Salesforce’s Summer 24 release updates are designed to help teams work more efficiently with innovations in data, AI, CRM, and trust. These updates aim to save businesses time and enhance the end-user experience with improved search results, personalized experiences, and more. Highlights of Salesforce’s Summer 2024 Updates Activate and Publish a Store Without a Custom
The Single Digit Growth Club: A Surge in New Members What Do Salesforce and Asana Have in Common? Both Salesforce and Asana: They have now joined the ranks of The Single Digit Growth Club, projecting growth below 10% for the coming year. It Wasn’t Supposed to Be This Way Why not? Mainly due to historically
Oracle announced last week that it is exiting the advertising business and will sunset its adtech by September 30. While the announcement is not surprising given the massive layoffs in 2022 affecting Oracle Advertising teams, the rapidity of Oracle Advertising’s decline is a clear indicator of how swiftly the digital advertising landscape can evolve. This
DPD’s AI Integration: Enhancing Customer and Employee Experience DPD has ambitious plans to integrate AI throughout its Salesforce platform, aiming to automate tasks and significantly enhance the experiences of both customers and employees. DPD Salesforce AI Enhancements. Adam Hooper, Head of Central Platforms at DPD, explains that with over 400 million parcels delivered annually, maintaining
Salesflow, an award-winning LinkedIn outreach automation platform, announces native integrations with a range of popular CRM systems. London, United Kingdom – June 14, 2024 —Automated LinkedIn Prospecting The automated LinkedIn lead generation tool now offers seamless integration with HubSpot, Zapier, Salesforce, and PipeDrive, with further additions expected in the coming months. The firm states that it
The Digital Transformation Imperative: Salesforce’s AI Solutions The COVID-19 pandemic didn’t just accelerate digital transformation; it cemented it as an existential imperative for businesses across all industries. The sudden shift to remote work, digital customer engagement, and e-commerce highlighted the stark contrast between organizations that had prioritized digitization and those that hadn’t. In the post-pandemic
Salesforce made several announcements this month, regarding the Growing Family of Einstein Copilots. By unveiling AI-powered Einstein Copilots for marketing and merchants. These new Copilots build on the previously announced Copilots for retailers and shoppers and are integrated into the Einstein 1 platform. They can communicate with each other, effectively bridging marketing and commerce, and
Shopping with distributors offers a distinct advantage in the form of personalized guidance throughout the purchasing journey, nurturing enduring relationships and encouraging repeat business. While distributors excel in delivering tailored service, digital-native rivals such as Amazon leverage operational efficiency to vie in today’s marketplace. As B2B preferences veer towards remote transactions and omnichannel experiences, distributors
Commerce Commerce Cloud enhancements include new and updated features for B2B and D2C Commerce, Salesforce Order Management, and Salesforce Payments. Salesforce Summer 24 Commerce Release. Salesforce Summer 24 Commerce Release Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service
How AI Agents and Open APIs Are Unlocking New Rebundling Opportunities While much of the 2023-24 excitement surrounding AI has focused on the capabilities of foundational models, the true potential of AI lies in reconfiguring value creation across vertical value chains, not just generating average marketing content. The Vertical AI Opportunity Most AI hype has
Salesforce yesterday announced new solutions to help streamline and accelerate end-to-end order lifecycle management: MuleSoft’s Anypoint Partner Manager with Intelligent Document Processing (IDP) and MuleSoft Accelerator for Salesforce Order Management. MuleSoft B2B and B2C With AI. Together, these business-to-business (B2B) and business-to-consumer (B2C) integration solutions make it easier to connect essential data across third-party applications,
Marketing Attribution has been a contentious topic among marketers. Account Engagement Marketing Attribution is just one platform where it is discussed. The two distinct viewpoints: One perspective suggests caution in interpreting current attribution data, emphasizing its limitation to the information available at the point of conversion. Conversely, another viewpoint advocates for utilizing available data rather
The Importance of Customer Experience: Turning Every Interaction into a Lasting Impact Customer experience (CX) refers to every interaction a customer has with your brand—from the first touchpoint through to post-purchase support. While the term is often used broadly, its meaning is more nuanced, encompassing the entire customer journey. From the initial ad they see
Elevate Your Commerce Store Experience with Commerce Einstein Transform your commerce store with the advanced capabilities of Commerce Einstein, which includes features like Goals and Recommendations, the Commerce Concierge bot, Smart Promotions, and SEO-optimized meta tags. Salesforce Einstein Commerce, Enhance Store Performance with Goals and Recommendations Achieve key performance objectives for your store such as
It’s hard to believe that ChatGPT is only a year old. The number of exciting new product launches over the past 12 months has been astonishing — and there’s no sign of slowing down. In fact, quite the opposite. Earlier in November, OpenAI hosted DevDay, where the company announced extensive offerings across B2C and B2B
