Selective Sync in Account Engagement (Pardot): Aligning Seamlessly with Salesforce Selective sync within Account Engagement (formerly Pardot) enables organizations to push only relevant prospect records into Salesforce based on specific criteria. This process helps marketing teams nurture and qualify leads within Account Engagement, reducing the risk of overwhelming the sales team with irrelevant leads. Aligning
Setting Up Gamification in Salesforce Experience Cloud to Boost Engagement When someone mentions “gamification,” many think of “games,” “fun,” and “entertainment.” While this is true, in the context of Salesforce, it takes on new dimensions. Here, it’s not just about fun; it’s about enhancing user engagement, productivity, and overall experience. Keep reading as we explore
Agentforce in Action: A Practical Example of Using Agents in Salesforce Autonomous Agents on the Agentforce PlatformAgentforce represents a transformative shift in Salesforce’s strategy, poised to redefine how users engage with their CRM. By introducing both assistive AI—enhanced by generative AI for capabilities like summaries and sales emails—and autonomous AI, which empowers agents to automate
AI’s Impact on Future Information Ecosystems The proliferation of generative AI technology has ignited a renewed focus within the media industry on how to strategically adapt to its capabilities. Media professionals are now confronted with crucial questions: What are the most effective ways to leverage this technology for efficiency in news production and to enhance
As artificial intelligence gains momentum in healthcare, it’s critical for health systems and related stakeholders to develop robust AI governance programs. AI’s potential to address challenges in administration, operations, and clinical care is drawing interest across the sector. As this technology evolves, the range of applications in healthcare will only broaden.
With Salesforce at the forefront of the AI revolution, Agentforce, introduced at Dreamforce, represents the next phase in customer service automation. It integrates AI and human collaboration to automate repetitive tasks, freeing human talent for more strategic activities, ultimately improving customer satisfaction. Tallapragada emphasized how this AI-powered tool enables businesses, particularly in the Middle East, to scale operations and enhance efficiency, aligning with the region’s appetite for growth and innovation.
Salesforce has introduced Financial Services Cloud for Insurance Brokerages, an AI-powered platform set to launch in February 2025, designed to automate and enhance client management, policy servicing, and commission processing for insurance brokerages. Built on Salesforce’s core CRM system, Insurance Brokerage Financial Services Cloud streamlines traditionally time-consuming tasks like policy renewals, employee benefits management, and commission splits, aiming to consolidate operations and reduce operational expenses.
AWS has unveiled a preview of its latest CX offering: Salesforce Contact Center with Amazon Connect. This solution integrates Amazon Connect’s channels directly within Salesforce Service Cloud, offering businesses a seamless, unified platform for Contact Center as a Service (CCaaS) and CRM.
Nurture marketing significantly increases the chances that your ideal buyers will consider your products or services when they’re ready to purchase.
Healthcare IT advancements, especially electronic health records (EHRs), have made it easier to gather and store data, which, in turn, fuels population health initiatives and improves patient outcomes. The Agency for Healthcare Research and Quality highlights that using health IT tools can significantly enhance chronic disease management by promoting efficient care delivery, information-sharing, and patient education. However, selecting and adopting the right analytics tools remains challenging. Here are five essential data analytics tools that healthcare providers can leverage for effective chronic disease management.
This principle was instrumental in shaping our data-focused enterprise architecture transformation in 2023, making data a core pillar alongside loan origination and servicing. Given that the company’s future growth depends on it, the focus on data was essential.
Deactivated Users & Record Ownership: When a Salesforce user is deactivated, the records they own may not be automatically transferred to a new active owner. Pardot syncs prospect records based on the Salesforce owner. If the owner is inactive, it can prevent prospects from syncing correctly or being included in dynamic lists in Pardot.
Salesforce Introduces Agentforce Accelerator to Empower Nonprofits Salesforce has unveiled the Salesforce Accelerator — Agents for Impact, a groundbreaking initiative aimed at helping nonprofits harness the power of Agentforce. This suite of AI-driven tools enables organizations to build and deploy autonomous AI agents that can perform critical tasks across various functions. Through a combination of technology,
ChatGPT has also appeared in influence operations, with groups using it to generate political content for social media. OpenAI observed an Iranian-led operation, Storm-2035, using ChatGPT to publish politically charged content about U.S. elections and global conflicts. Yet, OpenAI noted that these AI-driven influence efforts often lack audience engagement.
Salesforce Winter ’25 Release: 6 Key Enhancements to Experience Cloud The Salesforce Winter ’25 Release brings a fresh suite of updates to Experience Cloud, focusing on design customization, SEO optimization, and streamlined navigation for enhanced user engagement. We’ve summarized six major updates and additional enhancements that make this release a significant step forward for Experience
