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BERT and GPT

BERT and GPT

Breakthroughs in Language Models: From Word2Vec to Transformers Language models have rapidly evolved since 2018, driven by advancements in neural network architectures for text representation. This journey began with Word2Vec and N-Grams in 2013, followed by the emergence of Recurrent Neural Networks (RNNs) and Long Short-Term Memory (LSTM) networks in 2014. The pivotal moment came with the introduction of the Attention Mechanism, which paved the way for large pre-trained models and transformers. BERT and GPT. From Word Embedding to Transformers The story of language models begins with word embedding. What is Word Embedding? Word embedding is a technique in natural language processing (NLP) where words are represented as vectors in a continuous vector space. These vectors capture semantic meanings, allowing words with similar meanings to have similar representations. For instance, in a word embedding model, “king” and “queen” would have vectors close to each other, reflecting their related meanings. Similarly, “car” and “truck” would be near each other, as would “cat” and “dog.” However, “car” and “dog” would not have close vectors due to their different meanings. A notable example of word embedding is Word2Vec. Word2Vec: Neural Network Model Using N-Grams Introduced by Mahajan, Patil, and Sankar in 2013, Word2Vec is a neural network model that uses n-grams by training on context windows of words. It has two main approaches: Both methods help capture semantic relationships, providing meaningful word embeddings that facilitate various NLP tasks like sentiment analysis and machine translation. Recurrent Neural Networks (RNNs) RNNs are designed for sequential data, processing inputs sequentially and maintaining a hidden state that captures information about previous inputs. This makes them suitable for tasks like time series prediction and natural language processing. The concept of RNNs can be traced back to 1925 with the Ising model, used to simulate magnetic interactions analogous to RNNs’ state transitions for sequence learning. Long Short-Term Memory (LSTM) Networks LSTMs, introduced by Hochreiter and Schmidhuber in 1997, are a specialized type of RNN designed to overcome the limitations of standard RNNs, particularly the vanishing gradient problem. They use gates (input, output, and forget gates) to regulate information flow, enabling them to maintain long-term dependencies and remember important information over long sequences. Comparing Word2Vec, RNNs, and LSTMs The Attention Mechanism and Its Impact The attention mechanism, introduced in the paper “Attention Is All You Need” by Vaswani et al., is a key component in transformers and large pre-trained language models. It allows models to focus on specific parts of the input sequence when generating output, assigning different weights to different words or tokens, and enabling the model to prioritize important information and handle long-range dependencies effectively. Transformers: Revolutionizing Language Models Transformers use self-attention mechanisms to process input sequences in parallel, capturing contextual relationships between all tokens in a sequence simultaneously. This improves handling of long-term dependencies and reduces training time. The self-attention mechanism identifies the relevance of each token to every other token within the input sequence, enhancing the model’s ability to understand context. Large Pre-Trained Language Models: BERT and GPT Both BERT (Bidirectional Encoder Representations from Transformers) and GPT (Generative Pre-trained Transformer) are based on the transformer architecture. BERT Introduced by Google in 2018, BERT pre-trains deep bidirectional representations from unlabeled text by jointly conditioning on both left and right context in all layers. This enables BERT to create state-of-the-art models for tasks like question answering and language inference without substantial task-specific architecture modifications. GPT Developed by OpenAI, GPT models are known for generating human-like text. They are pre-trained on large corpora of text and fine-tuned for specific tasks. GPT is majorly generative and unidirectional, focusing on creating new text content like poems, code, scripts, and more. Major Differences Between BERT and GPT In conclusion, while both BERT and GPT are based on the transformer architecture and are pre-trained on large corpora of text, they serve different purposes and excel in different tasks. The advancements from Word2Vec to transformers highlight the rapid evolution of language models, enabling increasingly sophisticated NLP applications. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Salesforce Driving Change

Salesforce Driving Change

Sony Honda Mobility Leverages Salesforce Technology to Enhance Customer Relationships Sony Honda Mobility, a mobility tech startup, is utilizing Salesforce solutions—including Automotive Cloud, Data Cloud, Tableau, and MuleSoft—to deepen its customer relationships through enhanced data and insights. Sony Honda Mobility Inc. is a Japanese joint venture automotive company established by Sony Group Corporation and Honda Motor Company in 2022 to produce battery electric vehicles. The company will market its vehicles under the Afeela brand. Why It Matters: A significant 81% of business leaders report challenges with data fragmentation and silos. This disconnected, disjointed information often leads to immaterial and generic customer interactions, which is problematic as 80% of customers expect superior experiences given the extensive data companies collect. Key Developments: Sony Honda Mobility plans to launch its first electric vehicle in the United States in 2025, followed by Japan in 2026. To scale globally and stand out in the market, the company is empowering its service team with real-time data and insights on customer interactions with its products and services. How Is Salesforce Driving Change Data Cloud: A unified data platform that consolidates application, workflow, and data lake records, making it easier to train AI models, gain business insights, and improve customer relationships. Sony Honda Mobility is leveraging Data Cloud to integrate disparate data seamlessly across applications. MuleSoft API Integration: This integration connects data from Sony Honda Mobility’s vehicle and customer platform to Salesforce, ensuring a cohesive data flow. Automotive Cloud: Inside Automotive Cloud, Sony Honda Mobility now maintains a comprehensive profile of each customer and their vehicle, based on data from Data Cloud. This integration allows for personalized service and experiences at every touchpoint. The platform also streamlines contact center management, query handling, internal FAQ creation, web actions, and ongoing service support for incident and customer information management. Tableau: With Tableau’s visualizations of vehicle operation conditions and service usage status, Sony Honda Mobility can make quicker, more informed decisions about each customer’s needs. Customer Perspective “We aim to elevate our customer service and experiences to new heights. We are confident we can achieve this with Salesforce’s global expertise and proven track record in CRM, trusted AI, and data analytics,” said Yasuhide Mizuno, Chairman and CEO of Sony Honda Mobility. Salesforce Perspective “We are thrilled that Sony Honda Mobility has chosen the scalability, reliability, and expertise of Salesforce technology. By integrating their customer data on a single and trusted platform, we are excited to support Sony Honda Mobility as they scale excellent service to customers worldwide,” said Shinichi Koide, Chairman, President, and Chief Executive Officer of Salesforce Japan. The Result By harnessing Salesforce’s advanced technology, Sony Honda Mobility is poised to revolutionize its customer service and experience, ensuring a more connected, efficient, and personalized interaction for its customers globally. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Adopt a Large Language Model

Adopt a Large Language Model

In 2023, Algo Communications, a Canadian company, faced a significant challenge. With rapid growth on the horizon, the company struggled to train customer service representatives (CSRs) quickly enough to keep pace. To address this, Algo turned to an innovative solution: generative AI. They needed to Adopt a Large Language Model. Algo adopted a large language model (LLM) to accelerate the onboarding of new CSRs. However, to ensure CSRs could accurately and fluently respond to complex customer queries, Algo needed more than a generic, off-the-shelf LLM. These models, typically trained on public internet data, lack the specific business context required for accurate answers. This led Algo to use retrieval-augmented generation, or RAG. Many people have already used generative AI models like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) for tasks like writing emails or crafting social media posts. However, achieving the best results can be challenging without mastering the art of crafting precise prompts. An AI model is only as effective as the data it’s trained on. For optimal performance, it needs accurate, contextual information rather than generic data. Off-the-shelf LLMs often lack up-to-date, reliable access to your specific data and customer relationships. RAG addresses this by embedding the most current and relevant proprietary data directly into LLM prompts. RAG isn’t limited to structured data like spreadsheets or relational databases. It can retrieve all types of data, including unstructured data such as emails, PDFs, chat logs, and social media posts, enhancing the AI’s output quality. How RAG Works RAG enables companies to retrieve and utilize data from various internal sources for improved AI results. By using your own trusted data, RAG reduces or eliminates hallucinations and incorrect outputs, ensuring responses are relevant and accurate. This process involves a specialized database called a vector database, which stores data in a numerical format suitable for AI and retrieves it when prompted. “RAG can’t do its job without the vector database doing its job,” said Ryan Schellack, Director of AI Product Marketing at Salesforce. “The two go hand in hand. Supporting retrieval-augmented generation means supporting a vector store and a machine-learning search mechanism designed for that data.” RAG, combined with a vector database, significantly enhances LLM outputs. However, users still need to understand the basics of crafting clear prompts. Faster Responses to Complex Questions In December 2023, Algo Communications began testing RAG with a few CSRs using a small sample of about 10% of its product base. They incorporated vast amounts of unstructured data, including chat logs and two years of email history, into their vector database. After about two months, CSRs became comfortable with the tool, leading to a wider rollout. In just two months, Algo’s customer service team improved case resolution times by 67%, allowing them to handle new inquiries more efficiently. “Exploring RAG helped us understand we could integrate much more data,” said Ryan Zoehner, Vice President of Commercial Operations at Algo Communications. “It enabled us to provide detailed, technically savvy responses, enhancing customer confidence.” RAG now touches 60% of Algo’s products and continues to expand. The company is continually adding new chat logs and conversations to the database, further enriching the AI’s contextual understanding. This approach has halved onboarding time, supporting Algo’s rapid growth. “RAG is making us more efficient,” Zoehner said. “It enhances job satisfaction and speeds up onboarding. Unlike other LLM efforts, RAG lets us maintain our brand identity and company ethos.” RAG has also allowed Algo’s CSRs to focus more on personalizing customer interactions. “It allows our team to ensure responses resonate well,” Zoehner said. “This human touch aligns with our brand and ensures quality across all interactions.” Write Better Prompts – Adopt a Large Language Model If you want to learn how to craft effective generative AI prompts or use Salesforce’s Prompt Builder, check out Trailhead, Salesforce’s free online learning platform. Start learning Trail: Get Started with Prompts and Prompt Builder Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI-Powered Smarter Media

AI-Powered Smarter Media

Transforming Retail Media: Personalization and Faster Monetization with Smarter Media Dentsu, a leading growth and transformation partner, has announced a strategic collaboration with Salesforce, the world’s #1 AI-powered CRM, to launch Smarter Media—an innovative solution designed to accelerate retail media monetization through personalized buying experiences powered by AI. Why Smarter Media Matters With shifting consumer priorities, personalized retail experiences are more critical than ever. Salesforce research highlights that: Smarter Media addresses this growing demand by enabling retailers to quickly adapt, offering tailored buying experiences that strengthen customer loyalty while driving revenue. What is Smarter Media? Smarter Media combines the power of Salesforce’s ecosystem—including Media Cloud, Sales Cloud, and Marketing Cloud Engagement—to deliver an end-to-end retail media solution. The platform assesses a brand’s retail media maturity, identifies gaps, and creates a roadmap to optimize media, technology, and skills. The solution simplifies access to advanced media technology, empowering brands to connect with customers 24/7, expand their customer base, and nurture long-term relationships. Key Features and Benefits 1. Comprehensive Assessment 2. AI-Powered Personalization 3. Built for Retail Media Success 4. Quick and Easy Adoption How Smarter Media Works Smarter Media combines Salesforce Sales Cloud’s leading sales and pipeline management tools with Media Cloud’s Advertising Sales Management application. The result is a solution that seamlessly supports both simple and complex retailer models: Real-World Value Across Retail By addressing challenges like fragmented media strategies and inaccessible technology, Smarter Media delivers transformative value for retailers: Driving Innovation Together Paul Lynch, Integrated Solutions Lead for Commerce and Retail at Dentsu UK&I, shared: “Smarter Media will democratize cutting-edge technology for brands by providing a one-stop solution to create personalized buying experiences. In today’s experience economy, maintaining compelling customer relationships has never been more vital.” Christopher Dean, SVP and GM for Communications, Media & Entertainment at Salesforce, added: “By combining Salesforce Media Cloud’s industry-specific solutions with Dentsu’s creative retail media expertise, we’re making advanced media technology accessible for retailers, helping them thrive in a competitive market.” The Future of Retail Media Smarter Media from Dentsu and Salesforce offers a transformative approach to retail media, empowering brands to deliver personalized experiences, improve customer loyalty, and accelerate revenue growth—all while leveraging cutting-edge AI and automation. With its ability to deliver value in just six months, Smarter Media is the ultimate solution for retailers looking to succeed in today’s fast-paced, customer-centric market. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Democratize Data with Einstein Copilot for Tableau

Democratize Data with Einstein Copilot for Tableau

Most workers today recognize the importance of rich data analytics in their jobs. However, 33% struggle to understand and generate insights from data. To address this, Salesforce has introduced Einstein Copilot for Tableau, which allows users of all skill levels to create complex data visualizations without extensive learning or coding. Democratize Data with Einstein Copilot for Tableau. Launched in April 2024, the beta version of this AI assistant features a user-friendly interface that simplifies the process with questions or simple commands. This facilitates the quick creation of comprehensive data presentations, including reports, dashboards, and various charts. Democratize Data with Einstein Copilot for Tableau Einstein Copilot for Tableau leverages a combination of AI technologies—natural language processing (NLP), machine learning (ML), and generative AI—to provide actionable insights. NLP enables conversational and intuitive interactions, while ML models process user queries and analyze data. Generative AI drives cognitive reasoning, planning, and creates insights, recommendations, and diagrams based on user inputs. By integrating with Tableau Cloud, Einstein Copilot accesses historical proprietary data, enables advanced data analysis, and translates user intent into actionable insights. It relies on Tableau’s analytics infrastructure to execute code and displays results through user-friendly visualizations and dashboards. Additionally, the Einstein Trust Layer secures and protects private data in Einstein Copilot. It authorizes inbound requests, ensuring users have necessary permissions to access specific data and safeguards model outputs to prevent the disclosure of confidential information. How Einstein Copilot for Tableau Transforms Requests into Insights To understand how Einstein Copilot for Tableau turns requests into actionable insights, let’s walk through each step of the interaction process: Einstein Copilot for Tableau democratizes access to data analytics, enabling all users to harness the power of data without needing extensive technical knowledge. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Nature Tech Alliance

Nature Tech Alliance

Exciting news! We are thrilled to introduce the Nature Tech Alliance, a groundbreaking initiative aimed at assisting companies in addressing pressing biodiversity challenges. Leading the charge are Planet, ERM, Salesforce, and NatureMetrics, joining forces to revolutionize how global corporations assess and manage their impact on nature. Alliance will focus on biodiversity measurement, management and disclosure, supporting businesses to get ahead of their nature impact reporting commitments. Formed during the World Economic Forum Annual Meeting in Davos, 2024, the Nature Tech Alliance is dedicated to expediting and expanding the evaluation, management, and disclosure of biodiversity impacts and dependencies on nature. Our goal is to drive a sustainable future for nature, people, and economies by providing companies with the tools and insights they need to understand and mitigate their impact on the environment. Through this alliance, companies will gain a comprehensive understanding of their business’s impact on nature and prepare to comply with new and forthcoming nature regulations and frameworks. This includes initiatives such as the Taskforce on Nature-related Financial Disclosures and the Corporate Sustainability Reporting Directive. At Planet, we are collaborating with other members of the alliance to provide industries with data-driven insights. Leveraging our satellite data and analytics alongside the expertise and tools of our partners, we are developing an integrated toolkit for biodiversity assessment. This toolkit will assist in value chain assessments, supplier engagement, and meeting reporting and compliance requirements. The powerful alliance will help businesses to overcome the common challenges faced in managing biodiversity integrity across industries. It will provide an integrated toolkit for biodiversity management and disclosure, including: Each member of the alliance brings unique knowledge and critical competencies to the table. ERM provides sustainability consulting and global delivery capabilities, Salesforce offers powerful technology solutions such as Net Zero Cloud, and NatureMetrics contributes its eDNA technology and on-the-ground biodiversity measurement expertise. Citizens of the planet are excited about the future of biodiversity and the opportunities for collaboration within this alliance. Thought leaders from each organization share their perspectives: Andrew Zolli, Chief Impact Officer at Planet: “We are at a pivotal moment in history where we have the technology and tools to quantify, monitor, and value our biodiversity. True collaboration is the next step, and we are thrilled to be part of this alliance to monitor and protect our world.” Matt Haddon, Global Leader for Biodiversity, Water & Nature at ERM: “By combining our capabilities, we can help organizations understand their nature-based risks and dependencies, enabling them to integrate nature into their business strategies and operations.” Tim Christophersen, VP, Climate Action at Salesforce: “To accelerate a successful transition to a net-zero and nature-positive future, businesses must measure, manage, and disclose their impact and reliance on nature. We are proud to form the Nature Tech Alliance and leverage our technologies to help other companies make a positive impact.” Dr. Kat Bruce, Founder of NatureMetrics: “This collaboration will provide full-spectrum biodiversity measurement, management, and disclosure for global corporations. Collaborations like this are critical for implementing solutions at scale and translating talk into real action on the ground.” About ERM As the world’s largest specialist sustainability consultancy, ERM partners with clients to operationalize sustainability at pace and scale, deploying a unique combination of strategic transformation and technical delivery capabilities. This approach helps clients to accelerate the integration of sustainability at every level of their business. With more than 50 years of experience, ERM’s diverse team of 8000+ experts in 40 countries and territories helps clients create innovative solutions to their sustainability challenges, unlocking commercial opportunities that meet the needs of today while preserving opportunity for future generations. Learn more here. About NatureMetrics NatureMetrics is a world leader in delivering nature data and intelligence. It uses cutting-edge technology to generate biodiversity data at scale using environmental DNA. NatureMetrics recently launched the world’s first Nature Intelligence Platform powered by eDNA, bringing a scalable solution to biodiversity monitoring, equipping businesses for the new nature reporting boom. NatureMetrics works with 500 plus clients in over 100 countries across a wide range of industries, including energy, extractives, food and drink, and financial services, helping them to get ahead of the emerging nature and biodiversity regulatory landscape. Visit: www.naturemetrics.com Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Customers Take On AI Hallucinations

Salesforce Customers Take On AI Hallucinations

Earlier this month, CRM specialists Salesforce hosted the latest edition of its World Tour Essentials event in Johannesburg. This event provided Salesforce with an opportunity to engage more personally with businesses in the region and showcase the AI-powered solutions it is developing, including the Einstein 1 platform. Now Salesforce Customers Take On AI Hallucinations. Einstein 1 is designed for AI-focused enterprises, leveraging existing CRM applications from Salesforce, along with data cloud and AI-powered tools. This platform aims to address key business challenges, one of which is the issue of generative AI hallucinations—where AI generates false information due to data gaps. A notable example of this issue was seen with Google’s Gemini, which produced bizarre and potentially harmful suggestions, like advising users to put epoxy glue on pizza. This occurred because the AI lacked sufficient data to generate accurate responses. While some companies continue to use the internet to train their platforms to avoid such hallucinations, businesses, particularly in the CRM field, cannot afford these inaccuracies. Salesforce has introduced a tool called Einstein 1 Studio to combat this problem. This tool allows business engineers and developers to create prompts and refine the overall experience of conversational platforms like Slack AI. During a media roundtable at the World Tour Essentials Johannesburg event, Linda Saunders, Salesforce’s Director of Solutions Engineering Africa, explained how Einstein 1 Studio helps mitigate AI hallucinations. “If you ask Einstein an ungrounded prompt like, ‘Please summarize the case for me,’ it may not know which case you’re referring to. By pulling metadata elements into the prompt and using certain word triggers, we can provide a much richer and more accurate AI response,” Saunders highlighted. She added that once a setup is built, it can be activated across multiple use cases, creating a consistent and efficient deployment process. Saunders also emphasized the importance of the trust layer within Einstein 1, which includes data grounding, audit trails, data masking, and mechanisms to prevent hallucinations. “The trust layer is integral to Einstein 1. Whether you build it or use the out-of-the-box capabilities, the trust layer ensures grounded data, audit trails, and other critical features,” Saunders explained. She also pointed out that Einstein 1’s building tools can address localization and tailor experiences to specific markets, like South Africa. “South African customers have unique needs compared to those in the US. This tool allows for prompt customization to better suit local business requirements,” Saunders noted. The configuration engine on top of Copilot functionality allows businesses to refine prompt engineering, ensuring that AI interactions are more tailored and effective. As AI integration becomes more widespread in business operations, addressing issues like AI hallucinations is crucial. According to Salesforce, Einstein 1 is designed with these considerations in mind, ensuring a reliable and accurate AI experience. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Can Tech Companies Use Generative AI for Good?

Can Tech Companies Use Generative AI for Good?

Responsible AI Innovation: Benefits and Strategies Can Tech Companies Use Generative AI for Good?. As generative AI reshapes our world, the conversation has largely focused on its risks and downsides. However, Suzanne DiBianca, EVP and Chief Impact Officer at Salesforce, highlights the often-overlooked benefits that AI can bring to society and the fight against climate change. Optimizing AI for Sustainability Salesforce is driven by a mission to reduce emissions, accelerate climate solutions, and advance inclusivity. According to DiBianca, with proper guardrails and ethical development, AI can significantly aid in achieving these goals. Key Strategies for Sustainable AI Development: Best Practices for Reducing Carbon Emissions in Software Development Technologists must follow best practices such as identifying and shutting down underused systems, moving storage to more energy-efficient options, and developing energy-efficient software code. Tracking Climate Impact Improving the tracking of climate impact involves simplifying reporting processes and investing in emissions-tracking solutions. DiBianca advises starting with a clear climate action plan, conducting energy usage audits, prioritizing renewable energy, and collaborating with suppliers to collect emissions data. Accelerating Climate Innovation Through AI Investments DiBianca emphasizes that reducing global emissions and limiting warming to 1.5°C requires urgent innovation and investment. Salesforce invests in companies using AI to address climate challenges, such as PanoAI, which deploys AI to detect and respond to wildfires. Driving Sustainability and Equity with AI To ensure AI benefits all, it is essential to integrate sustainability into the business core. Salesforce’s Sustainable AI Policy Principles guide the company’s efforts in minimizing environmental impact and promoting climate innovation. Upholding Responsibilities As a technology leader, Salesforce is committed to shaping AI’s impact on the world responsibly. DiBianca stresses the importance of a dual commitment to the planet and global communities, fostering a legacy of responsible AI innovation for future generations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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SMPL

SMPL

SMPL: A Virtual “Robot” for Embodied AI Embodied AI isn’t just for physical robots; it’s equally vital for virtual humans. Surprisingly, there’s a significant overlap between training robots to move and teaching avatars to behave like real people. Embodiment connects an AI agent‘s “brain” to a “body” that navigates and interacts with the world, whether real or virtual, grounding AI in a dynamic 3D environment. Skinned Multi Person Linear model is a realistic 3D model of the human body that is based on skinning and blend shapes and is learned from thousands of 3D body scans. Virtual Humans and SMPL The most common “body” for virtual humans is Skinned Multi Person Linear Model, a parametric 3D model encapsulating human shape and movement. SMPL represents body shape, pose, facial expressions, hand gestures, soft-tissue deformations, and more in about 100 numbers. This post explores why Skinned Multi Person Linear can be thought of as a “robot.” Virtual Humans as Robots The goal is to create virtual humans that behave like real ones, embodying AI that perceives, understands, plans, and executes actions to change its environment. In a recent talk at Stanford, I described virtual humans as “3D human foundation agents,” akin to robots. Replace the SMPL body with a humanoid robot and the virtual world with the real world, and the challenges are quite similar. Key Differences Between Virtual and Physical Robots However, virtual humans must move convincingly like real humans, which isn’t always necessary for physical robots. Another difference is physics; while real-world robots can’t ignore physics, virtual worlds can selectively model real-world physics, making training “SMPL robots” easier. Plus, SMPL never breaks down! SMPL as a Universal Humanoid SMPL serves as a “universal language” of behavior. At Meshcapade, we often call it a “secret decoder ring.” Various data forms like images, video, IMUs, 3D scans, or text can be encoded into SMPL format. This data can then be decoded back into the same formats or retargeted to new humanoid characters, such as game avatars using the Meshcapade UEFN plugin for Unreal or even physical robots. AMASS: A Warehouse of Human Behavior A first paper at Meshcapade was AMASS, the world’s largest collection of 3D human movement data in a unified format (SMPL-X). Modern AI requires large-scale data to learn human behavior, and most deep learning methods modeling human motion rely on AMASS for training data. Researchers mine AMASS to train diffusion models to generate human movement. Adding text labels (see BABEL) enables conditioning generative models of motion on text. With speech and gesture data (see EMAGE), full-body avatars can be driven purely by speech. AMASS continues to grow, aiming to catalog all human behaviors. Learning from Humans At Perceiving Systems and Meshcapade, we use data like AMASS to train virtual humans and robots. For example, OmiH2O uses AMASS to retarget SMPL to a humanoid robot, and reinforcement learning methods mimic human behavior using AMASS data. Methods like WHAM can estimate SMPL from video in 3D world coordinates, crucial for robotic applications. This allows robots to learn from video demonstrations encoded into SMPL format, using an encoder for input and a decoder for output retargeting. SMPL as the “Latent Space” In machine learning, encoder-decoder architectures encode data into a latent space, which is typically compact. SMPL, though not truly latent because its parameters are interpretable, serves as a compact representation of humans. It factors body shape from pose, modeling correlations with “pose corrective” blend shapes and using principal component analysis for data compression. Summary Embodiment is crucial for both physical robots and virtual humans. Viewing virtual humans as robots can benefit robotics. We consider SMPL a virtual robot, collecting human behavior data at scale, learning from it, and retargeting this behavior to other virtual or physical embodiments. SMPL acts as a “universal language” for human movement, translating data into and out of various forms of embodiment. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Cautionary AI Tale

A Cautionary AI Tale

Oliver Lovstrom, an AI student, wrote an interesting perspective on artificial intelligence, a cautionary AI tale, if you will. The Theory and Fairy Tale My first introduction to artificial intelligence was during high school when I began exploring its theories and captivating aspects. In 2018, as self-driving cars were gaining traction, I decided to create a simple autonomous vehicle for my final project. This project filled me with excitement and hope, spurring my continued interest and learning in AI. However, I had no idea that within a few years, AI would become significantly more advanced and accessible, reaching the masses through affordable robots. For instance, who could have imagined that just two years later, we would have access to incredible AI models like ChatGPT and Gemini, developed by tech giants? The Dark Side of Accessibility My concerns grew as I observed the surge in global cybersecurity issues driven by advanced language model-powered bots. Nowadays, it’s rare to go a day without hearing about some form of cybercrime somewhere in the world. A Brief Intro to AI for Beginners To understand the risks associated with AI, we must first comprehend what AI is and its inspiration: the human brain. In biology, I learned that the human brain consists of neurons, which have two main functions: Neurons communicate with sensory organs or other neurons, determining the signals they send through learning. Throughout our lives, we learn to associate different external stimuli (inputs) with sensory outputs, like emotions. Imagine returning to your childhood home. Walking in, you are immediately overwhelmed by nostalgia. This is a learned response, where the sensory input (the scene) passes through a network of billions of neurons, triggering an emotional output. Similarly, I began learning about artificial neural networks, which mimic this behavior in computers. Artificial Neural Networks Just as biological neurons communicate within our brains, artificial neural networks try to replicate this in computers. Each dot in the graph above represents an artificial neuron, all connected and communicating with one another. Sensory inputs, like a scene, enter the network, and the resulting output, such as an emotion, emerges from the network’s processing. A unique feature of these networks is their ability to learn. Initially, an untrained neural network might produce random outputs for a given input. However, with training, these networks learn to associate specific inputs with particular outputs, mirroring the learning process of the human brain. This capability can be leveraged to handle tedious tasks, but there are deeper implications to explore. The Wishing Well As AI technology advances, it begins to resemble a wishing well from a fairy tale—a tool that could fulfill any desire, for better or worse. In 2022, the release of ChatGPT and various generative AI tools astonished many. For the first time, people had free access to a system capable of generating coherent and contextually appropriate responses to almost any prompt. And this is just the beginning. Multimodal AI and the Next Step I explored multimodal AI, which allows the processing of data in different formats, such as text, images, audio, and possibly even physical actions. This development supports the “wishing well” hypothesis, but also revealed a darker side of AI. The Villains While a wishing well in fairy tales is associated with good intentions and moral outcomes, the reality of AI is more complex. The morality of AI usage depends on the people who wield it, and the potential for harm by a single bad actor is immense. The Big Actors and Bad Apples The control of AI technology is likely to be held by powerful entities, whether governments or private corporations. Speculating on their use of this technology can be unsettling. While we might hope AI acts as a deterrent, similar to nuclear weapons, AI’s invisibility and potential for silent harm make it particularly dangerous. We are already witnessing malicious uses of AI, from fake kidnappings to deepfakes, impacting everyone from ordinary people to politicians. As AI becomes more accessible, the risk of bad actors exploiting it grows. Even if AI maintains peace on a global scale, the issue of individuals causing harm remains—a few bad apples can spoil the bunch. Unexpected Actions and the Future AI systems today can perform unexpected actions, often through jailbreaking—manipulating models to give unintended information. While currently, the consequences might seem minor, they could escalate significantly in the future. AI does not follow predetermined rules but chooses the “best” path to achieve a goal, often learned independently from human oversight. This unpredictability, especially in multimodal models, is alarming. Consider an AI tasked with making pancakes. It might need money for ingredients and, determined by its learning, might resort to creating deepfakes for blackmail. This scenario, though seemingly absurd, highlights potential dangers as AI evolves with the growth of IoT, quantum computing, and big data, leading to superintelligent, self-managing systems. As AI surpasses human intelligence, more issues will emerge, potentially leading to a loss of control. Dr. Yildiz, an AI expert, highlighted these concerns in a story titled “Artificial Intelligence Does Not Concern Me, but Artificial Super-Intelligence Frightens Me.” Hope and Optimism Despite the fears surrounding AI, I remain hopeful. We are still in the early stages of this technology, providing ample time to course-correct. This can be achieved through recognizing the risks, fostering ethical AI systems, and raising a morally conscious new generation. Although I emphasized potential dangers, my intent is not to incite fear. Like previous industrial and digital revolutions, AI has the potential to greatly enhance our lives. I stay optimistic and continue my studies to contribute positively to the field. The takeaway from my story is that by using AI ethically and collaboratively, we can harness its power for positive change and a better future for everyone. This article by Oliver Lovstrom originally was published by Medium, here. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a

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AI for Marketing and Retail

AI for Marketing and Retail

Salesforce Expands AI Capabilities for Marketing and Retail with Einstein Copilot Salesforce is making waves in the marketing and retail sectors by enhancing its Einstein Copilot feature, bringing advanced AI tools even closer to its users. AI for Marketing and Retail. For those unfamiliar with Salesforce, it offers Einstein 1, a comprehensive platform integrating AI and machine learning across its various applications. Einstein Copilot, a part of this platform, functions as an AI-powered assistant designed to provide real-time assistance, automate tasks, and deliver contextual insights to boost productivity. New Additions: Einstein Copilot for Marketers and Merchants Salesforce has recently announced two exciting additions: Einstein Copilot for Marketers and Einstein Copilot for Merchants. Einstein Copilot for Marketers: Einstein Copilot for Merchants: Availability Einstein Copilot for Marketers is set to be generally available this summer, while Einstein Copilot for Merchants will enter the beta stage in the autumn. Leadership Insight “With the Einstein 1 Platform, we’re giving organizations the power to unify all of their data on one trusted platform,” said Ariel Kelman, President and CMO of Salesforce. “This is the key to getting results from generative AI that are actually useful in driving your business forward.” About Salesforce Founded in 1999, Salesforce is a cloud-based software company renowned as one of the best CRM software providers. With over 72,000 employees globally and an annual revenue of $26.49 billion, Salesforce continues to lead in innovation and customer satisfaction. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Improve Patient Care and Trust

Improve Patient Care and Trust

A recent survey conducted by Kyruus Health and shared with HealthPayerIntelligence reveals that consumers are demanding more accurate online provider data from payers to enhance access to care. Healthcare solutions from Tectonic and Salesforce improve patient care and trust by improving data accuracy. The survey, fielded by Wakefield Research in April 2024, involved 1,000 healthcare consumers. Nearly three-quarters of respondents (72%) had private health insurance, with Medicare being the second most common form of coverage (18%). The participants represented an even distribution across U.S. regions and age groups, with 57% identifying as women. Payers have historically struggled to maintain up-to-date provider directories, and this survey highlights the significant impact of these challenges. About 30% of consumers reported skipping care due to inaccurate provider information, with 70% of them seeking this data online. Consumers primarily rely on health plan websites or apps for provider information, with 32% naming these platforms as their first resource. Medicaid enrollees were particularly dependent on their plan’s digital resources, with 64% turning to these tools first. Besides health plan websites and apps, consumers also used general internet searches, provider or clinic websites, and healthcare information sites like WebMD. Social media platforms were also popular for care searches, with 77% of users turning to Facebook and 61% to YouTube. The survey also revealed that payers often fail to provide accurate cost predictions. Only 32% of respondents said their health plans offered accurate cost information. Price transparency tools are particularly important to younger generations, with 76% of Millennials and 80% of Gen Z respondents using these tools. However, 40% of Baby Boomers were unsure if their plans even offered such tools. Among those who did use them, 34% found that the tools presented incorrect provider data, with 45% of Gen Z reporting this issue. Inaccurate provider information can lead to significant negative consequences for consumers, including delays in accessing care, difficulties contacting preferred providers, and higher costs. Some consumers even reported accidentally receiving out-of-network care or forgoing care altogether due to these inaccuracies. These experiences not only hinder access to care but also damage consumer trust in their healthcare providers and payers. Overall, 80% of respondents said that inaccurate provider data affected their trust, with 27% losing trust in their health plans and 22% losing trust in their providers. The survey results underscore a clear call to action. Over 60% of consumers, and nearly 75% of Gen Z specifically, want their health plans to provide more accurate data. Tectonic has decades of experience applying Salesforce solutions to health care providers and payers. To address these concerns, the report recommends that health plans take three key steps: First, engage with members through appropriate channels, including social media. Second, unify and validate their provider data to ensure accuracy. Third, introduce self-service capabilities within their digital platforms to empower consumers. Reach out to Tectonic today if your organization needs help applying these three steps. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Gen AI Unleased With Vector Database

Gen AI Unleased With Vector Database

Salesforce Unveils Data Cloud Vector Database with GenAI Integration Salesforce has officially launched its Data Cloud Vector Database, leveraging GenAI to rapidly process a company’s vast collection of PDFs, emails, transcripts, online reviews, and other unstructured data. Gen AI Unleased With Vector Database. Rahul Auradkar, Executive Vice President and General Manager of Salesforce Unified Data Services and Einstein Units, highlighted the efficiency gains in a one-on-one briefing with InformationWeek. Auradkar demonstrated the new capabilities through a live demo, showcasing the potential of the Data Cloud Vector Database. Enhanced Efficiency and Data Utilization The new Data Cloud integrates with the Einstein 1 platform, combining unstructured and structured data for rapid analysis by sales, marketing, and customer service teams. This integration significantly enhances the accuracy of Einstein Copilot, Salesforce’s enterprise conversational AI assistant. Gen AI Unleased With Vector Database Auradkar demonstrated how a customer service query could retrieve multiple relevant results within seconds. This process, which typically takes hours of manual effort, now leverages unstructured data, which makes up 90% of customer data, to deliver swift and accurate results. “This advancement allows our customers to harness the full potential of 90% of their enterprise data—unstructured data that has been underutilized or siloed—to drive use cases, AI, automation, and analytics experiences across both structured and unstructured data,” Auradkar explained. Comprehensive Data Management Using Salesforce’s Einstein 1 platform, Data Cloud enables users to ingest, store, unify, index, and perform semantic queries on unstructured data across all applications. This data encompasses diverse unstructured content from websites, social media platforms, and other sources, resulting in more accurate outcomes and insights. Auradkar emphasized, “This represents an order of magnitude improvement in productivity and customer satisfaction. For instance, a large shipping company with thousands of customer cases can now categorize and access necessary information far more efficiently.” Additional Announcements Salesforce also introduced several new AI and Data Cloud features: Auradkar noted that these innovations enhance Salesforce’s competitive edge by prioritizing flexibility and enabling customers to take control of their data. “We’ll continue on this journey,” Auradkar said. “Our future investments will focus on how this product evolves and scales. We’re building significant flexibility for our customers to use any model they choose, including any large language model.” For more insights and updates, visit Salesforce’s official announcements and stay tuned for further developments. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Dynamic Content Powered Email

Dynamic Content Powered Email

Elevating Email Marketing with Dynamic Content Customers don’t want to feel like just another number to your brand. Relying on a generic “batch and blast” email marketing strategy is likely to land you in the customer’s spam filters—or worse, prompt them to unsubscribe. However, with Dynamic Content Powered Email, you can create a relevant and timely experience they’ll remember for all the right reasons. The Power of Personalization In an era where privacy and security dominate the headlines, it’s surprising that 83% of consumers are willing to share personal data for more personalized experiences. This isn’t just an interesting tidbit—it’s proof that people expect and value personalized experiences from brands. This tradeoff—data for personalization—presents a significant opportunity for marketers who can uphold their end of the bargain. Nowhere is this more evident than in the inbox. Dynamic email content allows for the creation of personalized messages that update when the email is opened, meeting readers’ expectations for tailored communication. The Importance of Dynamic Email Content Modern email marketing must prioritize engaging and relevant content to avoid poor performance and potential relegation to spam folders. Recent developments, such as the loss of third-party cookies, make it increasingly challenging to acquire the right data for personalization. Let’s explore some tactics and resources to achieve quick email marketing wins without the heavy lifting, by automating impactful experiences in the inbox. Understanding Dynamic Email Content Dynamic email content, often called live email content, refers to messages that change based on the subscriber’s personal preferences or history with your website. Unlike static ads, dynamic content offers a tailored shopping experience, increasing engagement and fostering brand loyalty. For example, using dynamic elements such as live polls or customized product recommendations can make subscribers feel valued and understood. Interactive emails enhance the overall experience and encourage deeper engagement. Case Studies in Dynamic Email Success Dynamic content engages audiences and prompts action, crucial for both business success and email program health. Email engagement metrics influence whether your emails are delivered to the inbox or spam folder, making engaging content essential for ISP trust. Not just customer trust. Leveraging First- and Zero-Party Data First-party data is now more important than ever. Email provides a direct line to subscribers, enabling the collection of valuable insights into their preferences and behaviors. This data can fuel further personalization efforts. For example, UK hospitality brand icelolly.com used dynamic email content to display searched and abandoned deals, resulting in a 35% higher open rate, a 201% increase in click-through rate, and a 45% increase in conversion rate. Popular Types of Dynamic Email Content Implementing Dynamic Email Content Simply Personalization with dynamic email content doesn’t have to be resource-intensive. No-code solutions or templates can streamline the process, allowing ongoing implementation with minimal effort. For instance, PrettyLittleThing used automation in birthday emails to show the correct star sign content based on the opening date, driving a 38% increase in click-through rates. Dynamic Content Powered Email has emerged as a powerful tool for marketers aiming to meet and exceed consumer expectations. By incorporating dynamic elements—such as live polls, countdown timers, and personalized images—marketers can create engaging, memorable experiences that build stronger customer relationships and drive brand loyalty. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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