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Jobs AI Could Take

Jobs AI Could Take

AI’s Impact on Creative Professions AI is poised to replace designers, writers, illustrators, filmmakers, and many other professional roles within the creative services industry. This transition may occur rapidly or gradually, but the inevitability remains. Disregard the notion that AI cannot perform deep-feeling work due to its lack of emotions. Similarly, dismiss the idea that the value of human-crafted work will surge as AI becomes more prevalent. Jobs AI Could Take and jobs it can’t. There are a few artisans, like hand-dipped candle makers, who still charge good prices for a handmade product. And there are many companies that mass produce candles far cheaper. However, the artisians are a small fraction compared to the thousands of craftsmen who existed before the advent of factories. Once AI has full access to publisher archives and the gamut of human emotions documented therein, it will be capable of replicating feelings just as easily. Historically, artisans displaced by machines have faced similar fears. Earning a living as a creative has always been challenging, and this transition will not be any different. Let’s face it. Each of the four Industrial Revolutions have caused fears, displaced workers, and created new jobs. Interestingly, the first three were each about a century apart. And the fourth only 4 short decades. Adapting to AI in Creative Roles Creatives will still possess their passions and skills, but the key question is how to make a living. Embracing AI and integrating it into your workflow is crucial. AI will transform the creative process. Your painting or drawing or creating may not continue to be your full time income, but it will become more valuable as less and less people are doing it. For instance, clients are using AI to expedite writing and strategy development, create packaging designs, and generate variations. In filmmaking, AI assists with storyboarding and editing. Even illustrators are using AI for initial sketches, with a foreseeable shift to using it for final art. Combining roles like writing and design with AI support is becoming more common. AI could enable writers to become proficient in design and illustration, and vice versa. Filmmakers may find new ways to expand their roles, potentially making existing categories less distinct. Current AI Developments in Creative Fields AI is already driving business decisions, with corporations reducing costs by replacing human roles. Here are some current trends: Emphasizing Human Connections Despite AI’s rise, human interaction remains irreplaceable. Profits depend on people making purchases, and corporate employees need trusted individuals to help them sell products and services. Maintaining personal relationships is crucial for success in a world increasingly influenced by AI. Focusing on real, person-to-person connections is essential. Building and nurturing relationships with fellow professionals and clients can provide lasting benefits. Engage in genuine interactions, listen actively, and develop strong interpersonal skills. Sharing stories and demonstrating vulnerability and empathy can strengthen these connections. Leveraging Personal Strengths and Jobs AI Could Take Continue honing your craft and keeping your community informed about your work. Focus on clients who value your expertise and are likely to invest in your services. Opportunities may lie with corporations or wealthy individuals who require your unique skills. Exploring alternative income sources beyond the corporate world can also be beneficial. Some creatives are transitioning to selling their work to communities with shared interests. Ultimately, your unique talents and personal touch are irreplaceable. By embracing AI while maintaining strong human connections, you can navigate the changing landscape and continue to thrive in your creative career. Jobs AI Could Take and why that might not be a terrible thing. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Salesforce Einstein AI Trust Layer

Einstein AI Trust Layer Explained

The Einstein Trust Layer is a secure AI architecture. It is natively built into the Salesforce Platform. Designed for enterprise security standards the Einstein Trust Layer continues to allow teams to benefit from generative AI. Without compromising their customer data, while at the same time letting companies use their trusted data to improve generative AI responses: Trusted AI starts with securely grounded prompts. A prompt is a canvas to provide detailed context and instructions to Large Language Models. The Einstein Trust layer allows you to responsibly ground all of your prompts in customer data and mask that data when the prompt is shared with Large Language Models*. With our Zero Retention architecture, none of your data is stored outside of Salesforce. Salesforce gives customers control over the use of their data for AI. Whether using our own Salesforce-hosted models or external models that are part of our Shared Trust Boundary, like OpenAI, no context is stored. The large language model forgets both the prompt and the output as soon as the output is processed. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI's Impact on the Workforce

AI’s Impact on the Workforce

According to McKinsey, generative AI has the potential to contribute between $2.6 trillion and $4.4 trillion in value to the global economy across various industries, spanning banking, retail, high tech, healthcare, and life sciences. Its impact is expected to reach diverse professions, including customer operations, marketing and sales, software engineering, and research and development. The influence of AI on the workforce is significant. A report by Goldman Sachs suggests that AI could replace the equivalent of 300 million full-time jobs, affecting a quarter of work tasks in the US and Europe. However, it also brings forth new job opportunities and a productivity boom. Despite concerns about job displacement, AI is anticipated to generate numerous new opportunities. Roles like prompt engineer and AI product manager are emerging, with a Salesforce-sponsored IDC white paper predicting a surge in demand for positions such as data architects, AI ethicists, and AI solutions architects over the next 12 months. The report also forecasts the creation of 11.6 million new jobs within the Salesforce ecosystem alone over the next six years. Recent advancements in generative AI, exemplified by products like ChatGPT with 100 million monthly active users in two months, have reignited discussions about automation’s impact on jobs. While the extent of disruption remains unknown, developers, users, and policymakers should consider its effects on workers. To address challenges and opportunities, Majority Leader Chuck Schumer has launched a SAFE Innovation Framework, emphasizing worker security. The Biden administration is developing a National AI Strategy to address economic and job impacts. For individuals in the workforce, there’s an opportunity to cultivate existing skills and acquire new ones through platforms like Salesforce’s Trailhead, Coursera, and LinkedIn. AI’s impact on jobs involves eliminating repetitive tasks, allowing individuals to focus on more strategic and creative aspects of their roles. In fields like sales, customer service, marketing, healthcare, finance, and graphic design, AI will transform roles and create new opportunities. Chris Poole, AI Technical Consulting Lead in Salesforce’s global AI practice, envisions AI becoming ingrained in every aspect of our lives, contributing to fascinating evolution across various fields. The scale of AI adoption’s impact on workers, especially with generative AI tools, remains uncertain. Potential effects include replacing, complementing, or freeing workers for more productive tasks, or creating new jobs. A Goldman Sachs estimate suggests that about two-thirds of current jobs are exposed to some degree of AI automation, with generative AI potentially substituting up to one-fourth of current work. McKinsey Global Institute estimates that 29.5 percent of all hours worked could be automated by 2030. Regarding job impact, professional occupations associated with clerical work in finance, law, and business management are most exposed to AI. However, AI is also concurrently creating many new jobs. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Care Plans in Public Sector Solutions

Care Plans in Public Sector Solutions

Customized Care Plans for Public Sector Solutions and Constituent Support Creating customized care plans for public sector solutions is essential to supporting constituents and promoting their self-sufficiency. Many individuals struggle to find the help they need during health, housing, personal safety, and other crises, which government agencies can address. Public Sector Solutions offers care plans that enable caseworkers to assist constituents in crisis and resolve community issues effectively. How Care Plans Work Care plans are designed with specific goals to help constituents achieve milestones or outcomes, along with benefits to aid in reaching these goals. For example: Common Issues Addressed by Care Plans Caseworkers can use care plans to assist constituents facing various challenges, such as: Initiating Care Plans Often, a need for a care plan is identified when a third party contacts a government agency. For instance, a concerned neighbor reports an elderly person driving erratically. In such cases, Public Sector Solutions allows for the creation of care plans linked to these reports, stored as public complaint records. Creating and Using Care Plan Templates As a Public Sector Solutions administrator or a case manager with assigned permissions, you can create care plan templates tailored to different assistance scenarios. Here’s how the process works: Care plan templates should include specific goals and benefits for various scenarios, ensuring that each plan is tailored to the unique needs of the constituent. Documentation Focus This documentation explains how to set up and use care plan templates with cases created from public complaints. It details the steps from intake to assessment, ensuring that care plans are effectively implemented to support constituents in need. By utilizing these structured care plans, caseworkers can provide targeted assistance, helping constituents navigate crises and work towards self-sufficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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ORGanizer for Salesforce

ORGanizer for Salesforce

ORGanizer Chrome Extension: Your Dev/Admin Swiss Army Knife! The ORGanizer Chrome Extension is a powerful, all-in-one tool designed specifically for Salesforce Developers and Admins. Packed with an array of features, this extension is a must-have for anyone working in Salesforce, making it the ultimate Salesforce Chrome Extension! Key Features: Additional Information: With the ORGanizer Chrome Extension, managing multiple Salesforce orgs becomes a breeze. Set custom labels, colors, and quick links for each org to streamline your workflow and boost productivity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud Growth and Advanced Editions

Marketing Cloud Growth and Advanced Editions

While Growth Edition is tailored to small businesses looking to get started with robust marketing automation, Advanced Edition caters to companies that need more sophisticated tools to scale personalization efforts, improve customer engagement, and streamline workflows. It offers additional features, including real-time journey testing, predictive AI for customer scoring, and advanced SMS capabilities, allowing businesses to enhance every touchpoint with their customers.

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Marketing Cloud Cloudpages

Salesforce Marketing Cloud for a Healthcare Provider

Personalized Care & Communication: Salesforce Marketing Cloud for a Healthcare Provider As the elderly become more tech-savvy, they expect modern, efficient ways to communicate with healthcare providers. A regional Medicare provider in the Northeastern United States faced challenges with their outdated communication systems. Relying solely on paper mail, postcards, and phone calls, the organization struggled to connect with members, lacked visibility into the success of their campaigns, and experienced early turnover due to minimal engagement. These inefficiencies strained the customer experience and made it clear that modernization was overdue. To address these challenges, we implemented Salesforce Marketing Cloud to engage customers through email and SMS. Goals for the Project: Tectonic’s Role in the Transformation Tectonic designed and implemented a Salesforce Marketing Cloud solution that transformed how the provider communicated with its members. The solution enabled multi-channel, multi-language communications integrated with Salesforce Health Cloud via the Marketing Cloud Connector and additional systems like MuleSoft and Snowflake. To enhance SMS capabilities, the organization also integrated with Five9. Early collaboration with the provider’s Salesforce Health Cloud team enabled Tectonic to address outdated customer data issues, create safeguards for inaccurate information, and plan future strategies for seamless customer data collection. A custom preference center was also developed and translated into multiple languages. Overcoming Data Challenges Accurate customer data was a significant obstacle—only 60% of records included valid email or mobile phone numbers, with an even smaller percentage having both. Tectonic conducted multiple working sessions to develop strategic efficiencies and establish a foundational process for gathering and cleansing member contact information. Customized journeys were created to ensure messaging aligned with available communication channels. For example: Key Outcomes Tectonic’s efforts allowed the healthcare provider to modernize their communications, better analyze engagement data, and improve member interactions. The results exceeded expectations: Impact Across Departments This project not only improved member communication but also empowered internal departments—including Marketing, Customer Experience, Sales, and Retention—with easy-to-understand metrics. It laid the foundation for future campaigns, enhanced data accuracy, and fostered stronger member relationships. By leveraging Salesforce Marketing Cloud and Tectonic’s expertise, the healthcare provider transformed its operations to deliver personalized, timely communication and ensure lifelong member satisfaction. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Einstein Copilot

Introducing Salesforce Einstein Copilot

Einstein Copilot introduces a cutting-edge generative A. Powered by a conversational assistant seamlessly embedded within every Salesforce application. Its strategically enhancing workflow and yielding substantial gains in productivity. Announced at Dreamforce 2023, in case you missed it, read on. The newly integrated Einstein 1 Data Cloud, part of the Einstein 1 Platform, allows customers to establish a unified customer profile. By connecting any data source. This integration infuses AI, automation, and analytics into every customer experience, fostering a comprehensive approach. Salesforce Einstein Copilot Studio Einstein Copilot Studio provides organizations with the flexibility to tailor Einstein Copilot. A Salesforce tool used according to specific business requirements. It incorporates the Einstein Trust Layer, ensuring the protection of sensitive data while leveraging trusted information to enhance generative AI responses. Unlike other generative AI copilot solutions, Einstein Copilot is natively integrated into the world’s leading AI CRM – Salesforce. Seamlessly tapping into data from various Salesforce applications. This integration ensures more accurate AI-powered recommendations and content generation. Data Cloud The Data Cloud serves as the foundation for Einstein Copilot. Data Cloud offers real-time, consolidated views of customers or entities. With Data Cloud, creating a data graph is simplified, enabling the generation of AI-powered apps with a single click, eliminating the need for manual data queries or joins. Einstein Trust Layer The Einstein Trust Layer, an integral part of the Einstein 1 Platform, ensures the secure retrieval of relevant data from Data Cloud. Before sending it to the Language Model (LLM), proprietary, sensitive, or confidential information is masked, maintaining a high level of data security and compliance. Copilot for Sales aligns with existing CRM access controls and user permissions. Salesforce requires ensuring administrators and users have the necessary permissions for customization and data management within Copilot for Sales. Salesforce Copilot service functions similarly to other generative AI tools in the customer experience landscape, responding to customer queries automatically with personalized answers grounded in company data. Einstein Copilot & Search, anticipated for availability from February 2024, is set to leverage Data Cloud unstructured support. It will be ushering in a new era where Generative AI-based apps redefine the user interface. Thereby allowing seamless interactions and conversations with applications. This transformative shift signifies a significant milestone in Enterprise Software, with Salesforce actively participating in this evolving landscape. Copilot for Sales How is Copilot for Sales different from Copilot for Microsoft 365? Microsoft Copilot for Sales is an AI assistant designed for sellers that brings together the capabilities of Copilot for Microsoft 365 with seller-specific insights and workflows. What Salesforce just did is drop the GPT name and go with Copilot, By endorsing the Microsoft branding it announced earlier this year with Microsoft Copilot for Microsoft 365 and CoPilot for Dynamics 365. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Data Cloud Credits

Data Cloud Credits

Credits are the currency of usage in Salesforce Data Cloud, where every action performed consumes credits. The consumption rate varies based on the complexity and compute cost of the action, reflecting different platform features. Data Cloud Pricing Model The pricing model for Data Cloud consists of three primary components: Data Service Credits Each platform action incurs a specific compute cost. For instance, processes like connecting, ingesting, transforming, and harmonizing data all consume ‘data service credits’. These credits are further divided into categories such as connect, harmonize, and activate, each encompassing multiple services with differing consumption rates. Segment and Activation Credits Apart from data service credits, ‘segment and activation credits’ are consumed based on the number of rows processed when publishing and activating segments. Monitoring Consumption Currently, Data Cloud users must request a consumption report from their Salesforce Account Executive to review credit and storage usage. However, the new Digital Wallet feature in the Summer ’24 Release will provide users with real-time monitoring capabilities. This includes tracking credit and storage consumption trends by usage type directly within the platform. Considerations and Best Practices To optimize credit consumption and ensure efficient use of resources, consider the following best practices: Final Thoughts Credits are integral to Data Cloud’s pricing structure, reflecting usage across various platform activities. Proactive monitoring through the Digital Wallet feature enables users to manage credits effectively, ensuring optimal resource allocation and cost efficiency. Content updated June 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Cool New AI Tools

Cool New AI Tools

In the rapidly growing world of artificial intelligence, staying abreast of the latest tools is not merely advantageous but imperative. As AI technology advances, so do the instruments that revolutionize problem-solving, innovation, and business growth. Whether you are an experienced developer, an aspiring entrepreneur, or simply interested in the expansive potential of AI, this insight offers a comprehensive guide to the newest and most impactful AI tools available. Additionally, startups and developers can now register their AI projects at no cost by visiting genai.works. Let us dig into this exciting wave of innovation. AI Tools Overview AI for Content & Voiceovers Parlandi AI: Accessible at parlandi.com, this tool enables the generation of various text content such as articles, blogs, advertisements, and media in 53 languages. Additionally, users can create AI-generated images by simply describing them, leveraging solutions like OpenAI DALL-E-2, DALL-E-3, DALL-E-3 HD, and Stable Diffusion by Stability.ai. AI for Clip Generation 10LevelUp: Available at 10levelup.com, this platform automates the creation of viral clips from YouTube videos, facilitating channel growth with minimal user input by generating engaging clips within minutes. AI for In-Depth Qualitative Research ResearchGOAT: Found at researchgoat.com, ResearchGOAT harnesses the burgeoning capabilities of generative AI to design, field, and analyze custom research studies across various vertical markets, geographical regions, and consumer cohorts. AI for Customer Support ChatFly: Accessible via chatfly.co, ChatFly is a robust platform for developing AI-driven chatbots. It empowers businesses to create intelligent bots using their data, which can be seamlessly integrated into existing systems to enhance customer support. AI to Automate Document Processes Base64.ai Document AI: Available at base64.ai, this leading no-code AI solution comprehends documents, photos, and videos, facilitating the automation of document-related processes. AI for Job & CV Management Xtramile: Accessible through lnkd.in, Xtramile offers an Office Add-in that allows the dissemination of job offers across job boards with a single click, streamlining the recruitment process. Conclusion Empower your operations and innovate with these cutting-edge AI tools, tailored to meet a variety of business needs from content creation and customer support to qualitative research and job management. Embrace the future of AI and unlock new potentials for growth and efficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Improve Customer Experience

Shifting Trends in Customer Experience

Shifting Trends in Customer Experience Technology Amid Economic Challenges The customer experience technology market has expanded significantly over the past decade. However, the current economic climate is causing a slowdown in sales for this previously unstoppable industry. This shift reflects changes in how decision-makers approach purchasing customer experience software today. The Rise and Current State of CCaaS In recent years, there has been a surge in the adoption of CCaaS (Contact Center as a Service) within the customer experience technology stack. CCaaS is a cloud-based customer service solution that allows companies to operate a contact center without maintaining physical infrastructure or extensive on-premises equipment. Many leaders in CCaaS companies describe their current sales cycles as “weird,” indicating that inflation and global economic instability have finally impacted customer experience technology. Challenges in the Sales Process Brian Millham, Salesforce’s Chief Operating Officer, noted that Salesforce is experiencing “elongated deal cycles, deal compression, and high levels of budget scrutiny.” This means that getting a B2B sales prospect to say “yes” takes longer, clients are paying less, and more people are involved in the decision-making process, causing further delays. This results in frustration for software sales teams, uncertainty for marketing budgets, and broader impacts on related industries. Impact on Other SaaS Providers Workday, a SaaS application business, has lowered its revenue forecasts for the year, citing that larger customers are taking longer to finalize deals in a wavering economy. CEO Carl Eschenbach highlighted that although win rates remain strong, there is increased deal scrutiny compared to previous quarters. This sentiment is echoed across vendors selling customer experience or employee experience software. Marketing Budget Constraints Marketing leaders at customer experience software companies have described the current situation as a “tin-can” scenario when looking for marketing budgets. Despite many companies claiming that their customers are their top priority, economic anxiety leads to cuts in customer experience technology investments. Leaders are questioning the critical need for such technology, and many industries are answering with caution, reflecting a shift in technology purchasing decisions. The Role of AI in Customer Experience There were high expectations for new AI additions to software products, but the results have been mixed. Cosimo Spera, founder of Minerva CQ, noted that many companies testing AI solutions to improve customer experience have reported slow adoption by agents, resulting in increased agent handling time and costs without significant improvements in customer satisfaction or net promoter scores. Joe Fernandez, who founded Klout and is now building AllUp, remarked that companies are in a “wait and see” mode regarding AI, preferring to see stable outcomes before investing heavily in new products. Customer Experience Declines A recent WSJ article reported that customer experience in the U.S. has declined for the third year in a row, based on a Forrester report analyzing consumer perceptions. Consumers are skeptical, feeling that higher prices are not yielding better experiences. This global trend impacts various industries, underscoring the interconnected nature of today’s economy. Rethinking Contact Center Strategies Contact center consultant Michele Crocker, who has nearly 30 years of industry experience, advises companies to rethink their contact center operations rather than making sweeping cuts. She suggests optimizing organizational design and staffing, eliminating unnecessary recurring subscriptions, renegotiating vendor prices, auditing IT expenses, and considering more shared services. Crocker emphasizes the need for a leadership talent assessment to ensure the right leaders are in place to implement strategic growth agendas. She also highlights the potential savings in software costs through renegotiations and the importance of closely monitoring software licenses to avoid waste. A Contrarian Approach In times of economic downturn, a contrarian approach might be beneficial. Despite the slowdown in B2B spending, doubling down on customer experience initiatives could yield significant long-term benefits. Superior customer experiences lead to higher retention rates, increased word-of-mouth referrals, and greater customer loyalty. As many companies cut back on customer experience programs, those that maintain or enhance their efforts will be well-positioned to excel once the economy stabilizes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Transparency

AI Transparency Explained

Understanding AI Transparency AI transparency is about making the inner workings of an AI model clear and understandable, allowing us to see how it arrives at its decisions. It involves a variety of tools and practices that help us comprehend the model, the data it’s trained on, how errors and biases are identified and categorized, and how these issues are communicated to developers and users. As AI models have become more advanced, the importance of transparency has grown. A significant concern is that more powerful models are often more opaque, leading to the so-called “black box” problem. “Humans naturally struggle to trust something they can’t understand,” said Donncha Carroll, partner and chief data scientist at Lotis Blue Consulting. “AI hasn’t always proven itself to be unbiased, which makes transparency even more critical.” Defining AI Transparency AI transparency is essential for building trust, as it allows users to understand how decisions are made by AI systems. Since AI models are trained on data that can carry biases or risks, transparency is crucial for gaining the trust of users and those affected by AI decisions. “AI transparency is about clearly explaining the reasoning behind the output, making the decision-making process accessible and comprehensible,” said Adnan Masood, chief AI architect at UST. “It’s about demystifying AI and providing insight into its decision-making process.” Transparency is becoming increasingly vital due to its role in fostering trust, enabling auditability, ensuring compliance, and helping to identify and address potential biases. Without it, AI systems risk perpetuating harmful biases, making opaque decisions, or causing unintended consequences in high-risk scenarios, Masood added. Explainability and Interpretability in AI Transparency AI transparency is closely related to concepts like explainability and interpretability, though they are distinct. Transparency ensures that stakeholders can understand how an AI system operates, including its decision-making and data processing. This clarity is essential for building trust, especially in high-stakes applications. Explainability, on the other hand, provides understandable reasons for AI’s decisions, while interpretability refers to how predictable a model‘s outputs are based on its inputs. While both are crucial for achieving transparency, they don’t fully encompass it. Transparency also involves openness about how data is handled, the model’s limitations, potential biases, and the context of its usage. Ilana Golbin Blumenfeld, responsible AI lead at PwC, emphasized that transparency in process, data, and system design complements interpretability and explainability. Process transparency involves documenting and logging key decisions during system development and implementation, while data and system transparency involves informing users that an AI or automated system will use their data, and when they are interacting with AI, like in the case of chatbots. The Need for AI Transparency AI transparency is crucial for fostering trust between AI systems and users. Manojkumar Parmar, CEO and CTO at AIShield, highlighted the top benefits of AI transparency: Challenges of the Black Box Problem AI models are often evaluated based on their accuracy—how often they produce correct results. However, even highly accurate models can be problematic if their decision-making processes are opaque. As AI’s accuracy increases, its transparency often decreases, making it harder for humans to trust its outcomes. In the early days of AI, the black box problem was somewhat acceptable, but it has become a significant issue as algorithmic biases have been identified. For example, AI models used in hiring or lending have been found to perpetuate biases based on race or gender due to biased training data. Even highly accurate models can make dangerous mistakes, such as misclassifying a stop sign as a speed limit sign. These errors highlight the importance of understanding how AI reaches its conclusions, especially in critical applications like healthcare, where a misdiagnosis could be life-threatening. Transparency in AI makes it a better partner for human decision-making. In regulated industries, like banking, explainability is often a legal requirement before AI models can be deployed. Similarly, regulations like GDPR give individuals the right to understand how decisions involving their private data are made by AI systems. Weaknesses of AI Transparency While AI transparency offers many benefits, it also presents challenges: As AI models continuously evolve, they must be monitored and evaluated to maintain transparency and ensure they remain trustworthy and aligned with their intended outcomes. Balancing AI Transparency and Complexity Achieving AI transparency requires a balance between different organizational needs. When implementing AI, organizations should consider the following factors: Best Practices for Implementing AI Transparency Achieving AI transparency requires continuous collaboration and learning within an organization. Leaders and employees must clearly understand the system’s requirements from a business, user, and technical perspective. Blumenfeld suggests that providing AI literacy training can help employees contribute to identifying flawed responses or behaviors in AI systems. Masood recommends prioritizing transparency from the beginning of AI projects. This involves creating datasheets for datasets, model cards for models, rigorous auditing, and ongoing analysis of potential harm. Key Use Cases for AI Transparency AI transparency has many facets, and teams should address each potential issue that could hinder transparency. Parmar suggests focusing on the following use cases: The Future of AI Transparency AI transparency is an evolving field as the industry continually uncovers new challenges and develops better processes to address them. “As AI adoption and innovation continue to grow, we’ll see greater AI transparency, especially in the enterprise,” Blumenfeld predicted. However, approaches to transparency will vary based on the needs of different industries and organizations. Carroll anticipates that AI transparency efforts will also be shaped by factors like insurance premiums, particularly in areas where AI risks are significant. These efforts will be influenced by an organization’s overall system risk and evidence of best practices in model deployment. Masood believes that regulatory frameworks, like the EU AI Act, will play a key role in driving AI transparency. This shift toward greater transparency is crucial for building trust, ensuring accountability, and responsibly deploying AI systems. “The journey toward full AI transparency is challenging, with its share of obstacles,” Masood said. “But through collective efforts from practitioners, researchers, policymakers, and society, I’m optimistic that

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The State of Loyalty

The State of Loyalty

You’ve likely seen the headlines proclaiming “Loyalty is dead,” reflecting declining customer and brand loyalty, exacerbated by post-pandemic shifts and uninspiring loyalty programs. As of 2022, active participation in loyalty programs has dropped, indicating a disconnect between consumer expectations and program offerings. The State of Loyalty. The issue lies with outdated and repetitive loyalty programs that fail to evolve with consumer needs. Many programs offer little beyond basic incentives like points or discounts, which no longer suffice in a saturated market where every brand seems to offer a similar scheme. Modern consumers demand mutual loyalty: personalized interactions, anticipation of needs, and alignment with personal values. To meet these expectations, companies are redefining loyalty success. A significant 82% plan to increase investment in loyalty programs, focusing on deeper connections that foster lasting customer loyalty. Redefining Loyalty: Permanence: Brands strive to maintain a permanent position in consumers’ minds, becoming their default choice in a competitive landscape. Forgiveness: Strong existing trust allows brands to recover from mistakes without losing loyal customers. Championship: Beyond advocacy, customers champion brands by recommending them to their closest networks, cementing their personal reputation with the brand’s reliability. Loyalty Model Options: Four baseline models—Transactional, Experiential, Experience-led, and Perpetual—guide loyalty strategies, each offering unique outcomes based on customer engagement and program design. Transactional Loyalty: Rewards based on purchases, enhancing customer lifetime value, purchase frequency, and brand preference. Experiential Loyalty: Emotional connections through personalized experiences, enhancing spending and earned media ROI. Experience-led Loyalty: Anticipating customer needs through enhanced interactions across the customer journey, fostering efficiency and scalability. Perpetual Loyalty: Seamless integration into daily life, aligning brand purpose with customer values, and overcoming operational challenges through targeted design and personalization. Operational Considerations: Successful loyalty strategies require alignment across vision, investment, and operational capabilities, spanning experience, data, technology, organization, process, and monetization. Key Recommendations: Conclusion: Building a successful loyalty strategy requires a comprehensive understanding of customer dynamics and a commitment to adaptability. Beyond mere programs or platforms, true loyalty inspires enduring customer actions—commitment, advocacy, and forgiveness—that reflect a brand’s ability to co-create value with its customers. Explore diverse loyalty models to meet these evolving consumer demands and secure lasting brand loyalty in today’s dynamic market. Content updated March 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Best Practices for Data Management

Best Practices for Data Management

Mastering Data Management in Salesforce Effective data management is crucial for maximizing success with Salesforce. Ensuring you have high-quality, useful data empowers your team to achieve business goals and identify growth opportunities. Below are learning resources, expert articles, and video guides designed by Salesforce professionals to help you take control of your data. Build a Data Management Strategy A solid data management strategy ensures that your team is aligned on how data is collected, analyzed, and used to drive success. These resources will guide you through creating a strategy and avoiding common pitfalls: Improve Data Quality Clean data is essential for tracking, reporting, and ensuring the success of your Salesforce implementation. Explore the following resources to improve your data quality: Import Data Seamlessly bring existing data into Salesforce to ensure you have a full record for reporting and tracking. These resources will guide you through importing data: Maintain and Clean Up Data To keep your data clean and reliable over time, follow these best practices for long-term data management: Go Further with Data Management Take your data management expertise to the next level with these additional resources: These curated resources empower you to master data management within Salesforce, ensuring your organization makes the most of its CRM data to drive growth and success. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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