Key Dates for the Winter ’25 Release Winter ’25 is Approaching! Can you believe it’s that time of year again? Salesforce is gearing up for its most anticipated release of the year, and Demand Chain is here to assist you in getting ready. There’s a lot to explore, so grab your coffee (or your preferred
Salesforce Unveils Tableau Einstein Alliance to Empower Partners in the AI-Driven Agent Era Salesforce today announced the launch of the Tableau Einstein Alliance, a new partner community designed to create and deliver AI-driven solutions and analytical agents for Tableau Einstein. Built on the Salesforce platform and integrated with Agentforce, this initiative aims to help partners
Salesforce, now one of the most influential companies in tech history, was founded by Marc Benioff after his successful tenure at Oracle. Having witnessed the potential of the internet, Benioff realized it would usher in a new era for delivering enterprise software through the cloud. However, this new approach demanded a complete overhaul of traditional
When sales and service teams are seamlessly aligned, organizations can transform every service interaction into a powerful opportunity to drive revenue and build customer loyalty. By delivering contextual, personalized offers at the right time, businesses can turn each customer touchpoint into a chance to solve problems, create value, and enhance engagement. With the help of
Not long ago, financial services companies were still struggling with the challenge of customer data trapped in silos. Though it feels like a distant issue, this problem remains for many large organizations unable to integrate different divisions that deal separately with the same customers. Salesforce AI evolves with tools like Agentforce and Atlas. The solution
Agentforce stole the spotlight at Dreamforce, but it’s not just about replacing human workers. Equally significant for Service Cloud was the focus on how AI can be leveraged to make agents, dispatchers, and field service technicians more productive and proactive. During the Dreamforce Service Cloud keynote, GM Kishan Chetan emphasized the dramatic shift over the
Salesforce Data Cloud Drives Customer Experience Transformation with New Data and AI Innovations Salesforce has unveiled new innovations within its Data Cloud, enhancing the way organizations transform customer experiences by leveraging data and AI. Key advancements include expanded support for unstructured data, enabling native processing of audio and video content—such as webinars and calls—to unlock
As organizations across industries gather increasing amounts of data from diverse sources, they face the challenge of making that data actionable and deriving real-time insights. With Salesforce Data Cloud and zero copy architecture, organizations can streamline access to data and build dynamic, real-time dashboards that drive value while embedding contextual insights into everyday workflows. A
In a strategic move to enhance its AI capabilities, Salesforce has announced the acquisition of Zoomin, a leader in unstructured data management solutions. This acquisition, expected to finalize in the fourth quarter of Salesforce’s fiscal year 2025, aligns with the company’s mission to dominate the enterprise AI landscape through its Agentforce platform. The acquisition further
Salesforce Introduces Data Governance for the AI Enterprise Salesforce this month unveiled Data Governance for the AI Enterprise, a comprehensive suite of tools designed to help IT teams navigate the growing regulatory landscape surrounding generative AI. Why it matters: As governments worldwide work to implement stricter rules governing the use of AI, like the EU’s
Salesforce Einstein Copilot Security: How It Works and Key Risks to Mitigate for a Safe Rollout With the official rollout of Salesforce Einstein Copilot, this conversational AI assistant is set to transform how sales, marketing, and customer service teams interact with both customers and internal documentation. Einstein Copilot understands natural language queries, streamlining daily tasks
Salesforce AI: Powering Customer Relationship Management Salesforce is a leading CRM solution that has long delivered cutting-edge cloud technologies to manage customer relationships effectively. In recent months, the platform has further advanced with the integration of generative AI and AI-powered features, primarily through its AI engine, Einstein. Salesforce AI Evolves with the Generative AI Landscape.
Salesforce is building momentum with Data Cloud, the heartbeat of its platform and foundation for Agentforce, fueled by strong business demand for unified data to deliver personalized, contextually relevant, and timely customer experiences across its Customer 360 applications, Flow, analytics, and Agentforce—Salesforce’s groundbreaking suite of autonomous AI agents. This week, Salesforce unveiled a major pivot
Salesforce has unveiled a series of innovations in its Marketing Cloud, (Introducing Marketing Cloud Advanced) designed to empower businesses with AI-driven tools and enhanced data capabilities to elevate customer engagement. These new features aim to deepen customer relationships, improve team productivity, and boost operational efficiency. Introducing Marketing Cloud Advanced One of the standout innovations is
Salesforce to Acquire Zoomin: Enhancing AI Capabilities with Unstructured Data Salesforce, the world’s leading AI CRM, has signed a definitive agreement to acquire Zoomin, a top data management provider specializing in unstructured data. This acquisition is a pivotal move that will strengthen Salesforce’s Data Cloud, empowering AI agents with more personalized, context-aware capabilities. With Zoomin’s
