The Einstein Trust Layer is a secure AI architecture. It is natively built into the Salesforce Platform. Designed for enterprise security standards the Einstein Trust Layer continues to allow teams to benefit from generative AI. Without compromising their customer data, while at the same time letting companies use their trusted data to improve generative AI responses:

  • Integrated and grounded: Built into every Einstein Copilot by default, the Trust Layer grounds and enriches generative prompts in trusted company data through an integration with Salesforce Data Cloud. 
  • Zero-data retention and PII protection: Companies can be confident their data will never be retained by third-party LLM providers. Providing customer personal identifiable information (PII) masking delivers added data privacy. 
  • Toxicity awareness and compliance-ready AI monitoring: A safety-detector LLM will guard against toxicity and risks to brands by “scoring” AI generations. Thereby providing confidence that responses are safe. Additionally, every AI interaction will be captured in a secure, monitored audit trail, giving companies visibility and control of how their data is being used.
Einstein AI Trust Layer

Trusted AI starts with securely grounded prompts.

A prompt is a canvas to provide detailed context and instructions to Large Language Models. The Einstein Trust layer allows you to responsibly ground all of your prompts in customer data and mask that data when the prompt is shared with Large Language Models*. With our Zero Retention architecture, none of your data is stored outside of Salesforce.

Salesforce gives customers control over the use of their data for AI. Whether using our own Salesforce-hosted models or external models that are part of our Shared Trust Boundary, like OpenAI, no context is stored. The large language model forgets both the prompt and the output as soon as the output is processed.

Related Posts
Alphabet Soup of Cloud Terminology

As with any technology, the cloud brings its own alphabet soup of terms.  This article will hopefully help you navigate Read more

How To Build a Connected Culture
Connected Culture

Building a connected culture has become increasingly important because mobile devices and applications have changed the landscape of the IT Read more

How Travel Companies Are Using Big Data and Analytics
Salesforce hospitality and analytics

In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

A World Series Lesson for Your Business

The Houston Astros won the World Series last night.  The first time the organization has won the World Series since Read more