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Alphabet Soup of Cloud Terminology

As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate your way through the terminology, and provide you the knowledge and power to make the decisions you need to make when considering a new cloud implementation. Here’s the list of terms we will cover in this article: Phew—that’s a lot. Let’s dig in to the definitions and examples to help drive home the meanings of the list of terms above. SaaS (Software as a Service) This is probably the most common implementation of cloud services end users experience. This is software that users access through their web browser. Some software may be installed locally to help augment functionality or provide a richer user experience, but the software installed locally has minimal impact on the user’s computer. Figure 1 provides a high-level overview of this concept. Figure 1 High-level overview of Software as a Service You are probably a user Facebook, Google docs, Office 365, Salesforce, or LinkedIn either at home or at work, so you’ve experienced SaaS first hand and probably for a long time. What SaaS tools are you using outside of those mentioned here? Reach out and let me know—I’m very curious. PaaS (Platform as a Service) PaaS allows a developer to deploy code to an environment that supports their software but they do not have full access to the operating system. In this case the developer has no server responsibility or server access. When I first started writing about cloud technology three years ago, this was kind of primitive service. The provider would just give you access to a folder somewhere on the server with just a bit of documentation and then you were on your own. Now there are tools, such as CloudFoundry, that allow a developer to deploy right from their Integrated Development Environment (IDE) or from a command line production release tool. Then CloudFoundry can take the transmitted release and install it correctly into the cloud environment. With a little trial and error, anyone with a bit of technical skills can deploy to a tool like CloudFoundry where the older style of PaaS took a lot of skill and experience to deploy correctly. IaaS (Infrastructure as a Service) Originally IaaS dealt with a provider giving a user access to a virtual machine located on a system in the provider’s data center. A virtual machine is an operating system that resides in a piece of software on the host computer. Virtual Box, Parallels and VMWare are examples of software that provide virtualization of operating systems called Virtual Machines (VM) Virtualization of servers was all the rage for a while, but when you try to scale within the cloud with multiple virtual servers there are a lot of drawbacks. First, it’s a lot of work to make VMs aware of each other and they don’t always share filesystems and resources easily. Plus, as your needs grow, VMs with a lot of memory and disk space are very expensive, and very often an application on a VM is only using a portion of the OS. For example, if you are deploying a tool that does data aggregation and runs as a service you won’t be taking advantage of the web server that might be running on server too. The issues mentioned in the previous paragraph are common headaches for those moving their on-premise implementations to the cloud, and those headaches gave rise to Docker. Docker is a lighter weight form of virtualization that allows for easier sharing of files, versioning, and configuration. Servers that could only host a few VMs can host thousands of Docker images, so providers get better bang for the buck for their server purchases. Further explanation of Docker is an article all by itself, but for now it’s import to realize that Docker needs to be part of any discussion of moving your applications to the cloud. DaaS (Desktop as a Service) Desktop computers are expensive for large corporations to implement and maintain. The cost of the OS, hardware, security software, productivity software, and more start to add up to where it makes a major impact on any corporation’s budget. Then just as they finish deploying new systems to everyone in the company, it’s time to start upgrading again because Microsoft just released a new OS. Another fact with most desktop computers is that they are heavily underutilized, and DaaS allows an IT department to dynamically allocate RAM and disk space based on user need. In addition backups and restores are a breeze in this environment, and if you are using a third party provider all you need to do is make a phone call when a restore of a file or desktop is needed. Plus upgrades to new operating systems are seamless because the DaaS provider takes care of them for you. The main advantage I see with DaaS is security. With one project I was involved with, we restored the state of each Desktop to a base configuration each night. While this did not affect user files, it did remove any malware that might have been accidently installed by a user clicking on the wrong email. Documents from Microsoft Office or Adobe products were scanned with a separate antivirus program residing on the storage system they were a part of, and the network appliance that we used did not allow for the execution of software. That made it very secure for the client I was working with. So what does a user have on their desktops? Luckily in recent years there has been an explosion of low cost computing devices, such as a Raspberry PI, that support Remote Desktop Protocol (RDP) so your users could access a windows desktop from the linux-based PI which you can get for a measely . DaaS is awesome for your average information worker, but for a power user like a software developer this setup in my experience doesn’t work well. Your average developer needs

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Health Cloud Brings Healthcare Transformation

Health Cloud Brings Healthcare Transformation

Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series of industry clouds: Salesforce Health Cloud. This new cloud CRM offering aims to become a catalyst for positive change in the healthcare industry, shifting focus from traditional critical care to a more holistic patient-centric approach. Salesforce identifies a gap in existing systems, which are heavily centered around electronic medical record (EMR) systems designed primarily for billing rather than comprehensive patient care. Health Cloud Brings Healthcare Transformation by bringing a patient-focused tool kit to medical care. Industry Transformation The healthcare sector is reorienting itself around health outcomes rather than billing outcomes. Joshua Newman, a former primary care doctor and current Chief Medical Officer and General Manager of Salesforce Health Care and Life Sciences, elaborated on this transformation in a recent blog post: “Because of the Affordable Care Act and new outcome-based reimbursements, healthcare providers are treating patients like customers for the first time. This shift is beneficial for patients as it places patient relationships — not records or revenue-cycle management systems — at the center of care delivery.” This shift is echoed by industry leaders like Jeroen Tas, CEO of Philips Healthcare Informatics Solutions and Services, who described the transformation in healthcare as connecting previously unlinked data to make it actionable and improve patient outcomes. Key Components of Salesforce Health Cloud Set to be available from February 2016, Salesforce Health Cloud is built on the Salesforce Service Cloud platform and includes: How Health Cloud Brings Healthcare Transformation Building on Experience Health Cloud benefits from having a qualified physician at the helm, enhancing its industry relevance. Salesforce has leveraged the experience of long-term health customers such as Centura Health, DJO Global, Radboud University Medical Center, and the University of California, San Francisco, in designing the solution. Exploiting Scale Salesforce is targeting its industry cloud solutions at volume market opportunities, aiming for solutions that both clinicians and patients can interact with. This aligns with the broader strategy outlined in the Financial Services Cloud launch. Working with Partners Pre-built integrations into EMR and other data sources are key components of the Healthcare Cloud, facilitated by ecosystem integration partners Mulesoft and Persistent Systems. Philips provides connectivity to medical devices and applications leveraging its HealthSuite digital platform. Integration partners are delivering services for implementation, connectivity, and content management. Showcasing the Platform Salesforce is emphasizing the proactive approach to healthcare demanded by a new generation of ‘digital native’ consumers. Research indicates that 71% of millennials want doctors to provide a mobile app for health management, and 63% are interested in sharing data from wearables with their doctors. However, getting healthcare professionals to adopt new technologies like Chatter is a significant step forward, as noted by Newman. Health Cloud Brings Healthcare Transformation The rapid succession of industry cloud announcements from Salesforce suggests that the public sector and life sciences clouds might also debut before Dreamforce, which starts in two weeks. Both the Health Cloud and Financial Services Cloud signify Salesforce’s commitment to driving substantial transformations in their respective industries. These initiatives represent big bets on radical change rather than incremental improvements, positioning Salesforce as a key player in the ongoing evolution of industry-specific cloud solutions. Learning that your industry is targeted by a Salesforce industry cloud can be likened to the traditional Chinese curse of living in interesting times, signaling impending significant changes. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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Salesforce Jigsaw

Salesforce Jigsaw

Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for $142 million. This agreement also includes an incentive component, allowing for a 10% increase in the purchase price contingent upon meeting specific performance milestones. Cloud computing stands out as the leading trend in the business software realm, attracting attention from established players such as Microsoft (MSFT), SAP (SAP), and Oracle (ORCL). By leveraging internet technologies, cloud computing enhances application usability while reducing costs associated with server and hardware investments. With annual revenues surpassing $1 billion, Salesforce.com (CRM) continues its remarkable growth trajectory. However, to further augment its capabilities and revenue streams, the company is likely to concentrate on strategic acquisitions like Jigsaw. Originating in 2003, Jigsaw embarked on a journey common to high-tech startups, continually refining its business model and securing substantial venture capital funding. The company’s mission was ambitious: leveraging cloud computing and crowd-sourcing to develop a cutting-edge business database to rival established players like D&B (DNB). Overcoming challenges related to data accuracy, duplicate information, and user participation, Jigsaw devised innovative tools and incentive models, resulting in a thriving community of over 1.2 million members and a database comprising 21 million professionals from 4 million companies. By integrating with Salesforce.com, Jigsaw anticipates further enhancements to its database, given the latter’s access to extensive customer data. With approximately 800 existing customers, including notable names like New Horizons Computer Learning Centers, Hackett Group, and Sales Performance International, Jigsaw stands to benefit from Salesforce.com’s expansive customer base and cross-selling opportunities. While the transaction is expected to temporarily impact Salesforce.com’s GAAP earnings by approximately 20 to 22 cents per share for fiscal year 2011, this is a common occurrence in rapidly growing markets. Salesforce.com estimates the market opportunity to be $3 billion, signaling significant growth potential. As Salesforce.com’s stock price has doubled over the past year and the company has secured $575 million in debt financing, it is well-positioned for an assertive merger and acquisition strategy. The acquisition of Jigsaw likely marks the beginning of a series of strategic moves for Salesforce.com in the near future. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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The Salesforce Story

The Salesforce Story

In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? Read The Salesforce Story. For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. About the Authors Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff’s direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. LEARN MORE MAYNARD WEBB is an investor in startups through the Webb Investment Network, which he founded. He is a cofounder and board member of Everwise, a mentorship startup, and a board member of Visa and Salesforce, as well as the author of the New York Times bestselling Rebooting Work, with Carlye Adler. LEARN MORE Praise for Behind the Cloud – The Untold Salesforce Story “Salesforce.com and Google share a vision for how the cloud will revolutionize computing. Behind the Cloud gives us a rare glimpse at the development of one of the most important trends in business today.” Eric Schmidt, CEO, Google “In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce.com its amazing edge. This book will show you how to focus your vision, think differently, align your organization and transform your business and your life.” Anthony Robbins, author, Awaken the Giant Within and Unlimited Power “Reading this book, I laughed out loud many times as Marc told his story, a story of great ideas, thunder-stealing pranks, and a world consciousness that is at the heart of salesforce.com.” Neil Young “Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program.” Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship “Cisco and salesforce.com share a vision of how the network is the platform to transform business. In his book, Benioff outlines how salesforce.com has used cloud computing to disrupt and reshape the enterprise software space. It is clear that we are just beginning to understand the potential of networked business and the future benefits and productivity gains of the next phase of the Internet.” John Chambers, chairman and CEO, Cisco “Behind the Cloud demonstrates what happens when companies act as good citizens. Everyone from employees to shareholders to the community wins. Get ready to be inspired and make a difference.” Charles Moore, executive director, Committee EncouragingCorporate Philanthropy Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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Salesforce OEM AppExchange

Salesforce OEM AppExchange

Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. This move allows on-demand service providers in various industries to leverage Salesforce’s powerful platform. The OEM edition extends the Salesforce.com platform to third-party SaaS providers, enabling them to tap into its core features, such as the operating system, customization tools, Web Service APIs, workflow, and business logic, according to Kendall Collins, Salesforce’s Vice President of Product Marketing. For example, a real estate management software vendor could utilize Salesforce’s dashboard, customizing it to track real estate data like foreclosures instead of sales opportunities. AppExchange OEM Edition will be available for per user per month, with users managing the pricing and availability of their specific solutions. This expansion highlights the growing adoption of the on-demand model in industries beyond CRM. ISV (Independent Software Vendor) companies commonly sell licenses for their apps via the Salesforce AppExchange, which is one of the most popular methods. For example, they might sell five licenses for a managed package app. With the new AppExchange checkout features powered by Stripe (previously Recurly), processing payments for these licenses is straightforward. Some companies choose to make revenue by selling CRM licenses in addition to their apps, often offering customers discounted CRM licenses. These ISV licenses are custom-built and contractually limited to specific objects and permissions. A significant level of trust is involved, as Salesforce can audit the end-customer at any time to ensure they are only using the objects specified in the agreement. When it comes to pricing, ISVs often charge in two parts: one fee for the app license and another for the CRM license. However, this is typically bundled as a single charge to the customer for simplicity. Customers can adopt these ISV apps as part of a broader Salesforce org, using several onboarding methods, including Trialforce, an AppExchange free trial, or an install with a trial period expiration date. These apps are often integrated into larger business processes, providing value beyond their standalone features. OEM Licensing: OEM (Original Equipment Manufacturer) and Embedded licensing are essentially the same. OEM licenses are designed for internal apps. For portals, ISV Portal licenses are used, though these do not include Chatter and must interact via a Force.com site. These licenses function similarly to Authenticated Website or Customer Portal licenses. OEM licensing allows companies to use Salesforce as a controlled environment to present their app. For instance, a developer might opt for the OEM model to prevent end-users from making any customizations. The app would have one admin user who sees that it is running on Salesforce, while other users interact with it through a custom interface built on a Force.com site. A common concern for OEM app developers is pricing. While Chatter Plus licenses cost $15 per month (for CRM only), developers often seek clarification on the cost of OEM licenses from Salesforce, hoping for a rate lower than $15 per user per month. They must also factor in their own fees on top of the Salesforce OEM license price. Key Differences Between ISV and OEM Licensing: In an OEM setup, at least one full Salesforce System Administrator is required in the customer’s org. However, this admin does not have the ability to add more licenses to the org or alter the customizations visible to end-users, so their influence over the app’s functionality is limited. ISV app licenses offer more flexibility and are commonly available on the AppExchange, OEM apps represent a complete solution that uses Salesforce as a platform but often hides the underlying Salesforce infrastructure from end-users. Like Related Posts The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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