Assistance is crucial for complex issues, but for simpler problems, customers typically prefer the convenience of self-service tools like account portals, FAQs, and chatbots. This preference is especially strong among digital natives, such as millennials and Gen Z. However, deploying self-service tools requires careful planning. For instance, over two-thirds of customers abandon a company’s chatbot
Understanding the Demandbase One for Sales iFrame in Salesforce The Demandbase One for Sales iFrame (formerly known as Sales Intelligence) allows sales teams to access deep, actionable insights directly within Salesforce. This feature provides account-level and people-level details, including engagement data, technographics, intent signals, and even relevant news, social media posts, and email communications. By
Guide to RAG (Retrieval-Augmented Generation) Retrieval-Augmented Generation (RAG) has become increasingly popular, and while it’s not yet as common as seeing it on a toaster oven manual, it is expected to grow in use. Despite its rising popularity, comprehensive guides that address all its nuances—such as relevance assessment and hallucination prevention—are still scarce. Drawing from
How Everyone Can Contribute to a Net Zero Future The increasing frequency and unpredictability of extreme weather events highlight that climate change spares no part of the world. Addressing this crisis urgently requires smart, innovative solutions. Every organization, government, and individual has a role to play, asserts Linda Saunders, Salesforce’s Director of Solutions Engineering Africa.
Salesforce CEO Marc Benioff has hinted at the upcoming launch of a new AI and automation platform geared towards customer support. Salesforce Agentforce Platform. In anticipation of September’s Dreamforce event, Benioff used X, formerly Twitter, to offer a sneak peek into the platform, specifically highlighting its customer-facing “Einstein Service Agent.” In his post, Benioff underscores
Salesforce Bets Big on Carbon Removal Technology Salesforce has revealed three major climate efforts, including a $25 million investment to advance carbon removal, to hasten the transition to a fair and sustainable energy system, including Salesforce has revealed three major climate efforts, including Salesforce carbon removal technology. Salesforce, the cloud software giant based in San
For the past 18 months, there has been a focus on why Generative AI (GenAI) poses a disruptive threat to Hollywood. Hollywood’s Fear of AI is entirely reasonable. This insight, most recently detailed in an investor presentation, highlights how GenAI will democratize high production-value video creation and exacerbate the low-end disruption of Hollywood already underway
Exciting news! We are thrilled to introduce the Nature Tech Alliance, a groundbreaking initiative aimed at assisting companies in addressing pressing biodiversity challenges. Leading the charge are Planet, ERM, Salesforce, and NatureMetrics, joining forces to revolutionize how global corporations assess and manage their impact on nature. Alliance will focus on biodiversity measurement, management and disclosure,
Einstein Content Testing Overview Einstein Content Testing allows you to optimize engagement by testing images quickly. For more advanced targeting and personalized content, consider using Einstein Content Selection, which includes features like fatigue rules and user preference-based content targeting. Availability This feature is available in Professional, Corporate, and Enterprise Editions of Marketing Cloud Engagement. Usage
Cybercriminals are increasingly using advanced AI, including tools like ChatGPT, to execute highly convincing phishing campaigns that mimic legitimate communications with uncanny accuracy. As AI-powered phishing becomes more sophisticated, cybersecurity practitioners must adopt AI and machine learning defenses to stay ahead. What are AI-Powered Phishing Attacks? Phishing, a long-standing cybersecurity issue, has evolved from crude
Einstein Engagement Frequency Model Card Overview The Einstein Engagement Frequency Model Card in Marketing Cloud Engagement is designed to help marketers determine the optimal frequency for sending emails to individual contacts, thereby maximizing engagement and minimizing unsubscribes. Here’s an overview of the key aspects of this model: Model Details Intended Use Relevant Factors and Inputs
Author Jeremy Wagstaff wrote a very thought provoking article on the future of AI, and how much of it we could predict based on the past. This insight expands on that article. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn. These machines can perform
Create and Customize a Conversational AI Assistant for CRM Einstein Copilot is your all-in-one CRM AI assistant, seamlessly integrated into every Salesforce application. It empowers teams to accelerate tasks with intelligent actions, deploy conversational AI with built-in trust, and easily scale a unified copilot across your organization. Customized Conversational AI Assistant. Einstein 1 Studio Customize
The cornerstone of upcoming customer service success lies in grasping the contemporary expectations of customers—an experience that is both personalized and interconnected. However, the challenge is to maintain a delicate equilibrium between productivity and cost efficiency without compromising the quality of service. The solution lies in adeptly harnessing the appropriate technology. Looking forward to the
Revolutionizing CRM: Introducing Salesforce Pro Suite In today’s dynamic business technology landscape, Salesforce has established itself as a leader in customer relationship management (CRM) solutions. The launch of Salesforce Pro Suite marks a significant milestone in their mission to empower businesses with cutting-edge tools designed to optimize operations, enhance customer engagement, and drive growth. This
