28Aug
Salesforce Holiday Forecast
Value-conscious consumers are increasingly opting for lower-cost options, waiting strategically for discounts, and turning to budget-friendly Chinese shopping apps, leading to a projected 2% year-over-year (YoY) growth in holiday sales both in the U.S. and globally, according to the Salesforce Shopping Index. This index analyzes data from over 1.5 billion global consumers on retail sites.
