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Salesforce Data Snowflake and You

Salesforce Data Snowflake and You

Unlock the Full Potential of Your Salesforce Data with Snowflake At Tectonic, we’ve dedicated years to helping businesses maximize their Salesforce investment, driving growth and enhancing customer experiences. Now, we’re expanding those capabilities by integrating with Snowflake.Imagine the power of merging Salesforce data with other sources, gaining deeper insights, and making smarter decisions—without the hassle

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benefits of salesforce flow automation

Benefits of Salesforce Flow Automation

Salesforce Flow Automation offers robust tools to streamline operations, enhance productivity, and improve accuracy. Whether you’re new to Salesforce or refining existing workflows, here are five top tips for maximizing the benefits of Salesforce Flow Automation. 1. Define Clear Objectives Before creating any flows, clearly define your automation goals, whether it’s reducing manual data entry,

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When The Customers Prefer Self-Service

When The Customers Prefer Self-Service

Assistance is crucial for complex issues, but for simpler problems, customers typically prefer the convenience of self-service tools like account portals, FAQs, and chatbots. This preference is especially strong among digital natives, such as millennials and Gen Z. However, deploying self-service tools requires careful planning. For instance, over two-thirds of customers abandon a company’s chatbot

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AI All Grown Up

Generative AI Tools

One of the most significant use cases for generative AI in business is customer service and support. Most of us have likely experienced the frustration of dealing with traditional automated systems. However, today’s advanced AI, powered by large language models and natural language chatbots, is rapidly improving these interactions. While many still prefer human agents

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Small Language Models

Small Language Models

Large language models (LLMs) like OpenAI’s GPT-4 have gained acclaim for their versatility across various tasks, but they come with significant resource demands. In response, the AI industry is shifting focus towards smaller, task-specific models designed to be more efficient. Microsoft, alongside other tech giants, is investing in these smaller models. Science often involves breaking

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Einstein Chatbot

Einstein Chatbot

Businesses have increasingly adopted “chatbots” to provide quick answers to customer queries outside regular business hours or to route customers to the appropriate department after answering preliminary questions. While these chatbots can be useful, they often fall short in delivering the same level of value as human interaction, sometimes leading to frustration. Today, chatbots are

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Demandbase One for Sales iFrame

Demandbase One for Sales iFrame

Understanding the Demandbase One for Sales iFrame in Salesforce The Demandbase One for Sales iFrame (formerly known as Sales Intelligence) allows sales teams to access deep, actionable insights directly within Salesforce. This feature provides account-level and people-level details, including engagement data, technographics, intent signals, and even relevant news, social media posts, and email communications. By

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Understanding AI Agents

Understanding AI Agents

Understanding AI Agents: A Comprehensive Guide Artificial Intelligence (AI) has come a long way, offering systems that automate tasks and provide intelligent, responsive solutions. One key concept within AI is the AI agent—an autonomous system capable of perceiving its environment and taking actions to achieve specific goals. This guide explores AI agents, their types, working

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guide to RAG

Tectonic Guide to RAG

Guide to RAG (Retrieval-Augmented Generation) Retrieval-Augmented Generation (RAG) has become increasingly popular, and while it’s not yet as common as seeing it on a toaster oven manual, it is expected to grow in use. Despite its rising popularity, comprehensive guides that address all its nuances—such as relevance assessment and hallucination prevention—are still scarce. Drawing from

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New Service Cloud Tools

New Service Cloud Tools

Salesforce has unveiled new out-of-the-box service components, an automation tool, and a new app for Service Cloud customers, designed to help agents resolve customer cases faster and enable companies to scale their support operations efficiently. New Service Cloud Tools are here. Why It Matters: With 69% of agents reporting that balancing speed and quality is

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