Marketing Archives - Page 4 of 8 -
Data Collection

What is an ICP?

An ICP is an ideal customer profile. The ideal customer profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts that are expected to become a company’s most valuable customers. An ideal customer profile describes an ideal customer for a business based on common attributes like demographics, behavior patterns, needs, and pain points. The

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Salesforce Marketing Cloud Advertising Studio

Salesforce Advertising Studio Platforms

Are you looking to take your advertising and marketing campaigns to new heights? Look no further than Salesforce Advertising Studio. In this insight, we will provide an overview of Salesforce Advertising Studio and its crucial role in driving successful advertising and marketing endeavors. Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps

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Salesforce Campaigns

Salesforce Campaigns Unleased

Salesforce Campaigns Unleased. Salesforce Campaigns serve as a vital tool for marketers within Salesforce, acting as a central hub for managing campaign recipients, engagement, budget, and ROI. While they might initially appear straightforward, deeper exploration reveals their intricate connections within your Salesforce ecosystem. Harnessing Salesforce Campaigns to their full potential is key, yet many users

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Salesforce Datorama analytics builder

Datorama Salesforce

What is Datorama Salesforce? Datorama is a channel and partner agnostic platform that can help marketing organizations in 6 specific ways: Build a single source of all data, at enterprise scale — augmented with Data Lake and CDP. What is the purpose of Datorama Salesforce? Datorama takes all your raw marketing data and connects and

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Salesforce Loyalty Management

Evolving Loyalty Programs

The world of shopping has evolved, bringing about changes in customers’ expectations from their favorite brands. Likely no one is more aware of this than retailers. With this transition has come evolving loyalty programs as well. Shoppers demand more than generic experiences. They seek personalized attention, aiming to be recognized as individuals rather than mere

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