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Contribute to Net Zero

Contribute to Net Zero

How Everyone Can Contribute to a Net Zero Future The increasing frequency and unpredictability of extreme weather events highlight that climate change spares no part of the world. Addressing this crisis urgently requires smart, innovative solutions. Every organization, government, and individual has a role to play, asserts Linda Saunders, Salesforce’s Director of Solutions Engineering Africa. Contribute to Net Zero. Let’s face it, if you’re not part of the solution, you’re part of the pollution! The Path to a Net Zero Future For companies, taking tangible climate action is crucial for maintaining their brand, reputation, and financial stability. Plus, who doesn’t want to be known as the eco-friendly company that saves the planet? To avoid the most severe impacts of climate change and meet critical climate goals for a 1.5-degree future, it is not enough to merely reduce emissions. We must also remove significant amounts of carbon dioxide (CO2) from the atmosphere and oceans. Public and private sectors need to invest in scaling and deploying clean energy technologies, such as renewable energy, and support organizations leading the clean energy transition to ensure economic and environmental prosperity for all communities. Think of it as the ultimate “spring cleaning” for our planet! Land-based methods of carbon reduction include afforestation, reforestation, agricultural practices that sequester carbon in soils (carbon farming), bioenergy with carbon capture and storage (BECCS), and direct air capture combined with storage. There are also CDR methods that use oceans and other water bodies. Salesforce has made three major climate investments to expedite a just energy transition. The company has joined Frontier, an advanced market commitment (AMC) to collectively purchase more than $1 billion worth of permanent carbon removal by 2030. As part of this initiative, Salesforce has pledged $25 million to accelerate, scale, and commercialize the most promising carbon removal technologies. Because sometimes, you’ve got to put your money where your mouth is—or in this case, where your carbon isn’t. Combining Long-Term Strategy with Short-Term Action The primary goal on the journey to net zero must be reducing emissions. Each organization should set a 1.5-degree target aligned with science-based goals, focusing on significantly reducing its absolute scope one, two, and three emissions. Achieving these targets requires long-term systemic changes, which take time to implement. So while you’re busy planning your eco-friendly future, you might as well start making a difference now. High-quality carbon credits, when properly made and used, can play a critical role in a comprehensive climate strategy. Businesses aiming for long-term emission reductions can supplement their efforts with high-quality carbon credits. Projects may include: Or as we like to call it, the environmental bingo card. Closing the Sustainability Talent Gap To achieve a net-zero future, all roles should integrate sustainability. We need a diverse workforce of qualified individuals, from carbon accountants to scientists to ecopreneurs. Imagine being able to introduce yourself as a “carbon wrangler” at your next party! Despite the pressure to meet ambitious climate goals, businesses face a severe shortage of sustainability talent. Upskilling existing workers who want to transition into sustainability careers can help fill hard-to-find roles and align employees’ work with their passions. Understanding Personal and Corporate Sustainability As sustainability remains a priority for stakeholders, business leaders must combine short-term solutions with long-term operational changes. By re-evaluating how to create, hire, and retain sustainability roles and providing the necessary tools and training, companies can ensure everyone contributes to the movement towards a net zero future. After all, saving the planet isn’t just a job—it’s an adventure! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Agentforce Platform

Salesforce Agentforce Platform

Salesforce CEO Marc Benioff has hinted at the upcoming launch of a new AI and automation platform geared towards customer support. Salesforce Agentforce Platform. In anticipation of September’s Dreamforce event, Benioff used X, formerly Twitter, to offer a sneak peek into the platform, specifically highlighting its customer-facing “Einstein Service Agent.” In his post, Benioff underscores the essential features of the virtual agent, emphasizing how it will seamlessly blend digital and human-assisted support to expedite case resolutions. This blended experience appears to build upon the technology integrated into Salesforce following its acquisition of Airkit.ai in 2023. Airkit.ai provides a low- to no-code bot-building platform that empowers businesses to orchestrate AI-driven conversational experiences. Primarily used for service automation, Airkit enables firms to design and automate complex cross-platform workflows, enhancing automated customer interactions across Salesforce applications. The Einstein Service Agent, positioned within Salesforce’s broader Einstein 1 vision, leverages Data Cloud to create a unified, cross-functional data ecosystem. Benioff hints at the agent’s capability to span service, sales, marketing, and commerce functionalities, underscoring its pivotal role within the Salesforce ecosystem. Expanding on Airkit.ai’s foundational capabilities, Salesforce has integrated Mulesoft to enable insights triggering cross-platform automations, alongside real-time data harmonization within Data Cloud. Moreover, the platform now incorporates generative AI (GenAI), enhancing its ability to interpret text, images, and audio/video for diverse customer engagement scenarios. Despite these advancements, Benioff acknowledges that no virtual agent, even with GenAI augmentation, can resolve every customer query alone. Salesforce ensures omnichannel transfers and human handoffs to address more complex issues effectively. In an era where many vendors offer similar conversational AI capabilities, Salesforce distinguishes itself through ecosystem integration and orchestration. Benioff emphasizes the value of low- to no-code workflow orchestration, democratizing AI technology for non-programmers and fostering an inclusive AI revolution. Expect Benioff to elaborate further on these themes and unveil more details about the Agentforce Platform during his keynote at the 2024 Dreamforce event. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Carbon Removal Technology

Salesforce Carbon Removal Technology

Salesforce Bets Big on Carbon Removal Technology Salesforce has revealed three major climate efforts, including a $25 million investment to advance carbon removal, to hasten the transition to a fair and sustainable energy system, including Salesforce has revealed three major climate efforts, including Salesforce carbon removal technology. Salesforce, the cloud software giant based in San Francisco, has committed $25 million to carbon dioxide removal technology through Frontier. This funding aims to support carbon removal startups, demonstrating demand for their products and accelerating industry growth. This initial investment is part of a larger pledge Salesforce made in 2022 to purchase $100 million worth of carbon dioxide removal credits by 2030. “This industry needs to scale. It needs investment early on so that today’s technologies can become commercially available to all buyers by 2030 and beyond,” says Jamila Yamani, Salesforce’s lead for carbon removal. The Need for Carbon Removal While many climate strategies focus on reducing emissions, carbon removal seeks to pull carbon dioxide from the atmosphere through various methods. This emerging technology has garnered both interest and criticism due to its current high costs and developmental stage. For instance, direct air capture—a form of carbon removal—costs about $600 to $1,000 per ton of CO2 removed, according to a 2023 estimate by a Boston Consulting Group executive. To be widely adopted, costs need to fall below $200 per ton. Frontier’s Role Frontier, a subsidiary of fintech company Stripe, aims to accelerate carbon removal technology development by creating a market for it. “Carbon removal has no intrinsic value, so there isn’t a natural customer like with energy,” explains Nan Ransohoff, head of climate at Stripe and Frontier. This lack of natural customers means fewer startups in the space, and those that exist offer high rates due to the lack of scale. Frontier’s funds become revenue for startups, not equity investments. To date, Frontier has over $1 billion committed, with around $230 million in contracted offtake agreements with specific companies. Expanding the Market “The idea with Frontier was to send a loud demand signal to entrepreneurs, investors, and researchers that there is a market for carbon removal technologies, especially those in early stages,” says Ransohoff. “This is now over a billion dollars of revenue for carbon removal companies.” Salesforce joins other major companies in Frontier, including Google parent company Alphabet, Meta, Stripe, Shopify, and McKinsey Sustainability. Frontier’s portfolio includes technologies like Lithos, which uses basalt to capture CO2, and Heirloom, which employs limestone as a carbon sink. The Advantage of Frontier Though companies like Salesforce could establish their own offtake agreements, Ransohoff notes that pooling resources through Frontier sends a “louder signal” to the market and allows for better vetting of startups. “We have six PhDs full-time on staff dedicated to finding and vetting the best companies,” she says. Salesforce’s Comprehensive Climate Strategy Carbon removal is just one part of Salesforce’s broader climate change mitigation strategy. Yamani highlights that Salesforce also focuses on grid decarbonization, nature restoration, sustainable aviation, decentralized renewable energy, and more. The company aims to cut its absolute emissions by 50% by 2030 and reach “near zero by 2040.” “It’s an all-of-the-above approach where we’re leveraging all tools to build a portfolio that can help decarbonize the planet. It’s not a one-size-fits-all solution,” says Yamani. At the core, lies Salesforce Net Zero Cloud. In addition to the carbon removal commitment, Salesforce recently signed a 15-year virtual power purchase agreement with Qualitas Energy in Italy to expand its solar energy portfolio. “Corporate procurements can catalyze new renewable energy markets, providing clean electricity worldwide,” Yamani adds. With this move, Salesforce is demonstrating its commitment to achieving 100% renewable energy dependency and is making its first step into virtual power purchase agreements (VPPAs) in Europe. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Hollywood's Fear of AI

Hollywood’s Fear of AI

For the past 18 months, there has been a focus on why Generative AI (GenAI) poses a disruptive threat to Hollywood. Hollywood’s Fear of AI is entirely reasonable. This insight, most recently detailed in an investor presentation, highlights how GenAI will democratize high production-value video creation and exacerbate the low-end disruption of Hollywood already underway by creator content. The exploration now turns to another angle: why it will be challenging for major studios to capitalize on these tools, particularly AI video generators like Sora, Veo, and Runway Gen-3. Hollywood’s Fear of AI. Key Points: Early Adoption Outside Major Studios: The most promising early use cases for AI video generators will be outside major Hollywood studios. These include empowering independent creators and producers, as well as applications in advertising, music videos, and educational or corporate videos. AI won’t replace Hollywood but poses a bigger risk of disrupting it, requiring a disruptive innovation and incumbents who can’t respond effectively. Detailed Analysis: Sora’s Impact: AI has been part of the TV and film production process for a long time. Many studios use AI for concept art, localization services, and post-production work. However, AI video generators like Sora represent a new way to create video, potentially replacing much of the principal photography. The announcement of Sora was a watershed moment, showcasing radical improvements in temporal coherence, character consistency, and video length. Hollywood’s Fear of AI Legal Quagmire: Hollywood’s extensive legal framework complicates the adoption of GenAI. Studios need clear legal resolutions before extensively using GenAI in principal photography. The primary concerns are: Technical Limitations: AI video generators still fall short of professional standards. Issues include limited training sets, lack of understanding of physics, history, and geography, and insufficient control over video production elements like camera angles, lighting, and film stock. Near-Term Use Cases: Conclusion: While AI video generators won’t replace traditional Hollywood production soon, they have the potential to significantly disrupt the industry. The early adoption of these tools will likely occur outside the major studios, empowering independent creators and other sectors like advertising and education. The evolution of AI video generators continues to pose both challenges and opportunities for Hollywood. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Nature Tech Alliance

Nature Tech Alliance

Exciting news! We are thrilled to introduce the Nature Tech Alliance, a groundbreaking initiative aimed at assisting companies in addressing pressing biodiversity challenges. Leading the charge are Planet, ERM, Salesforce, and NatureMetrics, joining forces to revolutionize how global corporations assess and manage their impact on nature. Alliance will focus on biodiversity measurement, management and disclosure, supporting businesses to get ahead of their nature impact reporting commitments. Formed during the World Economic Forum Annual Meeting in Davos, 2024, the Nature Tech Alliance is dedicated to expediting and expanding the evaluation, management, and disclosure of biodiversity impacts and dependencies on nature. Our goal is to drive a sustainable future for nature, people, and economies by providing companies with the tools and insights they need to understand and mitigate their impact on the environment. Through this alliance, companies will gain a comprehensive understanding of their business’s impact on nature and prepare to comply with new and forthcoming nature regulations and frameworks. This includes initiatives such as the Taskforce on Nature-related Financial Disclosures and the Corporate Sustainability Reporting Directive. At Planet, we are collaborating with other members of the alliance to provide industries with data-driven insights. Leveraging our satellite data and analytics alongside the expertise and tools of our partners, we are developing an integrated toolkit for biodiversity assessment. This toolkit will assist in value chain assessments, supplier engagement, and meeting reporting and compliance requirements. The powerful alliance will help businesses to overcome the common challenges faced in managing biodiversity integrity across industries. It will provide an integrated toolkit for biodiversity management and disclosure, including: Each member of the alliance brings unique knowledge and critical competencies to the table. ERM provides sustainability consulting and global delivery capabilities, Salesforce offers powerful technology solutions such as Net Zero Cloud, and NatureMetrics contributes its eDNA technology and on-the-ground biodiversity measurement expertise. Citizens of the planet are excited about the future of biodiversity and the opportunities for collaboration within this alliance. Thought leaders from each organization share their perspectives: Andrew Zolli, Chief Impact Officer at Planet: “We are at a pivotal moment in history where we have the technology and tools to quantify, monitor, and value our biodiversity. True collaboration is the next step, and we are thrilled to be part of this alliance to monitor and protect our world.” Matt Haddon, Global Leader for Biodiversity, Water & Nature at ERM: “By combining our capabilities, we can help organizations understand their nature-based risks and dependencies, enabling them to integrate nature into their business strategies and operations.” Tim Christophersen, VP, Climate Action at Salesforce: “To accelerate a successful transition to a net-zero and nature-positive future, businesses must measure, manage, and disclose their impact and reliance on nature. We are proud to form the Nature Tech Alliance and leverage our technologies to help other companies make a positive impact.” Dr. Kat Bruce, Founder of NatureMetrics: “This collaboration will provide full-spectrum biodiversity measurement, management, and disclosure for global corporations. Collaborations like this are critical for implementing solutions at scale and translating talk into real action on the ground.” About ERM As the world’s largest specialist sustainability consultancy, ERM partners with clients to operationalize sustainability at pace and scale, deploying a unique combination of strategic transformation and technical delivery capabilities. This approach helps clients to accelerate the integration of sustainability at every level of their business. With more than 50 years of experience, ERM’s diverse team of 8000+ experts in 40 countries and territories helps clients create innovative solutions to their sustainability challenges, unlocking commercial opportunities that meet the needs of today while preserving opportunity for future generations. Learn more here. About NatureMetrics NatureMetrics is a world leader in delivering nature data and intelligence. It uses cutting-edge technology to generate biodiversity data at scale using environmental DNA. NatureMetrics recently launched the world’s first Nature Intelligence Platform powered by eDNA, bringing a scalable solution to biodiversity monitoring, equipping businesses for the new nature reporting boom. NatureMetrics works with 500 plus clients in over 100 countries across a wide range of industries, including energy, extractives, food and drink, and financial services, helping them to get ahead of the emerging nature and biodiversity regulatory landscape. Visit: www.naturemetrics.com Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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How AI is Raising the Stakes in Phishing Attacks

How AI is Raising the Stakes in Phishing Attacks

Cybercriminals are increasingly using advanced AI, including tools like ChatGPT, to execute highly convincing phishing campaigns that mimic legitimate communications with uncanny accuracy. As AI-powered phishing becomes more sophisticated, cybersecurity practitioners must adopt AI and machine learning defenses to stay ahead. What are AI-Powered Phishing Attacks? Phishing, a long-standing cybersecurity issue, has evolved from crude scams into refined attacks that can mimic trusted entities like Amazon, postal services, or colleagues. Leveraging social engineering, these scams trick people into clicking malicious links, downloading harmful files, or sharing sensitive information. However, AI is elevating this threat by making phishing attacks more convincing, timely, and challenging to detect. General Phishing Attacks Traditionally, phishing emails were often easy to spot due to grammatical errors or poor formatting. AI, however, eliminates these mistakes, creating messages that appear professionally written. Additionally, AI language models can gather real-time data from news and corporate sites, embedding relevant details that create urgency and heighten the attack’s credibility. AI chatbots can also generate business email compromise attacks or whaling campaigns at a massive scale, boosting both the volume and sophistication of these threats. Spear Phishing Spear phishing involves targeting specific individuals with highly customized messages based on data gathered from social media or data breaches. AI has supercharged this tactic, enabling attackers to craft convincing, personalized emails almost instantly. During a cybersecurity study, AI-generated phishing emails outperformed human-crafted ones in terms of convincing recipients to click on malicious links. With the help of large language models (LLMs), attackers can create hyper-personalized emails and even deepfake phone calls and videos. Vishing and Deepfakes Vishing, or voice phishing, is another tactic on the rise. Traditionally, attackers would impersonate someone like a company executive or trusted colleague over the phone. With AI, they can now create deepfake audio to mimic a specific person’s voice, making it even harder for victims to discern authenticity. For example, an employee may receive a voice message that sounds exactly like their CFO, urgently requesting a bank transfer. How to Defend Against AI-Driven Phishing Attacks As AI-driven phishing becomes more prevalent, organizations should adopt the following defense strategies: How AI Improves Phishing Defense AI can also bolster phishing defenses by analyzing threat patterns, personalizing training, and monitoring for suspicious activity. GenAI, for instance, can tailor training to individual users’ weaknesses, offer timely phishing simulations, and assess each person’s learning needs to enhance cybersecurity awareness. AI can also predict potential phishing trends based on data such as attack frequency across industries, geographical locations, and types of targets. These insights allow security teams to anticipate attacks and proactively adapt defenses. Preparing for AI-Enhanced Phishing Threats Businesses should evaluate their risk level and implement corresponding safeguards: AI, and particularly LLMs, are transforming phishing attacks, making them more dangerous and harder to detect. As digital footprints grow and personalized data becomes more accessible, phishing attacks will continue to evolve, including falsified voice and video messages that can trick even the most vigilant employees. By proactively integrating AI defenses, organizations can better protect against these advanced phishing threats. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Where Will AI Take Us?

Where Will AI Take Us?

Author Jeremy Wagstaff wrote a very thought provoking article on the future of AI, and how much of it we could predict based on the past. This insight expands on that article. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn. These machines can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation. Many people think of artificial intelligence in the vein of how they personally use it. Some people don’t even realize when they are using it. Artificial intelligence has long been a concept in human mythology and literature. Our imaginations have been grabbed by the thought of sentient machines constructed by humans, from Talos, the enormous bronze automaton (self-operating machine) that safeguarded the island of Crete in Greek mythology, to the spacecraft-controlling HAL in 2001: A Space Odyssey. Artificial Intelligence comes in a variety of flavors, if you will. Artificial intelligence can be categorized in several ways, including by capability and functionality: You likely weren’t even aware of all of the above categorizations of artificial intelligence. Most of us still would sub set into generative ai, a subset of narrow AI, predictive ai, and reactive ai. Reflect on the AI journey through the Three C’s – Computation, Cognition, and Communication – as the guiding pillars for understanding the transformative potential of AI. Gain insights into how these concepts converge to shape the future of technology. Beyond a definition, what really is artificial intelligence, who makes it, who uses it, what does it do and how. Artificial Intelligence Companies – A Sampling AI and Its Challenges Artificial intelligence (AI) presents a novel and significant challenge to the fundamental ideas underpinning the modern state, affecting governance, social and mental health, the balance between capitalism and individual protection, and international cooperation and commerce. Addressing this amorphous technology, which lacks a clear definition yet pervades increasing facets of life, is complex and daunting. It is essential to recognize what should not be done, drawing lessons from past mistakes that may not be reversible this time. In the 1920s, the concept of a street was fluid. People viewed city streets as public spaces open to anyone not endangering or obstructing others. However, conflicts between ‘joy riders’ and ‘jay walkers’ began to emerge, with judges often siding with pedestrians in lawsuits. Motorist associations and the car industry lobbied to prioritize vehicles, leading to the construction of vehicle-only thoroughfares. The dominance of cars prevailed for a century, but recent efforts have sought to reverse this trend with ‘complete streets,’ bicycle and pedestrian infrastructure, and traffic calming measures. Technology, such as electric micro-mobility and improved VR/AR for street design, plays a role in this transformation. The guy digging out a road bed for chariots and Roman armies likely considered none of this. Addressing new technology is not easy to do, and it’s taken changes to our planet’s climate, a pandemic, and the deaths of tens of millions of people in traffic accidents (3.6 million in the U.S. since 1899). If we had better understood the implications of the first automobile technology, perhaps we could have made better decisions. Similarly, society should avoid repeating past mistakes with AI. The market has driven AI’s development, often prioritizing those who stand to profit over consumers. You know, capitalism. The rapid adoption and expansion of AI, driven by commercial and nationalist competition, have created significant distortions. Companies like Nvidia have soared in value due to AI chip sales, and governments are heavily investing in AI technology to gain competitive advantages. Listening to AI experts highlights the enormity of the commitment being made and reveals that these experts, despite their knowledge, may not be the best sources for AI guidance. The size and impact of AI are already redirecting massive resources and creating new challenges. For example, AI’s demand for energy, chips, memory, and talent is immense, and the future of AI-driven applications depends on the availability of computing resources. The rise in demand for AI has already led to significant industry changes. Data centers are transforming into ‘AI data centers,’ and the demand for specialized AI chips and memory is skyrocketing. The U.S. government is investing billions to boost its position in AI, and countries like China are rapidly advancing in AI expertise. China may be behind in physical assets, but it is moving fast on expertise, generating almost half of the world’s top AI researchers (Source: New York Times). The U.S. has just announced it will provide chip maker Intel with $20 billion in grants and loans to boost the country’s position in AI. Nvidia is now the third largest company in the world, entirely because its specialized chips account for more than 70 percent of AI chip sales. Memory-maker Micro has mostly run out of high-bandwidth memory (HBM) stocks because of the chips’ usage in AI—one customer paid $600 million up-front to lock in supply, according to a story by Stack. Back in January, the International Energy Agency forecast that data centers may more than double their electrical consumption by 2026 (Source: Sandra MacGregor, Data Center Knowledge). AI is sucking up all the payroll: Those tech workers who don’t have AI skills are finding fewer roles and lower salaries—or their jobs disappearing entirely to automation and AI (Source: Belle Lin at WSJ). Sam Altman of OpenAI sees a future where demand for AI-driven apps is limited only by the amount of computing available at a price the consumer is willing o pay. “Compute is going to be the currency of the future. I think it will be maybe the most precious commodity in the world, and I think we should be investing heavily to make a lot more compute.” Sam Altman, OpenAI CEO This AI buildup is reminiscent of past technological transformations, where powerful interests shaped outcomes, often at the expense of broader societal considerations. Consider early car manufacturers. They focused on a need for factories, components, and roads. AI’s rapid

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Customized Conversational AI Assistant

Customized Conversational AI Assistant

Create and Customize a Conversational AI Assistant for CRM Einstein Copilot is your all-in-one CRM AI assistant, seamlessly integrated into every Salesforce application. It empowers teams to accelerate tasks with intelligent actions, deploy conversational AI with built-in trust, and easily scale a unified copilot across your organization. Customized Conversational AI Assistant. Einstein 1 Studio Customize and Enhance AI for CRM:Einstein 1 Studio allows you to tailor Einstein Copilot to your specific business needs. Configure actions, prompts, and models to create a personalized AI experience. Users can interact with the AI using natural language, making task execution more intuitive and efficient. Copilot Builder Expand Einstein Copilot with Advanced Features:Enhance Einstein Copilot by integrating actions with familiar Salesforce platform features like Flows, Apex code, and Mulesoft APIs. Convert workflows into copilot actions and test these interactions within a user-friendly interface, enabling you to monitor and refine your copilot’s performance. Prompt Builder Accelerate Employee Task Completion:Design prompt templates that quickly summarize and generate content, helping employees complete tasks faster. Create prompts that draw from CRM data, Data Cloud, and external sources to make every business task more relevant. Develop prompts once and deploy them across Einstein Copilot, Lightning pages, and flows. Model Builder Integrate and Manage AI Models:Incorporate your predictive AI models and large language models (LLMs) within Salesforce through the Einstein Trust Layer. Utilize no-code ML models in Data Cloud, and manage all your AI models from a centralized control platform, ensuring seamless operation and integration. Deploy Trustworthy AI Leverage Generative AI with Built-In Safeguards:Einstein Copilot is designed to ensure the privacy and security of your data, while improving result accuracy and promoting responsible AI use across your organization. Built directly into the Salesforce Platform, the Einstein Trust Layer offers top-tier features and safeguards to ensure your AI deployments are trustworthy. “The combination of AI, data, and CRM allows us to help busy parents solve the ‘what’s for dinner’ dilemma with personalized recipe recommendations their family will love.”— Heather Conneran, Director, Brand Experience Platforms, General Mills Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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2024 outlook for customer service

The 2024 Outlook for Customer Service

The cornerstone of upcoming customer service success lies in grasping the contemporary expectations of customers—an experience that is both personalized and interconnected. However, the challenge is to maintain a delicate equilibrium between productivity and cost efficiency without compromising the quality of service. The solution lies in adeptly harnessing the appropriate technology. Looking forward to the future of customer service, generative AI emerges as a pivotal player, offering cost-effective approaches to meet the ever-evolving expectations of customers. Here are three emerging trends to contemplate as you formulate your customer service strategy for 2024. Embracing AI as an Opportunity, Not a Threat: Current research indicates that 45% of decision-makers in the service industry are presently utilizing AI, marking a substantial increase from 24% in 2020. While AI is becoming an integral part of customer service toolkits, more than half of decision-makers have not yet adopted it. Concerns include potential skill gaps, reservations about trust and reliability, and fears of substantial infrastructure investments. It is imperative for companies to exercise caution when deploying powerful technologies like AI. However, those who have embraced AI are already reaping the benefits of enhanced connection, information dissemination, and enrichment in every aspect of customer service. To leverage AI in enhancing service organizations, platforms like Service Cloud Unlimited+ provide comprehensive solutions. The latest training strategies are crucial in transforming service professionals into high-value agents, ensuring a secure and collaborative approach to exceptional customer service. Advancements in Field Service for Frontline Workers: A majority (65%) of mobile workers feel the weight of customer expectations, with 82% struggling to balance speed and quality in field service. Attracting and retaining frontline workers becomes challenging, underscoring the importance of field service management software. High-performing organizations recognize job satisfaction as a major benefit of such software, aiding in tasks traditionally considered time-consuming. AI contributes to the future of customer service in various ways, including predictive maintenance, automation of work summaries, and expanding options for self-service. Integrating AI into frontline workers’ tools with generative responses and work summaries enhances their proactive and productive capabilities. Revenue Generation at the Core of Customer Service: The convergence of sales, service, and commerce continues, driven by AI-driven cross-selling that transforms customer service into a profit center. Forward-thinking organizations pursue an end-to-end view of the customer journey, creating a continuous feedback loop. Communication channels, such as Apple Messages for Business in Service Cloud, facilitate seamless customer interaction. In 2024, service leaders can expect expanded access to customer information, shared goals across functions, and AI-powered insights driving proactive assistance and relationship-building. Metrics traditionally associated with sales and customer service will converge, focusing on customer satisfaction, loyalty, and overall lifetime value. Consolidating tech investments through unified platforms enhances communication and data sharing among departments. 2024 Outlook for Customer Service In constructing your customer service strategy for 2024, the key is to amalgamate data, unify the customer experience, and equip service teams to meet changing expectations while serving business needs. The mission remains to embrace the future of customer service by combining people, technology, and processes for faster, more effective service at scale, with AI playing a pivotal role at every step. The future of customer service commences now. Like Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Why Your Company Isn’t Like a Baseball Team Recently, Chris shared an excellent post about the new World Series Champion Houston Astros. In short, it was a reminder Read more

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Salesforce Pro Suite

Salesforce Pro Suite

Revolutionizing CRM: Introducing Salesforce Pro Suite In today’s dynamic business technology landscape, Salesforce has established itself as a leader in customer relationship management (CRM) solutions. The launch of Salesforce Pro Suite marks a significant milestone in their mission to empower businesses with cutting-edge tools designed to optimize operations, enhance customer engagement, and drive growth. This article explores the features, benefits, and potential of Salesforce Pro Suite, showcasing why it stands out as a transformative solution for businesses of all sizes. What is Salesforce Pro Suite? Salesforce Pro Suite is a comprehensive collection of integrated tools and services designed to augment the capabilities of Salesforce’s CRM platform. Tailored for modern businesses—from startups to large enterprises—it incorporates advanced functionalities such as artificial intelligence (AI), automation, and data analytics to boost productivity, foster collaboration, and facilitate informed decision-making. Unlock growth and deepen customer relationships with Pro Suite—the all-in-one CRM suite with marketing, sales, service, and commerce tools that scale with your business. Get the flexibility to automate tasks and customize your CRM to fit your specific needs with Pro Suite. Key Features of Salesforce Pro Suite Benefits of Salesforce Pro Suite Use Cases of Salesforce Pro Suite What Can You Do with Pro Suite? Conclusion Salesforce Pro Suite represents a significant advancement in CRM technology, offering a comprehensive suite of tools that cater to the diverse needs of modern businesses. By harnessing AI, automation, and advanced analytics, Pro Suite empowers organizations to optimize operations, enhance customer engagement, and make informed, data-driven decisions. Whether you’re a small startup or a large enterprise, Salesforce Pro Suite provides the scalability, flexibility, and security required to thrive in today’s competitive landscape. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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steps to embrace ai

Steps to Embrace AI

The world is evolving rapidly, with AI playing a transformative role. Despite concerns about AI’s impact on jobs, it has the potential to empower and simplify our lives. Rather than replacing humans, AI can automate routine tasks, allowing individuals to focus on more creative and value-added work. The future lies in human-AI collaboration, requiring us to prepare for a shift in roles and responsibilities.

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SWOT Templates

SWOT Templates

Top SWOT Analysis Templates for Any Business Strategic planning is crucial for businesses aiming to grow. Whether launching a new product, tackling competition, or enhancing existing offerings, a SWOT analysis can help you understand your current position and develop a confident path forward. When engaging in strategic brainstorming, avoid getting bogged down by documentation. Focus on expansive thinking and creative problem-solving instead. To aid in this process, we’ve compiled some of the best SWOT analysis templates available online. These templates handle the layout and design so you can concentrate on deep thinking. Read on to discover the value of SWOT analyses and our top template picks. What is a SWOT Analysis? A SWOT analysis is a framework for evaluating your company’s market position by examining internal and external factors. It helps identify your strengths, weaknesses, opportunities, and threats. The strengths and weaknesses sections focus on internal factors, such as products, value propositions, teams, and resources. Opportunities and threats examine external factors, including customers, competitors, industry trends, and broader market forces. Why Conduct a SWOT Analysis? A SWOT analysis provides a clear visualization of your business’s current standing. By understanding your strengths, areas for improvement, and external influences, you can formulate effective strategies for progress. Periodic SWOT analyses are beneficial for continuous improvement and essential during significant initiatives or changes, such as: SWOT analyses can also be applied to individual team members, useful for performance reviews or team reorganizations. Top SWOT Analysis Templates for Any Business Here are seven excellent SWOT analysis templates suitable for any business: For SWOT analyses that will be part of larger presentations, Canva’s drag-and-drop design tool offers dozens of templates. Customize with your brand colors and insert into your strategy deck or PDF. Miro’s virtual whiteboard template goes beyond traditional SWOT frameworks by adding sections for potential actions. Explore how to leverage strengths and opportunities or mitigate weaknesses using opportunities. Smartsheet provides templates for both Google Docs and Microsoft Word. Whether evaluating a business goal or personal performance, these templates are versatile and easy to use. TemplateLAB offers SWOT analysis templates in multiple formats, including Word Doc, PowerPoint, PDF, and Photoshop. Choose from a range of styles for both internal brainstorming and formal presentations. Airtable combines the structure of Excel with better organization for written content. Its SWOT analysis template is perfect for those who prefer spreadsheet-style work with enhanced labeling and filtering capabilities. SCORE’s simple Word Doc template provides all the necessary elements for a SWOT analysis without any extra distractions. SCORE also offers free resources, including mentorship and educational opportunities. For those looking to incorporate AI, Notion offers a template that leverages ChatGPT. Input your business information, and ChatGPT generates a SWOT analysis, offering insights you might not have considered. Bonus: WordStream Free SWOT Analysis Template For a comprehensive solution, try the WordStream template in Google Sheets. It’s an excellent tool for SWOT analysis brainstorming sessions. Use a SWOT Analysis Template Today for Business Growth Tomorrow When choosing a template, prioritize strategic work over perfect design. Select one and dive into the brainstorming process with your team to gain valuable insights for your business. If you need assistance with your marketing strategy, explore our solutions to maximize strengths and minimize weaknesses for long-term success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Customer Satisfaction

Tectonic’s Approach to Ensuring Salesforce Customer Satisfaction

by Tectonic’s Sean McSkimming Scenarios of Assorted Levels of Customer Satisfaction – Ensuring Salesforce Customer Satisfaction Are you having satisfaction issues during or after your Salesforce implementation? Are you not happy with the Salesforce solution or implementation provided to you? Or are you seeing low user adoption after the implementation has gone live? This can be caused by any of the following: At Tectonic we take approaches to avoid the causes and effects above. We understand that every Salesforce implementation and initiative is unique, because every customer is unique. Ensuring Salesforce customer satisfaction is at the heart of everything we do. Tectonic has been involved in multiple points of an implementation project to help customers maximize their Salesforce investment. Even if their initial Salesforce experience was not perfect. We take a simple yet effective approach. Transparency and Trust are at the core of everything we do for every client. Every interaction with our prospects and our customers is filtered through the lens of transparency and trust. Customers in flight, whether the project has started or not are given: Live customers who aren’t happy with their current Salesforce solution due to low user adoption or a Salesforce solution that is not meeting their needs are given: If your are intrigued by Tectonic’s commitment to customer satisfaction, or perhaps not currently enjoying this level of satisfaction, we would love to talk to you today about your Salesforce implementation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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