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Changes in Advertising Changing CRMs
22Jun

Changes in Advertising Changing CRMs

Oracle announced last week that it is exiting the advertising business and will sunset its adtech by September 30. While the announcement is not surprising given the massive layoffs in 2022 affecting Oracle Advertising teams, the rapidity of Oracle Advertising’s decline is a clear indicator of how swiftly the digital advertising landscape can evolve. This move is likely just the first of many significant Changes in Advertising Changing CRMs. What happened? Oracle Advertising faced challenges beginning in 2018 and never managed to recover. Several forces related to data deprecation adversely impacted the business: Changes in Advertising Changing CRMs Retooling its acquisitions to function in a consent-driven and regulated environment would have required significant investment from Oracle. Given its track record with privacy law compliance, this would have been a daunting task, necessitating both rapid innovation and market trust in its solutions. What does this mean for the advertising ecosystem? Oracle’s exit from adtech marks a significant shift in the advertising ecosystem. The sharp decline in advertising revenue from $2 billion in 2022 to $300 million in 2024 suggests a major miscalculation by Oracle. Without demand- or supply-side platforms (unlike Google, Microsoft, and Amazon) and lacking a large audience base (unlike Meta, Disney, and Netflix), Oracle’s benefits as an adtech partner or acquirer were unclear. The key question now is whether Oracle’s intellectual property will find new ownership and continue in some form. What does this mean for the marketing ecosystem? The broader marketing ecosystem is likely to see more shifts as major players adapt to the new landscape. Leading martech vendors like Adobe and Salesforce have already transitioned from DMPs to CDPs. Adobe Real-Time CDP and Salesforce Data Cloud for Marketing are gaining market share, while Oracle has struggled in the B2C martech space. Oracle’s decision to cut investments in martech and adtech has significantly impaired its B2C market efforts, with products like Responsys failing to gain the traction that Eloqua has in the B2B space. Oracle also announced it will sunset related B2C marketing products like Oracle Maxymiser in the coming months. These changes are just the beginning of a broader transformation in digital advertising, driven by evolving privacy standards, consumer expectations, and technological advancements. This marks the dawn of a new era in which agility and compliance will be key to success in the digital advertising and marketing landscapes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 22, 2024in Salesforce Data Cloud
Salesforce Copilot
19Nov

Spring ’24 Release in Salesforce Einstein and Data Cloud

Revolutionizing Data Management with Salesforce’s Einstein and Data Cloud While Artificial Intelligence (AI) has taken the spotlight, there’s an unsung hero eagerly waiting for its moment – Salesforce’s Data Cloud, formerly known as Genie. This product, a source of pride for Salesforce, is set to play a crucial role in powering AI on the Einstein 1 platform, offering a glimpse into the future at World Tour New York, accompanied by some exciting updates. Salesforce Einstein and Data Cloud appear to be in for a makeover. Spring ‘24 Release Highlights: The anticipation for Einstein Copilot & Search, part of the Einstein GPT products, is set to end in February 2024. Additionally, Data Cloud’s unstructured support will enter its pilot phase in the same month. While there are no indications of new AI products in the upcoming Salesforce Spring ‘24 release, the main release dates in February raise expectations for potential surprises when the Spring ‘24 Release Notes are unveiled. Salesforce may have Salesforce Einstein and Data Cloud enhancements up their sleeves. Elevating Einstein 1 Platform: Salesforce unveiled a major update to the Einstein 1 platform at World Tour New York, combining the prowess of Data Cloud and AI. This alliance empowers users to manage unstructured data efficiently through Data Cloud. While enabling Einstein Copilot to search, retrieve, and comprehend vast amounts of information seamlessly. According to IDC, 90% of business data is unstructured, including PDFs, emails, social media posts, and audio files. Forrester predicts that the volume of unstructured data managed by enterprises will double by 2024. Which is just around the corner, folks. The GenAI solution addresses the need to sift through this unstructured data. GenAI is offering a comprehensive platform for organizations. Key Benefits for Organizations of Salesforce Einstein and Data Cloud: This innovative offering by Salesforce, integrated into Data Cloud, requires the use of a Vector Database provided by Salesforce. Familiar automation tools like Flow and Apex can be employed to monitor changes in this data. Additionally it can trigger workflows. Data Cloud Vector Databases – A Closer Look: Salesforce’s Data Cloud, in conjunction with AI capabilities, largely will transform how organizations manage and leverage unstructured data. Thereby opening new possibilities for innovation and customer satisfaction. The age of Salesforce Einstein and Data Cloud are upon us! Contact Tectonic today to learn more about Data Cloud. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 19, 2023in Salesforce Einstein
Data Cloud Free Licenses
15Sep

Data Cloud Free Licenses

Salesforce Announces Data Cloud Free Licenses at Dreamforce 2023 At Dreamforce 2023, Salesforce announced that free Data Cloud licenses are now included for all Enterprise Edition or above customers to help them familiarize themselves with new capabilities and develop use case ideas. Starting September 19th, 2023, Enterprise Edition and above customers can get started with Data Cloud Provisioning at no cost by signing up under Your Account. Data Cloud Provisioning includes: Unlimited Plus Edition customers will get access to 2,500,000 Data Service credits. Two Tableau Creator licenses are a separate line item and can be quoted by your Salesforce Account Executive. Salesforce has been focusing on large data and AI tools for several years, acquiring Tableau, accelerating their Einstein AI tools, and significantly extending the Data Cloud product. Data Cloud allows you to easily harmonize data, analyze it in Tableau, and make it actionable across marketing, sales, and service. What Can I Do with Data Cloud? Data Cloud enables customers to start with one of three use cases: Across these use cases, customers can ingest data from multiple sources, unify data with identity resolution, calculate insights, visualize data in Tableau (with the provisioning of the Tableau Cloud – Creator for Data Cloud SKU), and view consolidated data on the contact record. Differences Between Data Cloud and Data Cloud Provisioning Functionality: Data Cloud Provisioning includes all the features of the existing Data Cloud offerings, except Segmentation and Activation. Credits for Segmentation and Activation can be purchased as add-ons through Marketing Cloud account teams. Capacity: Both include 1 TB of data storage, 1 Data Cloud admin, 100 internal Data Cloud identity users, 1,000 Data Cloud PSL, and 5 integration users. Entitlement: Data Cloud Provisioning entitlement is the same for all Enterprise Edition and above customers. Additional Information Sandbox Availability: Data Cloud is not available in Sandbox orgs; it can only be provisioned to an existing production org. Professional Edition Access: Data Cloud Provisioning is not available to Professional Edition customers. Existing Data Cloud or CDP Customers: Those with an existing Data Cloud or CDP tenant cannot sign up for Data Cloud Provisioning. Unlimited Edition Plus Bundle Customers: Data Cloud Provisioning is not available, as the bundle includes a Data Cloud tenant. Edition Information: Check your Salesforce org’s edition in Setup > Company Information > Organization Edition. Government Cloud: Data Cloud Provisioning is not available. Non-Profit Customers: Data Cloud Provisioning is available. Industry Cloud Customers: Industry Cloud customers with Enterprise Edition and above are eligible. ISV Partners: Data Cloud Provisioning is not accessible via Your Account in ISV Enterprise Edition orgs. ISV Partners need to create a support case with the Partner Ops team to request provisioning. Existing Tableau Customers: Tableau Cloud – Creator for Data Cloud is intended to provision a new Tableau tenant (aka site). Multiple Instances: Only one Data Cloud Provisioning instance is allowed per account/tenant. Access to Tableau Cloud – Creator for Data Cloud: To get access, you must have or include on the same quote any of the following: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 15, 2023in Salesforce Data Cloud
Salesforce Data Cloud
12Apr

Salesforce Data Cloud vs Salesforce CDP

Salesforce Genie, hailed as the most significant innovation in Salesforce’s history, has morphed into Salesforce Data Cloud. Operating on a grand scale, Data Cloud seamlessly processes and stores real-time data streams, integrating them with Salesforce data to unlock highly personalized customer experiences. Salesforce Data Cloud vs Salesforce CDP – which one is for me? You might wonder if this aligns with what Data Cloud (formerly Salesforce CDP) accomplishes—unifying versions of individuals across applications and providing customer experiences based on diverse data sources. To clarify, while Data Cloud shares similar goals and benefits with CDP, it represents an evolution beyond the technology of the former Salesforce CDP. In the words of Eric Stahl, EVP Marketing at Salesforce, “With [Data Cloud], we moved the real-time data capabilities into the [Salesforce] platform so we can ingest, manage and activate data from anywhere. It’s also nested with Einstein for AI and Flow for automation.” Data Cloud vs. Salesforce CDP: Key Differences Data Cloud inherits the capabilities of Salesforce CDP but extends its benefits across the entire “Customer 360,” covering Salesforce’s product portfolio. Here are key differences: Data Cloud, the successor to Salesforce CDP, extends beyond traditional CDP definitions. With a focus on diverse use cases beyond marketing and a zero-data copy architecture, Data Cloud stands as one of Salesforce’s most promising products. While Data Cloud shares purposes and benefits with CDPs, it represents a new era in Salesforce’s commitment to customer data unification, activation, and insight generation. Salesforce CDP remains available and operational, providing users with distinct options tailored to their specific needs. If it is time to explore the power of Salesforce Data Cloud to your sales and marketing efforts, contact Tectonic today. Like2 Related Posts CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more Consent Management Analytics and Data Quality Understanding Data Analytics Consent and Consent Management Why Consent Management is Crucial Consent Management Analytics and Data Quality. With laws Read more

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April 12, 2023in Salesforce Data Cloud, Salesforce Marketing Automation
Salesforce CDP
21Feb

When Was Salesforce CDP Released?

Customer Data Platforms (CDPs) allow marketing organizations to have a single and complete source of truth around their customer data.  Salesforce CDP Released to address this need. Salesforce CDP Released In May 2021, Salesforce launched their own Customer Data Platform (CDP), an enhancement of the product formerly known as Customer Audience 360 (CA360). The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. Customer Data Platform, formerly Salesforce CDP, helps you connect and unify customer data. Across systems, power the connected and personalized marketing experiences that your customers expect, and analyze cross-channel engagement behavior. Activate loyalty, transaction, engagement attributes, and more from Customer Data Platform. Marketers can send additional customer profile information to marketing platforms, like Marketing Cloud Engagement, to enhance personalized communications. As a developer, you can use the CDP Python connector to leverage the power of Query API to extract data from Customer Data Platform into your environment. What is the difference between Salesforce CRM and CDP? Ultimately the difference between a CDP and CRM comes down to who primarily uses these tools and how each collects data. In short, CRMs organize and manage customer-facing interactions with your team while CDPs collect data from across your tech stack to understand customer behavior and traits more broadly. Is Salesforce Genie the same as CDP? Although Salesforce CDP and Genie are both beneficial tools for organizations, they have different functions. Salesforce CDP is certainly a superior option if you’re trying to increase your marketing and sales activities. Salesforce CDP Is Now Customer Data Platform The name change doesn’t change the functionality of Customer Data Platform. Is Salesforce CDP now data cloud? Salesforce Data Cloud is not a replacement for formerly Salesforce CDP – you will still be able to purchase, and use, Salesforce CDP. No doubt that there’s plenty on the horizon for Data Cloud, arguably Salesforce’s hottest product. Salesforce’s CDP offering was has been renamed a few times: Customer 360 Audiences → Salesforce CDP → Marketing Cloud Customer Data Platform → Salesforce Data Cloud. Content updated November 2023. Like1 Related Posts CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more

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February 21, 2023in Salesforce Data Cloud
Salesforce CDP
16Nov

CDP Salesforce

What is a CDP in Salesforce? A customer data platform (CDP) is an application that gathers, organizes and enriches data from multiple sources, while being marketer-centric, versus sales/service-centric like a CRM. It is a key enabler to organizations that want to maximize return on all the data they have collected and own around their customers. The CDP combines all the data from all the sources in real time so you can make hyper-personalized offers and experiences that feel like magic. This means connecting all the customer data back to email engines, demand-side platforms, and content management systems. What is the difference between Salesforce Genie and CDP? SFDC CDP follows the audience segmentation + data activation protocols. Salesforce Genie allows for data unification and identity resolution. Is CDP same as data cloud? Data Cloud shares the same purpose and benefits that CDPs deliver – however Data Cloud is not the same as the technology that was formerly Salesforce CDP. Data Cloud takes CDP’s capabilities, and extends the benefits right across the “Customer 360” (i.e. Salesforce’s product portfolio). What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 16, 2022in Data, Google, Salesforce, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Technology
Salesforce Genie Announced
19Oct

Salesforce Genie Announced

Salesforce Genie announced this year is an innovative data platform recently unveiled at Dreamforce 2022, heralding the world’s first real-time CRM. Genie is the driving force behind Salesforce’s entire Customer 360 platform, delivering hyper-scale, real-time data capabilities. With Genie, any business can harness the power of data to create magical customer experiences, offering seamless, personalized interactions across sales, service, marketing, and commerce. It adapts effortlessly to evolving customer needs. Consider scenarios we encounter daily: the frustration of lengthy customer support calls navigating purchase history, or the challenge of locating specific items on cluttered e-commerce websites. These situations underscore the demand for real-time updates in every customer interaction, a demand that Genie aims to fulfill. In the last 12 hours alone, the volume of stored customer data worldwide has doubled, explaining the delays in customer support. However, with Salesforce Genie, businesses can make sense of their data regardless of source, system, or channel. This unified data drives unprecedented levels of personalization, akin to magic. Salesforce Genie’s Key Features: Genie is pivotal for various industries leveraging Salesforce, like banks managing vast customer records and administrative tasks. Salesforce aims to enhance data utilization without altering existing approaches. Comparison with Salesforce CDP: Genie transcends traditional Customer Data Platforms (CDPs) by: How Genie Works: Genie ingests and stores real-time data streams at scale, integrating them seamlessly with Salesforce data. It consolidates data from diverse channels, legacy systems via MuleSoft, and proprietary data lakes through connectors. Core Pillars of Salesforce Genie: Salesforce Genie’s Extensibility: Genie partners with leading data providers such as Snowflake and Amazon SageMaker, enabling seamless integration and real-time data sharing without data movement. Unified Customer 360 Use Cases: Genie unifies data across Salesforce’s Customer 360 products for various departments: In essence, Salesforce Genie revolutionizes data integration and utilization, enabling businesses to deliver unparalleled customer experiences across all touchpoints. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 19, 2022in Hyperforce, Mulesoft, Salesforce, Salesforce Data Cloud, Salesforce Marketing Cloud, Salesforce Optimization, Salesforce Sales Cloud, Salesforce Slack, Snowflake
Salesforce Genie
08Sep

CDP Genie

Unlocking the Potential of Salesforce Genie (formerly known as Marketing Cloud Customer Data Platform or Salesforce CDP) The significance of data in today’s business world cannot be overstated. From tailoring information to catering to a user’s specific interests to suggesting products/services based on recent purchases, data has transformed industries across diverse sectors. Yet, the challenge lies in collecting pertinent data, and even if achieved, consolidating data sources for a unified view of a customer is paramount. Enter Salesforce Genie (CDP Genie), a tool designed to store real-time data across channels, systems, and streams at a massive scale, seamlessly integrating it into both internal and external product portfolios. Regarded as a groundbreaking innovation among Salesforce products, Salesforce Genie merges and purges user information from various applications into a unified source. It seamlessly integrates with Salesforce Customer 360 platform products, empowering organizations to deliver cohesive customer experiences across channels. Understanding Salesforce Customer Data Platform (CDP): Before delving into Salesforce Genie, it’s crucial to understand its foundation, Salesforce Customer Data Platform (CDP). Salesforce Genie has evolved from Salesforce CDP, which is still actively used. Both platforms are distinct, and the subsequent sections will elaborate on their differences. Salesforce Genie: Formerly known as Salesforce Marketing Cloud Customer Data Platform (CDP), this tool experienced rapid organic growth. Similar to other Customer Data Platforms (CDPs), Salesforce Customer Data Platform creates a single source of truth for a user’s profile across various touchpoints. The key attributes shared by Salesforce Genie and CDP include: Key Features of Salesforce Customer Data Platform: Salesforce Genie was introduced at Dreamforce 2022 to address the siloed environment of data resulting from Salesforce’s many product acquisitions. Serving as a common layer between tools, especially CRM, marketing, and services, Genie delivers a unified customer view across Salesforce Customer 360 platforms at great speed and scale. It surpasses the capabilities of a simple customer data platform: Salesforce Genie vs Salesforce CDP: Key Differences: The Science Behind Salesforce Genie: When integrated into Salesforce Customer 360, Genie facilitates real-time data storage and processing across all connected systems. Utilizing Salesforce Flow, Einstein AI, Genie Hyperscale Data Platform, and Hyperforce, Genie enables seamless data access, automation, analytics, and data security. Getting Started with Salesforce Genie or Salesforce CDP Data Model: Organizations can leverage either Salesforce Genie or Salesforce CDP based on their unique business needs. As a certified Salesforce Partner, Tectonic can offer expertise in evaluating and implementing these platforms. Reach out to our Salesforce Genie consultants for in-depth discussions on the tool and its implementation. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 8, 2022in Mulesoft, Salesforce Implementation Services
Salesforce Genie
06Sep

Service Genie

Leveraging Salesforce Service Cloud data, Service Genie delivers real-time, personalized customer experiences. Service Genie Unveiled: Revolutionizing Customer Experiences While Service Genie operates within the Salesforce ecosystem, one must distinguish it from other tools dubbed as service genies that are not affiliated with Salesforce. Service Genie, leveraging Salesforce Service Cloud data, is a real-time solution dedicated to providing personalized customer experiences by dynamically integrating data resources and swiftly resolving issues. Salesforce Genie: A Real-Time Platform for Customer Magic Salesforce Genie serves as the real-time platform for customer magic, offering answers to fundamental questions about its functionality. By harmonizing constantly updated data at the millisecond level, it empowers teams to meet customers precisely where they are, ushering in a new era of engagement. Real-Time Expectations and Data Integration In a world where real-time connectivity is expected, Salesforce Genie steps in to make sense of the vast amount of customer data available, doubling globally every 12 hours. The tool seamlessly integrates data from diverse systems, channels, and data streams into a unified customer profile record. This real-time profile becomes the catalyst for unprecedented levels of personalization, akin to magic. Business Impact Scenarios Salesforce Genie significantly improves the customer experience, as illustrated by various scenarios. From preventing unauthorized credit card transactions to automatically pausing marketing interactions during customer service issues, the tool ensures timely and relevant responses. Whether adjusting website offers or providing urgent healthcare guidance, Salesforce Genie proves instrumental in diverse industries. Not Just a Customer Data Platform (CDP) While resembling a customer data platform (CDP), Salesforce Genie goes beyond by funneling an almost infinite amount of dynamic data to Customer 360 in real-time. This continuous update ensures that customer data reflects interactions across various touch points faster than ever. Salesforce Genie supports marketing, sales, service, commerce, data analytics through Tableau, MuleSoft integration, and more. Innovations in Real-Time Connectivity Salesforce Genie stands out with two major innovations. Firstly, its real-time nature collects and unifies data in milliseconds, enabling instant brand actions based on current customer activities. Secondly, it empowers all teams, spanning sales, service, marketing, and commerce, to adapt experiences in real-time to customer dynamics. How Salesforce Genie Works Part of the Salesforce Platform, Salesforce Genie complements the existing transactional database by handling massive volumes of real-time data. It leverages the Customer Graph data models to harmonize diverse data streams into a single customer profile. With lake house architecture, Genie efficiently categorizes and classifies unstructured data, providing a holistic view of the customer. Data Ethics and Security Salesforce Genie prioritizes privacy and data ethics, incorporating consent management and policy automation. The platform is designed in collaboration with the Office of Ethical and Humane Use of Technology to adhere to best practices. The Salesforce Platform adds an extra layer of data policy management, ensuring customers’ data safety and regulatory compliance globally. Service Cloud Genie: Elevating Customer Service The release of Service Cloud Genie signifies a revamped platform architecture, addressing the evolving demands and challenges faced by customer service teams. With features such as Frontline Service, Automated Case Resolution, and WhatsApp-First Business Messaging, Service Cloud Genie maximizes efficiency, automation, and intelligence to deliver exceptional customer service. Tectonic is please to announce Salesforce Service Cloud Implementation Solutions. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce Inbox Explained Salesforce Inbox explained. Enhance the productivity of sales reps with Inbox features, enabling efficient management of every email message, whether Read more

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September 6, 2022in Mulesoft, Salesforce Service Cloud

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