Data quality is often paradoxical—simple in its fundamentals, yet challenging in its details. A solid data quality management program is essential for ensuring processes run smoothly. What is Data Quality? At its core, data quality means having accurate, consistent, complete, and up-to-date data. However, quality is also context-dependent. Different tasks or applications require different types
Enterprise interest in artificial intelligence has surged in the past two years, with boardroom discussions centered on how to capitalize on AI advancements before competitors do. Generative AI has been a particular focus for executives since the launch of ChatGPT in November 2022, followed by other major product releases like Amazon’s Bedrock, Google’s Gemini, Meta’s
The Role of UX in AI-Driven Healthcare AI is poised to revolutionize the global economy, with predictions it could contribute $15.7 trillion by 2030—more than the combined economic output of China and India. Among the industries likely to see the most transformative impact is healthcare. However, during my time at NHS Digital, I saw how
TrueDialog Unveils SMS Integration for Salesforce Marketing Cloud
TrueDialog, a leader in SMS texting solutions, has expanded its Salesforce offerings with the launch of its SMS integration for Salesforce Marketing Cloud Engagement, complementing its existing Sales Cloud application. Now available on Salesforce AppExchange, this addition enables seamless documentation of SMS activities across the Salesforce Cloud ecosystem.
With TrueDialog’s integration for Salesforce Marketing Cloud, companies can incorporate SMS into customized, targeted marketing journeys. This includes sending promotional messages, geo-targeted offers, triggered alerts, order confirmations, account updates, and more—all as part of a cohesive customer engagement strategy.
TrueDialog’s solution uniquely enables SMS message flow across Salesforce Marketing Cloud, Sales Cloud, Service Cloud, and Education Cloud, ensuring communication continuity across platforms. “TrueDialog is the only provider offering bidirectional SMS integration between Salesforce Marketing Cloud and other Salesforce Clouds, including Sales, Service, Commerce, and Education Clouds,” said John Wright, CEO of TrueDialog. “Our solution records text messages on all relevant Salesforce Clouds, maintaining communication continuity between companies and their customers—something no other provider offers.”
The TrueDialog SMS application is fully native to Salesforce Marketing Cloud, allowing users to work within their regular workflow without switching applications to integrate SMS steps. TrueDialog also offers flexible options for short and long codes, automated 10DLC registration for long codes, and TrueDelivery, a tool for assessing SMS deliverability.
In today’s AI-driven business environment, customer experience (CX) has evolved from being a buzzword to a critical factor in determining success. It’s no longer enough for businesses to offer high-quality products or excellent service alone—today’s customers are always online, engaged, and seeking the most convenient, relevant, and enjoyable experiences. This is where Salesforce Data Cloud
The rise of agentic AI has dominated recent discussions in enterprise technology, sparking debates over its transformative potential and practical applications. Just weeks ago, few had heard of the term. Now, every tech vendor is racing to stake their claim in this emerging space, positioning agentic AI as the successor to AI co-pilots. While co-pilots assist users
A research team at Slack recently surveyed 5,000 full-time desk workers to understand what drives their use of AI-enhanced workplace tools. They found that people typically fall into one of five distinct personas, as identified by Slack’s Workforce Lab: What’s fascinating about this approach is how it aligns with the concept of managing people through
AI Agent Workflows: The Ultimate Guide to Choosing Between LangChain and LangGraph Explore two transformative libraries—LangChain and LangGraph—both created by the same developer, designed to build Agentic AI applications. This guide dives into their foundational components, differences in handling functionality, and how to choose the right tool for your use case. Language Models as the Bridge Modern
The Rise of Agentforce: How AI Agents Are Shaping the Future of Work Salesforce wrapped up its annual Dreamforce conference this September, leaving attendees with more than just memories of John Mulaney’s quips. As the swarms of Waymos ferried participants across a cleaner-than-usual San Francisco, it became clear that AI-powered agents—dubbed Agentforce—are poised to transform
Salesforce Introduces Integrated Ecommerce Storefronts in Starter and Pro Suites Salesforce has expanded its Starter and Pro Suites to include integrated ecommerce storefronts, combining capabilities across sales, service, marketing, and now commerce into a seamless, all-in-one solution. This new addition empowers small and growing businesses to create direct-to-consumer (D2C) online stores with ease. Key features
Generative AI has far more to offer your site than simply mimicking a conversational ChatGPT-like experience or providing features like generating cover letters on resume sites. Let’s explore how you can integrate Generative AI with your product in diverse and innovative ways! There are three key perspectives to consider when integrating Generative AI with your
Many organizations follow a hybrid approach to AI infrastructure, combining public clouds, colocation facilities, and on-prem solutions. Specialized GPU-as-a-service vendors, for instance, are becoming popular for handling high-demand AI computations, helping businesses manage costs without compromising performance. Business process outsourcing company TaskUs, for example, focuses on optimizing compute and data flows as it scales its gen AI deployments, while Cognizant advises that companies distinguish between training and inference needs, each with different latency requirements.
Brands that can effectively integrate agentic AI into their operations stand to gain a significant competitive edge. But as with any innovation, success will depend on balancing the promise of automation with the complexities of trust, privacy, and user experience.
For years, Python has been synonymous with data science, thanks to its robust libraries like NumPy, Pandas, and scikit-learn. It’s long held the crown as the dominant programming language in the field. However, even the strongest kingdoms face threats. Python Losing the Crown. The whispers are growing louder: Is Python’s reign nearing its end? Before
Since the launch of ChatGPT in 2022, developers have been split into two camps: those who ban AI in coding and those who embrace it. Many seasoned programmers not only avoid AI-generated code but also prohibit their teams from using it. Their reasoning is simple: “AI-generated code is unreliable.” Even if one doesn’t agree with
