The Einstein Engagement Frequency Dashboard The Einstein Engagement Frequency Dashboard provides a comprehensive overview of your contacts’ email saturation levels. By analyzing this data, you can understand how your email sending frequency influences engagement metrics like opens, clicks, and unsubscribes over time. The What-If analyzer is a handy tool within the dashboard, allowing you to
John Dutton recently posted in his blog about AI “representatives” who talk to you. It’s an interesting look into the “creep” factor potentially in artificial intelligence and certainly provides plenty of food for thought on robots and AI in marketing. Read it here. Summarized below. When the media or the internet shares a look at
Salesforce made several announcements this month, regarding the Growing Family of Einstein Copilots. By unveiling AI-powered Einstein Copilots for marketing and merchants. These new Copilots build on the previously announced Copilots for retailers and shoppers and are integrated into the Einstein 1 platform. They can communicate with each other, effectively bridging marketing and commerce, and
Einstein Content Testing Overview Einstein Content Testing allows you to optimize engagement by testing images quickly. For more advanced targeting and personalized content, consider using Einstein Content Selection, which includes features like fatigue rules and user preference-based content targeting. Availability This feature is available in Professional, Corporate, and Enterprise Editions of Marketing Cloud Engagement. Usage
A Leap Forward in Merchandising Merchants face the ongoing challenge of enhancing loyalty, conversion rates, and shopper lifetime value. Enter Einstein Copilot, ushering in automation to boost productivity and inject intelligence for an elevated customer experience in unprecedented ways. Salesforce asserts that early AI adopters are saving an average of 6.4 hours per week. Copilot
Salesforce Enhances Commerce Cloud and Einstein Copilot Salesforce has announced a double whammy of upgrades to its Commerce Cloud and Einstein Copilot solutions, aiming to supercharge customer service and experience offerings for merchants. And yes, they’re pulling out all the stops – think of it as giving your online store a superhero cape and a
Salesforce Enhances Service Cloud Digital Engagement for Unified Customer Interactions Salesforce has unveiled new enhancements to Service Cloud Digital Engagement, aimed at unifying unstructured conversational data from various digital channels, departments, and devices within a single platform. Built on the Einstein 1 Platform, these enhancements enable service leaders to gain a more holistic view of
Salesforce Service Cloud users are set to receive more Einstein 1 generative AI tools in June and October. A key development is the expansion of automated customer conversations across more sales and marketing platforms. Generative AI and Service Cloud family of tools is growing. This insight aims to uncover the numerous use cases of generative
Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations to Enhance the Customer Journey with Unified Data and Trusted AI Einstein 1 Marketing and Commerce Tools announced at 2024 Connections event in Chicago, IL. Einstein Copilot for Marketers and Merchants: These tools enable brands to automatically generate campaign briefs, personalized content, and promotions using trusted
Salesforce Unveils Latest State of Marketing Study Ahead of Annual Connections Conference CHICAGO, May 21, 2024 – As Salesforce gears up for its annual Connections marketing and commerce conference, the company has released the ninth edition of its State of Marketing study. This year’s conference, themed around AI, marketing, and commerce, sets the stage for
Is It Time to Upgrade Your Web Analytics? For years, you might have relied on free web analytics tools, thinking they do the job or resigning yourself to an “it is what it is” mindset. But what if there’s a better way to truly understand your customers and supercharge your marketing efforts? Upgrading to a
Leading provider of branded, designed solutions (laminate) for commercial and residential customers worldwide. The company has been surfacing spaces for 110 years. Client struggled with no real ability to see a 360 degree view of the business.
As AI continues to advance, designers, builders, and creators are confronted with profound questions about the future of applications and how users will engage with digital experiences. AI Design Beyond the Chatbot. Generative AI has opened up vast possibilities, empowering people to utilize AI for tasks such as writing articles, generating marketing materials, building teaching
Salesforce Unveils Summer 2024 Release with Generative AI at the Forefront Salesforce has announced its Summer 2024 release, featuring generative AI (GenAI) as a key highlight. Set to be generally available on June 17, 2024, this release promises enhanced productivity and access to large language models (LLMs) on an open platform. Read on to see
Einstein Web Recommendations leverage Einstein’s capabilities to analyze user behavior, construct preference profiles, and deliver personalized content tailored to each website visitor. Utilize application scenarios to fine-tune recommendations according to your specific business rules. Web Recommendations are provided through two methods: a JSON response or HTML/JS. While the JSON response is the recommended delivery method
