Salesforce Data Cloud Drives Customer Experience Transformation with New Data and AI Innovations Salesforce has unveiled new innovations within its Data Cloud, enhancing the way organizations transform customer experiences by leveraging data and AI. Key advancements include expanded support for unstructured data, enabling native processing of audio and video content—such as webinars and calls—to unlock
Unlock the Power of Salesforce and ERP Integration Salesforce is known worldwide for its unmatched capabilities as a CRM platform. But when integrated with an ERP system, the potential multiplies. Together, they create a cohesive environment where workflows are streamlined, financial processes are optimized, decision-making is enhanced, and customer relationships are improved—all within one unified
In a strategic move to enhance its AI capabilities, Salesforce has announced the acquisition of Zoomin, a leader in unstructured data management solutions. This acquisition, expected to finalize in the fourth quarter of Salesforce’s fiscal year 2025, aligns with the company’s mission to dominate the enterprise AI landscape through its Agentforce platform. The acquisition further
Salesforce Introduces Data Governance for the AI Enterprise Salesforce this month unveiled Data Governance for the AI Enterprise, a comprehensive suite of tools designed to help IT teams navigate the growing regulatory landscape surrounding generative AI. Why it matters: As governments worldwide work to implement stricter rules governing the use of AI, like the EU’s
Salesforce Einstein Copilot Security: How It Works and Key Risks to Mitigate for a Safe Rollout With the official rollout of Salesforce Einstein Copilot, this conversational AI assistant is set to transform how sales, marketing, and customer service teams interact with both customers and internal documentation. Einstein Copilot understands natural language queries, streamlining daily tasks
Growing Energy Consumption in Generative AI, but ROI Impact Remains Unclear The rising energy costs associated with generative AI aren’t always central in enterprise financial considerations, yet experts suggest IT leaders should take note. Building a business case for generative AI involves both obvious and hidden expenses. Licensing fees for large language models (LLMs) and
Mapping Data Fields in Salesforce for Canva Integration Salesforce administrators can map data fields from a brand template to Salesforce objects, enabling data from Salesforce to automatically populate placeholders in Canva designs. This feature is available exclusively for Canva Enterprise users and integrates with Salesforce Professional, Enterprise, or Unlimited editions. Mapping Data Salesforce to Canva.
OpenAI Restructures: Increased Flexibility, But Raises Concerns OpenAI’s decision to restructure into a for-profit entity offers more freedom for the company and its investors but raises questions about its commitment to ethical AI development. Founded in 2015 as a nonprofit, OpenAI transitioned to a hybrid model in 2019 with the creation of a for-profit subsidiary.
Salesforce is building momentum with Data Cloud, the heartbeat of its platform and foundation for Agentforce, fueled by strong business demand for unified data to deliver personalized, contextually relevant, and timely customer experiences across its Customer 360 applications, Flow, analytics, and Agentforce—Salesforce’s groundbreaking suite of autonomous AI agents. This week, Salesforce unveiled a major pivot
Salesforce to Acquire Zoomin: Enhancing AI Capabilities with Unstructured Data Salesforce, the world’s leading AI CRM, has signed a definitive agreement to acquire Zoomin, a top data management provider specializing in unstructured data. This acquisition is a pivotal move that will strengthen Salesforce’s Data Cloud, empowering AI agents with more personalized, context-aware capabilities. With Zoomin’s
From Science Fiction to Reality: AI’s Game-Changing Role in Service and Sales AI for service and sales has reached a critical tipping point, driving rapid innovation. At Dreamforce in San Francisco, hosted by Salesforce we explored how Salesforce clients are leveraging CRM, Data Cloud, and AI to extract real business value from their Salesforce investments.
Case Study: Salesforce Advanced Forcsting and Streamline Operations Yields Big Change and Bigger Results
Salesforce has launched the next generation of Commerce Cloud, delivering a unified platform that connects B2C, DTC, and B2B commerce, along with Order Management, Payments, and more, to drive seamless customer experiences and revenue growth. With these innovations, businesses can scale across digital and physical channels while leveraging trusted AI and enterprise-wide data for smarter
Tableau Einstein marks a new chapter for Tableau, transforming the analytics experience by moving beyond traditional reports and dashboards to deliver insights directly within the flow of a user’s work. This new AI-powered analytics platform blends existing Tableau and Salesforce capabilities with innovative features designed to revolutionize how users engage with data. The platform is
The Salesforce hype machine is in full swing, with product announcements like Chatter, Einstein GPT, and Data Cloud, all positioned as revolutionary tools that promise to transform how we work. Is Agentforce Different? However, it’s often difficult to separate fact from fiction in the world of Salesforce. The cloud giant thrives on staying ahead of
