General-purpose large language models (LLMs) offer businesses the convenience of immediate use without requiring any special setup or customization. However, to maximize the potential of LLMs in business environments, organizations can achieve significant benefits by customizing these models through training on their own data. Custom LLMs excel at handling organization-specific tasks that generic LLMs—such as
Background – Who Calls AI Ethical On March 13, 2024, the European Union (EU) enacted the EU AI Act, a move that some argue has hindered its position in the global AI race. This legislation aims to ‘unify’ the development and implementation of AI within the EU, but it is seen as more restrictive than
It seems like some people honestly believe they can spot AI-generated content immediately, but that’s not always the case. Well-written content isn’t inherently AI-generated, and if it is AI-generated, that doesn’t necessarily mean it’s well-written. The quality of writing often depends more on the writer’s skill than the tools they use. Paradox of Writing With
Author Jeremy Wagstaff wrote a very thought provoking article on the future of AI, and how much of it we could predict based on the past. This insight expands on that article. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn. These machines can perform
Top SWOT Analysis Templates for Any Business Strategic planning is crucial for businesses aiming to grow. Whether launching a new product, tackling competition, or enhancing existing offerings, a SWOT analysis can help you understand your current position and develop a confident path forward. When engaging in strategic brainstorming, avoid getting bogged down by documentation. Focus
Salesforce AI and CRM Evolution Salesforce has long been a leader in customer relationship management (CRM) by pioneering cloud technologies. Recently, the platform has significantly advanced with the integration of generative artificial intelligence (AI) and AI-powered features, thanks to its Einstein technology. Einstein in Salesforce is like a super smart computer overseeing and analyzing the
Google is a veritable plethora of information. It likely doubles weekly. But getting the best search results occasionally requires knowing some Google search secrets. There are times when a story needs to be prefaced by a story. This is one of those times. I’m old. I’m so old that I remember card catalogs and going
An industry leader in lifesciences research and ecommerce, is tasked with integrating recent acquisitions, standardizing processes, and improving marketing return-on-investment. Ecommerce company moves to the cloud and adopts Google Cloud and Tableau to improve sales and operational efficiency. Google Cloud and Tableau Ecommerce Success to the rescue. Industry: Lifesciences and Biotechnology Research Problem: Leadership requested
Leading provider of branded, designed solutions (laminate) for commercial and residential customers worldwide. The company has been surfacing spaces for 110 years. Client struggled with no real ability to see a 360 degree view of the business.
How to Generate UTM Codes Generating Google Analytics 4 UTM Codes can be done in several ways. A common method is using Google’s Campaign URL Builder, where you enter your original URL and add the desired UTM parameters. Alternatively, tools like Measureschool’s UTM Tool in Google Sheets or other free online tools can also be
Streamlining Your Salesforce Approval Process: Top Options Create a Salesforce Approval Process – an essential for tasks such as: This insight explores the top methods for implementing a Salesforce approval process in your organization. Option 1: Manually Send Opportunities Over Email or Slack The classic approach is manually sending approval requests via email or Slack,
Synchronize Salesforce Data with Google Sheets: A Step-by-Step Guide This is Google Docs Editors complete explanation of using Google Sheets to Synchronize, add, and delete data to Salesforce. There are also instructions for doing this from an Android or IPhone here. To seamlessly import, edit, and sync Salesforce data with Google Sheets, follow these steps
Marketing Cloud Personalization: Integration Capabilities Marketing Cloud Personalization seamlessly integrates with various third-party solutions beyond Salesforce. These integrations span data management platforms, email service providers, third-party campaign detection tools, analytics products, content management systems, social media platforms, and tag managers. Personalization and Third-Party Apps. Data Management Platforms (DMP) Examples: Adobe Audience Manager, BlueKai, Neustar Functionality:
Leading provider of branded, designed solutions (laminate) for commercial and residential customers worldwide. The company has been surfacing spaces for 110 years. Client struggled with no real ability to see a 360 degree view of the business.
Implementing a Salesforce Approval Process: Options and Considerations to Create Approval Process in Salesforce An approval process is necessary for: This insight explores top options for implementing a Salesforce approval process within your company. Option 1: Manual Email or Slack Notifications The classic approach involves emailing or using Slack to request approvals. It’s straightforward and
