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Data Analytics for Disease Management
07Nov

Data Analytics for Disease Management

Healthcare IT advancements, especially electronic health records (EHRs), have made it easier to gather and store data, which, in turn, fuels population health initiatives and improves patient outcomes. The Agency for Healthcare Research and Quality highlights that using health IT tools can significantly enhance chronic disease management by promoting efficient care delivery, information-sharing, and patient education. However, selecting and adopting the right analytics tools remains challenging. Here are five essential data analytics tools that healthcare providers can leverage for effective chronic disease management.

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November 7, 2024in AI Tools, Data, Salesforce Data Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Implementation Services, Salesforce Optimization, Salesforce Public Sector Solutions
Martech Modernization
04Nov

Martech Modernization

Martech Modernization: The Trends, Challenges, and Opportunities A Snapshot of Martech Strategies and CDP Adoption According to research by Acxiom, 65% of companies with a defined martech strategy utilize a Customer Data Platform (CDP), compared to just 43% without one. This significant gap underscores the strategic role of CDPs in martech adoption. Additionally, nearly all businesses surveyed plan to revise their martech stack within the next 12 months, with 29% adding new tools and 15% consolidating existing ones. The Transformative Marketing Landscape Rapid technological advancements, changing customer expectations, and evolving identity ecosystems are fundamentally reshaping how brands engage their audiences. In this environment, modernizing martech has become essential for delivering the personalized experiences customers demand. However, modernization presents challenges such as siloed data, fragmented technologies, and gaps in expertise, complicating efforts to adapt. To gain insights into these dynamics, Acxiom surveyed 200 martech decision-makers from the US and UK about their modernization plans, motivations, and obstacles. The findings reveal a widespread push for martech updates, with brands seeking support to navigate this complex journey. SECTION ONE: A Martech Reset is Underway Martech Strategy Rises to the Top When asked to prioritize their marketing objectives, 34% of respondents listed developing a martech strategy among their top three goals. This places it alongside traditional objectives like increasing brand awareness and customer acquisition, reflecting its growing importance in achieving broader marketing goals. Even considering that survey respondents may prioritize martech more than the average business leader, the results highlight the industry’s dynamism and the pressing need for a martech reset. Widespread Stack Adjustments Nearly all surveyed businesses (99%) plan to adjust their martech stack in the next year. Key trends include: This widespread activity emphasizes the high priority placed on martech optimization. Streamlining and Experimentation Some organizations focus on refining their existing stacks, while others are piloting new platforms: C-Suite Engagement Martech modernization has also captured the attention of executive leadership. 60% of respondents noted that martech has become a higher priority for their C-suite in recent years, particularly in smaller companies leveraging technology to maximize resources and compete with larger rivals. Budget Increases Despite Economic Pressures In a challenging economic climate, 65% of respondents expect their martech budgets to grow over the next year, while only 10% foresee cuts. This trend reflects the recognition of martech as a strategic investment critical for maintaining competitiveness. SECTION TWO: Drivers of Martech Modernization Why Modernize? Modernization efforts are driven by a mix of goal-oriented and technical motivations. Key drivers include: Secondary motivations include streamlining integration, ensuring regulatory compliance, and reducing operational complexity. Key Takeaways As martech modernization accelerates, businesses must balance innovation with strategic planning to navigate this transformative era successfully. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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November 4, 2024in Data, Technology
AI Agents and Consumer Trust
03Nov

AI Agents and Consumer Trust

Salesforce Research Highlights Rising Stakes for Trust in the AI Era Salesforce’s latest State of the AI Connected Customer research reveals a trust crisis among consumers and highlights how AI is reshaping customer expectations. With 60% of consumers believing advances in AI make trust even more essential, businesses face mounting pressure to deliver trustworthy AI experiences. The stakes are especially high as AI agents gain traction, presenting an opportunity for brands to rebuild trust and drive engagement this holiday season—particularly among Gen Z, with nearly a third open to having AI shop on their behalf. Why It Matters As the holiday shopping season approaches, brands face the dual challenge of declining consumer trust and evolving expectations. With AI projected to influence more than 0 billion in global online sales this season, getting AI right is critical. AI agents—intelligent software capable of handling customer inquiries autonomously—can boost margins and enhance customer service by addressing issues like clunky purchasing and return processes. However, trust in these agents hinges on transparency and robust data practices. Key Insights from the Research Trust Is at an All-Time Low High Expectations for Seamless Experiences Customer service remains a critical loyalty driver: Younger Consumers Are Most Open to AI Agents Generations Z and millennials lead the charge in embracing AI agents for improved shopping experiences: However, transparency remains vital: Building Confidence in AI Agents The research underscores a mixed consumer sentiment toward AI, marked by curiosity (41%) and suspicion (44%). This presents an opportunity for brands to demystify AI’s benefits: Expert Perspectives Salesforce View:“Retailers face fierce competition this season as they aim to drive higher margins and meet rising customer expectations. AI agents enable consistent, personalized experiences across channels, fostering loyalty and boosting sales.”— Michael Affronti, SVP & GM, Commerce Cloud, Salesforce Customer Experience at Saks:“Agentforce has unlocked new potential for enhancing luxury shopping. By automating routine tasks like order tracking, our teams can focus on high-touch, personalized interactions. We’re excited to see how AI continues to elevate our service.”— Mike Hite, CTO, Saks Global Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 3, 2024in Data, Mulesoft, Salesforce
Agentic AI Race
02Nov

Agentforce Accelerator to Empower Nonprofits

Salesforce Introduces Agentforce Accelerator to Empower Nonprofits Salesforce has unveiled the Salesforce Accelerator — Agents for Impact, a groundbreaking initiative aimed at helping nonprofits harness the power of Agentforce. This suite of AI-driven tools enables organizations to build and deploy autonomous AI agents that can perform critical tasks across various functions. Through a combination of technology, funding, and expertise, the accelerator aims to empower nonprofits to enhance operational efficiency and amplify their impact in an AI-driven future. Why It Matters Nonprofits often face challenges such as staffing shortages and burnout, limiting their ability to address pressing social and environmental issues. AI agents can play a transformative role by augmenting nonprofit teams, enabling them to: While the potential is significant, developing and implementing AI solutions often remains financially and technically inaccessible for many nonprofits. How the Accelerator Works The Salesforce Accelerator — Agents for Impact bridges this gap by providing a comprehensive support package: Nonprofits from all focus areas can apply for the accelerator starting October 29, 2024, with selected organizations notified by December. Track Record of Impact The Agents for Impact initiative builds on Salesforce’s broader accelerator program, which has provided million since 2022 to support innovative nonprofit solutions in areas like AI, education, and climate action. Scaling Nonprofit Potential With the launch of Salesforce Accelerator — Agents for Impact, nonprofits now have unprecedented opportunities to adopt AI-driven solutions that enhance efficiency and scale their missions. This program reflects Salesforce’s ongoing commitment to empowering organizations to drive meaningful change in an increasingly AI-powered world. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 2, 2024in Agentforce Platform, Generative AI, Salesforce, Technology
ChatGPT and Politics?
02Nov

ChatGPT and Politics?

ChatGPT has also appeared in influence operations, with groups using it to generate political content for social media. OpenAI observed an Iranian-led operation, Storm-2035, using ChatGPT to publish politically charged content about U.S. elections and global conflicts. Yet, OpenAI noted that these AI-driven influence efforts often lack audience engagement.

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November 2, 2024in AI Tools, Generative AI
Winter 25 Release Notes
01Nov

Winter 25 Release Experience Cloud

Salesforce Winter ’25 Release: 6 Key Enhancements to Experience Cloud The Salesforce Winter ’25 Release brings a fresh suite of updates to Experience Cloud, focusing on design customization, SEO optimization, and streamlined navigation for enhanced user engagement. We’ve summarized six major updates and additional enhancements that make this release a significant step forward for Experience Cloud sites. 1. Enhanced Design Options for LWR Sites Winter ’25 empowers site designers with more granular control over the look and feel of LWR (Lightning Web Runtime) sites. New customization options in the Experience Builder Theme panel now allow for specific styling of individual components like columns and buttons, offering a new level of precision in visual design. Additional features include a Scoped Header and Footer layout that allows fixed positioning for headers and footers, enhancing user experience with persistent navigation elements. Site admins can define unique color palettes for buttons across various states (default, hover, focus), and apply color schemes to individual columns, which can now be set in the Theme panel. Further text customizations for headings have also been added, allowing a personalized touch for every element on LWR sites. 2. SEO-Friendly URLs for Accounts and Contacts (Generally Available) To drive organic traffic, the Winter ’25 Release introduces SEO-friendly URL slugs for Account and Contact pages, replacing traditional record IDs with easily readable URLs. This enhancement allows search engines to better index content, making it easier for users to find your pages. Site managers can configure SEO-friendly URLs directly in the Administration panel and import slugs in bulk for faster setup. 3. Data Providers for LWR Sites (Beta) Experience Cloud now includes an option to configure data providers on LWR site pages, enabling seamless integration with data from various sources, including Apex and Record providers. Admins can specify data sources within Experience Builder, allowing for real-time data updates across components and pages, providing a more dynamic and responsive experience for users. 4. Revamped Navigation and New Components The Navigation Menu component has been revamped, allowing admins to design a more intuitive navigation experience for both desktop and mobile users. The beta Site Header component further enhances branding with logo placement and customizable headers, while the Grid component now ensures consistent cell height, improving the visual balance of page layouts. Tailored navigation menus for desktop and mobile screens can be customized for color, spacing, text styles, and more to provide an optimized experience across devices. 5. Expanded Data Cloud Integration for Event Tracking Winter ’25 expands Data Cloud integration to capture checkout, order, and cart events on enhanced LWR sites. Ecommerce-focused organizations can now record user interactions—like checkout initiation and address input—automatically, giving businesses richer insights into customer behavior. Data captured through these events can be viewed within Data Cloud, allowing admins to understand user engagement and optimize site design accordingly. 6. Salesforce File Linking for LWR Sites (Beta) The new File Upload Lightning Web Component enables file uploads directly from an LWR site to Salesforce, an option previously available only on Aura sites. This update streamlines the file transfer process, allowing guest users to upload files securely, which are then accessible within Salesforce. Additional Experience Cloud Enhancements In addition to the primary updates, Winter ’25 introduces several valuable, albeit smaller, features: Availability of Features Some Winter ’25 features will be accessible immediately after release, while others require setup by admins. Consider notifying users about these updates to ensure a smooth transition and to leverage the full potential of new functionalities. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 1, 2024in Data, Marketing Automation, Salesforce Development Services, Salesforce Experience Cloud
Cool and New AI
31Oct

Cool and New AI Cool and New AI

AI is revolutionizing the way we work, offering a wide range of tools beyond ChatGPT that can enhance efficiency, creativity, and productivity. Whether you’re working with data, code, marketing, videos, images, AI bots, or research, here are the top AI tools that can transform your workflow. Cool and New AI. Don’t get spooked. There will be a cornucopia more in November. 🌟 Code 1️⃣ GlideTurn spreadsheets into powerful mobile apps without writing a single line of code. Glide makes it easy for non-developers to create professional apps with minimal effort. 2️⃣ BubbleA visual programming platform that allows users to build web applications without any coding knowledge. Ideal for entrepreneurs and startups looking to launch digital products quickly. 3️⃣ AskCodiThis AI coding assistant speeds up coding tasks, offers helpful suggestions, and simplifies debugging for developers, making it a must-have tool for coding professionals. 🌟 Data 1️⃣ BasedLabsA robust data analytics platform designed for scientists and engineers. BasedLabs offers complex data processing and model building with exceptional precision. 2️⃣ Coral AIPerfect for data-driven professionals, Coral AI provides efficient edge AI tools for processing large datasets and delivering insights with on-device intelligence, speeding up tasks. 3️⃣ JuliusAn AI-powered tool for market researchers and data analysts, Julius streamlines data processes and offers powerful insights into market trends. 🌟 Marketing 1️⃣ Sprout SocialThis all-in-one social media management platform leverages AI to help marketers optimize their social presence, engage with audiences, and track detailed analytics. 2️⃣ AdCreative AIEnhance your marketing campaigns with AI-generated ads that convert. AdCreative AI allows marketers to design high-impact, creative ads effortlessly. 3️⃣ Jasper AIA top tool for content creators, Jasper AI assists in crafting high-conversion marketing copy, blogs, and ad texts at scale, making it indispensable for digital marketing. 🌟 Video 1️⃣ SynthesiaCreate professional videos without the need for cameras or actors. Synthesia’s AI avatars enable you to produce multilingual videos, making it ideal for corporate and educational content. 2️⃣ HeygenThis AI tool simplifies video production by allowing users to create AI-generated videos, perfect for marketing campaigns or training materials. 3️⃣ Opus ClipOpus Clip transforms long-form video content into short, engaging clips optimized for social media, helping creators repurpose content easily. 🌟 Image 1️⃣ Getimg.AIAutomate image creation with Getimg.AI, which enhances your visual content by generating high-quality images in minutes, speeding up the design process. 2️⃣ PicsartA versatile image editing and design platform with AI tools that make creating stunning visuals effortless, making it ideal for social media, advertising, and creative projects. 3️⃣ Leonardo AIA powerful AI-driven tool for creators, Leonardo AI helps generate high-quality images, illustrations, and graphics, making it an essential tool for designers and artists. 🌟 AI Bot 1️⃣ LiveChatAn AI-powered live chat solution that integrates seamlessly into websites to provide real-time customer support, enhancing business communication. 2️⃣ LandbotThis tool helps create conversational experiences with AI-powered chatbots for customer support, sales, and lead generation, automating client interactions. 3️⃣ CustomGPTA customizable GPT-powered AI chatbot tailored for specific industries and businesses, perfect for providing personalized customer support. 🌟 Research 1️⃣ ChatPDFTurn PDFs into interactive documents with ChatPDF, allowing users to easily navigate and extract information using an AI-based assistant. 2️⃣ VidIQVidIQ provides AI-powered tools to optimize YouTube content for better engagement and visibility, making it invaluable for content creators. 3️⃣ SemrushAn advanced SEO platform powered by AI, Semrush gives marketers and researchers deep insights into online visibility, helping boost content performance. AI extends far beyond ChatGPT. This diverse range of tools is designed to make your work more efficient and productive, whether you’re coding, marketing, creating content, or conducting research. Embrace these AI tools to unlock new levels of creativity and efficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 31, 2024in AI Tools, Data
agentblazer
29Oct

Agentblazers

In every industry, there are leaders who see the potential of cutting-edge technology and act as catalysts for change. In the age of AI, these forward-thinkers are known as Agentblazers. They understand that AI agents can do more than assist—they can transform operations, save costs, and shape the future of business.

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October 29, 2024in Agentforce Platform, Data, Salesforce, Technology
AI FOMO
26Oct

AI FOMO

Enterprise interest in artificial intelligence has surged in the past two years, with boardroom discussions centered on how to capitalize on AI advancements before competitors do. Generative AI has been a particular focus for executives since the launch of ChatGPT in November 2022, followed by other major product releases like Amazon’s Bedrock, Google’s Gemini, Meta’s Llama, and a host of SaaS tools incorporating the technology. However, the initial rush driven by fear of missing out (FOMO) is beginning to fade. Business and tech leaders are now shifting their attention from experimentation to more practical concerns: How can AI generate revenue? This question will grow in importance as pilot AI projects move into production, raising expectations for financial returns. Using AI to Increase Revenue AI’s potential to drive revenue will be a critical factor in determining how quickly organizations adopt the technology and how willing they are to invest further. Here are 10 ways businesses can harness AI to boost revenue: 1. Boost Sales AI-powered virtual assistants and chatbots can help increase sales. For example, Ikea’s generative AI tool assists customers in designing their living spaces while shopping for furniture. Similarly, jewelry insurance company BriteCo launched a GenAI chatbot that reduced chat abandonment rates, leading to more successful customer interactions and potentially higher sales. A TechTarget survey revealed that AI-powered customer-facing tools like chatbots are among the top investments for IT leaders. 2. Reduce Customer Churn AI helps businesses retain clients, reducing revenue loss and improving customer lifetime value. By analyzing historical data, AI can profile customer attributes and identify accounts at risk of leaving. AI can then assist in personalizing customer experiences, decreasing churn and fostering loyalty. 3. Enhance Recommendation Engines AI algorithms can analyze customer data to offer personalized product recommendations. This drives cross-selling and upselling opportunities, boosting revenue. For instance, Meta’s AI-powered recommendation engine has increased user engagement across its platforms, attracting more advertisers. 4. Accelerate Marketing Strategies While marketing doesn’t directly generate revenue, it fuels the sales pipeline. Generative AI can quickly produce personalized content, such as newsletters and ads, tailored to customer interests. Gartner predicts that by 2025, 30% of outbound marketing messages will be AI-generated, up from less than 2% in 2022. 5. Detect Fraud AI is instrumental in detecting fraudulent activities, helping businesses preserve revenue. Financial firms like Capital One use machine learning to detect anomalies and prevent credit card fraud, while e-commerce companies leverage AI to flag fraudulent orders. 6. Reinvent Business Processes AI can transform entire business processes, unlocking new revenue streams. For example, Accenture’s 2024 report highlighted an insurance company that expects a 10% revenue boost after retooling its underwriting workflow with AI. In healthcare, AI could streamline revenue cycle management, speeding up reimbursement processes. 7. Develop New Products and Services AI accelerates product development, particularly in industries like pharmaceuticals, where it assists in drug discovery. AI tools also speed up the delivery of digital products, as seen with companies like Ally Financial and ServiceNow, which have reduced software development times by 20% or more. 8. Provide Predictive Maintenance AI-driven predictive maintenance helps prevent costly equipment downtime in industries like manufacturing and fleet management. By identifying equipment on the brink of failure, AI allows companies to schedule repairs and avoid revenue loss from operational disruptions. 9. Improve Forecasting AI’s predictive capabilities enhance planning and forecasting. By analyzing historical and real-time data, AI can predict product demand and customer behavior, enabling businesses to optimize inventory levels and ensure product availability for ready-to-buy customers. 10. Optimize Pricing AI can dynamically adjust prices based on factors like demand shifts and competitor pricing. Reinforcement learning algorithms allow businesses to optimize pricing in real time, ensuring they maximize revenue even as market conditions change. Keeping ROI in Focus While AI offers numerous ways to generate new revenue streams, it also introduces costs in development, infrastructure, and operations—some of which may not be immediately apparent. For instance, research from McKinsey & Company shows that GenAI models account for only 15% of a project’s total cost, with additional expenses related to change management and data preparation often overlooked. To make the most of AI, organizations should prioritize use cases with a clear return on investment (ROI) and postpone those that don’t justify the expense. A focus on ROI ensures that AI deployments align with business goals and contribute to sustainable revenue growth. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 26, 2024in Generative AI
TrueDialog Adds SMS Application for Salesforce Marketing Cloud Engagement
25Oct

TrueDialog Adds SMS Application for Salesforce Marketing Cloud Engagement

TrueDialog Unveils SMS Integration for Salesforce Marketing Cloud

TrueDialog, a leader in SMS texting solutions, has expanded its Salesforce offerings with the launch of its SMS integration for Salesforce Marketing Cloud Engagement, complementing its existing Sales Cloud application. Now available on Salesforce AppExchange, this addition enables seamless documentation of SMS activities across the Salesforce Cloud ecosystem.

With TrueDialog’s integration for Salesforce Marketing Cloud, companies can incorporate SMS into customized, targeted marketing journeys. This includes sending promotional messages, geo-targeted offers, triggered alerts, order confirmations, account updates, and more—all as part of a cohesive customer engagement strategy.

TrueDialog’s solution uniquely enables SMS message flow across Salesforce Marketing Cloud, Sales Cloud, Service Cloud, and Education Cloud, ensuring communication continuity across platforms. “TrueDialog is the only provider offering bidirectional SMS integration between Salesforce Marketing Cloud and other Salesforce Clouds, including Sales, Service, Commerce, and Education Clouds,” said John Wright, CEO of TrueDialog. “Our solution records text messages on all relevant Salesforce Clouds, maintaining communication continuity between companies and their customers—something no other provider offers.”

The TrueDialog SMS application is fully native to Salesforce Marketing Cloud, allowing users to work within their regular workflow without switching applications to integrate SMS steps. TrueDialog also offers flexible options for short and long codes, automated 10DLC registration for long codes, and TrueDelivery, a tool for assessing SMS deliverability.

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October 25, 2024in Salesforce Marketing Cloud
Transform Customer Experience
25Oct

Transform Customer Experience

In today’s AI-driven business environment, customer experience (CX) has evolved from being a buzzword to a critical factor in determining success. It’s no longer enough for businesses to offer high-quality products or excellent service alone—today’s customers are always online, engaged, and seeking the most convenient, relevant, and enjoyable experiences. This is where Salesforce Data Cloud becomes a game-changer, providing the tools needed to meet modern customer expectations. Transforming Customer Experience with Salesforce Data Cloud Salesforce enables businesses to collect, integrate, and leverage critical customer information within its ecosystem, offering an all-encompassing view of each customer. This unified customer data allows organizations to forecast visitor trends, assess marketing impact, and predict customer behavior. As data-driven decision-making becomes increasingly central to business strategy, Salesforce Data Cloud and its Customer Data Platform (CDP) features provide a significant competitive edge—whether in e-commerce, fintech, or B2B industries. Data Cloud is more than just your traditional CDP. It’s the only data platform native to the world‘s #1 AI CRM. This means that marketers can quickly access and easily action on unified data – from across the entire business – to drive growth and increase customer lifetime value. Data Cloud’s Role in Enhancing CX By unifying data in one place, Salesforce Data Cloud enables organizations to access real-time customer insights. This empowers them to track customer activity across channels like email, social media, and online sales, facilitating targeted marketing strategies. Businesses can analyze customer behavior and deliver personalized messaging, aligning marketing, sales, and customer service efforts to ensure consistency. With these capabilities, Salesforce customers can elevate the CX by delivering the right content, at the right time, to the right audience, ultimately driving customer satisfaction and growth. New Features of Salesforce Data Cloud Salesforce continues to evolve, introducing cutting-edge features that reshape customer interaction: To fully maximize these features, partnering with a Salesforce Data Cloud consultant can help businesses unlock the platform’s full potential and refine their customer engagement strategies. Agentic AI Set to Supercharge Business Processes Salesforce’s vision extends beyond customer relationship management with the integration of Agentic AI through its Customer 360 platform. According to theCUBE Research analysts, this signals a shift toward using AI agents to automate complex business processes. These AI agents, built on Salesforce’s vast data resources, promise to revolutionize how companies operate, offering customized, AI-driven business tools. “If they can pull this off, where it becomes a more dynamic app platform, more personalized, really focused on those processes all the way back to the data, it’s going to be a clear win for them,” said Strechay. “They’re sitting on cloud; they’re sitting on IaaS. That’s a huge win from that perspective.” AI agents create a network of microservices that think and act independently, involving human intervention only when necessary. This division of labor allows businesses to capture expertise in routine tasks while freeing human workers to focus on more complex decision-making. However, the success of these AI agents depends on access to accurate and reliable data. As Gilbert explained, “Agents can call on other agents, and when they’re not confident of a step in a process or an outcome, they can then bounce up to an inbox for a human to supervise.” The goal isn’t to eliminate humans but to capture their expertise for simpler processes. Empowering Developers and Citizen Creators At the core of this AI-driven transformation is Salesforce’s focus on developers. The platform’s low-code tools allow businesses to easily customize AI agents and automate business processes, empowering both experienced developers and citizen creators. With simple language commands or goal-setting, companies can build and train these AI agents, streamlining operations. “It’s always going to be about good data—that’s the constant,” Bertrand said. “The second challenge is how to train agents and humans to work together effectively. While some entry-level jobs may be replaced, AI will continue to evolve, creating new opportunities in the future.” Is Salesforce Data Cloud the Right Fit for Your Business? Salesforce Data Cloud offers comprehensive capabilities for businesses of all sizes, but it’s essential to assess whether it aligns with your specific needs. The platform is particularly valuable for: For businesses that fit these scenarios, working with Salesforce’s partner ecosystem or a Data Cloud consultant can help ensure successful integration and optimization. What’s New in Salesforce’s Latest Release? The latest Salesforce Spring Release introduced several exciting features, further enhancing Salesforce Data Cloud: These updates reflect Salesforce’s commitment to providing innovative, data-driven solutions that enhance customer experiences and drive business success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 25, 2024in AI Tools, Data, Generative AI, Salesforce, Salesforce Data Cloud
Scope of Generative AI
24Oct

Scope of Generative AI

Generative AI has far more to offer your site than simply mimicking a conversational ChatGPT-like experience or providing features like generating cover letters on resume sites. Let’s explore how you can integrate Generative AI with your product in diverse and innovative ways! There are three key perspectives to consider when integrating Generative AI with your features: system scope, spatial relationship, and functional relationship. Each perspective offers a different lens for exploring integration pathways and can spark valuable conversations about melding AI with your product ecosystem. These categories aren’t mutually exclusive; instead, they overlap and provide flexible ways of envisioning AI’s role. 1. System Scope — The Reach of Generative AI in Your System System scope refers to the breadth of integration within your system. By viewing integration from this angle, you can assess the role AI plays in managing your platform’s overall functionality. While these categories may overlap, they are useful in facilitating strategic conversations. 2. Spatial Relationships — Where AI Interacts with Features Spatial relationships describe where AI features sit in relation to your platform’s functionality: 3. Functional Relationships — How AI Interacts with Features Functional relationships determine how AI and platform features work together. This includes how users engage with AI and how AI content updates based on feature interactions: Scope of Generative AI By considering these different perspectives—system scope, spatial, and functional—you can drive more meaningful conversations about how Generative AI can best enhance your product’s capabilities. Each approach offers unique value, and careful thought can help teams choose the integration path that aligns with their needs and goals. Scope of Generative AI conversations with Tectonic can assist in planning the best ROI approach to AI. Contact us today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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October 24, 2024in Data, Generative AI, Google

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