B2B Commerce with B2C Experiences
Strategies to Elevate Your B2B commerce to B2C Experiences. While B2B e-commerce can be more complex due to diverse buyer needs, the expectation for top-tier service remains high. Personalization, typically associated with B2C, holds equal importance in B2B. Establishing personal connections, especially throughout the purchasing process, is vital, with 72% of business buyers expecting tailored