. While this did not affect user files, it did remove any malware that might have been accidently installed by a user clicking on the wrong email. Documents from Microsoft Office or Adobe products were scanned with a separate antivirus program residing on the storage system they were a part of, and the network appliance that we used did not allow for the execution of software. That made it very secure for the client I was working with. So what does a user have on their desktops? Luckily in recent years there has been an explosion of low cost computing devices, such as a Raspberry PI, that support Remote Desktop Protocol (RDP) so your users could access a windows desktop from the linux-based PI which you can get for a measely . DaaS is awesome for your average information worker, but for a power user like a software developer this setup in my experience doesn’t work well. Your average developer needs

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March 5, 2016in Salesforce
Health Cloud Brings Healthcare Transformation
02Sep

Health Cloud Brings Healthcare Transformation

Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series of industry clouds: Salesforce Health Cloud. This new cloud CRM offering aims to become a catalyst for positive change in the healthcare industry, shifting focus from traditional critical care to a more holistic patient-centric approach. Salesforce identifies a gap in existing systems, which are heavily centered around electronic medical record (EMR) systems designed primarily for billing rather than comprehensive patient care. Health Cloud Brings Healthcare Transformation by bringing a patient-focused tool kit to medical care. Industry Transformation The healthcare sector is reorienting itself around health outcomes rather than billing outcomes. Joshua Newman, a former primary care doctor and current Chief Medical Officer and General Manager of Salesforce Health Care and Life Sciences, elaborated on this transformation in a recent blog post: “Because of the Affordable Care Act and new outcome-based reimbursements, healthcare providers are treating patients like customers for the first time. This shift is beneficial for patients as it places patient relationships — not records or revenue-cycle management systems — at the center of care delivery.” This shift is echoed by industry leaders like Jeroen Tas, CEO of Philips Healthcare Informatics Solutions and Services, who described the transformation in healthcare as connecting previously unlinked data to make it actionable and improve patient outcomes. Key Components of Salesforce Health Cloud Set to be available from February 2016, Salesforce Health Cloud is built on the Salesforce Service Cloud platform and includes: How Health Cloud Brings Healthcare Transformation Building on Experience Health Cloud benefits from having a qualified physician at the helm, enhancing its industry relevance. Salesforce has leveraged the experience of long-term health customers such as Centura Health, DJO Global, Radboud University Medical Center, and the University of California, San Francisco, in designing the solution. Exploiting Scale Salesforce is targeting its industry cloud solutions at volume market opportunities, aiming for solutions that both clinicians and patients can interact with. This aligns with the broader strategy outlined in the Financial Services Cloud launch. Working with Partners Pre-built integrations into EMR and other data sources are key components of the Healthcare Cloud, facilitated by ecosystem integration partners Mulesoft and Persistent Systems. Philips provides connectivity to medical devices and applications leveraging its HealthSuite digital platform. Integration partners are delivering services for implementation, connectivity, and content management. Showcasing the Platform Salesforce is emphasizing the proactive approach to healthcare demanded by a new generation of ‘digital native’ consumers. Research indicates that 71% of millennials want doctors to provide a mobile app for health management, and 63% are interested in sharing data from wearables with their doctors. However, getting healthcare professionals to adopt new technologies like Chatter is a significant step forward, as noted by Newman. Health Cloud Brings Healthcare Transformation The rapid succession of industry cloud announcements from Salesforce suggests that the public sector and life sciences clouds might also debut before Dreamforce, which starts in two weeks. Both the Health Cloud and Financial Services Cloud signify Salesforce’s commitment to driving substantial transformations in their respective industries. These initiatives represent big bets on radical change rather than incremental improvements, positioning Salesforce as a key player in the ongoing evolution of industry-specific cloud solutions. Learning that your industry is targeted by a Salesforce industry cloud can be likened to the traditional Chinese curse of living in interesting times, signaling impending significant changes. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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September 2, 2015in Data, Life Sciences Cloud, Mulesoft, Salesforce, Salesforce Health Cloud, Salesforce Service Cloud
Salesforce Jigsaw
28May

Salesforce Jigsaw

Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for $142 million. This agreement also includes an incentive component, allowing for a 10% increase in the purchase price contingent upon meeting specific performance milestones. Cloud computing stands out as the leading trend in the business software realm, attracting attention from established players such as Microsoft (MSFT), SAP (SAP), and Oracle (ORCL). By leveraging internet technologies, cloud computing enhances application usability while reducing costs associated with server and hardware investments. With annual revenues surpassing $1 billion, Salesforce.com (CRM) continues its remarkable growth trajectory. However, to further augment its capabilities and revenue streams, the company is likely to concentrate on strategic acquisitions like Jigsaw. Originating in 2003, Jigsaw embarked on a journey common to high-tech startups, continually refining its business model and securing substantial venture capital funding. The company’s mission was ambitious: leveraging cloud computing and crowd-sourcing to develop a cutting-edge business database to rival established players like D&B (DNB). Overcoming challenges related to data accuracy, duplicate information, and user participation, Jigsaw devised innovative tools and incentive models, resulting in a thriving community of over 1.2 million members and a database comprising 21 million professionals from 4 million companies. By integrating with Salesforce.com, Jigsaw anticipates further enhancements to its database, given the latter’s access to extensive customer data. With approximately 800 existing customers, including notable names like New Horizons Computer Learning Centers, Hackett Group, and Sales Performance International, Jigsaw stands to benefit from Salesforce.com’s expansive customer base and cross-selling opportunities. While the transaction is expected to temporarily impact Salesforce.com’s GAAP earnings by approximately 20 to 22 cents per share for fiscal year 2011, this is a common occurrence in rapidly growing markets. Salesforce.com estimates the market opportunity to be $3 billion, signaling significant growth potential. As Salesforce.com’s stock price has doubled over the past year and the company has secured $575 million in debt financing, it is well-positioned for an assertive merger and acquisition strategy. The acquisition of Jigsaw likely marks the beginning of a series of strategic moves for Salesforce.com in the near future. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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May 28, 2010in Data, Salesforce
Salesforce OEM AppExchange
30Nov

Salesforce OEM AppExchange

Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. This move allows on-demand service providers in various industries to leverage Salesforce’s powerful platform. The OEM edition extends the Salesforce.com platform to third-party SaaS providers, enabling them to tap into its core features, such as the operating system, customization tools, Web Service APIs, workflow, and business logic, according to Kendall Collins, Salesforce’s Vice President of Product Marketing. For example, a real estate management software vendor could utilize Salesforce’s dashboard, customizing it to track real estate data like foreclosures instead of sales opportunities. AppExchange OEM Edition will be available for per user per month, with users managing the pricing and availability of their specific solutions. This expansion highlights the growing adoption of the on-demand model in industries beyond CRM. ISV (Independent Software Vendor) companies commonly sell licenses for their apps via the Salesforce AppExchange, which is one of the most popular methods. For example, they might sell five licenses for a managed package app. With the new AppExchange checkout features powered by Stripe (previously Recurly), processing payments for these licenses is straightforward. Some companies choose to make revenue by selling CRM licenses in addition to their apps, often offering customers discounted CRM licenses. These ISV licenses are custom-built and contractually limited to specific objects and permissions. A significant level of trust is involved, as Salesforce can audit the end-customer at any time to ensure they are only using the objects specified in the agreement. When it comes to pricing, ISVs often charge in two parts: one fee for the app license and another for the CRM license. However, this is typically bundled as a single charge to the customer for simplicity. Customers can adopt these ISV apps as part of a broader Salesforce org, using several onboarding methods, including Trialforce, an AppExchange free trial, or an install with a trial period expiration date. These apps are often integrated into larger business processes, providing value beyond their standalone features. OEM Licensing: OEM (Original Equipment Manufacturer) and Embedded licensing are essentially the same. OEM licenses are designed for internal apps. For portals, ISV Portal licenses are used, though these do not include Chatter and must interact via a Force.com site. These licenses function similarly to Authenticated Website or Customer Portal licenses. OEM licensing allows companies to use Salesforce as a controlled environment to present their app. For instance, a developer might opt for the OEM model to prevent end-users from making any customizations. The app would have one admin user who sees that it is running on Salesforce, while other users interact with it through a custom interface built on a Force.com site. A common concern for OEM app developers is pricing. While Chatter Plus licenses cost $15 per month (for CRM only), developers often seek clarification on the cost of OEM licenses from Salesforce, hoping for a rate lower than $15 per user per month. They must also factor in their own fees on top of the Salesforce OEM license price. Key Differences Between ISV and OEM Licensing: In an OEM setup, at least one full Salesforce System Administrator is required in the customer’s org. However, this admin does not have the ability to add more licenses to the org or alter the customizations visible to end-users, so their influence over the app’s functionality is limited. ISV app licenses offer more flexibility and are commonly available on the AppExchange, OEM apps represent a complete solution that uses Salesforce as a platform but often hides the underlying Salesforce infrastructure from end-users. Like Related Posts The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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November 30, 2006in Data, Salesforce, Salesforce Development Services, Salesforce Implementation Services

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