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AI Impact on Workforce

AI Impact on Workforce

About a month ago, Jon Stewart did a segment on AI causing people to lose their jobs. He spoke against it. Well, his words were against it, but deep down, he’s for it—and so are you, whether you realize it or not. AI Impact on Workforce is real, but is it good or bad? The fact that Jon Stewart can go on TV to discuss cutting-edge technology like large language models in AI is because previous technology displaced jobs. Lots of jobs. What probably felt like most jobs. Remember, for most of human history, 80–90% of people were farmers. The few who weren’t had professions like blacksmithing, tailoring, or other essential trades. They didn’t have TV personalities, TV executives, or even TVs. Had you been born hundreds of years ago, chances are you would have been a farmer, too. You might have died from an infection. But as scientific and technological progress reduced the need for farmers, it also gave us doctors and scientists who discovered, manufactured, and distributed cures for diseases like the plague. Innovation begets innovation. Generative AI is just the current state of the art, leading the next cycle of change. The Core Issue This doesn’t mean everything will go smoothly. While many tech CEOs tout the positive impacts of AI, these benefits will take time. Consider the automobile: Carl Benz patented the motorized vehicle in 1886. Fifteen years later, there were only 8,000 cars in the US. By 1910, there were 500,000 cars. That’s 25 years, and even then, only about 0.5% of people in the US had a car. The first stop sign wasn’t used until 1915, giving society time to establish formal regulations and norms as the technology spread. Lessons from History Social media, however, saw negligible usage until 2008, when Facebook began to grow rapidly. In just four years, users soared from a few million to a billion. Social media has been linked to cyberbullying, self-esteem issues, depression, and misinformation. The risks became apparent only after widespread adoption, unlike with cars, where risks were identified early and mitigated with regulations like stop signs and driver’s licenses. Nuclear weapons, developed in 1945, also illustrate this point. Initially, only a few countries possessed them, understanding the catastrophic risks and exercising restraint. However, if a terrorist cell obtained such weapons, the consequences could be dire. Similarly, if AI tools are misused, the outcomes could be harmful. Just this morning a news channel was covering an AI bot that was doing robo-calling. Can you imagine the increase in telemarketing calls that could create? How about this being an election cycle year? AI and Its Rapid Adoption AI isn’t a nuclear weapon, but it is a powerful tool that can do harm. Unlike past technologies that took years or decades to adopt, AI adoption is happening much faster. We lack comprehensive safety warnings for AI because we don’t fully understand it yet. If in 1900, 50% of Americans had suddenly gained access to cars without regulations, the result would have been chaos. Similarly, rapid AI adoption without understanding its risks can lead to unintended consequences. The adoption rate, impact radius (the scope of influence), and learning curve (how quickly we understand its effects) are crucial. If the adoption rate surpasses our ability to understand and manage its impact, we face excessive risk. Proceeding with Caution Innovation should not be stifled, but it must be approached with caution. Consider historical examples like x-rays, which were once used in shoe stores without understanding their harmful effects, or the industrial revolution, which caused significant environmental degradation. Early regulation could have mitigated many negative impacts. AI is transformative, but until we fully understand its risks, we must proceed cautiously. The potential for harm isn’t a reason to avoid it altogether. Like cars, which we accept despite their risks because we understand and manage them, we need to learn about AI’s risks. However, we don’t need to rush into widespread adoption without safeguards. It’s easier to loosen restrictions later than to impose them after damage has been done. Let’s innovate, but with foresight. Regulation doesn’t kill innovation; it can inspire it. We should learn from the past and ensure AI development is responsible and measured. We study history to avoid repeating mistakes—let’s apply that wisdom to AI. Content updated July 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Changes in Advertising Changing CRMs

Changes in Advertising Changing CRMs

Oracle announced last week that it is exiting the advertising business and will sunset its adtech by September 30. While the announcement is not surprising given the massive layoffs in 2022 affecting Oracle Advertising teams, the rapidity of Oracle Advertising’s decline is a clear indicator of how swiftly the digital advertising landscape can evolve. This move is likely just the first of many significant Changes in Advertising Changing CRMs. What happened? Oracle Advertising faced challenges beginning in 2018 and never managed to recover. Several forces related to data deprecation adversely impacted the business: Changes in Advertising Changing CRMs Retooling its acquisitions to function in a consent-driven and regulated environment would have required significant investment from Oracle. Given its track record with privacy law compliance, this would have been a daunting task, necessitating both rapid innovation and market trust in its solutions. What does this mean for the advertising ecosystem? Oracle’s exit from adtech marks a significant shift in the advertising ecosystem. The sharp decline in advertising revenue from $2 billion in 2022 to $300 million in 2024 suggests a major miscalculation by Oracle. Without demand- or supply-side platforms (unlike Google, Microsoft, and Amazon) and lacking a large audience base (unlike Meta, Disney, and Netflix), Oracle’s benefits as an adtech partner or acquirer were unclear. The key question now is whether Oracle’s intellectual property will find new ownership and continue in some form. What does this mean for the marketing ecosystem? The broader marketing ecosystem is likely to see more shifts as major players adapt to the new landscape. Leading martech vendors like Adobe and Salesforce have already transitioned from DMPs to CDPs. Adobe Real-Time CDP and Salesforce Data Cloud for Marketing are gaining market share, while Oracle has struggled in the B2C martech space. Oracle’s decision to cut investments in martech and adtech has significantly impaired its B2C market efforts, with products like Responsys failing to gain the traction that Eloqua has in the B2B space. Oracle also announced it will sunset related B2C marketing products like Oracle Maxymiser in the coming months. These changes are just the beginning of a broader transformation in digital advertising, driven by evolving privacy standards, consumer expectations, and technological advancements. This marks the dawn of a new era in which agility and compliance will be key to success in the digital advertising and marketing landscapes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Requirements Engineering

Requirements Engineering

Every project needs clear requirements. No exceptions. Without them, a project turns into a group of people standing around, unsure of what to do, essentially making things up as they go. This scenario may sound familiar to anyone who has been involved in disorganized projects. What are requirements? According to the Association for Project Management (APM), “Requirements are the wants and needs of stakeholders clearly defined with acceptance criteria.” Requirements engineering is the process for managing the entire lifecycle of these needs and involves five key stages: Let’s dive deeper into these stages: 1. Requirements Elicitation Sometimes, the term “requirements capture” is used, as if stakeholders’ needs are floating around, waiting to be caught. However, requirements are not passively waiting; they must be actively elicited. Elicitation Methods: Eliciting requirements involves interpreting genuine needs, not just compiling a wish list of requested features. 2. Requirements Analysis Once you’ve gathered a set of requirements, it’s time for analysis to ensure they are comprehensive, feasible, and aligned with the project’s objectives. This phase is crucial because 80% of project errors occur during the requirements phase, yet it often receives less than 20% of a project’s time. Key steps include: 3. Requirements Documentation After analyzing requirements, document them clearly to communicate with stakeholders and developers. A good requirements document typically includes: One popular method for documenting requirements is through user stories, which frame requirements from the user’s perspective: User stories focus on meeting user needs rather than prescribing technical specifications. 4. Requirements Validation The next step is validating your documented requirements. This ensures they accurately represent what users and stakeholders need. Validation methods include: Validation is essential to ensure requirements are complete, realistic, and verifiable. 5. Requirements Management The final phase involves tracking and managing changes to requirements throughout the project. Key Concepts: Agile frameworks often rely on iterative approaches, where product owners manage changes during sprint reviews and retrospectives. Summary Requirements engineering consists of five interdependent stages: elicitation, analysis, documentation, validation, and management. While these concepts may seem detailed, they offer a structured framework that’s essential for delivering high-quality solutions. By following this approach, even smaller, lower-risk digital projects can benefit from clear and actionable requirements. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Agentic AI is Here

Agentic AI is Here

Embracing the Era of Agentic AI: Redefining Autonomous Systems A new paradigm in artificial intelligence, known as “Agentic Artificial Intelligence,” is poised to revolutionize the capabilities of the known autonomous universe. This cutting-edge technology represents a significant leap forward in AI-driven decision-making and action, promising transformative impacts across various industries including healthcare, manufacturing, IT, finance, marketing, and HR. Agents are the way to go! There is no two ways about this. Looking into the progression of the Large Language Model based applications since last year, its not hard to see that the Agentic Process (agents as reusable, specific and dedicated single unit of work) — would be the way to build Gen AI applications. What is Agentic AI? Agentic Artificial Intelligence marks a departure from traditional AI models that primarily focus on passive observation and analysis. Unlike its predecessors, which often require human intervention to execute tasks, Agentic AI systems possess the autonomy to initiate actions independently based on their assessments. This allows them to navigate much more complex environments and undertake tasks with a level of initiative and adaptability previously unseen. At least outside of sci-fy movies. Real-World Applications of Agentic Artificial Intelligence Healthcare In healthcare, Agentic AI systems are transforming patient care. These systems autonomously monitor vital signs, administer medication, and assist in surgical procedures with unparalleled precision. By augmenting healthcare professionals’ capabilities, these AI-driven agents enhance patient outcomes and streamline care processes. Augmenting is the key word, here. Manufacturing and Logistics In manufacturing and logistics, Agentic AI optimizes operations and boosts efficiency. Intelligent agents handle predictive maintenance of machinery, autonomous inventory management, and robotic assembly. Leveraging advanced algorithms and sensor technologies, these systems anticipate issues, coordinate complex workflows, and adapt to real-time production demands, driving a shift towards fully autonomous production environments. Customer Service Within enterprises, AI agents are revolutionizing business operations across various departments. In customer service, AI-powered chatbots with Agentic Artificial Intelligence capabilities engage with customers in natural language, providing personalized assistance and resolving queries efficiently. This enhances customer satisfaction and allows human agents to focus on more complex tasks. Marketing and Sales Agentic Artificial Intelligence empowers marketing and sales teams to analyze vast datasets, identify trends, and personalize campaigns with unprecedented precision. By understanding customer behavior and preferences at a granular level, AI agents optimize advertising strategies, maximize conversion rates, and drive revenue growth. Finance and Accounting In finance and accounting, Agentic AI streamlines processes like invoice processing, fraud detection, and risk management. These AI-driven agents analyze financial data in real time, flag anomalies, and provide insights that enable faster, more informed decision-making, thereby improving operational efficiency. Ethical Considerations of Agentic Artificial Intelligence The rise of Agentic AI also brings significant ethical and societal challenges. Concerns about data privacy, algorithmic bias, and job displacement necessitate robust regulation and ethical frameworks to ensure responsible and equitable deployment of AI technologies. Navigating the Future with Agentic AI The advent of Agentic AI ushers in a new era of autonomy and innovation in artificial intelligence. As these intelligent agents permeate various facets of our lives and enterprises, they present both challenges and opportunities. To navigate this new world, we must approach it with foresight, responsibility, and a commitment to harnessing technology for the betterment of humanity. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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SFR-Embedding v2 from Salesforce

SFR-Embedding v2 from Salesforce

The release of Salesforce Embedding Model version 2 (SFR-embedding-v2) marks a notable milestone in the field of Natural Language Processing (NLP), underscoring Salesforce’s commitment to advancing AI technologies. SFR-Embedding v2 from Salesforce. Key Highlights of the SFR-embedding-v2 Model Release: Achievement on MTEB Benchmark: SFR-embedding-v2 has achieved a top-1 position on the HuggingFace MTEB benchmark, surpassing a performance score of 70+. This accomplishment reflects its advanced capabilities and the rigorous development undertaken by Salesforce’s research team. Enhanced Multitasking Capabilities: The model introduces a new multi-stage training recipe aimed at enhancing multitasking abilities. This innovative approach enables simultaneous performance across multiple tasks, significantly improving versatility and efficiency. Advancements in Classification and Clustering: Significant strides have been made in classification and clustering tasks, enhancing the model’s ability to understand and categorize data accurately. These improvements make SFR-embedding-v2 highly effective across diverse applications, from data sorting to pattern identification. Strong Retrieval Performance: Beyond classification and clustering, the model excels in retrieval tasks, efficiently locating and retrieving relevant information from extensive datasets. This capability is crucial for AI applications requiring rapid access to data insights. Technical Specifications: SFR-embedding-v2 boasts a substantial size with 7.11 billion parameters and utilizes the BF16 tensor type. These technical specifications contribute to its robust performance and capacity to handle complex tasks, showcasing Salesforce’s innovative AI model architecture. Community and Collaboration: Developed collaboratively by a dedicated team of Salesforce researchers including Rui Meng, Ye Liu, Tong Niu, Shafiq Rayhan Joty, Caiming Xiong, Yingbo Zhou, and Semih Yavuz, the model integrates diverse expertise and innovative approaches, pivotal to its success. Future Directions: Salesforce continues to explore new avenues and enhancements for the model. Future updates aim to push the boundaries of AI capabilities, addressing current limitations and expanding its utility across various sectors. Practical Applications: The versatility of SFR-embedding-v2 extends to text generation, feature extraction, and natural language understanding, making it invaluable across industries such as healthcare and finance where accurate and efficient data processing is critical. In summary, the release of Salesforce Embedding Model version 2 represents a significant advancement in AI technology. Its top performance on benchmarks, enhanced multitasking capabilities, and improvements in critical tasks like classification and clustering underscore its potential to revolutionize AI applications. Supported by robust technical specifications and ongoing research efforts, SFR-embedding-v2 is poised to lead the AI community forward with its innovative capabilities. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Mamba-2

Mamba-2

Introducing Mamba-2: A New Era in State Space Model Architecture Researchers Tri Dao and Albert Gu have unveiled Mamba-2, the next iteration of their widely popular Mamba-1 model on GitHub. This new model promises significant improvements and innovations in the realm of state space models, particularly for information-dense data like language models. What is Mamba-2? M2 is a state space model architecture designed to outperform older models, including the widely used transformers. It shows remarkable promise in handling data-intensive tasks with greater efficiency and speed. Key Features of Mamba-2 Core Innovation: Structured State Space Duality (SSD) Performance Improvements Architectural Changes Performance Metrics In rigorous testing, M2 demonstrated superior scaling and faster training times compared to M1. Pretrained models, with sizes ranging from 130 million to 2.8 billion parameters, have been trained on extensive datasets like Pile and SlimPajama. Performance remains consistent across various tasks, with only minor variations due to evaluation noise. Specifications Getting Started with Mamba-2 To start using M2, install it via the command !pip install mamba-ssm and integrate it with PyTorch. Pretrained models are available on Hugging Face, facilitating easy deployment for various tasks. Conclusion Mamba-2 marks a significant advancement in state space model architecture, offering enhanced performance and efficiency over its predecessor and other models like transformers. Whether you’re engaged in language modeling or other data-intensive projects, M2 provides a powerful and efficient solution. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Cyber Group Targets SaaS Platforms

Cyber Group Targets SaaS Platforms

Cyber Group UNC3944 Targets SaaS Platforms like Azure, Salesforce, vSphere, AWS, and Google Cloud UNC3944, also known as “0ktapus” and “Scattered Spider,” has shifted its focus to attacking Software-as-a-Service (SaaS) applications, as reported by Google Cloud’s Mandiant threat intelligence team. This hacking group, previously linked to incidents involving companies such as Snowflake and MGM Entertainment, has evolved its strategies to concentrate on data theft and extortion. Cyber Group Targets SaaS Platforms Attack Techniques UNC3944 exploits legitimate third-party tools for remote access and leverages Okta permissions to expand their intrusion capabilities. One notable aspect of their attacks involves creating new virtual machines in VMware vSphere and Microsoft Azure, using administrative permissions linked through SSO applications for further activities. The group uses commonly available utilities to reconfigure virtual machines (VMs), disable security protocols, and download tools such as Mimikatz and ADRecon, which extract and combine various artifacts from Active Directory (AD) and Microsoft Entra ID environments. Evolving Methods Initially, UNC3944 employed a variety of techniques, but over time, their methods have expanded to include ransomware and data theft extortion. Active since at least May 2022, the group has developed resilience mechanisms against virtualization platforms and improved their ability to move laterally by abusing SaaS permissions. The group also uses SMS phishing to reset passwords and bypass multi-factor authentication (MFA). Once inside, they conduct thorough reconnaissance of Microsoft applications like SharePoint to understand remote connection needs. According to Google Cloud’s Mandiant team, UNC3944’s primary activity is now data theft without using ransomware. They employ expert social engineering tactics, using detailed personal information to bypass identity checks and target employees with high-level access. Social Engineering and Threats Attackers often pose as employees, contacting help desks to request MFA resets for setting up new phones. If help desk staff comply, attackers can easily bypass MFA and reset passwords. If social engineering fails, UNC3944 resorts to threats, including doxxing, physical threats, or releasing compromising material to coerce credentials from victims. Once access is gained, they gather information on tools like VPNs, virtual desktops, and remote work utilities to maintain consistent access. Targeting SaaS and Cloud Platforms UNC3944 targets Okta’s single sign-on (SSO) tools, allowing them to create accounts that facilitate access to multiple systems. Their attacks extend to VMware’s vSphere hybrid cloud management tool and Microsoft Azure, where they create virtual machines for malicious purposes. By operating within a trusted IP address range, they complicate detection. Additional targets include SaaS applications like VMware’s vCenter, CyberArk, Salesforce, CrowdStrike, Amazon Web Services (AWS), and Google Cloud. Office 365 is another focus, with attackers using Microsoft’s Delve tool to identify valuable information. To exfiltrate data, they use synchronization utilities such as Airbyte and Fivetran to transfer information to their own cloud storage. The group also targets Active Directory Federation Services (ADFS) to extract certificates and employ Golden SAML attacks for continued access to cloud applications. They leverage Microsoft 365 capabilities like Office Delve for quick reconnaissance and data mining. Recommendations – Cyber Group Targets SaaS Platforms Mandiant advises deploying host-based certificates with MFA for VPN access, implementing stricter conditional access policies, and enhancing monitoring for SaaS applications. Consolidating logs from crucial SaaS applications and monitoring virtual machine setups can help identify potential breaches. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce and MySQL

Salesforce and MySQL

Salesforce CRM houses a wealth of customer data, encompassing interactions, leads, and purchase histories. However, without proper organization, these insights risk being lost in the shuffle. Get a handle on data with Salesforce and MySQL. MySQL, a free, open-source relational database management system (RDBMS) that acts as a digital filing cabinet for structured data, including customer information. Integrating Salesforce CRM with MySQL presents a compelling solution by establishing a seamless bridge between the two systems. This integration enables businesses to efficiently transfer customer data from Salesforce into MySQL, ensuring centralized, accessible, and analyzable data. Imagine having all customer data neatly organized within a single, searchable database, facilitating holistic insights that empower informed decision-making and personalized marketing campaigns. Let’s explore the significant benefits of integrating Salesforce CRM and MySQL, and how this synergy can revolutionize your business operations. Benefits of Integrating Salesforce CRM and MySQL How to Integrate Salesforce CRM and MySQL Integrating Salesforce CRM with MySQL involves leveraging Salesforce APIs for secure data communication and synchronization. Here’s a step-by-step approach: Common Challenges and Solutions Conclusion Integrating Salesforce CRM with MySQL represents a transformative approach to streamline data management and enhance operational efficiency. By combining Salesforce’s robust CRM capabilities with MySQL’s flexible database management, businesses can unlock real-time insights, improve customer engagement, and drive strategic growth initiatives seamlessly. Embrace the power of Salesforce CRM and MySQL integration to stay competitive in today’s data-driven landscape effortlessly. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Time to Reset AI Expectations

Time to Reset AI Expectations

AI is often portrayed as either the ultimate solution to all our problems or a looming threat that must be handled with extreme caution. These are the two polar extremes of a debate that surrounds any transformative technology, and the reality likely lies somewhere in the middle. Time to Reset AI Expectations. At the recent 2024 MIT Sloan CIO Symposium, AI was the central theme, with numerous keynotes and panels devoted to the topic. The event also featured informal roundtable discussions that touched on legal risks in AI deployment, AI as a driver for productivity, and the evolving role of humans in AI-augmented workplaces. Time to Reset AI Expectations A standout moment was the closing keynote, “What Works and Doesn’t Work with AI,” delivered by MIT professor emeritus Rodney Brooks. Brooks, who directed the MIT AI Lab from 1997 to 2003 and was the founding director of MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) until 2007, offered insights to distinguish between the hype and reality of AI. A seasoned robotics entrepreneur, Brooks founded several companies, including iRobot, Rethink Robotics, and Robust.AI. In his keynote, Brooks introduced his “Three Laws of Artificial Intelligence,” which serve to ground our understanding of AI: Brooks reminded the audience that AI has been a formal academic discipline since the 1950s when its pioneers believed that nearly every aspect of human intelligence could, in principle, be encoded as software and executed by increasingly powerful computers. Decades of Efforts In the 1980s, leading AI researchers were confident that within a generation, AI systems capable of human-like cognitive abilities could be developed. They secured government funding to pursue this vision. However, these projects underestimated the complexities of replicating human intelligence, particularly cognitive functions like language, thinking, and reasoning, in software. After years of unmet expectations, these ambitious projects were largely abandoned, leading to the so-called AI winter—a period of reduced interest and funding in AI. AI experienced a resurgence in the 1990s with a shift towards a statistical approach that analyzed patterns in vast amounts of data using sophisticated algorithms and high-performance supercomputers. This data-driven approach yielded results that approximated intelligence and scaled far better than the earlier programming-based models. Over the next few decades, AI achieved significant milestones, including Deep Blue’s 1997 victory over chess grandmaster Garry Kasparov, Watson’s 2011 win in the Jeopardy! Challenge, and AlphaGo’s 2016 triumph over Lee Sedol, one of the world’s top Go players. AI also made strides in autonomous vehicles, as evidenced by the successful completion of the 2007 DARPA Grand Challenge and the 2012 DARPA Robotics Challenge for disaster response robots. Is It Different Now? Following these achievements, AI seemed poised to “change everything,” according to Brooks. But is it really? Since 2017, Brooks has published an annual Predictions Scorecard, comparing predictions for future milestones in robotics, AI, machine learning, self-driving cars, and human space travel. “I made my predictions because, then as now, I saw an immense amount of hype surrounding these topics,” Brooks said. He observed that the media and public were making premature conclusions about the impact of AI on jobs, road safety, space exploration, and more. “My predictions, complete with timelines, were meant to temper expectations and inject some reality into what I saw as irrational exuberance.” So why have so many AI predictions missed the mark? Brooks, who has a penchant for lists, attributes this to what he calls the Seven Deadly Sins of Predicting the Future of AI. In a 2017 essay, he described these “sins”: The takeaway? While AI has made remarkable progress, there’s still a long journey ahead. It’s Time to Reset AI Expectations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Hollywood's Fear of AI

Hollywood’s Fear of AI

For the past 18 months, there has been a focus on why Generative AI (GenAI) poses a disruptive threat to Hollywood. Hollywood’s Fear of AI is entirely reasonable. This insight, most recently detailed in an investor presentation, highlights how GenAI will democratize high production-value video creation and exacerbate the low-end disruption of Hollywood already underway by creator content. The exploration now turns to another angle: why it will be challenging for major studios to capitalize on these tools, particularly AI video generators like Sora, Veo, and Runway Gen-3. Hollywood’s Fear of AI. Key Points: Early Adoption Outside Major Studios: The most promising early use cases for AI video generators will be outside major Hollywood studios. These include empowering independent creators and producers, as well as applications in advertising, music videos, and educational or corporate videos. AI won’t replace Hollywood but poses a bigger risk of disrupting it, requiring a disruptive innovation and incumbents who can’t respond effectively. Detailed Analysis: Sora’s Impact: AI has been part of the TV and film production process for a long time. Many studios use AI for concept art, localization services, and post-production work. However, AI video generators like Sora represent a new way to create video, potentially replacing much of the principal photography. The announcement of Sora was a watershed moment, showcasing radical improvements in temporal coherence, character consistency, and video length. Hollywood’s Fear of AI Legal Quagmire: Hollywood’s extensive legal framework complicates the adoption of GenAI. Studios need clear legal resolutions before extensively using GenAI in principal photography. The primary concerns are: Technical Limitations: AI video generators still fall short of professional standards. Issues include limited training sets, lack of understanding of physics, history, and geography, and insufficient control over video production elements like camera angles, lighting, and film stock. Near-Term Use Cases: Conclusion: While AI video generators won’t replace traditional Hollywood production soon, they have the potential to significantly disrupt the industry. The early adoption of these tools will likely occur outside the major studios, empowering independent creators and other sectors like advertising and education. The evolution of AI video generators continues to pose both challenges and opportunities for Hollywood. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Salesforce Native Explained

Salesforce Native Explained

What Does Salesforce-Native Mean? SFDC-native refers to products that are built entirely within the Salesforce platform. These products do not require integration through the Salesforce API, as they are inherently part of Salesforce and designed specifically for its environment. Aren’t Most Salesforce Products Built Native? No, most products that claim to be SFDC-native are not fully native. Many are partially built within Salesforce or use Salesforce reports, but they still operate or were developed outside the Salesforce platform. This can be misleading since a product is only truly native if it is entirely built and operates within Salesforce. How Can I Tell if a Product is 100% Native? To determine if a product is 100% native, you can start by checking the Salesforce AppExchange. Additionally, you should ask your provider these questions: If the product is hosted or its data is stored on an external server and not within Salesforce, then it is not a native product. Why Should I Consider a 100% Native Product? Enhanced Security Since a native product doesn’t need to integrate with Salesforce, there’s no need to export data to external servers, which can be vulnerable. Everything remains within Salesforce, adhering to its already robust security settings. Accuracy and Speed A 100% native product ensures real-time data accuracy, eliminating concerns about syncing issues. You can always trust that the data you’re working with is current. Trust Products built within Salesforce follow Salesforce’s best practices and security policies. This ensures that you can trust these products as much as you trust Salesforce. Additionally, since they run on the same server as Salesforce, your product’s uptime is aligned with Salesforce’s uptime. Simplified Tech Stack and Alignment A native solution is easier to manage because it doesn’t require additional user log-ins or new skills to learn. When users log into Salesforce, they automatically access the native product’s features, reducing training needs and improving adoption rates. This also promotes better team alignment by providing a single source of truth, enhancing communication. SFDC-native means that a product is built entirely within Salesforce, using its core technologies and development environment. Native products are written for the platform and don’t need to be integrated using the Salesforce API. When an app is native to Salesforce, that means that an app is dedicated and committed to Salesforce. Non-native apps are more versatile in that they can typically integrate with a variety of different CRMs, but when you use a native Salesforce app, you work with a Salesforce expert. What does platform native mean? Native applications and platforms However, in the context of mobile web apps, the term native app means any application written to work on a specific device platform. The two main mobile OS platforms are Apple’s iOS and Google’s Android. Developers write native apps in the code used for the device and its OS. Non-SFDC Applications means a Web-based, mobile, offline or other software application functionality that is provided by You or a third party and interoperates with a Service, including, for example, an application that is developed by or for You, is listed on a Marketplace, is identified as Salesforce Labs or by a similar designation, or is an open source software product including e.g. the technologies commonly referred to as Non Profit Starter Pack (“NPSP”) and Higher Education Data Architecture (“HEDA”) and that are subject to the terms stated during the installation process and/or located on the landing page during their use. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Essentials and Salesforce Professional

Salesforce Essentials and Salesforce Professional

Salesforce offers two primary CRM solutions: Salesforce Essentials and Salesforce Professional, each tailored to different business needs. Salesforce Essentials: Salesforce Essentials is designed for small businesses, offering fundamental CRM tools at an affordable price. It’s ideal for teams of up to five members and provides a unified view of customer interactions across multiple channels, including email, chat, social media, and phone. This platform simplifies customer support with a consolidated help center for common inquiries. Priced at $25 per month, Essentials is budget-friendly and easy to set up, making it suitable for startups and small teams looking for a straightforward CRM solution. Salesforce Professional: On the other hand, Salesforce Professional targets larger businesses with more complex CRM requirements. It extends beyond basic CRM functionalities to include advanced features such as lead management, customizable sales processes, and comprehensive reporting capabilities. Key attributes of Professional include forecasting tools, Einstein Activity Capture for enhanced productivity insights, and a mobile app with full offline functionality. Priced at per user per month, Professional caters to businesses needing extensive customization options and deep data analysis capabilities to manage complex sales processes and customer relationships effectively. Comparison: Salesforce Essentials Salesforce Professional Price $25 per month $80 per user, per month User limit Up to 5 users Unlimited users Reporting and Dashboards Basic reporting capabilities Customizable reports and dashboards Mobile App Functionality Limited Full offline functionality Email Integration Basic email integration Advanced integration with Outlook and Gmail Customization Limited customization options Extensive customization options Customization The customization options in Essentials are limited, which is often sufficient for smaller businesses that don’t need complex customization. Extensive customization options in Professional allow larger businesses to tailor the CRM to their specific processes and needs, a critical feature for complex business structures. Salesforce Essentials is widely considered a beneficial instrument for small enterprises, providing essential features for customer relationship management, sales, and marketing automation. It is valued for its accessibility, user-friendly interface, and all-in-one platform. Strong choices for customer service are provided, and it connects effectively with other corporate tools and is expandable. The software has a learning curve for certain users, and you can’t access advanced functions unless you pay more. A reliable internet connection is necessary for the often intricate setting and customization. Concerns are also raised about reporting functionality and extra costs for premium services that exceed the basic subscription charge. Users of Salesforce Professional recognize the platform’s extensive features and ease of use. They also commend it for its ability to integrate with other platforms, like WhatsApp. Some people do, however, feel that the UI could be more contemporary and intuitive. There is disagreement over the frequency of updates and the unresponsiveness of various parts of the customer support. Users value the tool’s capacity to enhance workday routines, its intuitive design, and its simplicity in integrating with lead generation and sales channels. The cost is observed to be greater than that of comparable suppliers, and third parties are frequently needed for the implementation phase. Can Salesforce Essentials scale with my growing business? Salesforce Essentials is tailored for small businesses and startups and while it offers essential CRM tools, it has limitations in scalability due to its user cap and basic feature set. For businesses anticipating significant growth, transitioning to Salesforce Professional or another higher-tier Salesforce product might be necessary. Conclusion: Choosing between Salesforce Essentials and Salesforce Professional depends on the size of your business, your budget, and the complexity of your CRM needs. Essentials is suitable for small teams and startups looking for an affordable, easy-to-use CRM solution. In contrast, Professional is geared towards larger businesses that require advanced features, customization options, and robust reporting capabilities to manage complex sales operations effectively. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Automated LinkedIn Prospecting

Automated LinkedIn Prospecting

Salesflow, an award-winning LinkedIn outreach automation platform, announces native integrations with a range of popular CRM systems. London, United Kingdom – June 14, 2024 —Automated LinkedIn Prospecting The automated LinkedIn lead generation tool now offers seamless integration with HubSpot, Zapier, Salesforce, and PipeDrive, with further additions expected in the coming months. The firm states that it now takes less than five minutes for clients to begin using LinkedIn automation through their existing CRM platform, allowing them to continue using familiar tools and workflows. More details can be found at https://salesflow.io/automation-software-improve-pipeline/ Salesflow explains that the new CRM integrations have applications for sales teams, small companies, and LinkedIn-as-as-Service agencies. The firm’s award-winning software is designed to automate multiple stages in the LinkedIn lead generation process, allowing teams to focus their energies on the most attractive prospects. According to LinkedIn’s own statistics, over 80% of B2B marketers say that they achieve the greatest results when social selling through the platform, when compared to other social media networks. However, creating an outreach campaign that retains a personal element can be a time-consuming task, which can limit its usefulness for smaller organizations. Salesflow is designed to create highly automated LinkedIn campaigns, while still offering the ability to include unique keywords that make messages more personal. With the new CRM integrations, the firm has progressed the automation several steps further, with the goal of making the process as fast and efficient as possible. “Salesflow is a cloud-based automation tool using static IPs to ensure a secure prospecting outreach while running on autopilot,” a company representative explained. “You can also now set up integrations to get data from LinkedIn sent directly into your CRM system, and you can begin to see new leads filtering through almost immediately.” About Salesflow Peer-to-peer software review site G2 identified Salesflow as a “High Performer” in the lead generation automation category for the spring and summer of this year, and recently upgraded that rating to “Leader” for both the European and US markets. The system is now used by several major organizations, including HubSpot, Verizon, and Visyond. “Salesflow is awesome and is a must-have for B2B social selling,” one company director recently stated. “This brilliant platform saves us a huge amount of time and money on lead generation, it reduces stress, and gets us connected to relevant prospects across our target industries. Best of all, it does all of that really fast.” Interested parties can find more information by visiting https://salesflow.io/automation-software-improve-pipeline/ Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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