Conversational Commerce is a modern approach to customer engagement and sales that leverages chat-based interfaces (like messaging apps, chatbots, and voice assistants) to facilitate seamless, personalized, and real-time interactions between businesses and customers. It combines the power of conversational AI with e-commerce to create a more natural and interactive shopping experience. 1. What is Conversational Commerce? Conversational commerce allows customers to interact with brands through text or voice conversations instead of traditional methods like browsing websites or using apps. It enables businesses to engage with customers in a more personalized, immediate, and convenient way, often using tools like: 2. How Does Conversational Commerce Work? Conversational commerce uses Artificial Intelligence (AI), Natural Language Processing (NLP), and machine learning to understand and respond to customer queries. Here’s how it typically works: 3. Key Features of Conversational Commerce a) Personalization b) Real-Time Interaction c) Omnichannel Support d) Automation e) Seamless Transactions 4. Benefits of Conversational Commerce a) Improved Customer Experience b) Higher Engagement c) Increased Sales d) Cost Efficiency e) 24/7 Availability 5. Examples of Conversational Commerce a) Chatbots b) Voice Assistants c) Social Media Messaging d) In-App Messaging 6. Technologies Powering Conversational Commerce a) Artificial Intelligence (AI) b) Natural Language Processing (NLP) c) Machine Learning d) APIs and Integrations 7. The Future of Conversational Commerce 8. Challenges of Conversational Commerce In summary, conversational commerce is transforming the way businesses interact with customers by making shopping more conversational, personalized, and convenient. It’s a key trend in the future of e-commerce and customer engagement! Content updated February 2025. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more